Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Full house for another AI Agent for Marketers Masterclass. 🚀

We're teaching AI Agents for different marketing purposes in 3 different (levels of) tools: 

1️⃣ EASY: Content repurposing agent via Relevance AI
2️⃣ MEDIUM: Building a marketing assistant that does research etc through n8n
3️⃣ HARD: A lead generation agent with Claude Code

But more importantly, we provide a reusable and repeatable framework to build an agent for (almost) all of your use cases. 

Step-by-step explanation & demo's. 

DM me if you want more info about upcoming dates.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

"Who do you follow in AI x Marketing to stay ahead of the curve?"

This is the number one question people ask me after every masterclass.

It makes sense. LinkedIn is currently filled with clickbait and AI bros. Finding signal in the noise is almost a full-time job.

I did that job for you.

The image below contains the specific voices, newsletters, and builders I actually trust. They only share valuable & actionable tips regarding AI x marketing. 

Save the image and start curating your feed. 

If you are ready to move from "following" to "implementing," I can help.

We go deep on this in the AI Agent Masterclass.

DM me if you want more info, the next one is on March 11.

RIP static lead magnets 🪦

Last week, we hosted another video shoot to create promo material for our upcoming webinars (5 of them 🤯).

Here is a sneak peek of one of the videos where we hosted a funeral for the lead magnet. Someone told me that advertising videos need to be a little cringe, right? 

Anyway, we're hosting a session where we teach you to build interactive lead magnets with AI, without any technical knowledge required. 

You can already sign up via the link here => https://lnkd.in/eNkhFm9P 

More webinars (and cringe videos) are coming your way really soon.

Webinar - Creating interactive lead magnets with Lovable, Google AI studio & Claude.

Free, live & you actually build something.

That's the pitch for our next 3 webinars on AI for marketers.

When was the last time you left a webinar with something actually built?

We run it differently. You follow along, you create live, you walk away with a working tool or asset in your hands.

3 free sessions coming up on AI for marketers. Spots are limited (why is hosting webinars so expensive btw? 😂)

March 24 - Building your own marketing tools with AI  - https://lnkd.in/eK39cxuG 

April 7 - 5 must have AI skills to stay relevant as a marketer - https://lnkd.in/eWjB87-X

April 28 - Creating interactive lead magnets using AI - https://lnkd.in/eNkhFm9P

Hey you! You know who you are. 

Comment 'guilty' to receive this starter pack.

This is not a roast. This is a mirror.

AI for Marketers Day 2026 is officially less than 3 months away.

We sold nearly half the tickets in two weeks after announcing the event. 

I am grateful for the support. 🙏🫶

But this pace signals something specific about the market. Marketers are not buying tickets because they enjoy conferences (or maybe a little 🥳). They are buying because they are overwhelmed. 

AI is moving fast. The noise is driving us crazy. 

You do not need more tools. You need a filter. 

On May 28 in Mechelen, we are providing that filter. 32 speakers. 4 stages. 

You build your own agenda based on the questions & challenges you have. 

Here are some of the interesting topics we are covering:

Maxime Verstrepen will explain what happens to the IP of the assets you create with AI. 
Nick Van Walleghem will teach you how to build your own marketing assistants with Clawbot. 
Jean Bonnenfant is showing us what growth marketing is like in the age of AI. 
Vince Buyssens is showing us how they build their own marketing tools at Loop, using AI. 
...

The Early Bird rate is €299, but prices might increase soon.

Lock in your 200 euro discount via https://lnkd.in/eGqHgYwa

AI is impacting marketing, period. 

Michael Humblet called me with a proposition.

He wanted to co-host a session on the future of B2B content.
I didn't hesitate: "Yes!"

Here is why this matters right now:

The barrier to create (B2B) content is almost zero.
That means the volume of noise is endless.

If you are just using AI to write posts, you are already behind.

We need to talk about adaptation.
We need to talk about what happens when custom tool costs collapse and everyone creates their own toolstack.

We are going live on March 13.

Come hang out with us and fix your B2B content strategy.

Link in the comments.

Agents don't replace marketers. They replace the work marketers hate doing.

Most marketers are still doing manually what agents can do on autopilot.

Heavy lifting 🏋️

Not because they don't believe in AI. Because they don't know where to start.

Here are the 6 agents I'd build first if I were starting from scratch today:

1️⃣ Research Agent - tracks competitors, handles social listening, ...
2️⃣ Reporting Agent - turns data into decks & live reports with AI insights automatically.
3️⃣ Content Agent - keeps your articles ranking without touching them, also great for updating outdated blogs automatically. 
4️⃣ Social Media Agent - schedules, repurposes, ...
5️⃣ Lead Scoring Agent - personalizes follow-ups at 1:1 scale (I love this for my webinars).
6️⃣ Campaign Ideation Agent - connects performance data to new ideas.

The stack isn't the hard part. Knowing what problem to point each agent at is.

That's exactly what we cover in our next AI Agent Masterclass for Marketers.

If you want to leave with a working agent setup (not just slides and theory), the next dates are May 21 & June 10, DM for more info. 🎯

BINGO! 

How many can you check off?

Most companies aren't slow on AI because of technology.

They're slow because of politics, fear, and processes designed to delay decisions.

The AI taskforce that never ships anything. 
The legal review that takes 6 months. 
Your colleagues all using any LLM (expect Copilot) with their private email.
You adding confidential company data in your private GPT. 
... 

Sounds familiar?

Tag someone who got BINGO 👇

My friends staged an intervention. I turned it into a webinar.

AI was supposed to give us more free time. Instead I'm building till midnight daily. 

Testing tools nobody asked for, and explaining prompts at the dinner table.

The trap is real. More power, more possibilities, more stuff you feel like you have to build.

The good news? If you want to learn how to actually build your own marketing tools with AI - without losing your mind in the process - join me and Nick Van Walleghem live tomorrow.

🎙 Building your own marketing tools with AI 
📅 Tuesday March 24 | 12:00-13:00 CET 
https://lnkd.in/eK39cxuG

Massive thanks to Yeni, Ken & Peter for the class acting. 🫶

Redefining How You Scale with Talented, Affordable, Offshore Dedicated Virtual Staff from the Philippines (Marketing, Sales, Operations, Finance, Personal Tasks and More)

Brad Stevens is a lifetime entrepreneur and the Founder/CEO of Outsource Access, an offshore business process outsourcing and virtual assistant company in the Philippines growing to 500 employees in 4 years serving 75+ industries across all business functions with 8 global or national awards.  He walks-the-walk with expertise on scaling, automation, outsourcing and high-performance virtual teams. He also co-founded 1-ON-1 connections that is the only private label software platform providing connections at scale for member organizations and conferences. 

Heis also a global speaker in 12 countries, runs the Automate & Delegate Podcast, launched VA’s Give Back aligned to the United Nations Sustainable Development Goals and has a published TEDx talk with 230,000+ views. He champions agility and believes in building a powerhouse culture with people-centric programs to inspire employees from within to realize their full potential. He has been featured in Inc Magazine and is also a member of the Global Entrepreneurs’ Organization (EO) and the Young Presidents’ Organization (YPO) 

For his philanthropic efforts in launching Virtual Assistants Give Back, a documentary film was made about his firm and he was selected to run a think-tank on Economic Growth at the United Nations headquarters. 

Brad graduated from the Wharton Business School with Finance and Marketing Concentrations and completed a Harvard Business School Executive Ed Program on Inspiring Entrepreneurial Strategy. He was also selected to participate in the EO Entrepreneurial Masters Program at MIT Endicott House and the Global Leadership Academy in Washington, DC.

☛☛ Get a Vetted and Trained Virtual Assistant?  https://outsourceaccess.com/process/
☛☛ Engage Brad to Speak for Your Organization?  https://bradstevenstraining.com/

About Outsource Access
Outsource Access helps entrepreneurial businesses realize their potential. We are a fully-managed virtual staffing firm with offers in the United States and the Philippines supporting companies in operations, marketing, finances, sales, HR, and executive support. Our signature vetting and assessment process ensures an outstanding fit between Clients and our team for a long-term sustainable experience.  Created by a US entrepreneur frustrated by the shortcomings of other outsourcing firms, Outsource Access is redefining how businesses scale with cost-effective, comprehensive and reliable service. To see a video that explains our process including behind-the-scenes footage of our team in the Philippines visit:   https://outsourceaccess.com/process/

Brad Stevens

On the way to IFA!!  Headed to the International Franchise Association Conference and excited to debut the Franchise edition of our Virtual Success Magazine! 

It features our incredibly talented staff at Outsource Access supporting franchisors and franchisees in food and non-food industries across the United States!

We have two programs helping with franchise industry scale!

Franchisor Support System: 
Our signature advisory and staffing program for franchisors who want to integrate our highly talented staff from the Philippines into their operations to support franchisees and corporate functions including accounting, bookkeeping, billing, sales, commission tracking, new franchisee launch and support, marketing, vendor management more for brands like District Taco Dreamland Bbq and more!  


Franchise Virtual Assistants: 
Our signature advisory and staffing program with pre-trained staff directly supporting individual franchisees and multi-unit owners.  We help them drive top line revenue and profitability across operations, marketing, sales, local partner referral build out, social media support and more!

Comment “IFA” below and will send our playbook with over 500 tasks we do for the franchise industry!

If you’re at IFA shoot me a DM and would be great to connect up!

Look forward to seeing may colleagues and friends at the IFA also in Entrepreneurs'​ Organization  and YPO!  

Jim Mitte sorry wasn’t able to miss your kickoff party on Sunday! I hope it was a great experience! See ya soon!

CEO at Outsource Access: Talented, Affordable, Staff from the Philippines supporting SMB’s in 75+ industries including franchisors and franchisees (500 staff: Marketing, Sales, Operations, Finance, Exec Admins and More)

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Session Recaps for #IFA2026 International Franchise Association.

I attended a powerful session at #IFA2026 on building a strong company culture. Just like the support we provide Outsource Access Franchise clients like Betsy McAtee of Dreamland Bar-B-que.

One thing that stood out to me is how transformative proper support can be for internal teams.

When employees are backed by dedicated resources, they can focus on what they love doing every day. That increases retention and creates a culture competitors cannot easily duplicate.

Culture does not improve by accident. It improves by design.

Comment FRANCHISE to get a copy of our franchise playbook.

Entrepreneurs'​ Organization EOS Worldwide YPO
#IFA2026 #FranchiseGrowth #UnitExpansion #OutsourceAccess #VirtualAssistants

I’m excited to be attending International Franchise Association #IFA2026 February 23–25 at Mandalay Bay Convention Center in Las Vegas.

IFA always brings serious franchise operators into one room.

I’ve had the privilege of working with brands like @The Woodhouse Day Spa, Dreamland Bar-B-que, Fathers Eve, The Slime Kitchen and HomeTown Pharmacy District Taco who understand that sustainable growth requires systems, structure, and strong support.

If you’ll be in Vegas February 23–25, let’s connect and talk about scaling the right way.

Comment FRANCHISE and we'll gladly send you our Franchising Outsourcing Playbook!

Outsource Access Entrepreneurs'​ Organization EOS Worldwide YPO
#IFA2026 #Franchising #FranchiseMarketing #TalentStrategy #FranchiseGrowth #FranchiseSales

5am rise and shine back to Atlanta from Vegas! 
Another epic International Franchise Association #IFA2026 conference in the books! 
Relationship Multiplication with so many great folks at the IFA….now back to process and digest!

Wow!  Watching Kat Cole live right now at the International Franchise Association on her epic journey to turn around Cinnabon with 3 Questions and 3 Actions at the core of her strategy.  At Outsource Access we actually do something very similar with just 2 questions to determine a Client's constraint points to growth......the simplest solutions are always the best.  Don't complicate it. #IFA2026
Kat's simple solution to fine root cause and how to take action...

The 3 Questions (to drive improvement):
1. What’s one thing we should stop doing to make the business/life better? (Identifies wasted resources/time).
2. What’s one thing we should start doing to make the business/life better?.
3. What would you do differently if you were me to make the business/life better?. 
3 Things to Do After (to implement change):
1. Confront reality: Look at the raw data, both good and bad, to understand the true state of affairs.
2. Find a coalition of "productive rebels": Identify and work with people who are willing to challenge the status quo.
3. Get out of the way: Allow those rebels to take action and influence change, rather than micromanaging the process.

I know many fellow Entrepreneurs'​ Organization and YPO members can relate!

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The Battle

Yannick Khayati

Brad Stevens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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Performance ScoreYannick Khayati's LinkedIn Performance