☀️ Yara A.

B2B Clarity Wordsmith l Content & Copy for B2B SaaS l MarTech, HR, Edtech l Speak your clients' language

Does this ring a bell?

Your SaaS product solves real problems, but prospects struggle to understand what you do or why it matters.

Your messaging is buried in technical language. Case studies take too long to produce. Content exists, but sales cannot use it confidently.

The result is longer sales cycles, stalled deals, and buyers who do not fully “get it.”

👉 That's the problem I solve.

I'm a B2B SaaS content strategist and writer, helping teams turn complex products into clear, buyer-ready communication that supports sales and revenue decisions. 

With 7+ years of experience, I've written and developed web copy, landing pages, case studies, white papers, articles, brochures, and thought leadership content for complex and regulated products. Over time, my role expanded beyond execution into shaping how content supports buyer understanding, proof, and decision-making across the funnel.

Today, my work sits at the intersection of content, buyers, and marketing goals. I support content strategy through execution, insight, and clarity,  using writing as a tool rather than the end goal.

𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿:

 ✓ 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-converting Web Copy, Landing Pages, and Brochures that turn complex features into business value.
  ✓ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-impact Case Studies, White Papers, and Articles that provide the proof-of-concept needed to win institutional trust.
  ✓ 𝗕𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗡/𝗔𝗥): Translation and localizations ensuring your content is authoritative and accurate across both English and Arabic audiences.

📈 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 
I've helped clients simplify complex fintech products into clear messaging that supports sales. 
I’ve also created thought leadership content that positioned leaders as trusted voices and developed marketing materials that strengthened their market presence.

💬 What clients say:

🔥 Her ability to simplify complex ideas into engaging content is remarkable. She consistently demonstrated attention to detail, collaboration, and dedication.

🔥 She managed to translate my unorganized thoughts and expertise into meaningful services and formulated them with an impactful approach.

🔥 She developed impactful web copy, articles, brochures, newsletters, and filled award applications that made us finalists at international events.

If your product is strong but difficult to explain, I can help you make it clear.
💬 DM me or book a call.

Member

69% of B2B buyers do most of their research before talking to sales.
They want proof they can verify.

But in many sectors, that proof cannot be shared.
Client names are confidential. Dashboards are restricted. NDAs block the rest.

So I asked experts in aviation, fintech, healthcare, SaaS, pharma, and security how deals still close when public case studies are off limits.

Three patterns came up again and again:

• risk reduction matters more than logo walls
• anonymised stories still work without brand names
• people and process become the proof

The thread is simple: what buyers can verify matters more than what vendors can publicly show.

You can find the full breakdown below.
https://lnkd.in/depBnqX7 

𝘞𝘩𝘦𝘯 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘧𝘧 𝘭𝘪𝘮𝘪𝘵𝘴, 𝘸𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘤𝘳𝘦𝘥𝘦𝘯𝘵𝘪𝘢𝘭𝘴, 𝘵𝘦𝘢𝘮 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘰𝘳 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺?

Yara Abboud

B2B SaaS Content/Copywriter |FinTech, HRtech/ I help turn complex messaging into revenue -ready content | Case Studies, Guides & Blog Posts

What Actually Works When Proof Cannot be Shared In many B2B sectors, the proof that usually convinces buyers cannot be shared. Client names are confid

Open article: Closing B2B Deals Without Case Studies by Yara Abboud • 7 min read

If you’ve ever rewritten the same piece of content twice…

You don’t need a better writer.
You need better alignment before writing.

I’ve built a simple 1-page question framework
that I now use before every article, post, or asset.

It forces clarity on:
• purpose
• audience
• angle
• outcome

Before a single word is written.

No fluff.
No 5-page briefs.
Just the questions that actually matter.

If you want it,
comment “QUESTIONS” and I’ll DM it to you.

P. S: Connect with me first so that I can DM you. 

#contentmarketing #contentstrategy
#b2bmarketing #copywriting
#marketingtips #writingtips
#contentcreation #marketingstrategy

B2B SaaS Content | I help turn complex messaging into revenue-ready content

B2B SaaS founders and marketers don’t need more content ideas.

They need a better way to decide:
 – which ideas actually matter
 – which angles will land
 – and what to create next (without spinning in circles)

After taking CXL content strategy, I turned the thinking framework into a GPT.
Not a tool.
Not a system.
An ideation strategy partner.

Inside this GPT, you get:
→ Clarity on who to target and what content actually supports revenue
 → Help defining a focused USP and content mission
 → Buyer insight grounded in real sales triggers and objections
 → Content ideas mapped to funnel stage + next sales step
 → Guided thinking to plan and organize content decisions (not just brainstorm)

This isn’t for writing posts faster.
It’s for deciding what’s worth writing at all.
Want it?

1️⃣ Comment “Bot”
2️⃣ Send me a connection request (otherwise I can’t DM it)

I’ll send it over.

B2B SaaS Content | Fintech- HRtech | I help turn complex messaging into revenue-ready content

B2B attribution is broken.

Buyers:
• Read an article
• Ask ChatGPT
• Google the brand
• Talk to sales
• Come back weeks later

By the time they convert, content looks invisible.

This is why last-click attribution massively undercounts content’s impact.

The fix isn’t perfection — it’s multi-touch thinking:
• What content appeared early?
• What answered objections?
• What shortened the sales cycle?

When founders only look at first or last touch, they systematically undervalue content — and defund it right before it compounds.

If content influences the journey, it deserves credit.

𝘏𝘰𝘸 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘮𝘰𝘥𝘦𝘭 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘳𝘦𝘢𝘭𝘪𝘵𝘺?

#B2BMarketing #ContentMarketing #Attribution #RevenueMarketing #FounderPerspective #BuyerJourney

𝗧𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿

Paul DeMott, CTO at Helium SEO, once said:

“The real buying question is not ‘Who have you helped?’ but ‘Will you help me avoid going to jail?’”

That line explains why so much B2B content underperforms in regulated and confidential industries.

Most messaging is built to answer:
• What does this product do?
• How impressive are the results?

But buyers are silently asking something else:
• What happens if this fails?
• Who is exposed?
• Can I justify this decision internally if things go wrong?

When client names, dashboards, and case studies can’t be shared, buyers don’t become less demanding.
They become more risk-aware.

This is why polished success stories often fall flat.
They don’t reduce uncertainty.

What works instead:
• Clear explanation of decision logic
• Honest discussion of constraints
• Visible ownership and accountability

When content answers the real buying question, trust forms — even without proof.

That’s the difference between content that gets read and content that gets believed.

𝗧𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿


When users leave a product, UX often gets blamed.

But the problem usually starts earlier, before they sign up.

Before someone downloads an app or books a demo, they’ve already decided:

 • what problem this solves
 • how quickly it should work
 • what “success” looks like

That mental picture doesn’t come from UX.
It comes from messaging.

When the promise is broad or optimistic, users arrive with expectations the product was never designed to meet.

So the experience feels heavy.
Not because it’s bad.
But because it’s answering questions that should have been settled earlier.

That’s why onboarding ends up explaining rather than guiding.
Users hesitate to take action.
And usability tweaks don’t address the real issue.

The gap isn’t usability.
It’s expectation-setting.

Messaging shapes how every screen is interpreted.

Dania Khaled shows how this gap surfaces inside the product, when behaviour reveals the difference between what was promised and what’s delivered.

#UX #ProductMarketing #SaaS #Messaging #Onboarding

The gap between a user’s simple expectation and the overwhelming reality of feature-heavy interfaces.

Case Study ≠ Customer Success Story.

Most B2B teams use them like they’re the same thing…

…and then wonder why content doesn’t move deals.

Here’s the difference (and when to use each):

📌 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴

A case study is proof.

It answers:

 • What was the problem?
 • What did we do?
 • What changed? (ideally measurable)

You use case studies when your buyer is thinking:

“Show me this works for someone like me.”

Perfect for:

 • late-stage prospects
 • sales enablement
 • deal acceleration
 • procurement /decision makers who need evidence

📌 Customer Success Stories

A success story is belief.

It answers:

 • What did the customer feel before?
 • What changed in their reality?
 • What’s different now?

You use success stories when your buyer is thinking:

“Do I trust these people?”

Perfect for:

t𝘰𝘱-𝘰𝘧-𝘧𝘶𝘯𝘯𝘦𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨
𝘸𝘢𝘳𝘮𝘪𝘯𝘨 𝘶𝘱 𝘤𝘰𝘭𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴
𝘴𝘰𝘤𝘪𝘢𝘭 𝘱𝘳𝘰𝘰𝘧 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘦𝘦𝘱 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘥𝘦𝘵𝘢𝘪𝘭

👉 Simple rule

Success stories = warm the audience
Case studies = convert the audience

Both belong in a B2B content mix.

But not at the same moment.

𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘮𝘰𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵: 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘰𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴? 👇

𝙇𝙖𝙣𝙙-𝙖𝙣𝙙-𝙚𝙭𝙥𝙖𝙣𝙙 is one of the most effective growth models in B2B FinTech.

But most people only understand it at a surface level.

Here’s what it actually means.

𝗟𝗮𝗻𝗱

A FinTech platform enters a company by solving one specific, low-friction problem.

In spend management, that’s usually:

• corporate cards
• expense tracking

Fast to adopt.
Easy to justify.
Low internal risk.


That’s how the product gets in.


𝗘𝘅𝗽𝗮𝗻𝗱

Once trust is established, the platform grows into adjacent workflows inside the same account:

• approvals and spend controls
• accounts payable
• procurement
• travel spend
• accounting and ERP integrations


The product moves from “tool” to system.
This isn’t theory.
It shows up in revenue.

The success of land-and-expand is measured by 𝗡𝗲𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗡𝗥𝗥).

NRR above 100% means a company earns more from existing customers year over year — even without adding new ones.

In B2B SaaS, anything above 120% NRR is considered best-in-class
(Source: McKinsey research on B2B tech growth)

Now look at spend-management FinTech.

Payhawk reported 173.5% NRR in 2024, driven by customers expanding from cards and expense automation into accounts payable, procurement, travel, and finance orchestration workflows
(Source: The FinTech Times)

That’s land-and-expand working at scale.

This is why so many B2B FinTech platforms follow the same entry path:

Land through one narrow use case.
Expand across finance operations.

But the model has a 𝙝𝙞𝙙𝙙𝙚𝙣 𝙧𝙞𝙨𝙠.

If buyers define the platform by the landing feature, expansion depends less on product quality…
…and more on whether marketing reframes what the platform actually is early enough.

Not because the model fails.
But because perception gets locked in too soon.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘵𝘩𝘢𝘵 𝘳𝘦𝘭𝘪𝘦𝘴 𝘰𝘯 𝘭𝘢𝘯𝘥-𝘢𝘯𝘥-𝘦𝘹𝘱𝘢𝘯𝘥, 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘥𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴. 𝘐𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘩𝘰𝘸 𝘣𝘶𝘺𝘦𝘳𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘻𝘦 𝘺𝘰𝘶 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦.

#FinTech #B2BMarketing #Messaging #SaaS #FinTechMarketing

When I review B2B SaaS content, I start with one question:

𝗪𝗵𝗮𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗺𝗮𝗸𝗲?

Not:

 • what keywords it targets
 • how long it is
 • how polished it sounds

Buyers don’t read content casually.

They read it while:

 • comparing options
 • anticipating internal objections
 • trying to reduce the risk of being wrong

If a piece doesn’t clearly support one decision moment, it usually underperforms.

That’s why I pressure-test content by asking:
→ what stage is the buyer in?
→ what risk are they trying to reduce right now?

When those answers aren’t clear, the content usually isn’t either.

If you’re stuck on this with a specific piece of content, DM me and tell me what decision your content is meant to support.

𝗪𝗵𝗮𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗺𝗮𝗸𝗲?

𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝘀𝗽𝗲𝗻𝗱-𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘀𝗼𝘂𝗻𝗱𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗰𝗮𝗹

Open five spend-management websites.

You’ll see the same promises:

• visibility
• control
• automation
• time saved

Different companies.
Same language.

This isn’t because the products are identical.

It’s because the category evolved the same way.

Spend-management platforms are defined as unified systems that bring together corporate cards, expenses, approvals, accounts payable, and reporting.
That is the category definition.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘉𝘳𝘦𝘹 𝘴𝘱𝘦𝘯𝘥-𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘰𝘷𝘦𝘳𝘷𝘪𝘦𝘸)

Here’s where messaging breaks.

Buyers mentally categorize the product based on how they first understand it.

Cards.
Expenses.
Another finance tool.

So marketing explains features.

While buyers are actually deciding categories.

And when every platform tries to describe a broad, unified system, the safest option becomes generic outcomes.

Research shows that how a product is framed shapes buyer perception and purchase intent — even when capabilities are similar.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘢𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘧𝘪𝘯𝘵𝘦𝘤𝘩 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘺𝘦𝘳 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯)

That’s why spend-management messaging converges.

Not because teams lack creativity.

But because they’re answering:
“What does this do?”

Instead of:
“Why should I change how we operate?”

This isn’t a product problem.
It’s a positioning problem.

Positioning is the mental shortcut buyers use to understand:
• what category you’re in
• what problem you truly solve
• and why you’re worth changing existing behavior for

When that shortcut is unclear, buyers assume interchangeability long before sales ever enters the conversation.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘧𝘦𝘦𝘭𝘴 𝘴𝘢𝘧𝘦 𝘣𝘶𝘵 𝘴𝘵𝘶𝘤𝘬, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦 𝘴𝘵𝘢𝘳𝘵𝘴.

#FinTech #B2BMarketing #Positioning #ProductMarketing #SaaSMarketing #GoToMarket #CategoryDesign

When positioning is unclear, buyers assume interchangeability long before sales ever enters the conversation.

Anonymized case studies don’t fail because names are missing.

They fail because:

 • The problem is vague
 • The approach is abstract
 • The outcome lacks context

Jeff Gapinski, CMO & Founder at Huemor, put it simply:
“Instead of showing who we helped, we show what we helped them overcome.”

Specific thinking builds trust.
Names don’t.

𝗦𝗮𝗳𝗲𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕

Angelina Losik, Head of Content at Innowise, said something that reframes how trust is built in confidential industries:

“It’s often not the polished success story that closes the deal — but how safe the decision feels.”

This is where a lot of B2B content misses the mark.

Most content is designed to impress:
• Big outcomes
• Clean narratives
• Confident claims

But buyers in regulated and confidential environments aren’t looking for inspiration.
They’re looking for reassurance.

They’re asking:
• What happens if this fails?
• Who owns the risk?
• Can I defend this decision internally?

When logos and metrics can’t be shared, buyers pay close attention to how you think:
• How problems are framed
• Whether constraints are acknowledged
• How tradeoffs are explained

That internal logic becomes the substitute for the case study.

If you’re responsible for how your company explains value in a high-risk buying environment, this question matters.

When results can’t be shared, most teams panic.

They assume the problem is a lack of proof. In reality, it’s a lack of visible thinking.

Buyers don’t need the final number. They need to understand:

 • How decisions are made
• What assumptions are tested
• How high risk scenarios are handled
• Where judgment comes in

This is what “showing the work” actually means.

- Not dense technical specs.
- But clear, buyer-facing explanations of how the work is done.

Most teams already do this thinking internally. They just don’t translate it into writing.

If you’re trying to turn internal process into clear, credible B2B content, DM me.

Why “Thought Leadership” Is a Terrible Goal for SaaS Content

“Thought leadership” sounds impressive.

But it’s a terrible content goal.
Buyers don’t wake up thinking:
 “I hope this SaaS brand has an interesting opinion.”

They want:
 – clarity
 – reassurance
 – proof they’re making the right decision

Most “thought leadership”:
 – avoids specifics
 – dances around problems
 – optimizes for likes, not trust

 Real SaaS content does one thing well:
 It helps buyers decide.
 Less hot takes.
 More clarity.

If your content sounds smart but doesn’t move deals forward, this is usually why.

Agree or disagree?

Most messaging problems are not copy problems.

They’re alignment problems inside the team.

In B2B FinTech especially, unclear messaging is usually a symptom, not the cause.

According to ContentWired buyers rely heavily on signals of credibility, consistency, and transparency when evaluating FinTech vendors, long before they talk to sales

Here’s what’s usually happening behind the scenes 👇

Marketing doesn’t fully trust:
→ the product is differentiated enough
→ the positioning will hold up under scrutiny

Sales doesn’t fully trust:
→ the messaging reflects real objections
→ the claims will survive a compliance conversation

Leadership doesn’t fully trust:
→ how much to say vs how much to hide
→ whether transparency will help or hurt deals

So everyone plays it safe.

And “safe” messaging becomes:
→ vague
→ generic
→ over-polished
→ impossible to remember

Ironically, research shows clarity and specificity increase trust in regulated markets — not ambiguity. (Source: B2Bmarketingworld.com)

The fix isn’t “better copy”.

It’s internal alignment on:
→ what risks you actually solve
→ what constraints you really have
→ what you’re confident defending in front of a buyer

Once teams trust the truth…

The copy gets simple.
The message gets sharp.
And buyers feel it.

Question for you:

𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 alignment 𝘣𝘳𝘦𝘢𝘬𝘴 𝘥𝘰𝘸𝘯 𝘮𝘰𝘴𝘵 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 : 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?

#B2BMarketing #FinTech  #Positioning #Messaging #GoToMarket #Trust
 #Leadership #SalesAndMarketing #B2BSaaS #alignment

Most messaging problems are not copy problems but internal alignment ones.

Aline Chirinian is #hiring. Know anyone who might be interested?

𝗪𝗵𝗮𝘁 𝗜 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗙𝗿𝗼𝗺 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 “𝗟𝗼𝗼𝗸𝗲𝗱 𝗚𝗼𝗼𝗱” 𝗯𝘂𝘁 𝗗𝗶𝗱𝗻’𝘁 𝗪𝗼𝗿𝗸

Early on, I thought good SaaS content meant:

 – clean copy
 – smart phrasing
 – confident tone

So I wrote content that looked polished.

And still didn’t do much.

 • No clear signal.
 • No strong positioning.
 • No reason for a buyer to care now.

That’s when I realized something important:

Writing wasn’t the problem.
Direction was.

Once I started asking:
 → Who is this actually for?
 → What decision is this content supporting?
 → What happens after someone reads this?

The quality of the content improved immediately.

Not because I wrote better sentences.
But because I wrote with intent.

That shift completely changed how I approach SaaS content today.

Bernard Gilbert Massaad is #hiring. Know anyone who might be interested?

Ruben Hassid

Master AI before it masters you.

Founder

Master the AI revolution with me.

Go to: rubenhassid.ai

Step 1: Grab my $1 ChatGPT Pack.

→ 1600+ prompt library.
→ 100 AI tools, curated.
→ Free access to weekly videos.

Step 2: Get instant access to my course.

→ GPT-4 & content creation.
→ Midjourney & design.

Step 3: Follow my journey.

→ Twitter: @rubenhssd
→ Instagram: @rubenhassid.ai
→ Tiktok: @rubenhassid.ai
→ YouTube: @ruben hassid

Who am I?

☑️ Top #2 Linkedin Creator.
☑️ Top #15 AI Content Creator.
☑️ My content reached 50M+ people. 

Ranking: Favikon.

Stop embarrassing yourself with outdated tools. 

Here are the 8 tools I (actually) use in 2026:

1. Wispr.ai → replaced my keyboard
I talk. It types. And it keeps training on my edits.
My typing speed went from 80 WPM to 200+.

2. Gamma.app → replaced PowerPoint
The best PowerPoint killer. Period.
Website, slides, carousels with just prompts.

3. Claude.ai → replaced ChatGPT
Better at writing. Better at reasoning.
And it doesn't sound like a robot wrote it.

4. Grok.com → replaced Google
Real-time answers with X search. No 10 blue links.
I ask questions and get answers.

5. gemini.google.com → replaced Ideogram
Image generation that actually edit well.
No more "close enough" results.

6. Notebooklm.google.com → replaced G Scholar
Upload your source. Ask anything. 
It's like having your own personal chatbot.

7. Opus.pro → replaced Adobe Premiere
Upload a YouTube link → get 20 short videos.
What took 4 hours now takes 4 minutes.

8. Granola.ai → replaced Otter
Meeting notes that actually make sense.
And does NOT connect to your call like an agent.

2025 tools made you work. 
2026 tools work for you.

Save this. Try one tool this week. Thank me later.

You want to help your network?
♻️ Repost this image so they can find the best AI.

Subscribe to my free newsletter: how-to-ai.guide.

Forget Coursera. Forget Udemy. Forget paid guides.

MIT just dropped 11 (free) guides:

Get all official guides here: https://lnkd.in/eu2mj4aS 

1. AI 101
Intro to AI concepts. Perfect for absolute beginners.
Link: https://lnkd.in/gxvDzRZe

2. Introduction to Deep Learning
Bootcamp on deep learning fundamentals. 
Link: https://lnkd.in/g-ftJgtT

3. Artificial Intelligence
Problem-solving, knowledge, learning.
Link: https://lnkd.in/guGK_hfx

4. Introduction to Machine Learning
Beginner-friendly ML principles, algorithms. 
Link: https://lnkd.in/gGEj-YXC

5. How to AI (Almost) Anything 
Apply AI to music, art, senses. 
Link: https://lnkd.in/gT85k3TS

6. Understanding the World Through Data
Explore data analysis & ML to decode real-world.
Link: https://lnkd.in/gysCTfhx

7. Artificial Intelligence in K-12 Education
Foundations of AI tech and its possibilities. 
Link: https://lnkd.in/gEknrf5F

8. Introduction to Algorithms
Key prerequisite for efficient AI work.
Link: https://lnkd.in/gpz-9qsf

9. Foundation Models and Generative AI
Overview of modern AI (like ChatGPT)
Link: https://lnkd.in/gbcktZUr

___

If I have only 5 minutes to learn AI. I'd start here:

✦ Start with AI: https://lnkd.in/dFfS3HxJ
✦ Set up your ChatGPT: https://lnkd.in/dqfRVBpC
✦ Gemini Nano-Banana: https://lnkd.in/dgsG5dcF
✦ Claude to write better: https://lnkd.in/ggTqmvcD
✦ AI detection tool scam: https://lnkd.in/gB66hGJp
✦ Learn anything, with AI: https://lnkd.in/ddmEyKsn
✦ ChatGPT fundamentals: https://lnkd.in/dXbGPnTc
✦ 0 to 10,000 LI followers: https://lnkd.in/geXEFxSW
✦ Create infographic: https://lnkd.in/dHFz8wY5
✦ Gemini Context guide: https://lnkd.in/dNvrQBBd
✦ Midjourney Prompting: https://lnkd.in/dqWBhEYW
✦ AI need more human: https://lnkd.in/g8gJg7iU
✦ Professional headshot: https://lnkd.in/dnpksiyn
✦ Talk to laptop with AI: https://lnkd.in/dQb88dcY
___

♻️ Repost this for others.

8 tools I (religiously) use to do the work of 8 people:

1/ Wispr Flow (wisprflow.ai)

☑ Replaces: my keyboard. Type with your voice.
☑ Turn your voice into flow-state text.
☑ Free plan available.

2/ Gamma (gamma.app)

☑ Replaces: Google Slides / PowerPoint.
☑ ChatGPT meets PowerPoint.
☑ Free plan available.

3/ Grok (grok.com)

☑ Replaces: Search engines. 
☑ The only AI to access tweets & to find news.
☑ Free plan available.

4/ ChatGPT (chat.com)

☑ Replaces: any other chatbots for general tasks.
☑ It's my daily journal for quite a lot of things.
☑ Free plan available.

5/ how to AI (how-to-ai.guide)

☑ Replaces: all the generic newsletters on AI.
☑ Copy my prompt library + 2 weekly guides.
☑ Free + yearly subscription is at $200/year.

6/ Claude (claude.ai)

☑ Replaces: Ghostwriters, copywriters.
☑ It's much better to write with taste.
☑ Free plan available.

7/ Opus Clip (opus.pro)

☑ Replaces: Manual editing, video editors.
☑ Cuts long videos into viral shorts.
☑ Free trial available.

8/ Nano banana pro (gemini.google.com)

☑ Replaces: Stock images, or other AI for videos.
☑ Best at images (nano banana) & videos (Veo).
☑ Free plan available.

Read this guide to know which 47 jobs AI replaces:
↳ https://lnkd.in/dz9BGuPg.

Reshare ♻ to help others hire their (AI) team.

You don't need to pay $$$ for AI courses in 2026.

Instead save these 17 (free) guides for later:

Start with AI: https://lnkd.in/dFfS3HxJ
Set up your ChatGPT: https://lnkd.in/dqfRVBpC
Gemini Nano-Banana: https://lnkd.in/dgsG5dcF
Claude to write better: https://lnkd.in/ggTqmvcD
AI detection tool scam: https://lnkd.in/gB66hGJp
Learn anything, with AI: https://lnkd.in/ddmEyKsn
ChatGPT fundamentals: https://lnkd.in/dXbGPnTc
Grow to 10,000 followers: https://lnkd.in/geXEFxSW
Create infographic with AI: https://lnkd.in/dHFz8wY5
Gemini Context guide: https://lnkd.in/dNvrQBBd
Midjourney Prompting: https://lnkd.in/dqWBhEYW
Everything on Midjourney: https://lnkd.in/deXcEqbp
AI need more human: https://lnkd.in/g8gJg7iU
Get professional headshot: https://lnkd.in/dnpksiyn
Train your AI on YouTube: https://lnkd.in/dETcRzku
Talk to computer, using AI: https://lnkd.in/dQb88dcY
Claude to write like you: https://lnkd.in/d_YDEBWu

___

PS: I'm Ruben Hassid, and I want us to master AI before it masters us, with simple instructions.

Follow me never to miss my 2x daily posts.

You want to help someone in your network? ♻️ Repost this so they can find the best free resources.

You ignore Reddit.

But that's how I find trends before you:

1. Go to Reddit. Find a relevant post in your niche.
2. Add /.json to the end of that URL.
3. Copy metadata (it has entire thread with replies).
4. Go to Grok to extract pain, limitations & needs.
5. Copy this Grok prompt (paste the meta data):
6. Use this prompt guide: https://lnkd.in/dz9BGuPg

Prompt:

"Here's the JSON of a Reddit conversation around: "[REDDIT POST TOPIC]". Extract the pain points, make 5 viral hooks (2 lines in one hook) on the same.

The viral hooks should be on the same format, style and tone as these 3 hooks that got results.

///Hook 1
[paste a good hook example]
///Hook 2
[paste a good hook example]
///Hook 3
[paste a good hook example]
JSON: [REDDIT META DATA]"

7. Go to Claude to turn the pain into a Linkedin post.
8. Copy this Claude prompt (+ grok's answer):
9. Use this prompt guide: https://lnkd.in/e87Kdy5Z

Prompt:

"Act like a LinkedIn ghostwriter who writes posts that get saved + shared.
Goal: Create 5 LinkedIn posts on the new topic.
Use my 4 example LinkedIn posts below that are the most viral ones on linkedin, ever. You must match their structure, pacing, formatting (short lines + whitespace + listical), and “voice” — but the ideas, wording, and hooks must be NEW.

Rules:

- Each post starts with a strong 2-line hook.
- Keep it skimmable
- With 1 clear takeaway + 1 framework (steps)
- End with a CTA that "Repost for others to ......."
- No fluff, no generic advice, no repeated angles across posts.
- Do NOT copy phrases or lines from the examples.

Here are the 4 example posts (study them first):

///Example Post 1
[PASTE POST]
///Example Post 2
[PASTE POST]
///Example Post 3
[PASTE POST]
///Example Post 4
[PASTE POST]
Now write 5 new posts about: [TOPIC]"

People already told you what to write. Now go find it.

♻️ Repost this PDF to help someone start today.

Reddit is a (secret) goldmine: 

Stop telling ChatGPT to “write better”

Copy these 9 prompts instead & see the difference:

1. Cut the Fluff

Don't ask: "Make this shorter"
"Read [text]. Remove every word that doesn't add meaning. Keep the message, lose the fat. Target: 50% shorter. Output: Clean version + list of what you cut and why. Write like you're charging $10 per word."

2. Make Me Care

Don't ask: "Make this more engaging"
Ask: "Take [text] and add emotional weight. Find the human angle. Why should anyone stop scrolling for this? Output: Rewrite + the emotional trigger you used (fear, curiosity, desire, urgency). No drama, just truth that hits."

3. Explain Like I'm Busy

Don't ask: "Simplify this"
Ask: "Rewrite [text] so a busy CEO gets it in 10 seconds. One core idea. No setup, no background, no "in today's world." Start with what matters. Output: Rewrite + the one sentence someone would remember tomorrow."

4. Find My Voice

Don't ask: "Match my tone"
Ask: "Here's how I write [paste 3 samples]. Study my patterns, sentence length, word choice, rhythm, quirks. Now rewrite [text] so it sounds like me, not you. Output: Voice breakdown + rewrite + what you changed to match me."

5. Make it Bold

Don't ask: "Make this stronger"
Ask: "This is too soft [text]. Make it bold. Add opinion. Take a stance. Boring is "tips for productivity." Better is "most productivity advice is garbage, here's what works." Output: Spicier version + the weak phrases you killed."

6. Fix the Flow

Don't ask: "Improve the writing"
Ask: "[Paste text] reads choppy. Fix the rhythm. Mix short punchy lines with longer ones. Add transitions that don't feel forced. Output: Smooth version + before/after of your 3 biggest fixes"

7. One Idea Only

Don't ask: "Focus this"
Ask: "[Paste text] tries to say too much. Find the single strongest point. Build everything around it. Cut the rest. Output: Focused rewrite + the ideas you removed and why they weakened the piece."

8. Write for Skimmers

Don't ask: "Make this scannable"
Ask: "Rewrite [text] for people who won't read every word. Front-load the value. Make the first line earn the second. Structure it so skimming still delivers the point. Output: Skim-friendly version + what you moved and why."

9. Hook Me in 2 Seconds

Don't ask: "Write a better intro"
Ask:"Turn [idea/text] into an opening line for [platform]. Make it impossible to scroll past. Use a pattern interrupt, unexpected stat, bold claim, weird question, or personal confession. Output: 5 hook options ranked by stopping power + why each works."

- - -

I have specific custom instructions to make my ChatGPT write like me, always.

✦ Copy my prompt at https://lnkd.in/dCjcTz_A.

To update yours (without copying mine), you must:

1. Go to your settings inside ChatGPT.
2. The settings are on your face (bottom left).
3. Click "personalization" & turn on "customization".
4. You now have access to "custom instructions".

♻️ Repost this prompt to help others with AI.

You're using ChatGPT wrong.

Here's my (exact) setup before I even prompt:

Step 1. Create a Project for your task

→ Click "Projects" → New Project.
→ Name it after your recurring task (e.g., "Hooks").
→ Use this guide to create projects in ChatGPT, Claude & Grok: https://lnkd.in/exfaYnBQ

---

Step 2. Write custom instructions once

→ Inside your Project, click "Instructions."
→ Give context about yourself (copy the template).
→ ChatGPT will remember this in every chat.

Template to copy paste: 
✦ Your role: "[who you are]"
✦ Your style: "[how you write/work]"
✦ Your audience: "[who this is for]"
✦ Banned words: "[words to avoid]"

---

Step 3. Upload your best work as files

→ Click "Files" inside your Project.
→ Upload 2-3 examples of your best work (as .md).
→ Less but quality information. Don't dump 50 doc.
→ More tips here: https://lnkd.in/exfaYnBQ

Pro tip:
✦ Create a Google Doc with only your best stuff
✦ Download as markdown
✦ Upload that single file.

---

Step 4. Turn on 'Extended Thinking'

→ Click the model dropdown
→ Select "thinking" reasoning model.
→ Use it for strategy, analysis, or complex tasks.
→ Yes, it takes longer. The depth is worth it.

---

Step 5. Turn on "Search"

→ Click the search icon before prompting.
→ or simple type "/search" and enter.
→ Use it when you need facts, stats, or current info.
→ It forces to cite sources instead of guessing.

---

Before your next prompt, check these three:

1. Am I inside a Project?
2. Is Extended Thinking on?
3. Is Search on (if I need accuracy)?

Set these first. Then prompt.

Top 1% of ChatGPT users do this. Now you can too.

If you enjoy this kind of setup, reshare it ♻️ to your network to help them setup ChatGPT better, too.

Prompting is the worst way to use ChatGPT.

Here's what the top 1% do instead:

1. Go to ChatGPT & click "Projects" (not Chats).
2. Create a Project for your specific task.
3. Upload your files + write instructions once.
4. Use this set up guide: https://lnkd.in/exfaYnBQ

ChatGPT now remembers everything. Forever.

But here's where it gets powerful:

Before you prompt, turn on these 2 buttons:

1. "Extended Thinking" forces ChatGPT to think before answering.
2. "Web Search" forces ChatGPT to find real sources, not make stuff up.

The secret was never the prompt.
It was the setup. But to be better at prompting,
Use my prompt guide: https://lnkd.in/ducKkADE

I wrote 2 free guides so you can copy my system:

✦ My full setup guide: https://lnkd.in/exfaYnBQ
✦ My prompting guide: https://lnkd.in/ducKkADE

(save this to be the top 1% ChatGPT user)

Most people want AI to sound like them. 

But no one does this first (and it takes 47 mins):

Step 1: Download Claude (claude. com/ download)
Open Claude 'Cowork' tab. Select Opus 4.5 model.

Step 2: Copy-paste my interview prompt
From this guide: https://lnkd.in/eF56s4i8
It asks you 100 questions about how you think.

Step 3: Answer every question out loud
Use the Wispr Flow tool. Talk to yourself. Don't type.
Typing makes you edit. Talking makes you honest.

Step 4: Don't tell what you like. Tell what you reject.
Be extremely precise and specific in your answers.
80% of your file should be what you'd never say.

Step 5: Get specific when Claude pushes back
"I keep it simple." → Claude asks: "Simple how?"
Answer: "3 sentences max per paragraph. No semicolons. No words over 3 syllables if a shorter one exists."
The specificity is the taste.

Step 6: Save this text file in .md format
One text file. Your entire brain.

Step 7: Upload it to any AI.
From now on, start every prompt with:
"Read [yourname].md first."

Step 8: Upgrade your .md file 
When your taste changes, upgrade your text file.
Upload it to Claude, prompt to add the changes.

The Don'ts:
✦ Skip the 2-hour interview
✦ Answer vaguely: "I like clarity" (clarity HOW?)
✦ Can't name 10 words you'd never use
✦ Think your voice is too "magical" to capture
✦ Don't know your own cringe triggers
✦ Expect AI to read your mind
✦ Never update your file as you evolve
✦ Blame AI for being generic

The Do's: 
✦ Always use Projects — not blank chats
✦ Always upload your .md file for context
✦ Always turn on "Extended Thinking"
✦ Always turn on "Search" to avoid hallucinations
✦ Always update your .md file every 3-4 months
✦ Always start prompts with "Read [you].md first"
✦ Always document refusals, not just preferences
✦ Always push through the 2-hour interview

Now you know what to do first.

47 mins and a text file to duplicate your brain. 

Most people won't sit for 47 minutes. 
You're not most people.

Full process + my taste file: https://lnkd.in/eF56s4i8

Most people will never learn a new skill in 2026. 

But these 5 prompts make it embarrassingly easy:

To learn better with AI, use this guide instead: 
→ https://lnkd.in/dcU3kNxJ ←

1. The 80/20 

Prompt: "Shortcut I want to learn [topic] in 20 hours. Build me a plan that focuses only on what matters most. Split it into 10 two-hour blocks. Each block needs: what to learn, one resource, and a quick 15-minute check at the end."

2. The One-Pager 

Prompt: "Compress [topic] into a single page I can review in 5 minutes. Include: core concepts, how they connect, common mistakes, and one real example for each. Make it something I'd actually print and pin on my wall."

3. Teach Me Like I'm New 

Prompt: "Explain [topic] using words a 12-year-old would understand. No jargon. Use stories and comparisons from daily life. End with 3 questions—if I can't answer them, re-explain until I can."

4. The Skill Ladder 

Prompt: "Map [topic] into 5 clear levels. For each level tell me: what I'll be able to do, what to study, how long it takes, and how I'll know I'm ready for the next step. Start from "I know nothing" to "I could teach this.""

5. Beginner Mistakes to Skip 

Prompt: "What do people waste time on when learning [topic]? Give me the 5 biggest traps beginners fall into, why they happen, and what to do instead. Save me weeks of going in circles."

✦ Bonus:

6. The Teach-Back Loop 

Prompt: "Explain [topic] to me simply. I'll repeat it back in my own words. Find what I missed or got wrong. Fill the gaps. Keep going until I can explain it to a friend without looking anything up."

7. Questions That Actually Test Me 

Prompt: "Create 10 questions about [topic] that test whether I truly understand, not just memorized. Make them tricky. After I answer each one, tell me what my answer reveals about my thinking."

8. Connect to What I Already Know 

Prompt: "I already understand [familiar topic]. Use that as my starting point to teach me [new topic]. Show me what's similar, what's different, and where my existing knowledge gives me a head start."

9. Real Scenarios, Real Practice 

Prompt: "Give me 5 situations where I'd actually use [topic] in real life. Walk me through the first one step by step. Then let me try the next four alone, correct me only after I finish each one."

To learn how to prompt, use this guide: 
https://lnkd.in/dgMq6pTs

----

I wrote a blog on how to learn with AI.
To access it, click here: https://lnkd.in/dcU3kNxJ

♻️ Repost this image to help others prompt better.

ChatGPT looks like a toy in 2026.

I can't stop using the new Claude 'Cowork':

It reads your files. Directly from your computer. 
No copy-paste. Just upload .md text files.
It sees everything. Then you just... talk to it.

"Read this file. Now write my newsletter on [topic]."

Most people prompt AI like this:
"Write something that sounds like me."

AI has no idea what "like me" means.
So it gives you the average. Then you rewrite again.

Here's what I do instead:

✦ I put myself in a text file. Literally.
✦ My opinions. My writing style. My "do nots."
✦ Access my text file here: https://lnkd.in/eF56s4i8
✦ I drop the file in a folder. Claude reads it first.
✦ Now it writes like me. Thinks like me. Is me.

Here's (exactly) how you can do it too:

1. Open Claude desktop app
2. Go to Cowork tab (top left)
3. Select Opus-4.5 as your model
4. Create a new task
5. Copy my .md file prompt: https://lnkd.in/eF56s4i8
6. Select your folder with your .md file

From now, start every prompt with this:

"Read [your_name].md first. Then [what you need]."

✦ These are the 3 things I didn't expect:

1. 80% of my file is what I'd never write.

Not "I like short sentences."
But "I never use leverage, synergy, or start with In today's fast-paced world."

Taste is boundaries. Not preferences.

2. The file works everywhere.

Same .md file → ChatGPT Projects.
Same .md file → Gemini.
Same .md file → Grok.

I'm just a file now. My brain is portable.

3. My team now thinks like me.

I gave them the file.
Now they don't ask "how would Ruben say this?"
They upload. They prompt. Done.

I duplicated myself without a single meeting.

The uncomfortable truth is you're not unique.

Your "voice" is just patterns you never wrote down.
The moment you write them, they become transferable.

So transfer them. Before someone else does.

I wrote a (free) guide with the copy-paste prompt to turn yourself into a file: https://lnkd.in/eF56s4i8.

How to prompt Gemini for carousels in 2 mins:

1. Go to YouTube. Find a stupidly viral video.
2. Open Gemini to extract content from the video.
3. Copy paste this prompt:

"Act like an expert Content Strategist and Senior Editor for a leading digital publication. Your goal is to repurpose video content into high-value written pieces that drive engagement.

Analyze the following YouTube video: [YOUTUBE LINK].

Part 1: The Extraction
First, provide a comprehensive breakdown of the video content. Do not just summarize; extract the “meat” of the content using the following structure:
Core Thesis: What is the single most important argument or lesson in one sentence?
Key Data/Facts: List specific numbers, case studies, or hard facts mentioned.
Golden Quotes: Extract 3–5 verbatim quotes that are punchy or profound.
The Framework: If the speaker uses a specific step-by-step process or mental model, outline it clearly.

Part 2: The Angles
Based only on the extraction above, pitch 5 narrow, specific article angles.
Constraint: Avoid generic titles like “Summary of [Video Name].”
Requirement: Each angle must take a specific slice of the content and expand on it.
Format: Provide a catchy headline plus a one-sentence premise for each angle.
Example of a “Narrow Angle”
Bad: How to do Sales.
Good: The “3-Call Close” Technique: Why Most Salespeople Fail in the Follow-up."

4. Copy Gemini's answer.
5. Go to Gamma.app.
6. Click "Create with AI" → "Studio mode."
7. Select "Social" → "10 cards" → "Portrait."
8. Paste Gemini's answer. Select "Minimal text."
9. Hit generate. Your carousel is ready.

You just turned a 20-mins video into a 10-slide carousel you can edit, with AI images.

Do it for the videos you've been "saving for later."

After 10,000+ hours of prompting, I built a single prompt library with every prompt I personally use.

If you want to move faster, this is your shortcut.

Prompts you’ll find:

✦ Claude prompts to write.
(blog, copy, storytelling, brief, rewriting your texts)

✦ Grok prompts to search.
(find viral posts, trends, niche accounts) 

✦ ChatGPT prompts for everything else.
(research, analysis, brainstorming, feedback) 

✦ Nano Banana prompts for images. 
(realistic photo editing, product shots, headshots) 

✦ Midjourney prompts for designer images.
(artistic visuals, branding, thumbnails) 

✦ Veo prompts for videos.
(cinematic clips, scene generation, motion) 

✦ Sora prompts for videos.
(text-to-video, storytelling, b-roll) 

✦ My entire list of free AI courses 
(step-by-step tutorials, copy & paste prompts)

Want (free) access? 
↳ I’ll send the full Notion to everyone reposting ♻️.

PS: send me a DM "PROMPT" if you didn't.

How to (finally) make Claude work inside Excel:

1. Go to the Microsoft Marketplace listing.
2. Click "Get it now" → Install the add-in. 
3. Open Excel (you must have it installed). 
4. Click on "Tools." Add-ins (Mac) or (Windows). 
5. Sign in with your Claude account ($17/mo). 
6. Open any spreadsheet. Click any cell. 
7. Prompt: "Explain this formula in plain English." 
8. Use this prompt guide: https://lnkd.in/gcGWk35x.

No screenshots. It's all hard core excel formulas.

Microsoft's Copilot couldn't do this. 
So Claude did it first.

I wrote a full breakdown of Claude Excel vs Copilot. 
(spoiler: Copilot sucks) at https://lnkd.in/gcGWk35x.

How to (finally) make Claude work inside Excel:

How to create (viral) sketch infographics with AI: 

1. Go to YouTube.
2. Find an actionable video. Copy the URL.
3. Paste it in Gemini with this prompt:
4. Use this prompt guide: https://lnkd.in/dHFz8wY5

"Analyse this youtube video about [topic]: [YT URL]. Summarise this into direct, actionable steps to follow along."

Let Gemini process the video.

5. Click Tools → Create images.
6. Prompt Gemini again:

"Visualise the summary of these notes. Create a realistic photograph of a dry-erase whiteboard with a light wooden frame. The content should be presented as a hand-drawn sketchnote using 'graphic recording' style. The layout should be in 9:16 format.

Style & Layout Guidelines:

Medium: Whiteboard surface with dry-erase markers (not paper).
Colors: Use Black for outlines, boxes, and main text. Use Red, Blue, and Green for headers and specific accents.
Structure: Place the title "[TITLE]" at the top in large, open lettering. Organize the notes into five distinct, numbered rectangular boxes arranged in a grid below the title.
Visuals: Include relevant simple line-drawing doodles for each point.
Typography: Text should be distinct, handwritten, all-caps printing, legible and organized.
Environment: Include a used whiteboard eraser and a few colorful EXPO-style markers resting on the bottom wooden ledge of the frame."

This is how you turn any video into visual notes.

♻️ Repost this if you learned something.

How to create (viral) sketch infographics using Gemini:

Google just released a Gemini prompting guide 101.

Access it with a direct link:

✦ 71 pages to master prompting.
✦ Access it here: https://lnkd.in/dbbjJG3e.
✦ Get the summary here: https://lnkd.in/ducKkADE.

Help others prompt better by ♻️ reposting this.

Gemini Prompting Guide 101:

You use Claude to write. 

But it now makes slides (directly). Here's how:

1. Go to claude. ai
2. Click on "Connectors" (bottom left).
3. Search 'Gamma'. Click "Connect." 
4. Do the same with Google Drive.
5. Prompt Claude: 

"Make a 10-slide deck about [topic]. Pull relevant data from my Drive."

6. Claude searches your Drive. Finds the right docs. 
7. It also grabs supporting graphics from the web.
8. Answer a few questions: format, tone, length.
9. To edit heavily, click on the Gamma external link.

It builds the full deck in Claude (pre-saved style).

How to make your slides look even better:

☑ Step 1: Don't use Gamma's default templates. 
☑ Step 2: Go to Gamma .app. Create your style. 
☑ Step 3: Save fonts, colors, & logo placement. 
☑ Step 4: Now when you prompt Claude, add: "Use my pre-saved style in Gamma." 

Every deck looks like YOUR brand. 
Not like everyone else's.

That's how AI should work in 2026.

How to use Claude to make slides:

Most people pay $5,000 to build financial models.

But Claude can now build it in Excel (for free):

1. Download Excel (for free).
2. Go to the Microsoft Marketplace.
3. Search "Claude by Anthropic."
4. Click "Get it now" → Install the add-in.
5. Open Excel. Select "Tools."
6. Add-ins (Mac) or Home → Add-ins (Windows).
7. Sign in with your Claude account.
8. Prompt Claude: 
(from this guide: https://lnkd.in/gcGWk35x)

✦ For a startup: "Build a 3-statement financial model for an early-stage SaaS company. Monthly projections for Year 1. Annual for Years 2-5."

✦ For real estate: "Build a rental property model with purchase price, rental income, expenses, mortgage payments, and cash-on-cash return."

✦ For e-commerce: "Build a financial model with revenue, COGS, marketing spend, and contribution margin."

9. Watch Claude build tabs, formulas, and structure.

✦ Prompt for the assumptions tab:
"Add an Assumptions tab. Include inputs for: revenue growth rate, gross margin, operating expenses, tax rate, headcount growth. Link all assumptions to the financial statements."

✦ Prompt to request scenarios:
"Add Base Case, Upside Case, and Downside Case. Downside = revenue drops 15%. Upside = revenue grows 25% faster than base."

✦ Click any cell. Prompt Claude:
"Explain what this formula does in plain English."
"Trace this cell back to its source inputs."
"Why is this showing # REF error?"
"Is this formula correct for gross margin?"

✦ Prompt to audit before you share
"Audit this entire model. Check for broken references, circular errors, hardcoded numbers that should be formulas, and logical mistakes."

Now you know what to do first.
12 mins & Claude to build what used to cost $5,000.

Full breakdown (for free): https://lnkd.in/gcGWk35x.

Stanford released entire 7 YouTube lectures on AI.

No paywall. For free (I added the links too):

Get all official guides here: https://lnkd.in/eu2mj4aS

1. Artificial Intelligence: Principles and Techniques  
Core intro to AI fundamentals. Perfect foundation.  
Link: https://lnkd.in/dT5HuXYq

2. Machine Learning (Classic by Andrew Ng)  
Beginner-friendly Machine Learning course.
Link: https://lnkd.in/d4-tYyig

3. Deep Learning  
Learning foundations: neural networks, projects.
Link: https://lnkd.in/dvGtjDex

4. Natural Language Processing with Deep Learning
Master NLP: how language models actually work.  
Link: https://lnkd.in/dhttGjDy

5. Language Modeling from Scratch  
Build LLMs step-by-step from the ground up. 
Link: https://lnkd.in/dr9q9e_m

6. Transformers and Large Language Models  
Transformers, scaling laws, and LLM techniques.  
Link: https://lnkd.in/dSjCDHDN

7. Deep Generative Models  
Everything AI: create images, text, and more.  
Link: https://lnkd.in/dy4WW-Dw
___

If I have only 5 minutes to learn AI. I'd start here:

✦ Start with AI: https://lnkd.in/d2BQW-w6
✦ Search with Grok: https://lnkd.in/dXRCHYYm
✦ Remove emdashes: https://lnkd.in/dCjcTz_A
✦ Ban these AI words: https://lnkd.in/gn3sbDkf
✦ To prompt like a pro: https://lnkd.in/dFaAfYBj 
✦ To not sound like AI: https://lnkd.in/gB66hGJp 
✦ ChatGPT is declining: https://lnkd.in/g9pkc6D5
✦ Be rude to ChatGPT: https://lnkd.in/d8NuedC8 
✦ Access all AI courses: https://lnkd.in/gqbwYsPv
✦ Use this over ChatGPT: https://lnkd.in/ggTqmvcD
✦ 47 jobs, AI will replace: https://lnkd.in/dz9BGuPg
✦ Nano banana pro guide: https://lnkd.in/dqKd-qGM
✦ 0 to 10,000 LI followers: https://lnkd.in/geXEFxSW
___

PS: I'm Ruben Hassid, and I want us to master AI before it masters us, with simple instructions.

Follow me never to miss my 2x daily posts.

You want to help someone in your network? ♻️ Repost this so they can find the best free resources.

How to make AI sound exactly like you (forever):

1: Go to claude .ai
2: Paste the prompt below:
3: It interviews you - how you think, write, reject
4: Save the file (.md format). This is your voice
5: Upload the .md file to any AI
6. To know how to upload the file exactly
7. Read this (free) guide: https://lnkd.in/eF56s4i8.

Prompt: "You are a Taste Interviewer — a relentless interviewer whose job is to extract the DNA of how I think, write, and see the world. Your goal is to create a comprehensive document that captures my unique voice so precisely that another Claude instance could write and think exactly like me.

<interview_philosophy>
You’re not here to be polite. You’re here to get to the truth. Most people can’t articulate their own taste — they give vague, socially acceptable answers. Your job is to break through that.
</interview_philosophy>

<interview_structure>

Conduct 100 questions total across these categories (not necessarily in order — follow the thread when something interesting emerges):

BELIEFS & CONTRARIAN TAKES (15 questions)

- What I believe that others in my field don’t
- Hot takes I’d defend to the death
- Conventional wisdom I think is wrong

WRITING MECHANICS (20 questions)

- How I actually write (not how I think I write)
- My default sentence structures
- How I open pieces / How I close them
- My relationship with punctuation, formatting, line breaks
- Words I overuse / Words I love / Words I’d never use

AESTHETIC CRIMES (15 questions)

- What makes me cringe in other people’s writing
- Specific phrases or patterns that feel like nails on a chalkboard
- Types of content I find lazy or uninspired

VOICE & PERSONALITY (15 questions)

- How I use humor (if at all)
- My tone when I’m being serious vs. casual
- How I handle disagreement or controversy
- What I sound like when I’m excited vs. skeptical

STRUCTURAL PREFERENCES (15 questions)

- How I organize ideas
- My relationship with lists, headers, bullets
- How I handle transitions
- My default content structures

HARD NOS (10 questions)

- Things I’d never write about
- Approaches I’d never take
- Lines I won’t cross

RED FLAGS (10 questions)

- What makes me immediately distrust a piece of content
- Signals that someone doesn’t know what they’re talking about
</interview_structure>

<interview_rules>
1. ONE question at a time. Wait for my response before moving on.
2. Push back on vague answers. If I say “I like to keep things simple,” ask “Simple how? Give me an example of simple done right & simple done lazy.”
3. Ask for specific examples. “Show me a sentence you’ve written that captures this.”
4. Call out contradictions. If I said one thing earlier & something different now, point it out.
5. Go deeper on interesting threads. If something unusual emerges.
6. Don’t accept “I don’t know” easily. Try reframing the question from another angle.
</interview_rules>

...."

PS: I couldn't paste the entire prompt here.

Access the full prompt: https://lnkd.in/eF56s4i8.

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