☀️ Yara A.

B2B Clarity Wordsmith l Content & Copy for B2B SaaS l MarTech, HR, Edtech l Speak your clients' language

Does this ring a bell?

Your SaaS product solves real problems, but prospects struggle to understand what you do or why it matters.

Your messaging is buried in technical language. Case studies take too long to produce. Content exists, but sales cannot use it confidently.

The result is longer sales cycles, stalled deals, and buyers who do not fully “get it.”

👉 That's the problem I solve.

I'm a B2B SaaS content strategist and writer, helping teams turn complex products into clear, buyer-ready communication that supports sales and revenue decisions. 

With 7+ years of experience, I've written and developed web copy, landing pages, case studies, white papers, articles, brochures, and thought leadership content for complex and regulated products. Over time, my role expanded beyond execution into shaping how content supports buyer understanding, proof, and decision-making across the funnel.

Today, my work sits at the intersection of content, buyers, and marketing goals. I support content strategy through execution, insight, and clarity,  using writing as a tool rather than the end goal.

𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿:

 ✓ 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-converting Web Copy, Landing Pages, and Brochures that turn complex features into business value.
  ✓ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-impact Case Studies, White Papers, and Articles that provide the proof-of-concept needed to win institutional trust.
  ✓ 𝗕𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗡/𝗔𝗥): Translation and localizations ensuring your content is authoritative and accurate across both English and Arabic audiences.

📈 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 
I've helped clients simplify complex fintech products into clear messaging that supports sales. 
I’ve also created thought leadership content that positioned leaders as trusted voices and developed marketing materials that strengthened their market presence.

💬 What clients say:

🔥 Her ability to simplify complex ideas into engaging content is remarkable. She consistently demonstrated attention to detail, collaboration, and dedication.

🔥 She managed to translate my unorganized thoughts and expertise into meaningful services and formulated them with an impactful approach.

🔥 She developed impactful web copy, articles, brochures, newsletters, and filled award applications that made us finalists at international events.

If your product is strong but difficult to explain, I can help you make it clear.
💬 DM me or book a call.

Member

If your team’s cold calls are converting less than they used to, you’re not imagining it.

Success rates dropped from 4.8% to 2.3% in one year. (Cognism Stats 2026) 

But here’s what’s interesting:
Top performers are still hitting nearly 7%.

So something changed. Just not what most people think.

Cold calling isn’t dead.
The approach is.

I spent time speaking with experienced sales professionals to understand what separates average reps from the ones that close.

Four patterns kept coming up:

• They treat calls like conversations, not scripts. If you're talking more than listening, you're losing.

• They lead with relevance, not product. They start with the prospect’s situation, not their pitch.

• They nail the first 10 seconds. Preparation shows immediately.

• They prioritise quality over activity. Fewer, better-timed calls beat volume.

The shift is simple:
from interruption-based selling to relevance-based outreach.

If results are dropping, the answer isn’t more dials.
It’s better reasons to call.

I broke down what’s really changing when cold calling fails, and what top performers are doing differently.

#B2BSales #ColdCalling #Sales #Prospecting #OutboundSales

Yara Abboud

B2B SaaS Content | I help turn complex messaging into revenue-ready content

Cold calling is failing at twice the rate it was a year ago. The average cold calling success rate fell from 4.8% in 2024 down to 2.3% in 2025. 87% of

Open article: Is Cold Calling Dead or Is It Simply Declining? by Yara Abboud • 5 min read

Is Cold Calling Dead or Is It Simply Declining?

If you’ve ever rewritten the same piece of content twice…

You don’t need a better writer.
You need better alignment before writing.

I’ve built a simple 1-page question framework
that I now use before every article, post, or asset.

It forces clarity on:
• purpose
• audience
• angle
• outcome

Before a single word is written.

No fluff.
No 5-page briefs.
Just the questions that actually matter.

If you want it,
comment “QUESTIONS” and I’ll DM it to you.

P. S: Connect with me first so that I can DM you. 

#contentmarketing #contentstrategy
#b2bmarketing #copywriting
#marketingtips #writingtips
#contentcreation #marketingstrategy

When users leave a product, UX often gets blamed.

But the problem usually starts earlier, before they sign up.

Before someone downloads an app or books a demo, they’ve already decided:

 • what problem this solves
 • how quickly it should work
 • what “success” looks like

That mental picture doesn’t come from UX.
It comes from messaging.

When the promise is broad or optimistic, users arrive with expectations the product was never designed to meet.

So the experience feels heavy.
Not because it’s bad.
But because it’s answering questions that should have been settled earlier.

That’s why onboarding ends up explaining rather than guiding.
Users hesitate to take action.
And usability tweaks don’t address the real issue.

The gap isn’t usability.
It’s expectation-setting.

Messaging shapes how every screen is interpreted.

Dania Khaled shows how this gap surfaces inside the product, when behaviour reveals the difference between what was promised and what’s delivered.

#UX #ProductMarketing #SaaS #Messaging #Onboarding

The gap between a user’s simple expectation and the overwhelming reality of feature-heavy interfaces.

Quick reality check for B2B founders & marketers 👇

If your content isn’t helping deals move forward,
the problem isn’t volume.

It’s clarity.

From what I see every week:

- Content doesn’t support the pipeline
- Messaging isn’t differentiated
- Sales doesn’t use the content
- Buyers don’t “get it” fast enough

So teams keep producing…
More posts.
More pages.
More assets.

With the same results.

That’s why I created a short 𝗦𝘂𝗿𝘃𝗲𝘆 𝗼𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗡𝗲𝗲𝗱𝘀
(≈ 3 minutes).

It’s not about ideas or formats.
It’s about identifying:

 • where content is breaking the buying process
 • what needs to be clearer in the next 90 days
 • what’s blocking effective content today
 • what would actually make content useful for sales

No pitch.
No fluff.
Just questions that expose the real bottleneck.

If you’re in B2B and want content that actually **supports revenue**,
fill out the Survey here 👇

👉 https://lnkd.in/d25jPaDy 

#B2BMarketing #ContentStrategy #RevenueMarketing #SalesEnablement #GoToMarket #MarketingLeadership #B2BGrowth

Open article: Survey for Content Needs by forms.gle

Everyone says "humanize" AI content. 

​The problem is that most tools just inject grammar mistakes and clunky phrasing. They sell you a "fix" for a mess they created.

 I learned the real meaning of humanizing the hard way.

​I fell for the AI’s deception. I fed it my thought process, let it draft, and asked: "Is the style right?"

​The AI said yes. It always does.

You see AI is a "Yes-Man." 

It prioritizes being agreeable over being accurate. It matches patterns on the surface but cannot feel the "soul" of a message. It will "pass" a draft that is actually academic fluff just to please you.

The lesson I learned is this:

​Stop asking  AI if you got it right.

 Ask your own brain. 

We spend so much time "prompt engineering" that we forget the time it takes to think through a problem manually is often less than the time AI needs to get it wrong.

​Yes use AI but  judge your own work manually at the end. 
And please don't judge on the same day, you ll still get it flawed. I did. 

Do your manual review 24 hours later when your head is clear.

Remember ​a perfect prompt isn’t a safety net. 

They are selling you AI and automation as the holy grail, but if you re not careful, you'll fall into the trap of believing everything it says, and doubting your own brain.

#ai #aidilemma #aicraze

B2B attribution is broken.

Buyers:
• Read an article
• Ask ChatGPT
• Google the brand
• Talk to sales
• Come back weeks later

By the time they convert, content looks invisible.

This is why last-click attribution massively undercounts content’s impact.

The fix isn’t perfection — it’s multi-touch thinking:
• What content appeared early?
• What answered objections?
• What shortened the sales cycle?

When founders only look at first or last touch, they systematically undervalue content — and defund it right before it compounds.

If content influences the journey, it deserves credit.

𝘏𝘰𝘸 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘮𝘰𝘥𝘦𝘭 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘳𝘦𝘢𝘭𝘪𝘵𝘺?

#B2BMarketing #ContentMarketing #Attribution #RevenueMarketing #FounderPerspective #BuyerJourney

Case Study ≠ Customer Success Story.

Most B2B teams use them like they’re the same thing…

…and then wonder why content doesn’t move deals.

Here’s the difference (and when to use each):

📌 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴

A case study is proof.

It answers:

 • What was the problem?
 • What did we do?
 • What changed? (ideally measurable)

You use case studies when your buyer is thinking:

“Show me this works for someone like me.”

Perfect for:

 • late-stage prospects
 • sales enablement
 • deal acceleration
 • procurement /decision makers who need evidence

📌 Customer Success Stories

A success story is belief.

It answers:

 • What did the customer feel before?
 • What changed in their reality?
 • What’s different now?

You use success stories when your buyer is thinking:

“Do I trust these people?”

Perfect for:

t𝘰𝘱-𝘰𝘧-𝘧𝘶𝘯𝘯𝘦𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨
𝘸𝘢𝘳𝘮𝘪𝘯𝘨 𝘶𝘱 𝘤𝘰𝘭𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴
𝘴𝘰𝘤𝘪𝘢𝘭 𝘱𝘳𝘰𝘰𝘧 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘦𝘦𝘱 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘥𝘦𝘵𝘢𝘪𝘭

👉 Simple rule

Success stories = warm the audience
Case studies = convert the audience

Both belong in a B2B content mix.

But not at the same moment.

𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘮𝘰𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵: 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘰𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴? 👇

𝙇𝙖𝙣𝙙-𝙖𝙣𝙙-𝙚𝙭𝙥𝙖𝙣𝙙 is one of the most effective growth models in B2B FinTech.

But most people only understand it at a surface level.

Here’s what it actually means.

𝗟𝗮𝗻𝗱

A FinTech platform enters a company by solving one specific, low-friction problem.

In spend management, that’s usually:

• corporate cards
• expense tracking

Fast to adopt.
Easy to justify.
Low internal risk.


That’s how the product gets in.


𝗘𝘅𝗽𝗮𝗻𝗱

Once trust is established, the platform grows into adjacent workflows inside the same account:

• approvals and spend controls
• accounts payable
• procurement
• travel spend
• accounting and ERP integrations


The product moves from “tool” to system.
This isn’t theory.
It shows up in revenue.

The success of land-and-expand is measured by 𝗡𝗲𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗡𝗥𝗥).

NRR above 100% means a company earns more from existing customers year over year — even without adding new ones.

In B2B SaaS, anything above 120% NRR is considered best-in-class
(Source: McKinsey research on B2B tech growth)

Now look at spend-management FinTech.

Payhawk reported 173.5% NRR in 2024, driven by customers expanding from cards and expense automation into accounts payable, procurement, travel, and finance orchestration workflows
(Source: The FinTech Times)

That’s land-and-expand working at scale.

This is why so many B2B FinTech platforms follow the same entry path:

Land through one narrow use case.
Expand across finance operations.

But the model has a 𝙝𝙞𝙙𝙙𝙚𝙣 𝙧𝙞𝙨𝙠.

If buyers define the platform by the landing feature, expansion depends less on product quality…
…and more on whether marketing reframes what the platform actually is early enough.

Not because the model fails.
But because perception gets locked in too soon.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘵𝘩𝘢𝘵 𝘳𝘦𝘭𝘪𝘦𝘴 𝘰𝘯 𝘭𝘢𝘯𝘥-𝘢𝘯𝘥-𝘦𝘹𝘱𝘢𝘯𝘥, 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘥𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴. 𝘐𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘩𝘰𝘸 𝘣𝘶𝘺𝘦𝘳𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘻𝘦 𝘺𝘰𝘶 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦.

#FinTech #B2BMarketing #Messaging #SaaS #FinTechMarketing

The most expensive mistake in B2B isn’t bad sales.

It’s managing emotions instead of outcomes.

For years, top performers absorb client stress, over-explain, and fix everything to keep deals alive.

Looks like great service.
It’s actually silent margin erosion.

At some point, strong leaders make the shift.

Not colder.
Clearer.

Real examples:

 • Shopify removed thousands of low-value merchants to protect focus and execution
 • Salesforce enforces strict qualification and deal discipline, even on big logos
 • Apple still says no more than it says yes — to features, partners, and customers


That clarity shows up as:

 • Saying no to bad-fit clients
 • Ending free work disguised as “support”
 • Naming misalignment instead of tiptoeing around it


Empathy without boundaries creates resentment.

Leadership sets standards.

Are you still buffering dysfunction…
or protecting performance?

What’s the hardest “no” you’ve had to say to a client? 👇

#B2BLeadership #RevenueProtection #ClientSelection #SalesDiscipline #FounderMindset

𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝘀𝗽𝗲𝗻𝗱-𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘀𝗼𝘂𝗻𝗱𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗰𝗮𝗹

Open five spend-management websites.

You’ll see the same promises:

• visibility
• control
• automation
• time saved

Different companies.
Same language.

This isn’t because the products are identical.

It’s because the category evolved the same way.

Spend-management platforms are defined as unified systems that bring together corporate cards, expenses, approvals, accounts payable, and reporting.
That is the category definition.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘉𝘳𝘦𝘹 𝘴𝘱𝘦𝘯𝘥-𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘰𝘷𝘦𝘳𝘷𝘪𝘦𝘸)

Here’s where messaging breaks.

Buyers mentally categorize the product based on how they first understand it.

Cards.
Expenses.
Another finance tool.

So marketing explains features.

While buyers are actually deciding categories.

And when every platform tries to describe a broad, unified system, the safest option becomes generic outcomes.

Research shows that how a product is framed shapes buyer perception and purchase intent — even when capabilities are similar.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘢𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘧𝘪𝘯𝘵𝘦𝘤𝘩 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘺𝘦𝘳 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯)

That’s why spend-management messaging converges.

Not because teams lack creativity.

But because they’re answering:
“What does this do?”

Instead of:
“Why should I change how we operate?”

This isn’t a product problem.
It’s a positioning problem.

Positioning is the mental shortcut buyers use to understand:
• what category you’re in
• what problem you truly solve
• and why you’re worth changing existing behavior for

When that shortcut is unclear, buyers assume interchangeability long before sales ever enters the conversation.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘧𝘦𝘦𝘭𝘴 𝘴𝘢𝘧𝘦 𝘣𝘶𝘵 𝘴𝘵𝘶𝘤𝘬, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦 𝘴𝘵𝘢𝘳𝘵𝘴.

#FinTech #B2BMarketing #Positioning #ProductMarketing #SaaSMarketing #GoToMarket #CategoryDesign

When positioning is unclear, buyers assume interchangeability long before sales ever enters the conversation.

When results can’t be shared, most teams panic.

They assume the problem is a lack of proof. In reality, it’s a lack of visible thinking.

Buyers don’t need the final number. They need to understand:

 • How decisions are made
• What assumptions are tested
• How high risk scenarios are handled
• Where judgment comes in

This is what “showing the work” actually means.

- Not dense technical specs.
- But clear, buyer-facing explanations of how the work is done.

Most teams already do this thinking internally. They just don’t translate it into writing.

If you’re trying to turn internal process into clear, credible B2B content, DM me.

Is LinkedIn dying?

The short answer: No. 
But the "Old LinkedIn" of static resumes and keyword stuffing is officially on life support.

With OpenAI launching its own job platform in mid-2026, we are entering the era of The Great Shift.

 Hiring is splitting into two worlds:

 - The Algorithmic World: Where OpenAI’s platform matches you with jobs based on verified, technical AI fluency.

 - The Human World: Where LinkedIn remains the place for trust, relationships, and "showing your work.

The risk isn't that LinkedIn will disappear. The risk is that most people will be left behind because they are still playing by 2022 rules in a 2026 market.

You don't need to be an AI expert today, but you do need to be visible. An algorithm can verify your skills, but only a human can verify your character, your problem-solving, and your "vibe."

The "Shift" is simple: Stop applying to 500 jobs. Start building one visible track record.

How are you handling the shift? And do you feel confident about the future? 

#FutureOfWork #LinkedIn #OpenAI #CareerStrategy #TheGreatShift

𝗦𝗮𝗳𝗲𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕

Angelina Losik, Head of Content at Innowise, said something that reframes how trust is built in confidential industries:

“It’s often not the polished success story that closes the deal — but how safe the decision feels.”

This is where a lot of B2B content misses the mark.

Most content is designed to impress:
• Big outcomes
• Clean narratives
• Confident claims

But buyers in regulated and confidential environments aren’t looking for inspiration.
They’re looking for reassurance.

They’re asking:
• What happens if this fails?
• Who owns the risk?
• Can I defend this decision internally?

When logos and metrics can’t be shared, buyers pay close attention to how you think:
• How problems are framed
• Whether constraints are acknowledged
• How tradeoffs are explained

That internal logic becomes the substitute for the case study.

If you’re responsible for how your company explains value in a high-risk buying environment, this question matters.

Most messaging problems are not copy problems.

They’re alignment problems inside the team.

In B2B FinTech especially, unclear messaging is usually a symptom, not the cause.

According to ContentWired buyers rely heavily on signals of credibility, consistency, and transparency when evaluating FinTech vendors, long before they talk to sales

Here’s what’s usually happening behind the scenes 👇

Marketing doesn’t fully trust:
→ the product is differentiated enough
→ the positioning will hold up under scrutiny

Sales doesn’t fully trust:
→ the messaging reflects real objections
→ the claims will survive a compliance conversation

Leadership doesn’t fully trust:
→ how much to say vs how much to hide
→ whether transparency will help or hurt deals

So everyone plays it safe.

And “safe” messaging becomes:
→ vague
→ generic
→ over-polished
→ impossible to remember

Ironically, research shows clarity and specificity increase trust in regulated markets — not ambiguity. (Source: B2Bmarketingworld.com)

The fix isn’t “better copy”.

It’s internal alignment on:
→ what risks you actually solve
→ what constraints you really have
→ what you’re confident defending in front of a buyer

Once teams trust the truth…

The copy gets simple.
The message gets sharp.
And buyers feel it.

Question for you:

𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 alignment 𝘣𝘳𝘦𝘢𝘬𝘴 𝘥𝘰𝘸𝘯 𝘮𝘰𝘴𝘵 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 : 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?

#B2BMarketing #FinTech  #Positioning #Messaging #GoToMarket #Trust
 #Leadership #SalesAndMarketing #B2BSaaS #alignment

Most messaging problems are not copy problems but internal alignment ones.

Bernard Gilbert Massaad is #hiring. Know anyone who might be interested?

Andy Mewborn

Distribute.so

I use to be young & cool. Now I do b2b SaaS. 

Husband. Dad. Ironman. Pilot. Taco lover. 

Founder of Distribute // Co-founder of Taplio (acq. by Lemlist) // Early @ Outreach.io.

Creator

A community of over 4,000+ B2B professionals growing together on Linkedin.

• "Brand30 absolutely did wonders for my business." -Maritha Koortzen

• "Brand30 changed the trajectory of my life...To say it’s opening doors for me is an understatement" - Amanda Stern

• "Brand30 provided the group accountability and expert advice I needed to more than double my LinkedIn engagement in just one month" 

🚀 Start Building An Audience Of Potential Buyers On LinkedIn In 30 Days👇

• https://www.brand30.io/

most sales reps kill deals with their follow-ups (here’s how to fix it)

so i’ve been in sales for a while, and the one thing that still blows my mind? how many reps completely tank their chances with shitty follow-ups. not because they’re spamming people, because they’re sending nothing.

"just checking in"
"wanted to circle back"
"following up on my last email"

like, checking in on what? you never gave them anything to actually respond to. prospects aren’t mind readers. if you don’t say something useful, they’re gonna ignore you.

so what actually works? here’s what i’ve seen:

instead of "just following up," try:

"i recorded a 2-min video showing how [similar company] cut their onboarding time by 40%. thought of you because you mentioned this was a bottleneck last time we talked."

instead of "wanted to circle back," try:

"saw this article about [industry trend] and immediately thought of our convo. the part about [specific insight] lines up with what you said about [their challenge]."

instead of "any updates?" try:
"quick question, are you still focused on [goal they mentioned], or have priorities shifted? context changed, so i don’t want to waste your time."

the pattern here is simple:

• give value first
• show you actually listened
• make it about them, not your quota
• make it easy to respond (ask a specific question)

i built a tool that does this automatically. it pulls call recordings, videos, and docs into one link so you’re not just sending another empty "checking in" email. not because reps are lazy, because prospects are busy, and they don’t have time to guess what you want.

Andrew Mewborn

Sellers

Should you ever badmouth competitors during sales calls?

A) Always - Highlighting their flaws strengthens our value proposition
B) Strategically - Only when directly asked about specific weaknesses
C) Rarely - Focus on our strengths without comparative negativity
D) Never - Unprofessional and damages industry relationships

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Should you ever badmouth competitors during sales calls?

Sellers

Is cold calling dead in 2026?

A) Yes - Buyers avoid unknown calls completely now
B) Mostly - Only works when highly personalized with research
C) Still viable - Just needs better targeting and messaging
D) Stronger than ever - Digital channels are oversaturated

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

What’s the worst sales advice you’ve received?

A) “Always be closing” – Aggressive pressure turns prospects off
B) “Fake it till you make it” – Authenticity matters more than acting
C) “Price isn’t a problem” – Dismissing budget concerns backfires
D) “Never take no for an answer” – Respect boundaries to build rapport

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

What’s the worst sales advice you’ve received?

Sellers

When is the most effective time to give a demo to a prospect? 

A) Early in the sales process – To quickly showcase the product's value and capture interest.
B) After a thorough discovery call – Once you have a clear understanding of their needs and challenges.
C) Just before the closing phase – When the prospect is already considering a purchase.
D) Only on request – Waiting for the prospect to express interest ensures they're engaged.

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

When is the most effective time to give a demo to a prospect? 

Sellers

Should you maintain relationships with clients post-sale without concrete upsell potential?

A) Always - Future opportunities emerge unexpectedly
B) Only if they initiate contact
C) No - Focus energy on active pipelines
D) Never - Emotional labor ≠ compensation

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Should you maintain relationships with clients post-sale without concrete upsell potential?

Sellers

Cold-calling prospects’ cell phones after 6 PM – hustle or harassment?

A) Harassment – Respect personal time
B) Hustle – Prime time to catch execs
C) Depends – OK if prior interaction exists
D) Mandatory – Quota > bedtime

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Cold-calling prospects’ cell phones after 6 PM – hustle or harassment?

Sellers

Should you trash talk competitors to win deals?

A) Always – War is war, and deals are war 
B) Subtly – Plant seeds of doubt strategically
C) Never – Makes you look desperate and weak 
D) Only if they started it – Fair game then

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

undefined undefined

Hey there!

Here’s the link to get early access to my free course, Effortless Lead Gen Mastery:

https://www.distribute.so/lead-gen-mini-course

We spent the last month working non-stop on this - so I really hope you find it helpful.

-Andy

Bio.link

👋 Thanks for reading :)

Want to build a personal brand, grow your audience, and scale yourself online? Head to my website for free resources 👉🏻 https://bio.link/andymewborn

Enjoy! 

WriteBetter.

🐬 Want to master business writing for the internet? 

👉 https://www.brand30.io/writebetter

🧡 Enjoy!

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🚀 Want to 10x your personal branding content? 

🔥 Join 3,456 Digital Brand Builders who are receiving templates, workflows, and systems to turn their expertise into viral content.

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🧡 Enjoy!

next cohort starts...

👉 Want to build with 4,000 other b2b creators? 

🌮 I'm opening my LinkedIn b2b creator community tomorrow. 

🔥 Secure your spot: www.brand30.io

🍻 cheers

AndysNewsletter

🙏 Thanks so much for reading 

👋 I also run a site called AndysNewsletter.com: Your daily dose of GTM (go-to-market) playbooks. In 5 minutes or less, with a touch of humor. Read by over 12,000 others from Snowflake, Outreach, Twilio, Gong, Zoom, and more.

🥳 Enjoy!

Cowboy 2

🙏 Thanks so much for watching

👋 Need your own kick-a$$ videos that’ll make ‘em holler YEE-HAW? Check out: https://www.cowboycuts.co/

🥳 Later!

Cowboy 🎥

🎥: https://www.cowboycuts.co/ 🤠✂️

Distribute

📌 𝗣𝗦: In the next few weeks, I’m rolling out my free new mini-course, Effortless Lead Gen Mastery.

It’s a 5-step blueprint designed to help you create AND launch money-making lead magnets 10x faster (with the help of AI). 👉 https://distribute.ck.page/232f8952d2

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📌 𝗣𝗦: I created a 5-week social selling program to help you SELL LIKE CRAZY. 

We have a community of over 4,000 people and spent 2 years optimizing the curriculum.

We'll teach you everything you need to know:

• Idea Generation
• Boosting engagement
• Generating inbound leads
• Getting over the fear of posting on LinkedIn
• Building a LinkedIn machine that grows itself 

Join us on Jan 1st: https://dantethedonkey.distribute.so/brand30

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Min-course leads

📌 𝗣𝗦: Join 1600+ learning how to create a money-making lead magnet in 5 days or less using AI: https://www.distribute.so/lead-gen-mini-course

13 Email Sequences

I created 13 EMAIL SEQUENCES you can use to supercharge sales.

And I spent 5 months to find the best 13 to share.

I'll give you the breakdown of every sequence:

• Nurture sequence 
• Referral sequence
• First touch sequence 
• Job change sequence
• Closed-lost opp sequence
• The social selling sequence
...
...
...
...

Grab the full list here: https://bit.ly/13emailsequences

brand30

limeliteapp

digital-sales-collective

Founder @ Distribute.so

Sellers

Do good looks matter in sales?

A) 100 % – Beauty opens doors before product does
B) A bit – Looks earn attention, skill seals the deal
C) Barely – Confidence > cheekbones
D) Zero – Quota is blind to pretty faces

P.S. - Still writing follow-ups manually? This 60-second quiz builds you an AI system that does it for you: https://lnkd.in/eNYQ3DeQ

Sellers

Is AI replacing salespeople or empowering them?

A) Replacing – Only top 20% of reps will survive automation
B) Empowering – AI handles admin, humans handle relationships
C) Overhyped – Human psychology can't be automated
D) Transforming – The role evolves but never disappears

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Is AI replacing salespeople or empowering them?

Sellers

Remote selling vs. in-person: Which closes more deals?

A) Remote wins – Efficiency and scale beat face-to-face
B) In-person dominates – Trust requires physical presence
C) Hybrid approach – Use both strategically based on deal size
D) Industry dependent – Complex B2B needs in-person relationships

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Remote selling vs. in-person: Which closes more deals?

Sellers

Which comp structure would you rather live on?

A) 70 % base / 30 % commission – stability rules
B) 50 / 50 – balanced risk-reward
C) 30 / 70 – big swings, big wins
D) 0 / 100 – eat what you kill, baby

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Which comp structure would you rather live on?

Sellers

Who's harder to sell to?

A) CFOs – Every penny is their first-born child 
B) CTOs – They'd rather build than buy 
C) CEOs – Good luck getting past their gatekeepers
D) Procurement – Where deals go to die slowly

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Sellers

What's the biggest lie in B2B sales?

A) "I'll circle back next quarter" (They won't) 
B) "Budget isn't an issue" (It always is) 
C) "We're the decision maker" (Committee of 12 enters chat) 
D) "Your product is perfect" (Here comes the ghosting)

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Sellers

Is "fake it till you make it" acceptable in enterprise sales?

A) Essential – Confidence sells more than competence 
B) Sometimes – Strategic bluffing is part of the game 
C) Risky – One Google search can tank your credibility
D) Never – Authenticity beats artifice every time

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

Is "fake it till you make it" acceptable in enterprise sales?

Sellers

How do you respond when a prospect ghosts you late in the deal?

A) Persistence: Keep following up until you get a response, showing your commitment to helping them.
B) Pause and Reflect: Give them space for a while, then reach out with a new angle or valuable insight.
C) Closure Attempt: Send a "break-up" email to prompt a final decision, making it clear you're moving on.
D) Seek Feedback: Reach out for feedback to understand what went wrong and learn for the future.

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

How do you respond when a prospect ghosts you late in the deal?

Sellers

Swearing on a discovery call: power move or career-ending?

A) Fireable – Keep it squeaky-clean, sailor
B) Situational – Mirror the prospect’s vibe
C) Adds spice – Curses = authenticity
D) Essential – If you ain’t cussin’, you ain’t closin’

P.S. - Steal my 1-pager email follow-ups: https://lnkd.in/eQr9JQhq

Swearing on a discovery call: power move or career-ending?

Sellers

What's the most overrated sales skill?

A) Objection handling – Good discovery prevents objections 
B) Closing techniques – Desperate and outdated 
C) Product knowledge – Buyers know more than you anyway 
D) Rapport building – Nobody cares about your weekend

P.S. - If your follow-ups take longer than 60 seconds, you're doing it wrong. Take the quiz: https://lnkd.in/eNYQ3DeQ

Sellers

Who makes better B2B salespeople?

A) Former athletes – They live for competition & teamwork 
B) Theater kids – Natural performers who command attention 
C) Engineers – They speak the customer's language 
D) Career salespeople – Nothing beats pure sales DNA

P.S. - 15,000 sellers stopped writing follow-ups. Take the 2-min quiz to see what they switched to: https://lnkd.in/eNYQ3DeQ

Sellers

Is "ghosting" prospects ever acceptable?

A) Yes - Time management requires cutting unresponsive leads
B) Only after 3+ unanswered follow-ups
C) Rarely - Persistent nurturing eventually converts
D) Never - Professional courtesy always required

P.S. - Took me 2 min to find out I was wasting 11 hrs/week on follow-ups. Take the quiz, get your number: https://lnkd.in/eNYQ3DeQ

taplio

The Battle

☀️ Yara A.

Andy Mewborn

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taplio

The Battle

☀️ Yara A.

Andy Mewborn

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}☀️ Yara A.'s LinkedIn Performance

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