☀️ Yara A.

Cedar Rose

•	Writing the new cedar-rose website: www.cedar-rose.com 
•	Developing clear compelling copy for articles, brochures, video scripts, podcast scripts, internal newsletters. Samples available at www.yarawriting.com
•   Ghostwriting CEO's newsletter
•	Collaborating with the product managers, sales director, and the designer to understand project requirements and convey aligned messaging.
•	Editing and proofreading content for clarity, accuracy, and brand consistency

Bilingual Copywriter

Brand30

Member

eMcREY

• Developing, maintaining, and publishing Manuals for 20+ Apex & Cortex card & token management digital payment solutions. 
• Writing 50+ Arabic manuals as part of the ITAP project. 
• Translating & editing documents & presentations from English to Arabic & vice versa. 
• Maintaining & uploading all documents to Confluence.
• Coordinating with engineers for quality documentation.

B2B Content Writer 

Self-Employed

• Written web copy for solopreneurs: 
Sample ( after Publishing) : https://www.paseo.consulting/

• Written educational guide at the link: https://t.ly/WkGWv

• Contributed to different magazines like: Cloud961 magazine, the first digital magazine in Lebanon, 
as well as other magazines like Raseef22.net, and Responsible Business magazine.

• Served as VP for Community at JCI Beirut, whereby I played a major role in devising the After 
School What’s up? Fair, a project whose main aim revolved around helping 2000 students figure
out their future career. It involved the following stakeholders: 22 university representatives, 8 
NGOs, 5 UN agencies, 5 private companies, 5 entrepreneurs and 1 bank. 

• Devised and led the one day "Marketing Hackathon”. It involved selecting 30 students from diverse 
universities to work on solving four entrepreneurs’ marketing challenges. Its main aim consisted of 
bridging the gap between theoretical and real-life knowledge in marketing. It was so successful, 
that it was repeated twice, once in 2016 at Berytech, and another time at AUST University in 2017. 

• Served as Secretary General at JCI Beirut, whereby I brought in 2 new partners and mediated with 
the UN information center for 5 projects.

Freelance Writer

American University of Beirut

•	Researched, analyzed, and documented how well 10 banks were doing on social media and whether their marketing strategy was effective.

•	Analyzed Bank’s social media efforts using Twitonomy, Followerwonk, and other free social media analytics tools

•	Wrote the test key and corrected students’ social media analytics assignments for Marketing 227: “Social Media in Digital Business”.

Graduate Assistant/ Research Assistant

Medicals International

•	Increased Sales by 70% as a medical sales representative 

•	Introduced 12 ophthalmic doctors to INTACs and ICL surgical products through cold sales calls, one on one training sessions, and seminars. 

•	Monitored and trained Doctors through surgeries to ensure success.

Medical Sales Representative

Beirut Evangelical School for Girls & Boys, Rabieh

•	Taught English to seventh, eighth, and ninth graders

•	Utilized Prentice Hall Series in Grammar and Literature.

Middle School English Substitute Teacher

B2B Clarity Wordsmith l Content & Copy for B2B SaaS l MarTech, HR, Edtech l Speak your clients' language

🌟Whether you wish to admit it or not, too much technical jargon ends up killing your marketing efforts.

Rather than showcase your “know-how”, it hides the real meaning behind your brand, and makes it harder to make your offer stand out. 

Strong brands don't need to ramble on. 

They speak using clear concise words. 
This makes it easy for people to understand what they do, what they care about, and how they can help. 

That's where I come in:

🖋️ I help you write clear, concise writing that connects with your audience, educates them, and compels them to take action. 
By weaving all your system's intricacies – tips, notes, warnings, exceptions, and platform variations – into clear and helpful content, I prevent it from becoming an overwhelming mess. 

🎓 My 6+ years of experience  crafting user guides at eMcREY, coupled with my previous roles as an educator, medical sales representative, and graduate research assistant, equip me with the skills needed to bridge complex information gaps.

Both teaching and medical sales require a high degree of adaptability and learning agility. As a teacher, I had to adjust my teaching methods to my individual student needs, and as a medical representative, and full-time "How-to" writer, I had to learn quickly, decipher complexity, and pay attention to detail. 

This translates to an ability to adapt my writing style and approach to your specific requirements. 

What I offer: 
 
🌐 Web copy 
📝 Short & Long-form blog posts
📚 How-to Guides
📂 Case studies
✍️ Translating, editing & proofreading

What clients say: 

🔥Yara took my unorganized thoughts and expertise and crafted impactful services with unwavering attention to detail.

🔥She simplified complex ideas into engaging content, exceeding expectations with her attention to detail and unwavering dedication.

If you want to stop losing clients due to complex jargon, DM  me your questions, or book an appointment. 

We'll discuss how I can help your brand connect with your audience and achieve your goals.

𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘃𝘀. 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: 𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲? 

Many teams treat messaging and copywriting like they’re interchangeable they’re not.

Diane Wiredu, messaging expert and founder of Lion Words, explains the distinction clearly: 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘢𝘣𝘰𝘶𝘵 𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘯𝘥 𝘴𝘦𝘳𝘷𝘪𝘤𝘦𝘴, 𝘢𝘯𝘥 𝘤𝘰𝘱𝘺𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘪𝘴 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘴𝘢𝘺 𝘵𝘩𝘢𝘵. 

Here’s the breakdown:

🧱 Messaging
– Defines what you stand for
– Clarifies who you're speaking to
– Shapes the overall narrative and positioning

✍️ Copywriting
– Brings the messaging to life
– Adapts it for emails, websites, and ads
– Uses tone, structure, and storytelling to drive action

If your marketing isn’t converting, it may not be the copy.
It might be that the message behind it isn’t clear enough.

Before adjusting your words, revisit the strategy behind them.

#Messaging #Copywriting #ExitFive #DianeWiredu #B2BMarketing #ContentStrategy #MarketingTips

Yara Abboud

B2B SaaS Content Specialist | HRTech & FinTech | Turning Complex Messaging into Buyer Ready Content | DM for a Free Copy Audit

Most brands don’t need bigger ideas. They need one idea people remember.

In categories where nearly everyone sounds alike, the easiest way to stand out is to repeat one message until your market connects it to you automatically.

A clear example is Slack.

Their message has been the same for years:
👉 “Where work happens.”

That line shows up everywhere:

 • Homepage

 • Product explanations

 • Ads

 • Customer stories

It creates a simple association. 
If you want a place where teams get work done, you think Slack.
They avoid long lists of features and stay focused on a single theme people can recall without effort.

For marketers and founders, this is a practical reminder.
You do not need to cover everything your product offers. 
You need one message that captures what you want to be known for, then reinforce it until it sticks.

 The Key Takeaway:
 Clarity and consistency beat volume every time.

What message do you want people to associate with your brand the moment they hear your name?

#B2BMarketing #SaaSMarketing #BrandStrategy
#Positioning #Messaging #GoToMarket #MarketingLeadership
#FounderLife #GrowthMarketing #MarketingTips #ContentStrategy
#DemandGen #ProductMarketing #MarketingMindset #BrandBuilding

B2B SaaS Content/Copywriter | I help HR Tech & FinTech companies turn complex messaging into buyer - ready content | Case Studies, Guides & Blog Posts

One message remembered is worth more than ten ignored messages.

Good writing does not start with words.
It starts with decisions.

Before any content is created, you must know:
• The single idea you want to land
• The outcome you want the buyer to see
• The problem you solve
• The stage of the journey
• The pain the reader already feels

This is why writing without clarity creates chaos.
You do the work twice.
Teams disagree.
Content gets rewritten.

Content strategy is not about producing more.
It is about producing with intention.

You know that feeling when you’ve written the same article twice because the direction kept changing?

Welcome to the content loop.

1️⃣ They make you repeat it because they weren’t clear about direction.
2️⃣ Everyone has something to say.

 The designer wants it shorter.
 The product manager wants their “product” words.
 The sales manager says, “Make it simpler.”
 Someone else says: “Make it longer and more technical.”
 Yes — you’re fed up.

 So you create a content brief to get things right from the start…
 but no one follows it.

That’s when you realise —
the only way out is to ask the right questions. 👇

1. Purpose: Why are we writing this, and what do we want the reader to gain?
 2. Topic & Angle: What are we talking about, and from which perspective?
 3. Audience: Who are we speaking to, and what do they need or struggle with?
 4. Benefits: How will this piece actually help them?
 5. Action: What do we want them to do or think differently?
 6. Vision: In an ideal world, how will this be better or solved?
 7. Delivery: What’s the best format — blog, video, or infographic — and where will it live?
 8. Extras: Tone, style, and any specifics that matter.

That’s it.

 A clear set of questions beats a messy brief every time.

Finding yourself involves losing old places, old jobs, even opportunities that do not align with who you re becoming. 

In the process, you shock yourself as well as those around you. Outwardly you sometimes still think you re the same person, though inwardly you know something has shifted. 

It’s this shift that shocks you and you find yourself saying no to anything that does not align with your internal compass. 

It may not make sense to anyone, but somehow it makes sense to you. 

You refuse what looks good on paper and prioritize what feels right in your gut.

Your post just hit 10,000 impressions and 200 likes.

Your sales calendar? Still empty.
This is the engagement trap.

I interviewed 12 SaaS founders and marketing leaders to understand why content attracts reactions but not revenue.

Here's what they told me:

→ Viral posts bring visibility, but rarely bring buyers 
→ Motivational content collects applause, not interest 
→ "Fans engage publicly. Customers lurk silently"

The gap between viral content and booked meetings isn't about posting less.
It's about understanding what qualified buyers actually need to hear before they'll book a call.

I wrote about their insights on the mistakes that kill conversion and the messaging approaches that actually work.

#SaaSMarketing #B2BContent #ContentStrategy #LeadGeneration #SalesEnablement

What separates content that earns reactions from content that drives pipeline? Your LinkedIn post just hit 10,000 impressions and 200 likes, but your 

Open article: The Engagement Trap: SaaS Content That Gets Likes but No Sales Calls by Yara Abboud • 6 min read

The Engagement Trap: SaaS Content That Gets Likes but No Sales Calls

We often think, “More content = more leads.”
Actually, for B2B SaaS it’s often the opposite: 𝘓𝘦𝘴𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘩𝘦𝘭𝘱𝘴 𝘣𝘶𝘺𝘦𝘳𝘴 𝘥𝘦𝘤𝘪𝘥𝘦 𝘧𝘢𝘴𝘵𝘦𝘳.

Here’s the research:
• 76% of B2B marketers say content marketing helped generate demand/leads in the past year. (theinsightcollective.com) 

• Yet, decision-makers still consume on average just 3–5 pieces of content before engaging. ( The CMO) 

So the volume is high, but the quantity that matters is small, targeted, clear.

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀:

When you publish dozens of long articles, webinars, and asset downloads without a clear message, your buyer gets stuck. They read, skim, get uncertain, and drop-off. 

When you instead publish fewer pieces, each with a clear value proposition, a simple message, and a direct path to next step, the buyer says: “Ah, I get it.” 

𝗥𝗲𝘀𝘂𝗹𝘁:
By using less content and making each piece sharper you speed up the funnel, reduce wasted effort, and increase conversions.

Is your white paper doing more harm than good?

Gordon Graham analysed what he calls the worst white paper ever and found eight major practices that collapse credibility:

 • Boring or misleading title : promises one thing, delivers another
 • Wrong length : too short (or too long) to make an argument
 • Poor design or typography : dense layout, hard to read
 • Missing or poor illustrations : visuals absent when expected
 • Too much hype and too little proof : big claims, zero data
 • Sales pitch in disguise : reads like a brochure, not an insight
 • Weak flow of ideas : lacks logical thread or narrative
 • Unprofessional writing : jargon, fluff and unclear tone

Avoiding these mistakes puts your white paper in the top half of performance. 

A truly effective paper focuses on the buyer problem, follows structure, is readable and backed by proof.

Which of these eight practices will you fix first in your next white paper?

Is your white paper doing more harm than good?

𝗘𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗿𝘆 𝘁𝗼 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁, 𝘁𝗵𝗲𝘆 𝗼𝗳𝘁𝗲𝗻 𝗴𝗲𝘁 𝗶𝘁 𝘄𝗿𝗼𝗻𝗴.

Wynter's data found that when messaging broke down, marketing leaders pointed to the same themes again and again.

𝟭. 𝗕𝘂𝘇𝘇𝘄𝗼𝗿𝗱𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 (𝟭𝟴 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
Internal or trending phrases slip into public messaging.
If customers need to translate a term, the message fails.

𝟮. 𝗢𝘂𝘁 𝗼𝗳 𝘀𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗮𝗹𝗶𝘁𝘆 (𝟭𝟰 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
Teams focus on features instead of the problem.
Buyers need clarity on the pain before they care about how the product works.

𝟯. 𝗚𝗿𝗼𝘄𝘁𝗵 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘂𝗽𝗱𝗮𝘁𝗲 (𝟭𝟰 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
The product evolves, but the story does not.
Important capabilities stay hidden, pages fall out of sync, and buyers lose the thread.

So what do the few strong brands do?

 • 𝘛𝘩𝘦𝘺 𝘥𝘦𝘧𝘪𝘯𝘦 𝘸𝘩𝘢𝘵 𝘰𝘯𝘭𝘺 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘤𝘭𝘢𝘪𝘮.
 • 𝘛𝘩𝘦𝘺 𝘱𝘪𝘤𝘬 𝘢 𝘤𝘭𝘦𝘢𝘳 𝘱𝘰𝘪𝘯𝘵 𝘰𝘧 𝘷𝘪𝘦𝘸 𝘢𝘯𝘥 𝘤𝘰𝘮𝘮𝘪𝘵 𝘵𝘰 𝘪𝘵.
 • 𝘛𝘩𝘦𝘺 𝘴𝘱𝘦𝘢𝘬 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘱𝘦𝘢𝘬.
 • 𝘛𝘩𝘦𝘺 𝘬𝘦𝘦𝘱 𝘵𝘩𝘦𝘪𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘴𝘵𝘦𝘢𝘥𝘺 𝘢𝘤𝘳𝘰𝘴𝘴 𝘦𝘷𝘦𝘳𝘺 𝘤𝘩𝘢𝘯𝘯𝘦𝘭.
 • 𝘛𝘩𝘦𝘺 𝘵𝘳𝘢𝘤𝘬 𝘳𝘦𝘤𝘢𝘭𝘭, 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘴𝘩𝘰𝘳𝘵𝘭𝘪𝘴𝘵 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘱𝘳𝘦𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘪𝘴 𝘭𝘢𝘯𝘥𝘪𝘯𝘨.

For the reasons companies play it safe, check the comments.

Meanwhile, which of these three mistakes shows up most in your category?

#B2BMarketing #BrandBuilding #ContentStrategy #SaaSMarketing #Messaging #GoToMarket #MarketingLeadership

Even a brilliant strategy will fail if your teams are not perfectly aligned behind it.

Strong alignment between sales and marketing is more than a nice-to-have, it drives revenue. Organizations with tight alignment achieve up to 208% higher marketing-sourced revenue compared with those misaligned. (𝘚𝘰𝘶𝘳𝘤𝘦: /𝘪𝘮𝘱𝘳𝘰𝘷𝘢𝘥𝘰.𝘪𝘰) 

Yet many companies stumble because their messages diverge: the website promises X, sales outreach says Y, and case studies whisper Z. 

𝘍𝘰𝘳 𝘦𝘹𝘢𝘮𝘱𝘭𝘦 𝘰𝘯𝘦 𝘉2𝘉 𝘚𝘢𝘢𝘚 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘧𝘰𝘶𝘯𝘥 𝘧𝘰𝘶𝘳 𝘷𝘦𝘳𝘴𝘪𝘰𝘯𝘴 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘳𝘦 𝘷𝘢𝘭𝘶𝘦 𝘱𝘳𝘰𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘤𝘪𝘳𝘤𝘶𝘭𝘢𝘵𝘪𝘯𝘨 𝘢𝘤𝘳𝘰𝘴𝘴 𝘳𝘦𝘨𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘵𝘦𝘢𝘮𝘴. 𝘛𝘩𝘦𝘺 𝘶𝘯𝘪𝘧𝘪𝘦𝘥 𝘵𝘩𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘢𝘯𝘥 𝘦𝘯𝘴𝘶𝘳𝘦𝘥 𝘰𝘯𝘦 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘢𝘭𝘶𝘦 𝘱𝘳𝘰𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯, 𝘪𝘯𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘪𝘳 𝘶𝘯𝘪𝘲𝘶𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵𝘴 𝘢𝘯𝘥 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘪𝘢𝘵𝘰𝘳𝘴. 

-> The immediate effect: clear-er content, quicker decision cycles, more trust.

Your value proposition should answer this: 
“𝘞𝘩𝘢𝘵 𝘶𝘯𝘪𝘲𝘶𝘦 𝘣𝘦𝘯𝘦𝘧𝘪𝘵 𝘥𝘰 𝘸𝘦 𝘥𝘦𝘭𝘪𝘷𝘦𝘳 𝘵𝘰 𝘸𝘩𝘰𝘮, 𝘢𝘯𝘥 𝘸𝘩𝘺 𝘴𝘩𝘰𝘶𝘭𝘥 𝘵𝘩𝘦𝘺 𝘱𝘪𝘤𝘬 𝘶𝘴?” 

Universal shared language across teams makes that possible.
Alignment is not simply about workflow. 
It is the bedrock for a clear and consistent message to your market.

𝗣𝗹𝗮𝘆𝗶𝗻𝗴 𝗶𝘁 𝘀𝗮𝗳𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗰𝗸𝗲𝘀𝘁 𝗽𝗮𝘁𝗵 𝘁𝗼 𝗯𝗲𝗶𝗻𝗴 𝗶𝗴𝗻𝗼𝗿𝗲𝗱.

In markets filled with look-alike products, “different” isn’t a gamble.
It’s the only route to being remembered.

Yet most companies stay generic.
According to Wynter.com, here’s why:

𝟭. 𝗛𝗲𝗿𝗱 𝗺𝗲𝗻𝘁𝗮𝗹𝗶𝘁𝘆 (𝟯𝟲 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
“Buyers want familiar choices, so let’s not rock the boat.”
This assumption pushes teams toward safe, forgettable messaging.

𝟮. 𝗪𝗲𝗮𝗸 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗶𝗼𝗻 (𝟮𝟲 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
When products feel similar, teams rely on polished lines that sound good but say little.
This is exactly when voice becomes the separator.

𝟯. 𝗖𝗼𝗽𝘆𝗰𝗮𝘁 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 (𝟮𝟬 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
Everyone monitors competitors, so the category repeats the same language again and again.

𝟰. 𝗨𝗻𝗱𝗲𝗿𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗶𝗻 𝗯𝗿𝗮𝗻𝗱 (𝟭𝟴 𝗽𝗲𝗿𝗰𝗲𝗻𝘁)
Brand is treated like design updates instead of a shared direction.
Without a strong center, every team writes its own version of the story.

Which of these four patterns do you see most often?

#B2BMarketing #BrandStrategy #SaaSMarketing #Messaging #Positioning #MarketingLeadership #FounderLife #BrandBuilding

I spill LinkedIn Tea ♨ Social Media Updates | Top 200 Female Creator Worldwide 🌍 | LinkedIn Writing Coach

Most people struggle on LinkedIn. I help you dominate it.

I'm a LinkedIn coach & trainer building a 6-figure consulting business. 

I help coaches, consultants and B2B founders: 

- Create scroll-stopping LinkedIn profiles.
- Content that gets weekly inbound leads.
- Leverage AI to grow their presence. 

More about me:

+Top 10 LinkedIn growth expert globally - Favikon. 
+Top 100 LinkedIn female creators worldwide - Favikon. 
+Top 24 Marketers to follow in 2024 - Girls in Marketing.
https://www.favikon.com/blog/top-linkedin-experts-uk

https://www.favikon.com/blog/top-linkedin-experts-uk

Here's how I can help you:

1. Join 4,000+ legends getting my weekly newsletter. 

https://linkedin-tea.kit.com/7c05eb478b

2. Get my LinkedIn playbook to start growing on LinkedIn

(30-days templates, DM scripts, Inbound funnel guide & more)

https://linkedin-tea.kit.com/products/30-linkedin-post-templates

3. Follow me here for daily LinkedIn tea. 

(scroll up and hit the bell icon)

4. Join my 4-week Linkedin coaching program.

(DM me "TEA", I'll send you the details)

---
Sponsorships + speaking : linkedintea@fatimakhan.co

Fatima Khan

I’m now a co-founder!🤩

Introducing: The AI Creators Club
 
Charlie & I are on a mission to build the best LinkedIn community of founders & experts.

We both went from 0 → Top 5 UK LinkedIn creators.
Built two separate 6-figure businesses.

All because we learned how to LinkedIn. ✔

Now we’re building THE community we wish we had at the start.

So you don’t feel lost, overwhelmed, or alone on LinkedIn.

Inside The AI Creators Club, you get:

✔ Weekly live sessions + direct access to us.
✔ Monthly content calendar to help with posting.
✔ Plug-and-play AI content systems + custom GPTs.
✔ A community of experts building alongside you!

If you want to take LinkedIn seriously in 2026…
this is where you start.

Registrations close on 31st Dec.
Secure your spot → https://lnkd.in/eDs-ny7Q

P.S. I’m giving away 1 FREE ticket ♻️ Repost to get a chance to win.

Grow on LinkedIn with The AI Creators Club - Registrations now live!

No alternative text description for this image

This LinkedIn toolkit feels illegal to share… but here it is.

My top 9 most used tools:

1. Gamma
- Replaces: Presentation designer
- Turn drafts into carousels or decks
☑ Free plan available

Try Gamma here: https://lnkd.in/eSY3U7SV

2. Perplexity
- Replaces: Research assistant
- Fact-checks everything before I hit post
☑ Free to use

3. Stanley (Your Content Coach)
- Replaces: Content writer
- Writes LinkedIn posts in your style.
☑ Paid tool (3-day trial)

4. Canva
- Replaces: Graphic designer
- Creates all my LinkedIn visuals
☑ Free version works fine

5. AuthoredUp
- Replaces: LinkedIn formatter
- Preview posts exactly how they'll look
☑ Free Chrome extension

6. Notion
- Replaces: Project manager
- Content calendar + swipe file in one place
☑ Free for personal use

7. OpusClip
- Replaces: Video editor
- Turns my workshops into LinkedIn posts
☑ Free trial available

8. folk
- Replaces: CRM manager
- Helps with lead management.
☑ Free trial available

9. Kajabi
- Replaces: Course platform + email team
- All-in-one business tool
☑ 14-day free trial

---
Q: What's included in your LinkedIn toolkit?

♻️ Save this post to help build yours.
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their online businesses

LinkedIn best practices summarized in one sheet.

(To help you build a top 1% brand)

1. Post 3x/week (minimum)
→ Quality > daily burnout.

2. Engagement
→ 15 mins before and after you post. 

3. Use a content funnel
→ Reach (70%): Share industry tips, insights
→ Nurture (20%): Tell stories, build trust
→ Convert (10%): lead magnets, direct CTAs

4. Choose formats wisely
→ Carousels (3.7x) - 7-10 slides, scroll-stopping titles
→ Infographics (2.9x) - actionable "do this, not that" format
→ Personal Images (2.0x) - faces + storytelling
→ Video (1.7x) - hook in 3 seconds, always caption
→ Text Only (1x) - contrarian hook, 14+ short paragraphs.

5. Boost algorithm signals
→ Save-worthy content wins
→ Comments > likes
→ Dwell time matters more than views

Repost for your network. ♻️

Q: What format do you post the most? Spill the tea.

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

It took us 8hrs+ to build a 30-Day LinkedIn Challenge.

And you can have it for FREE.

Comment "CHALLENGE" and I'll DM it to you.

Charlie & I hosted this inside our private community, and it got wild results:

→ A client hit 100k views (1st month of posting).
→ Another got 5 prospect DMs after just Day 1.
→ 65+ founders built a LinkedIn posting habit.

Testimonials are shared inside so you can see for yourself.

This isn't just another template pack.

What you get inside:

✓ Weekly post ideas (proven to work).
✓ Examples of viral posts on each topic.
✓ Guidance that got clients 100k+ views.

Everything is laid out week by week.

❌ No guessing what to post.
❌ No wondering if it'll work.
✅ Just follow the plan.

8+ hours of work. Proven results. Zero cost.

But only if you act now.

👉 https://lnkd.in/eb4ATW3m

---
♻️ Repost this for priority access.

LinkedIn reach is down by 65% (the lowest dip ever).

But there is still time to catch up. 

Stop guessing your way to growth. 
Here's what's actually working right now.

1. Median impressions dropped 18% year over year
2. Average creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Comment more thoughtfully (150-165 meaningful conversations weekly)
2. Embrace format diversity (with great results) 
3. Stay consistent with quality (90% of views come from top 20% of posts)

Winning post formats (reach multiple): 

1. Carousels (4.0x): Focus on story-driven education
2. Infographics (3.0x): Best for driving newsletter subs 
3. Motivational quotes (2.5x): Billboards are out! Keep visuals on brand. 
4. Personal Stories (2.3x): BTS pictures are winning over selfies 
5. Video (1.9x): Face-to-camera content is building trust 
6. Text Only (1.0x): But it must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Posts with shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs -> 74% drop in performance
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Weekend posting works: Sunday posts see highest reach
5. Links don't kill reach: Posts with 3+ useful links get 236% better performance

This data and analysis is by Chris Donnelly and team.

More info on his profile.

♻️ Repost to help others win on LinkedIn.

---
P.S. Has your LinkedIn reach dropped in Q4?

li_at

JSESSIONID

LinkedIn: Log In or Sign Up

www.linkedin.com

My complete guide to drive leads on LinkedIn.

And you can have it for FREE.

👉 Comment "SYSTEM" & I'll send it to you.

I’ve worked with 100+ founders (all inbound) in 2025 by following this system. 

It includes 4 categories to master: 

𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 → Your purpose, positioning, targeting
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗙𝘂𝗻𝗻𝗲𝗹 → Reach, nurture, convert framework
𝗔𝗜 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 → Authentic content that actually scales
𝗦𝗮𝗹𝗲𝘀 & 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 → Inbound, outbound, automation

The same structure that helped:
↳ Karol hit 100,000 impressions in 28 days
↳ Monica 3x her follower growth in 4 weeks
↳ Sarah reach 50k+ impressions and 3 new clients

Inside you'll find:

☑︎ Profile optimisation checklist (every element)
☑︎ The 3-stage content funnel (70/20/10 split)
☑︎ 4 copywriting frameworks that convert
☑︎ AI prompts that sound human
☑︎ Sales Navigator workflows
☑︎ DM scripts that book calls

This isn't another "10 tips" PDF.

It's 2,500+ words of battle-tested systems.

---
♻️ Repost this for priority access.

4 years ago, I left my job at Shell to start over.

(In a new country and a new career).

I knew nobody in this new country, let alone industry.

3 years ago, I applied to 100s of jobs, and got one with the lowest pay (literally).

Last month:

- I ranked 15 in Top 100 Marketing Influencers.
- My business made over 4x my ex-salary.
- Crossed 85k folks here on Linkedin.

There's something I did in 2023 that transformed my career.

👋 I focused on building a strong LinkedIn network.

Not just followers → a community that shows up.

This community opened doors I didn't know existed:

- Working with 100+ cool founders.
- Partnering with global brands.
- Recognition in the industry.

I’ve spent months & months learning community building strategies.

I’m breaking them all down for you in just 60 mins.

Joined by Charlie Hills, who will also share his 1000+comments/post tactics.
 
Join us next Thursday in this FREE workshop:
https://lnkd.in/ey5CiX-d

Click "attend" so it appears in your calendar.

---
P.S. Have you ever started over in your career?
---

♻️ Repost to invite your network to the event.

Age 21: Felt too young to be taken seriously.
Age 24: Felt too inexperienced to speak up.
Age 26: Felt too small to be a "thought leader."

At every stage, I doubted myself.

At every stage, I almost quit.

But I didn’t. 

Instead, I:

→ Took opportunities before I felt "ready."
→ Learned skills before I felt "qualified."
→ Showed up before I felt "worthy."

And now? I look back and think:

I was ready all along.

---
If you’re waiting to feel "ready," you’ll wait forever.

Start before you believe in yourself.

Confidence comes from doing, not waiting.

Agree or disagree?
---

P.S. Dropping big news this week. Perfect timing doesn't exist. Action does. ✌

How to build a personal brand on LinkedIn. 

(using AI to fast-track the process)

Go to Stanley (Your Content Coach):
→ https://lnkd.in/eKVMJJ9J

Use the following prompting sequence:

1. Content Pillars:
Start inside Stanley with the 1st prompt.
→ It analyzes your profile
→ Identifies your unique angles
→ Gives you 5 pillars that fit your brand

2. Content Ideas:
Ask Stanley to find your ICP's pain points.
→ Have it list out 20+ ideas
→ They'll be based on your audience
→ Each one solves a real problem

3. Post Ideas → Full Posts:
Convert those ideas into "how to" statements.
→ This polishes suggestions into hooks
→ You can use them as post starters
→ Stanley writes them in your voice

4. Content Calendar:
Organize your 20 ideas strategically.
→ Spreads them across 30 days
→ Balances different content types
→ Creates a posting rhythm

5. Write & Schedule:
Batch create and schedule next.
→ Stanley drafts each post in your voice
→ Press "share" and redirect to LinkedIn
→ Use LinkedIn Native scheduling tool

Most people spend 2 hours on ONE post.
You just created MONTH'S content in less.

Start using AI to multiply your output.

P.S. Want my prompting sequence?
Comment 'STANLEY', I'll send you the prompts.

♻️ Repost it for your network.

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

#stanleypartner

You’re not “bad” at LinkedIn.

You’re just not playing the game.

Most people skip straight to posting → then wonder why nothing happens.

❌ LinkedIn isn’t about posting alone.
✅ It’s a game. And every level matters:

Step 1: Optimize your profile 
→ your landing page

Step 2: Send 200 connections/week 
→ start expanding your network

Step 3: Post 3x/week 
→ become visible

Step 4: Set up your inbound funnel 
→ capture warm leads

Step 5: Engage 30 mins daily 
→ warm up your network

Step 6: DM 10+ warm leads 
→ move conversations forward

Step 7: Convert 20% of sales calls 
→ revenue

Step 8: Review monthly analytics 
→ adjust strategy

Step 9: Keep showing up 
→ consistency compounds

Remember: It’s about reps + consistency + feedback.

Save this post, print it, paste it on your wall.
Just don't forget to follow these steps on repeat. ♻️

You've got this.

---
P.S. Which steps do you think people skip?
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

Gerry Hogan

If you’re planning to take LinkedIn seriously in 2026...

This is the guide you need to save. ♻️

I’ve coached 100+ founders this year, gained 10M+ impressions. 

These are the steps to follow (in order): 

1. Define your positioning

- Who do you help?
- What problem do you solve?
- Why should someone listen to you?

If your answer is vague → your content will be too.

Your positioning is your foundation.

2. Optimise your profile

→ Headline: 40–45 chars, keywords rich.
→ About section using PAS framework.
→ Featured section with 2-3 cards max.
→ Banner with a clear CTA at top left.

Your profile = your positioning.

3. Plan your content pillars

Pick 3–4 themes you’ll talk about repeatedly, e.g.:
 
- Personal branding
- LinkedIn growth
- Mindset for creators
- Client results / case studies

Repetition builds recognition.

4. Choose your posting cadence

Consistency > intensity. Post:
 
→ 3–5 times per week
→ Same days
→ Same time

Predictability wins. Audiences like routine.

5. Make engagement part of the strategy

Find "active" people in your niche, and build a commenting habit: 

15mins before posting: 
└ Comment on people's posts.

15mins after posting: 
└ Reply to comments you receive.

---
If you want LinkedIn to work for you in 2026 → Start building the system now.
---

I'm dropping a free LinkedIn resource next week. Stay tuned.

P.S. Are you going to show up here in 2026?

7 top LinkedIn creators just revealed their tech stacks.

The exact tools that power their businesses:

Fatima Khan (me)

- ChatGPT: Content backbone
- Stanley: LinkedIn-trained AI
- Canva: Visual storytelling
- Notion: Strategy planning
- Perplexity: Fact-checking

Try Stanley: https://lnkd.in/eKVMJJ9J

Charlie Hills (AI Marketing)

- Sybill: Meeting analysis
- Notion: Content systems
- ChatGPT: Idea generation
- Kondo: Inbox management
- Stanley: LinkedIn-trained AI

Cory Blumenfeld (Business Operations)

- ChatGPT: Core AI partner
- Claude: Creative writing partner
- ClickUp: Project management
- Notion: Content planning hub
- Slack: Team collaboration

Jérémy Grandillon (GTM Engineer)

- Clay: Automated outreach at scale
- Perplexity: Research deep dives
- ClickUp: System workflows
- Superhuman: Email productivity
- Heyreach: Automated outreach

Lindsay Rosenthal (AI Marketing)

- Copilot: Microsoft's AI assistant
- Adobe: Visual content creation
- Notion: Knowledge management
- Hubspot: Analytics tracking
- Grammarly: Writing polish

Audrey Chia (AI Copywriting)

- Gemini Nano Banana: AI images
- Leadspicker: Lead generation
- ChatGPT: Content foundation
- Descript: Video editing magic
- Sybill: Content organization

Beatrice Vladut (LinkedIn Coach)

- ChatGPT: Daily content creation
- AuthoredUp: LinkedIn optimization
- Notion: Content calendar
- Gamma: Presentation design
- Riverside: Recording studio

3 patterns to note:

1. ChatGPT is universal (5/7 creators)
2. Notion dominates organisation (5/7 creators)
3. Everyone combines AI + design tools

Save this list to test out these tools!

♻️ Repost if you found it valuable.

---
P.S. Share your top 5 tools in the chat. ↓

5 ChatGPT prompting sequence to optimize your LinkedIn profile (FAST)

Most people spend hours tweaking their profile.

These prompts? 15 minutes. Done.

1. Start with this priming prompt:

"You are an expert conversion copywriter who's highly skilled in building personal brands for founders. Your task is to craft high-conversion copy for my LinkedIn profile. The goal is for my target audience to follow my LinkedIn page and learn more about what my company does."

*paste sequence outlined in the graphic*

2. Banner prompting: 

"Can you write a one-liner for my LinkedIn banner and provide me with 5 options for each of these categories?

*paste examples outlined in the graphic*

3. Headline prompting:

"Can you develop a profile headline for me? This should include what my company offers and what's in it for the audience. This is an example:

[Insert example of a strong headline from your industry]"

4. About Section prompting:

"Can you craft an about me section using this framework?

Framework:
Struggling with [Problem 1], [Problem 2], or [Problem 3]? You're far from alone.

*paste sequence outlined in the graphic*

5. Content strategy prompting:

"As an expert LinkedIn strategist, I want you to develop a content strategy for me using the content matrix I have provided.

*paste sequence outlined in the graphic*

---
The complete sequence is too long to post.

♻️ Download it here: https://lnkd.in/e_5DmrK6

(Special thanks to Audrey Chia for spilling tea on this).

P.S. Which part of your profile needs an update?

---
📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

7 things that put LinkedIn growth back in YOUR hands.

(So, you don't have to blame the algo)

1. Your content strategy
- Random posting = random results.
- Dial in your core themes and stick to them.
- Clear niche = better brand recognition 

2. Your positioning
- Your headline and profile should answer:
- Who you help + how you help them.
- Clarity = conversions.

3. Your consistency
- Post on the same days+times.
- Train your audience to expect you.
- Momentum is built, not given.

4. Your engagement routine
- 15mins before+after posting:
- Build relationships (not noise)
- Comment with depth

Psst. Engagement isn’t optional, it’s distribution.

5. Your content quality
- Not viral.
- Not clever.
- Just useful.

6. Your conversations
- DMs > likes.
- Chat with people who actually matter.
- Relationship pipelines outperform content pipelines.

7. Your feedback loops
- Track what works.
- Double down on what grows.
- Cut everything else.

You don’t win LinkedIn by guessing.

You win by controlling the parts that are fully in your hands.

The algorithm is unpredictable.
But your discipline isn’t.

---
P.S. What’s one thing you’re taking control of this week?

Repost for your network. ♻️

LinkedIn's native analytics are trash.

So I built my own dashboard using Replit. 

No setup. No coding. Just instructions in plain English.

Here's the step-by-step process (so you can try it too):

Step 1: Open Replit and prompt the AI
"Build a LinkedIn analytics dashboard that tracks post performance, engagement rates, and best posting times"

Step 2: Watch it create the foundation
- Database structure
- API connections
- User interface
- Real-time tracking

Step 3: Add the metrics that matter
→ Engagement rate per post type
→ Follower growth velocity
→ Comment sentiment analysis
→ Peak engagement windows
→ Content pillar performance

Step 4: Connect your LinkedIn data
- Export your LinkedIn data (Settings & Privacy)
- Upload the CSV files
- Let the AI map the fields
- Watch your dashboard populate

What you get vs LinkedIn's analytics:

LinkedIn shows you:
✕ Basic impressions
✕ Vague demographics

Your Replit dashboard shows:
✓ Which hooks get 3x engagement
✓ Optimal posting time (to the hour)
✓ Competitor benchmarking
✓ Predictive engagement scores

Total build time: 40 minutes
Coding required: Absolutely none
Cost: Free tier works fine or get $10 credits (https://lnkd.in/e5Kmh9ag)

Building your own tools isn't the future.
It's happening right now.

♻️ Repost if this shifts your perspective.
---

P.S. Can you spot what’s wrong with this AI image of me?

Don't skip these 3 layers of LinkedIn strategy.

Most people build it backwards.

They jump straight to finding clients
 ↳ without knowing what they stand for.
 ↳ without defining who they're speaking to.

No wonder their content doesn’t convert.

Here’s the strategy I use instead (and teach my clients).

The 3 Layers of LinkedIn foundation:

1. Purpose (Start with your why):

Why do you want to build a personal brand:
✅ Networking
✅ Reputation
✅ Authority
✅ Leads
✅ PR

2. Positioning

This is where your voice, story, and narrative come in.
✅ Content themes
✅ Tone of voice
✅ Brand pillars
✅ Storytelling
✅ USP

What makes you you?

3. Targeting

Who do you want to be known to? Define:
✅ ICPs + audience values
✅ Buyer behaviour
✅ Community
✅ Pain points
✅ Industry

- Start with your purpose
- Then, shape your positioning
- Finally, dial in your targeting

Strong foundation = Strong LinkedIn presence 

♻️ Repost to help someone fix their strategy

---
P.S. Which step do you think most people miss?
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

Your LinkedIn About Section has all the right information.

But nobody's reading it. 

Here's how to turn it into something people actually click:

Step 1: Copy your LinkedIn About Section
- Head to your profile and copy the entire text.
- Include your key achievements and value props.

Step 2: Go to Gamma(.)app:
- Click "Create New" → "Paste in text"
- Paste your About section content.

Step 3: Choose "Document" or "Presentation"
- Select "Document" for a scrollable one-pager.
- Or "Presentation" and keep it to 1-2 slides max.

Step 4: Let Gamma's AI Agent transform your story:
→ Pulls out your key achievements
→ Highlights your unique value
→ Creates visual hierarchy
→ Adds relevant graphics

Step 5: Customize your pitch elements:
- Add testimonials, case studies, or portfolio pieces.
- Include your contact info and clear CTA.
- Apply your brand colors and style.

Step 6: Get your shareable link
- Hit "Share" and grab your link.
- Add it to your LinkedIn featured section.
- Drop it in DMs when prospects ask for more info.

Your LinkedIn About section just became your 24/7 sales rep.

✕ No more sending boring PDFs.
✕ No more explaining what you do 100 times. 

Just 1 link that converts curiosity → into clients.

---
Will you give this a go? 

♻️ Repost for your network. 

#gammapartner

The #1 asset of a personal brand isn't followers.

It's an engaged community.

Charlie Hills and I've built a combined LinkedIn audience of 250k+, who show up for us despite algorithm changes.

Thanks to our engaged community:

→ We get weekly 150-250k impressions. 
→ We made $18k in 7 days promoting our offer.
→ We get to partner with global brands w $10k+ months.

In this session, we will be spilling tea on:

- The LinkedIn engagement strategies that work.
- How to turn your audience into a community.
- Posts that convert readers into loyal members.
- Our exact systems for consistent engagement.
- How to convert your community into clients.
+ so much more.

If you’ve been posting but not seeing traction OR want to see more traction

↳ This session is for you.

Join us live on Nov 27th. 

Click "attend" so this shows up in your calendar.

---
Drop questions in the comments that you'd like us to cover!

See you there. ^_^
---

P.S. I'm sending a surprise gift to every person who reposts this. ♻️

Teadora Stefanovska, Isra Alaya and 247 other attendees

How to build an engaged LinkedIn community

taplio

The Battle

☀️ Yara A.

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score☀️ Yara A.'s LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

☀️ Yara A.

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}☀️ Yara A.'s LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score☀️ Yara A.'s LinkedIn Performance