Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

AI in marketing is growing up. 
So is AI for Marketers Day. 

In less than 67 hours, we open early bird tickets for AI for Marketers Day 2026.

Last year was a first edition. Strong talks, a great location, a packed room.
But let’s be honest. AI has matured. And so have we.

We learned a lot from the first edition. What worked. What didn’t. What deserved more depth.

That’s why this year we’re going bigger where it matters.
32+ talks instead of 14.
Across 4 stages.
More perspectives. 

We’re still curating a few final stories for this edition, specifically around:
- AI & marketing in heavily regulated industries
- The marketing org chart of the future. Humans, teams, agents
- AI-powered GTM that actually drives pipeline
- Fully autonomous marketing engines. What’s real, what breaks, what’s next
- ...

If you’re building in one of these areas. Or know someone who is a great speaker on one of these topics. My DMs are open.

Early birds go live Thursday at 9 in the morning.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

Average-skilled marketers are about to get stuck in the dead-zone.

Here’s the cold reality:

If you can only do what everyone else does (but slightly better), AI is coming for your paycheck.

The top 1% are leveraging AI to become  growth generating machines.
The bottom 35% are only using ChatGPT to write generic emails.

The middle? That’s the danger zone.

To survive, you need to extend your skillset vertically. You need to become an AI marketer.

I’ve made a list of 18 ways to escape the dead-zone and build your own AI stack.

Most marketers look at this list and see "too much tech."
Smart marketers see 18 ways to increase their value.

Stop waiting for permission to upgrade your marketing activities.

If you want the shortcut, I’m teaching exactly how to build these workflows.

Next week I’ll be hosting a free webinar, let’s see if I can win over your trust. 

We skip the theory. We build systems.

Sign up via this link: https://lnkd.in/evPnyPni

I tested 100+ AI tools in 2025. 

The marketing playbook has changed. In 2026, I’m using tools to help me build, automate, and scale.

I’m currently going all-in on these 8 tools to run my own business.

The gap between "using AI" and "building an AI-native business" is widening. This stack is how we bridge it. 

PS: hosting a webinar on the 10 most asked questions during my AI trainings. You can join via this link ➡️ https://lnkd.in/evPnyPni

One of my 2026 resolutions:

Share more short, practical marketing thoughts I actually believe in.

Starting with these 12.

PS: I've built a webinar around the 10 FAQs marketers ask me all the time during my AI masterclasses. You can sign up for free via this link: https://lnkd.in/evPnyPni

Questions, struggles, confusions, misconceptions, ... 

Nailing AI in marketing can be pretty hard. 

I've helped 1,000+ marketers to extend their skillset with AI tools / skills. 

In my first 12 months as an AI trainer, the same questions kept coming back. 

1️⃣ Where do I start? 
2️⃣ What's your favorite workflow?
3️⃣ Why are there so many tools, how do you pick the right ones? 
....

I decided to build a webinar around the 10 most asked questions during my masterclasses.

If AI still feels confusing, let me change that in an hour. 

Save your seat => https://lnkd.in/evPnyPni

I just mapped out my 2026 plan and let's be honest ...

The current tool stack is broken... It's too much.

Most marketers are drowning in "AI slop." They are subscribing to 25 different tools to do 3 things. It’s inefficient & expensive.

I’m obsessed with high-margin, calm businesses. To get there, the tech needs to grow up.

Here is my "AI Wishlist for 2026", the 14 specific things I need to see exist to make marketing human-scale again. 

The future of marketing isn't about working harder. It's about building systems that let you be creative while the AI do the repetitive work.

I’m teaching exactly how to leverage these shifts in my AI Masterclass for Marketers.

Tickets for February 12 online & new dates coming soon: https://aiformarketers.eu/ 

P.S. Which tool on this list would save you the most time? Let me know below.

My 2026 AI wishlist as a marketer

Stop trying to outsource your creativity to a machine.

It’s lazy. And frankly, it shows.

I see it every day: marketers treating ChatGPT like a magic vending machine. Insert prompt, get strategy, copy-paste, publish. 

The result? 

A tsunami of average. 

Here is the hard truth I tell everyone in my trainings:

AI is an incredible thought partner. It is a terrible taste-maker.

It can give you 50 variations of a headline in 10 seconds. It can summarize a 30-page report in a blink. It can structure your messy thoughts into a cohesive outline.

But it cannot tell you which idea will actually make a human being feel something.

That is your job.

In a world where content is commoditized, "taste" is the only moat you have left. 

Taste is knowing when the AI is hallucinating a "best practice" that is actually a cliche.
Taste is deleting the three paragraphs that sound "professional" but mean nothing.
Taste is injecting the personal story that a model trained on 2021 data simply doesn’t have.

Use AI to do the heavy lifting. Use your brain to do the heavy thinking.

If you treat AI as a replacement for your own intellect, you are racing to the bottom.

If you treat it as a sparring partner to sharpen your own point of view? That is where the leverage lives.

I’ve spent the last year training 1000+ marketers on exactly this nuance. And I noticed the same roadblocks coming up over and over again.

So I decided to compile them.

Next week, I’m hosting a webinar covering the 10 most asked questions from my AI trainings.

You can grab a free spot here => https://lnkd.in/evPnyPni

AI skills are becoming a baseline expectation in every marketing role.

Generalist does not mean average by default. 

That's what I told 144 marketers during my webinar about the 10 most asked questions during my AI trainings. 

Next week, I'm hosting another free session where we build 3 workflows together. 

Not signed up yet? Here's the link. ➡️ https://lnkd.in/eJuMHyuc

Terence Witten

Software Solutions

At Software Solutions, we understand that one size doesn't fit all. That's why we offer a curated selection of industry-leading software solutions to propel your business forward.

Whether you're a small startup or a large enterprise, our team is dedicated to finding the perfect software to streamline your operations, enhance collaboration, and boost productivity.

Chief Executive Officer

Remote PA

Remote PAs is dedicated to providing top-notch virtual support and remote assistance to clients in the UK & US.

All of our Virtual Assistants are based out of South Africa which means that you can get a highly qualified PA at up to 50% of the local rate.

Our PAs can do standard PA tasks as well as:

- Content Creation
- Social Media Management
- Newsletters/blogs
- Basic Marketing
- Canva design
- Bookkeeping 
- Sales support
- Customer support and so much more!

Why would you hire a PA through us? 

- Our unique recruitment process
- We are easy to work with
- Flat fee structure
- No overheads
- Zero hiring worries

Want to know more please book a meeting here 
https://calendly.com/terence-pa/introduction-call-remote-pa

The Sales Centre

We help businesses source global talent through an offshore model.  

If you are looking to grow or support your clients we can help:

- Start-Up sales and support from recruitment & training through to execution and ongoing management.
- Sales Outsourcing - English, Spanish & Portuguese speakers
- Technical Support Outsourcing - Covering Multiple Languages

Zoolz

Responsible for hiring and managing Channel Marketing Manager & a team of Partner Account Managers.

Achievements:
- Team onboarded distribution partners across India, Thailand, Malaysia, EU & LATAM within 6 months of launching
- Worked alongside Dev Ops team for new product introductions/ideas
- Drove sales figures from start-up to signed contracts worth more than $1m a year
- Business unit P&L responsibility
- Channel sales and marketing - social media, email, Google, direct, exhibitions, networking, and 
   internal sales team
- Set up sales and marketing model – HubSpot Sales Pro expert.

Head of UK, Europe and LATAM

Ocean Home Designs & Solutions

I was responsible for the Business Development, Business Strategy, Sales, Client Services, Process Management, and day-to-day running of the business. The business supplied kitchens & general property services to a wide range of clients.

- Full P&L responsibility
- Set up sales process utilizing CRM systems and design software
- Won Houzz awards for best customer service in 2016, 2017, 2018
- Compusoft Winner Kitchen Design expert
- Infusionsoft CRM expert

Director

Wandsworth Chamber of Commerce

Attended board meeting as the Chairman of the Earslfield Business Network and gave input towards the future success of the Chamber.

Board Member

Pitney Bowes

I was responsible for sourcing and new product introductions along with sales across Europe for products that were not related to the traditional postage meter.

- Grew sales of a start-up within a corporate company to more than $1m
- Full P&L responsibility
- Identified, onboarded, and launched two new products throughout Europe
- Created commission plans to drive sales behaviors
- Managed the commercial relationships with Partners

Incremental Product Sales General Manager

I was responsible for the full new acquisition sales and service teams across the UK & ROI. 

- The most successful sales channel across Pitney Bowes Europe
- Overall sales budget was $43m per annum
- Grew and managed a 180-headcount sales and service organization across the region including sales, trainers, customer service, admin, and management
- Top Sales Manager – won various sales awards
- 80% of sales agents were on or over the target
- Developed a successful business model and sales organisational structure
- Designed status incentives to drive sales, with the 130% club being the elite club
- Consistently 110% over budget
- Managed commercial relationship with Outsource Partners

UK & ROI New Acquisitions Sales Manager & Western Region Sales Manager

In this role, I was responsible for the London Bridge New Acquisition Sales Teams. During this time we consistently exceeded our budgets.

- Grew team from six to 36 
- Always exceeded the target of 17 sales per month with business metrics of 100 calls = 1 sale
- Created commission plans for salespeople and team leaders to drive desired behaviors

New Acquisition Sales Manager

Cybersecurity | Outsourcing/Offshoring | Global Recruitment

We are an outsourcing agency specialising in Sales, Marketing, and Virtual PAs. We help businesses increase revenue, generate leads, and improve customer satisfaction by providing a talented team of professionals who are experts in their fields.

Our services are tailored to your specific needs, whether you require a complete outsourced solution or individual support in any of these areas. We offer a range of services, from lead generation and qualification to customer support and retention, social media management, and email marketing campaigns.

Our experienced team is dedicated to delivering exceptional results and providing outstanding customer service. With our proven track record of success and flexible pricing options, we can help your business grow and thrive.

Let us take care of the sales, marketing, and customer support aspects of your business so that you can focus on what you do best – providing excellent products and services to your customers. 

Contact us today to learn more about how we can help you achieve your business goals.

terence@thesalescentre.co

Channel Partner

CYDEF provides comprehensive, state-of-the-art cybersecurity protection that is accessible and affordable to organizations of any size. You don’t need to be a cybersecurity expert; we do the heavy lifting for you and respond to the attacks on your behalf.

Please get in contact if you would like to benefit from a free 30-day endpoint security assessment 
https://calendly.com/terence-cydef/30min

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Yannick Khayati

Terence Witten

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The Battle

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Terence Witten

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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