☀️ Yara A.

B2B Clarity Wordsmith l Content & Copy for B2B SaaS l MarTech, HR, Edtech l Speak your clients' language

Does this ring a bell?

Your SaaS product solves real problems, but prospects struggle to understand what you do or why it matters.

Your messaging is buried in technical language. Case studies take too long to produce. Content exists, but sales cannot use it confidently.

The result is longer sales cycles, stalled deals, and buyers who do not fully “get it.”

👉 That's the problem I solve.

I'm a B2B SaaS content strategist and writer, helping teams turn complex products into clear, buyer-ready communication that supports sales and revenue decisions. 

With 7+ years of experience, I've written and developed web copy, landing pages, case studies, white papers, articles, brochures, and thought leadership content for complex and regulated products. Over time, my role expanded beyond execution into shaping how content supports buyer understanding, proof, and decision-making across the funnel.

Today, my work sits at the intersection of content, buyers, and marketing goals. I support content strategy through execution, insight, and clarity,  using writing as a tool rather than the end goal.

𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿:

 ✓ 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-converting Web Copy, Landing Pages, and Brochures that turn complex features into business value.
  ✓ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-impact Case Studies, White Papers, and Articles that provide the proof-of-concept needed to win institutional trust.
  ✓ 𝗕𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗡/𝗔𝗥): Translation and localizations ensuring your content is authoritative and accurate across both English and Arabic audiences.

📈 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 
I've helped clients simplify complex fintech products into clear messaging that supports sales. 
I’ve also created thought leadership content that positioned leaders as trusted voices and developed marketing materials that strengthened their market presence.

💬 What clients say:

🔥 Her ability to simplify complex ideas into engaging content is remarkable. She consistently demonstrated attention to detail, collaboration, and dedication.

🔥 She managed to translate my unorganized thoughts and expertise into meaningful services and formulated them with an impactful approach.

🔥 She developed impactful web copy, articles, brochures, newsletters, and filled award applications that made us finalists at international events.

If your product is strong but difficult to explain, I can help you make it clear.
💬 DM me or book a call.

Member

If your team’s cold calls are converting less than they used to, you’re not imagining it.

Success rates dropped from 4.8% to 2.3% in one year. (Cognism Stats 2026) 

But here’s what’s interesting:
Top performers are still hitting nearly 7%.

So something changed. Just not what most people think.

Cold calling isn’t dead.
The approach is.

I spent time speaking with experienced sales professionals to understand what separates average reps from the ones that close.

Four patterns kept coming up:

• They treat calls like conversations, not scripts. If you're talking more than listening, you're losing.

• They lead with relevance, not product. They start with the prospect’s situation, not their pitch.

• They nail the first 10 seconds. Preparation shows immediately.

• They prioritise quality over activity. Fewer, better-timed calls beat volume.

The shift is simple:
from interruption-based selling to relevance-based outreach.

If results are dropping, the answer isn’t more dials.
It’s better reasons to call.

I broke down what’s really changing when cold calling fails, and what top performers are doing differently.

#B2BSales #ColdCalling #Sales #Prospecting #OutboundSales

Yara Abboud

B2B SaaS Content | I help turn complex messaging into revenue-ready content

Cold calling is failing at twice the rate it was a year ago. The average cold calling success rate fell from 4.8% in 2024 down to 2.3% in 2025. 87% of

Open article: Is Cold Calling Dead or Is It Simply Declining? by Yara Abboud • 5 min read

Is Cold Calling Dead or Is It Simply Declining?

If you’ve ever rewritten the same piece of content twice…

You don’t need a better writer.
You need better alignment before writing.

I’ve built a simple 1-page question framework
that I now use before every article, post, or asset.

It forces clarity on:
• purpose
• audience
• angle
• outcome

Before a single word is written.

No fluff.
No 5-page briefs.
Just the questions that actually matter.

If you want it,
comment “QUESTIONS” and I’ll DM it to you.

P. S: Connect with me first so that I can DM you. 

#contentmarketing #contentstrategy
#b2bmarketing #copywriting
#marketingtips #writingtips
#contentcreation #marketingstrategy

When users leave a product, UX often gets blamed.

But the problem usually starts earlier, before they sign up.

Before someone downloads an app or books a demo, they’ve already decided:

 • what problem this solves
 • how quickly it should work
 • what “success” looks like

That mental picture doesn’t come from UX.
It comes from messaging.

When the promise is broad or optimistic, users arrive with expectations the product was never designed to meet.

So the experience feels heavy.
Not because it’s bad.
But because it’s answering questions that should have been settled earlier.

That’s why onboarding ends up explaining rather than guiding.
Users hesitate to take action.
And usability tweaks don’t address the real issue.

The gap isn’t usability.
It’s expectation-setting.

Messaging shapes how every screen is interpreted.

Dania Khaled shows how this gap surfaces inside the product, when behaviour reveals the difference between what was promised and what’s delivered.

#UX #ProductMarketing #SaaS #Messaging #Onboarding

The gap between a user’s simple expectation and the overwhelming reality of feature-heavy interfaces.

Quick reality check for B2B founders & marketers 👇

If your content isn’t helping deals move forward,
the problem isn’t volume.

It’s clarity.

From what I see every week:

- Content doesn’t support the pipeline
- Messaging isn’t differentiated
- Sales doesn’t use the content
- Buyers don’t “get it” fast enough

So teams keep producing…
More posts.
More pages.
More assets.

With the same results.

That’s why I created a short 𝗦𝘂𝗿𝘃𝗲𝘆 𝗼𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗡𝗲𝗲𝗱𝘀
(≈ 3 minutes).

It’s not about ideas or formats.
It’s about identifying:

 • where content is breaking the buying process
 • what needs to be clearer in the next 90 days
 • what’s blocking effective content today
 • what would actually make content useful for sales

No pitch.
No fluff.
Just questions that expose the real bottleneck.

If you’re in B2B and want content that actually **supports revenue**,
fill out the Survey here 👇

👉 https://lnkd.in/d25jPaDy 

#B2BMarketing #ContentStrategy #RevenueMarketing #SalesEnablement #GoToMarket #MarketingLeadership #B2BGrowth

Open article: Survey for Content Needs by forms.gle

Everyone says "humanize" AI content. 

​The problem is that most tools just inject grammar mistakes and clunky phrasing. They sell you a "fix" for a mess they created.

 I learned the real meaning of humanizing the hard way.

​I fell for the AI’s deception. I fed it my thought process, let it draft, and asked: "Is the style right?"

​The AI said yes. It always does.

You see AI is a "Yes-Man." 

It prioritizes being agreeable over being accurate. It matches patterns on the surface but cannot feel the "soul" of a message. It will "pass" a draft that is actually academic fluff just to please you.

The lesson I learned is this:

​Stop asking  AI if you got it right.

 Ask your own brain. 

We spend so much time "prompt engineering" that we forget the time it takes to think through a problem manually is often less than the time AI needs to get it wrong.

​Yes use AI but  judge your own work manually at the end. 
And please don't judge on the same day, you ll still get it flawed. I did. 

Do your manual review 24 hours later when your head is clear.

Remember ​a perfect prompt isn’t a safety net. 

They are selling you AI and automation as the holy grail, but if you re not careful, you'll fall into the trap of believing everything it says, and doubting your own brain.

#ai #aidilemma #aicraze

B2B attribution is broken.

Buyers:
• Read an article
• Ask ChatGPT
• Google the brand
• Talk to sales
• Come back weeks later

By the time they convert, content looks invisible.

This is why last-click attribution massively undercounts content’s impact.

The fix isn’t perfection — it’s multi-touch thinking:
• What content appeared early?
• What answered objections?
• What shortened the sales cycle?

When founders only look at first or last touch, they systematically undervalue content — and defund it right before it compounds.

If content influences the journey, it deserves credit.

𝘏𝘰𝘸 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘮𝘰𝘥𝘦𝘭 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘳𝘦𝘢𝘭𝘪𝘵𝘺?

#B2BMarketing #ContentMarketing #Attribution #RevenueMarketing #FounderPerspective #BuyerJourney

Case Study ≠ Customer Success Story.

Most B2B teams use them like they’re the same thing…

…and then wonder why content doesn’t move deals.

Here’s the difference (and when to use each):

📌 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴

A case study is proof.

It answers:

 • What was the problem?
 • What did we do?
 • What changed? (ideally measurable)

You use case studies when your buyer is thinking:

“Show me this works for someone like me.”

Perfect for:

 • late-stage prospects
 • sales enablement
 • deal acceleration
 • procurement /decision makers who need evidence

📌 Customer Success Stories

A success story is belief.

It answers:

 • What did the customer feel before?
 • What changed in their reality?
 • What’s different now?

You use success stories when your buyer is thinking:

“Do I trust these people?”

Perfect for:

t𝘰𝘱-𝘰𝘧-𝘧𝘶𝘯𝘯𝘦𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨
𝘸𝘢𝘳𝘮𝘪𝘯𝘨 𝘶𝘱 𝘤𝘰𝘭𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴
𝘴𝘰𝘤𝘪𝘢𝘭 𝘱𝘳𝘰𝘰𝘧 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘦𝘦𝘱 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘥𝘦𝘵𝘢𝘪𝘭

👉 Simple rule

Success stories = warm the audience
Case studies = convert the audience

Both belong in a B2B content mix.

But not at the same moment.

𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘮𝘰𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵: 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘰𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴? 👇

𝙇𝙖𝙣𝙙-𝙖𝙣𝙙-𝙚𝙭𝙥𝙖𝙣𝙙 is one of the most effective growth models in B2B FinTech.

But most people only understand it at a surface level.

Here’s what it actually means.

𝗟𝗮𝗻𝗱

A FinTech platform enters a company by solving one specific, low-friction problem.

In spend management, that’s usually:

• corporate cards
• expense tracking

Fast to adopt.
Easy to justify.
Low internal risk.


That’s how the product gets in.


𝗘𝘅𝗽𝗮𝗻𝗱

Once trust is established, the platform grows into adjacent workflows inside the same account:

• approvals and spend controls
• accounts payable
• procurement
• travel spend
• accounting and ERP integrations


The product moves from “tool” to system.
This isn’t theory.
It shows up in revenue.

The success of land-and-expand is measured by 𝗡𝗲𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗡𝗥𝗥).

NRR above 100% means a company earns more from existing customers year over year — even without adding new ones.

In B2B SaaS, anything above 120% NRR is considered best-in-class
(Source: McKinsey research on B2B tech growth)

Now look at spend-management FinTech.

Payhawk reported 173.5% NRR in 2024, driven by customers expanding from cards and expense automation into accounts payable, procurement, travel, and finance orchestration workflows
(Source: The FinTech Times)

That’s land-and-expand working at scale.

This is why so many B2B FinTech platforms follow the same entry path:

Land through one narrow use case.
Expand across finance operations.

But the model has a 𝙝𝙞𝙙𝙙𝙚𝙣 𝙧𝙞𝙨𝙠.

If buyers define the platform by the landing feature, expansion depends less on product quality…
…and more on whether marketing reframes what the platform actually is early enough.

Not because the model fails.
But because perception gets locked in too soon.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘵𝘩𝘢𝘵 𝘳𝘦𝘭𝘪𝘦𝘴 𝘰𝘯 𝘭𝘢𝘯𝘥-𝘢𝘯𝘥-𝘦𝘹𝘱𝘢𝘯𝘥, 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘥𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴. 𝘐𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘩𝘰𝘸 𝘣𝘶𝘺𝘦𝘳𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘻𝘦 𝘺𝘰𝘶 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦.

#FinTech #B2BMarketing #Messaging #SaaS #FinTechMarketing

The most expensive mistake in B2B isn’t bad sales.

It’s managing emotions instead of outcomes.

For years, top performers absorb client stress, over-explain, and fix everything to keep deals alive.

Looks like great service.
It’s actually silent margin erosion.

At some point, strong leaders make the shift.

Not colder.
Clearer.

Real examples:

 • Shopify removed thousands of low-value merchants to protect focus and execution
 • Salesforce enforces strict qualification and deal discipline, even on big logos
 • Apple still says no more than it says yes — to features, partners, and customers


That clarity shows up as:

 • Saying no to bad-fit clients
 • Ending free work disguised as “support”
 • Naming misalignment instead of tiptoeing around it


Empathy without boundaries creates resentment.

Leadership sets standards.

Are you still buffering dysfunction…
or protecting performance?

What’s the hardest “no” you’ve had to say to a client? 👇

#B2BLeadership #RevenueProtection #ClientSelection #SalesDiscipline #FounderMindset

𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝘀𝗽𝗲𝗻𝗱-𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘀𝗼𝘂𝗻𝗱𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗰𝗮𝗹

Open five spend-management websites.

You’ll see the same promises:

• visibility
• control
• automation
• time saved

Different companies.
Same language.

This isn’t because the products are identical.

It’s because the category evolved the same way.

Spend-management platforms are defined as unified systems that bring together corporate cards, expenses, approvals, accounts payable, and reporting.
That is the category definition.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘉𝘳𝘦𝘹 𝘴𝘱𝘦𝘯𝘥-𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘰𝘷𝘦𝘳𝘷𝘪𝘦𝘸)

Here’s where messaging breaks.

Buyers mentally categorize the product based on how they first understand it.

Cards.
Expenses.
Another finance tool.

So marketing explains features.

While buyers are actually deciding categories.

And when every platform tries to describe a broad, unified system, the safest option becomes generic outcomes.

Research shows that how a product is framed shapes buyer perception and purchase intent — even when capabilities are similar.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘢𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘧𝘪𝘯𝘵𝘦𝘤𝘩 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘺𝘦𝘳 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯)

That’s why spend-management messaging converges.

Not because teams lack creativity.

But because they’re answering:
“What does this do?”

Instead of:
“Why should I change how we operate?”

This isn’t a product problem.
It’s a positioning problem.

Positioning is the mental shortcut buyers use to understand:
• what category you’re in
• what problem you truly solve
• and why you’re worth changing existing behavior for

When that shortcut is unclear, buyers assume interchangeability long before sales ever enters the conversation.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘧𝘦𝘦𝘭𝘴 𝘴𝘢𝘧𝘦 𝘣𝘶𝘵 𝘴𝘵𝘶𝘤𝘬, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦 𝘴𝘵𝘢𝘳𝘵𝘴.

#FinTech #B2BMarketing #Positioning #ProductMarketing #SaaSMarketing #GoToMarket #CategoryDesign

When positioning is unclear, buyers assume interchangeability long before sales ever enters the conversation.

When results can’t be shared, most teams panic.

They assume the problem is a lack of proof. In reality, it’s a lack of visible thinking.

Buyers don’t need the final number. They need to understand:

 • How decisions are made
• What assumptions are tested
• How high risk scenarios are handled
• Where judgment comes in

This is what “showing the work” actually means.

- Not dense technical specs.
- But clear, buyer-facing explanations of how the work is done.

Most teams already do this thinking internally. They just don’t translate it into writing.

If you’re trying to turn internal process into clear, credible B2B content, DM me.

Is LinkedIn dying?

The short answer: No. 
But the "Old LinkedIn" of static resumes and keyword stuffing is officially on life support.

With OpenAI launching its own job platform in mid-2026, we are entering the era of The Great Shift.

 Hiring is splitting into two worlds:

 - The Algorithmic World: Where OpenAI’s platform matches you with jobs based on verified, technical AI fluency.

 - The Human World: Where LinkedIn remains the place for trust, relationships, and "showing your work.

The risk isn't that LinkedIn will disappear. The risk is that most people will be left behind because they are still playing by 2022 rules in a 2026 market.

You don't need to be an AI expert today, but you do need to be visible. An algorithm can verify your skills, but only a human can verify your character, your problem-solving, and your "vibe."

The "Shift" is simple: Stop applying to 500 jobs. Start building one visible track record.

How are you handling the shift? And do you feel confident about the future? 

#FutureOfWork #LinkedIn #OpenAI #CareerStrategy #TheGreatShift

𝗦𝗮𝗳𝗲𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕

Angelina Losik, Head of Content at Innowise, said something that reframes how trust is built in confidential industries:

“It’s often not the polished success story that closes the deal — but how safe the decision feels.”

This is where a lot of B2B content misses the mark.

Most content is designed to impress:
• Big outcomes
• Clean narratives
• Confident claims

But buyers in regulated and confidential environments aren’t looking for inspiration.
They’re looking for reassurance.

They’re asking:
• What happens if this fails?
• Who owns the risk?
• Can I defend this decision internally?

When logos and metrics can’t be shared, buyers pay close attention to how you think:
• How problems are framed
• Whether constraints are acknowledged
• How tradeoffs are explained

That internal logic becomes the substitute for the case study.

If you’re responsible for how your company explains value in a high-risk buying environment, this question matters.

Most messaging problems are not copy problems.

They’re alignment problems inside the team.

In B2B FinTech especially, unclear messaging is usually a symptom, not the cause.

According to ContentWired buyers rely heavily on signals of credibility, consistency, and transparency when evaluating FinTech vendors, long before they talk to sales

Here’s what’s usually happening behind the scenes 👇

Marketing doesn’t fully trust:
→ the product is differentiated enough
→ the positioning will hold up under scrutiny

Sales doesn’t fully trust:
→ the messaging reflects real objections
→ the claims will survive a compliance conversation

Leadership doesn’t fully trust:
→ how much to say vs how much to hide
→ whether transparency will help or hurt deals

So everyone plays it safe.

And “safe” messaging becomes:
→ vague
→ generic
→ over-polished
→ impossible to remember

Ironically, research shows clarity and specificity increase trust in regulated markets — not ambiguity. (Source: B2Bmarketingworld.com)

The fix isn’t “better copy”.

It’s internal alignment on:
→ what risks you actually solve
→ what constraints you really have
→ what you’re confident defending in front of a buyer

Once teams trust the truth…

The copy gets simple.
The message gets sharp.
And buyers feel it.

Question for you:

𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 alignment 𝘣𝘳𝘦𝘢𝘬𝘴 𝘥𝘰𝘸𝘯 𝘮𝘰𝘴𝘵 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 : 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?

#B2BMarketing #FinTech  #Positioning #Messaging #GoToMarket #Trust
 #Leadership #SalesAndMarketing #B2BSaaS #alignment

Most messaging problems are not copy problems but internal alignment ones.

Bernard Gilbert Massaad is #hiring. Know anyone who might be interested?

Luke Shalom

CEO @ Grow Solo I help the C-suite turn industry expertise into predictable pipeline

There are two ways agency founders try to turn LinkedIn into a reliable source of clients.

One is by guessing. Posting when there is time. Relying on referrals and hoping the next month is a good one.

The other is by building a system that creates steady conversations, even when client work gets busy.

Our clients choose the second.

→ Joya Dass (Founder, Women’s Leadership Lab)

The problem:

- She spent hours in the DMs to book a few calls.
- Content happened on weekends.
- When delivery picked up, sales stopped.

Some months were strong. Others were quiet.

Even in good months, there was stress about where the next client would come from.

What we did:

We built a simple LinkedIn content system she could run in house. No ghostwriter or agency retainer dependency.

We shifted her content from generic how to posts to insight driven thinking.

That changed the conversations. People in her network showed up aligned and ready to buy.

We added a content led outbound system powered by a setter we hited and trained. The system kept working while she focused on delivery.

Results:

- Revenue grew from $150k to $300k.
- Sales became predictable.
- The pressure eased.

→ Jonathan Crowder (Founder, Founders Ally)

The problem:

- No time for content.
- Unpredictable sales calls.
- Leads with no budget.
- No sales background. A 10 percent close rate.

What we did:

We removed Jonathan as the bottleneck. 

We built a content system using AI supported by his real thinking. It sounded like him, not software.

Trust was built before the call. Outbound went from 10% to 40% response rates.

We focused prospecting on real buying moments, like recent funding to catch buyers at the right time.

We simplified his sales process. Clear outcomes. Clear cost of inaction was communicated to his buyers.

Results:

- Meetings went from 3-5 a month to 10-15 sales qualifed leads a month.
- A visible pipeline. Increase to a 25 percent close rate.
- $300k in pipeline in 60 days.
- $30k in new revenue closed.

→ Brian Dukes (COO, Exit Wise)

The problem

- Ovelry dependent on referrals.
- No LinkedIn playbook.
- No time to write.

What we did

- We clarified positioning.
- Simplified the offer.
- Built a content engine.

Then we added outbound from the founder profile.

Everything was owned and run internally.

Results:

- Consistent posting machine.
- 500 to 6500 ICP followers.
- $740,000 in LinkedIn-driven revenue over two years.

We have helped 100+ founder led agencies replace unpredictable growth with systems they understand and control.

If this feels familiar, we should talk.

Founder

We help executives to build and monetize their brand on linkedin by scaling your content and turning it into leads, authority and thought leadership.

How?

Engagement + DM flows = Qualified meetings. 

Done with you. Done for you.

Yesterday I had a call with two guys who’ve built outbound DM workflows for some of the biggest 7-figure agencies and 7-figure creators.

What they said to me made my blood go cold about client acquisition on LinkedIn.

Here’s what happened:

Me: “What have your other clients been seeing on LinkedIn? I’ve seen a drop-off in inbound leads. If we didn’t do warm outbound, we would be broke tomorrow.”

Consultant: “We’ve definitely seen clients getting less engagement across the board, and that’s meant less intent to contact from posts.”

Me: “**** I know it feels tough out there right now. We’re booking calls, but it really feels like the bar has gone way up… In your opinion, do you think it’s all going to ZERO?!”

Consultant: “Not at all. We’ve seen teams equipped with the right processes and systems booking 1–2 meetings every day.”

He paused for a moment and followed up with:

“The bar is set so low on how to progress prospect conversations, it’s never been easier to stand out.”

Here’s what I took from that convo:

There is one hell of an opportunity right now on LinkedIn for agencies who approach and invest real time and focus into their LinkedIn warm outbound.

If you’re willing to figure it out yourself or leverage an expert backed by the right technology, you can gain an insane advantage.

Because here’s the truth…

Your competition still thinks a no-context “pitch slap” message on connect is lead gen.

My advice?

Go deep on creating your founder-led brand with actual insight that’s unique to you. 

Don’t rip your posts straight from AI. 

Use it to scale your ideas and edit the output. Don’t lose the human.

The inevitable outcome of becoming an actual creator is that it’s going to bring you niche authority over time so the algorithm puts your content in front of buyers.

Truly understand the talk tracks that lead to buyers responding, answering, and moving to calls from your LinkedIn profile.

Have a human element responding in your DMs. Founder preferred, but once the process is dialled, a setter can handle it.

You just ned to have meaningful conversations with your customers.

PS… This is your competition... the bar is LOW.

Founder at Atticus | Predictable LinkedIn pipeline using a founder-led sales system I 100+ clients scaled | Be the next 👉 atticusagency.com

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Luke Shalom

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The Battle

☀️ Yara A.

Luke Shalom

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}☀️ Yara A.'s LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance Score☀️ Yara A.'s LinkedIn Performance