Curious About Sales

I started Curious About Sales from the innate desire to unlock the truths behind generating more sales for B2B businesses. 

We are single-mindedly focused on our goal. Our methods change from time to time. 

We build and execute, lead and demand gen playbooks for B2B startups and scaleups

Cold outreach practitioner | Life-long student of the game

Clay operator | GTM Engineer

UrSpayce, Inc.

Growth Consultant

InsightMonk

BIS Research

Listen here: https://anchor.fm/curiousaboutsales

This is a Podcast for business owners who want to have a direct impact on the revenue growth of their companies.

Season 1 we spoke to 8 distinguished Sales leaders about different aspects of Sales like Hiring, Structuring a Sales team, Sales Mindset, Sales in Covid times, Future of SaaS and Scaling Sales Globally.

In Season 2 we will be speaking to Cold Email lead generation experts from around the world.

Past Guests on the show:

1. Amit Agarwal- SVP Sales at Manthan
2. Prakhar Jain- Director Sales at Whatfix
3. Saurabh Sengupta- Ex SVP Sales at Zomato
4. Thiyagarajan Maruthavanan (Rajan)- Partner at Upekkha, Value SaaS Catalyst
5. Neil Barman- Chief Growth Officer at Yellow Messenger
6. Ankur Joshi- CEO at Nuclei
7. Sandeep Medisetti, Head of Sales at Almabase
8. Yash Reddy, Chief Business Officer, MoEngage

Podcast Host 

AGRI MECH

Editor

I joined BIS Research in November 2014 as #5 employee & #2 in sales to jumpstart the company's sales and marketing efforts. 

Since then: 

-1500+ businesses have used BIS and we have grown from $0 to seven-figures in revenue

-Companies working on cutting edge disruptive technologies trust BIS for credible market information and effective business strategies (Ask me for specific cases) 

-BIS Research findings have been cited in Bloomberg, Forbes, BBC, CNBC, Seeking Alpha, Business Standard and several others

-Launched InsightMonk, a sister company that enables companies to directly speak to thought leaders and experts on disruptive technologies 

-We created the first of it's kind initiative: "Top 25 Voices in Precision Medicine", to recognize the work of most esteemed Academicians, Business Leaders and Scientists in the field of Precision Medicine
https://insightmonk.com/

- I represented BIS Research in face-to-face client meetings, workshops, seminars and conferences in Germany, France, Netherlands, Israel and Singapore 

- I joined as intern, worked as an Associate, Senior Associate and Manager. Got promoted as the first Assistant Vice President of the company in March 2018 and since then have introduced and managed all the highest grossing accounts at BIS

AVP Growth

We help businesses, academic institutions, research organizations, the investment community (VC’s, PE’s, Hedge Funds and Investment Banks) and start-ups investigate the future of emerging technologies. 

-5th team member at BIS Research

-2nd recruit to the Marketing and Business Development team

Business Development Manager

Senior Business Development Representative

As a Business Development Associate at a market intelligence firm with a global reach, I am responsible for the identifying the target business community for our market intelligence reports, create and manage marketing campaigns and develop customer relationship.

Business Development Representative

SportsKeeda.com

Wrote articles for the website: http://www.sportskeeda.com/profile/yash-agrawal/ and my work got published alongside that of reputed journalists and seasoned writers.

Learned the nuances of quality sports writing and developed a vast readership base with
more than 2 lakh reads

Content Writer

Youth Must Read

Worked with a start-up and gained first hand experience in marketing the company through various avenues. I was given the responsibility to do research work to assist the core team in organizing and setting up promotional events and also to promote the book 'From Sansarpur to London Olympics'.

Research Intern

I am curious about how B2B companies can get more SALES! 🚀

I helped BIS Research grow from few thousand to 7 figures $ annual revenue. Now I help other B2B companies achieve the same.

Always willing to help, please don't hesitate to ping me or book a time: https://app.cal.com/agrawalyash585/15min

Yash Agrawal

Clay

Clay Creator

Here's how I helped my clients:

+ TAM (Total Addressable Market) mapping
+ Building Clay workflows – automation lead gen & data enrichment
+ GTM strategy – customer interviews, market research, & outbound campaign strategy
+ Message-market fit – crafting relevant messaging that resonates
+ Deliverability – solid tech setup to ensure your emails land in the inbox
+ Data building – creating lists based on your ICS (ideal customer situation)
+ AI & automation – scaling outbound using AI (n8n, make.com)

If you're looking to build a GTM motion for your company, book a strategy with me.

PS. You will get a Clay workflow for free. Pinky promise :)

Clay Operator | GTM Engineer | Copywriter and Strategist

Want to generate sales-qualified leads for your B2B business? Here's how we do it:

1. Do in-depth research about the target audience and find their pain points.
2. Write email {icebreakers} in cold emails to make the reader feel connected.
3. Write hyper-personalized email copy that gets qualified leads and appointments.
4. Write Linkedin posts for founders to build a solid personal brand.
5. Optimize the cold email campaigns to ensure the email lands in the inbox.
I work directly with Yash Agrawal - co-founder of Curious About Sales.

Interested to know more? Let's have a chat!

Freelance Copywriter and Ghostwriter

growth.cx

As a copywriter, 
- I wrote landing page copy, service page copy, and website copy, which increased conversion rates by 43%

- I wrote an e-book as a lead magnet(front end offer), which can be used in ads to attract prospects.

Copywriter

The Coding Live

Generating leads for a new course is hard. Here's how I did it:

→ Created content marketing strategy to build brand awareness about the product.
→ Optimised the LinkedIn profile to get more conversions.
→ Created cold-outreach email campaigns.

Growth Marketer

AMRYTT MEDIA LLC

→ I wrote 10+ long-form articles and blogs on topics like Guest posting, content marketing, and Landing page optimization.

→ I created a content marketing strategy to gain more traffic to the website.

→ I optimized the blog for On-page SEO.

Web Content Writer

Vrinsoft Technology Pvt. Ltd.

- Various off-page activities like creating social media posts, business listing, profile creation, podcast submission, building backlinks, and more.
- Writing social media copies, Quora answers, and SEO content.

Search Engine Optimization Executive

Punyam Academy Private Limited

Getting a business on the 1st page was my responsibility here.

• I did different on-page activities, like:
→ Creating meta descriptions, 
→ XML sitemaps
→ Content writing 
→ Writing blogs, 
→ Optimizing title and heading tags for SEO

• I did Off-page activities like:

→ Backlinks creation
→ Guest posting 
→ Social Media Optimization 
→ Social Bookmarking 
→ Directory submission
→ PR submission
→ And creating inforgraphic posts on Canva.

LearnToday.com

Marketing is the one of the foundational skills in today's age. I did an internship here to build a strong foundation in marketing.

Here are the skills I've learned from this internship:

1. Copywriting
→ I learned the basics of a landing page, email copy, and sales page.
→ I learned how to do market and competitor research.

2. Social Media Marketing 
→ I learned how create content on social media to create awareness about the product.
→ I learned how to build the audience and convert them into leads.

3. Email Marketing 
→ I learned how to create an email marketing campaign using Convertkit and Activecampaign.
→ I learned how to nurture the audience through emails.

4. Search Engine Optimization 

→ I did on-page SEO and off-page activities for my blog.
→ I learned ins-and-outs of SEO by implementing my learning on my blog.

5. Deep Marketing Automation 

→ I learned how to automate emails through deep marketing.

6. Facebook Ads 
→ I ran Facebook ads for my blog to generate leads.

7. Google Ads 
→ I ran search and display ads on Google to understand how it works.

Digital Marketing Intern

GTM Engineer | Clay Engineer + Specialist | I help B2B companies build Clay workflows | AI automation

Hey, I’m Anuj Patel – a mechanical engineer by pressure, but a GTM engineer by choice :)

I specialize in building GTM systems using Clay, AI, and automation to help B2B companies consistently generate leads, book better meetings, and scale their sales pipeline.

Here's how I can help you:

+ TAM mapping
+ Building Clay workflows – automation lead gen & data enrichment
+ GTM strategy – conduct customer interviews, market research, & outbound campaign strategy
+ Message-market fit – crafting relevant messaging that resonates
+ Deliverability –  solid tech setup to ensure your emails land in the inbox
+ Data building – creating lists based on your ICS (ideal customer situation)
+ AI & automation –  scaling outbound using AI 

Why work with me?

+ Helped 10+ B2B companies get qualified leads via outbound
+ Deep expertise in Clay who can run AI-driven outbound campaigns
+ No spray-and-pray approach. Big fan of Value-led campaigns!
+ I combine creativity + automation + data to solve problems.
+ Big believer of Execution > Theory

If you're still unsure if I'm the right fit? 
Just DM me and I will solve any problem you have for FREE.

BONUS: Get 1 FREE Clay table as per your requirement

PS. Book a FREE consultation call → anuj@curiousaboutsales.com

Anuj Patel

A quick story on how I became a GTM engineer 👇

I am Anuj Patel, and I work as a GTM engineer at Curious About Sales, where we help B2B companies build GTM systems using Clay and other tools.

How it started…

Back in 2022, I started as a copywriter (not a cold email copywriter).

Landing page copywriting, ad copywriting, and LinkedIn ghostwriting.

And I was quite active on LinkedIn back then, where I used to share my learnings, copywriting tips, frameworks, and all of that.

I got a few clients through inbound.

But then, after 3-4 months, there was a time when I had no clients.

And I had no idea about cold outreach.

So, getting clients was the biggest problem I needed to solve.

Started watching YouTube videos and reading blogs on ‘how to get clients as a freelancer’.

A few YT creators explained about getting clients via cold outreach.

And they shared cold email templates and strategies.

As a complete newbie, I used those email templates. Tweaked them.

And reached out to B2B agency founders offering LinkedIn ghostwriting.

Got my first 2-3 clients through cold outreach. And I was like - wait, this actually works? 

That’s when I started learning more about cold outbound.

Then one day…

I sent a connection request to 🦾Eric Nowoslawski (the outbound legend) on LinkedIn. And he reached out to me the next day for copywriting help.

I made a Loom video sharing how his videos helped me learn cold outbound.

He shared discovery call recordings and a few resources about the client.

I tried creating the cold email sequence, but it was horrible. Because I was not good at cold email copywriting. I didn't send the sequence.

Of course, I didn’t get a project. 

But that’s where the real journey began. I started learning like crazy. Reading his LinkedIn posts. Watching his YouTube videos.
 
And then, in Oct 2022, I joined Curious About Sales, where I met 2 amazing people who’ve shaped so much of how I work today - Yash Agrawal💡 & Hetasha. 

They’re my amazing mentors who helped me learn everything about cold outbound from the basics - list building, tech setup, cold email copywriting, campaign strategy, and everything.

A year later, I discovered Clay through Eric’s YT videos.

That opened up a whole new world.

And now in 2025 - I’ve worked on some really fun projects, launched my own YouTube channel, and I’m back to creating content around GTM, workflows, and cold outbound. 

Thanks for being here ❤️

PS. I'm sharing the Loom video link I sent to Eric in the comments.👇 It's funny 🤣

GTM Engineer | Clay Engineer | I help B2B companies build Clay workflows | AI automation | Clay Creator

Here's a 8-min. signal-based recruitment workflow I built using Clay 👇

0:00 — Introduction & Use Case
0:30 — Ideal Customer Profile (ICP)
1:09 — Step 1: Scraping Job Openings
2:02 — LinkedIn Jobs Setup in Clay
2:49 — Indeed & Glassdoor Scraping
3:25 — Step 2: Extracting Company Info
3:45 — Step 3: Enriching with Apollo
4:06 — Step 4: Filtering by HQ Location
4:42 — Step 5: Brazil Employee Count Trick
6:25 — Step 6: Funding History Lookup
7:17 — Step 7: Finding Decision Makers
8:48 — Final Thoughts & Use Cases

Hope you find it useful :)

Built a signal‑based lead flow for a recruitment firm snagging international companies hiring in Brazil - here’s how👇

A little bit of context here:

I was working with a recruitment firm that targets international companies posting job openings in Brazil. 

The ideal profile we looked for:

a. HQ outside Brazil
b. Hiring senior/strategic roles
c. Role requiring English or Spanish fluency
d. First hires in Brazil or only a few postings so far
e. Operating in industries like Tech, SaaS, or Energy

These signals often mean the company is entering or testing the Brazilian market. 

It means they’ll soon need help with recruitment, payroll, and compliance.

Here’s the workflow I built (using Clay):

1. Find job openings

- Scrape data from LinkedIn, Indeed, Greenhouse, etc…
- Apply filters matching our criteria 

2. Enrich the company
- Fetch HQ location, no. of employees, LinkedIn, industry, etc…

3. Filter out companies already established in Brazil
- We only want ‘new-to-market’ firms

4. Estimate Brazil presence
- Exclude companies that already have 100+ employees listed in Brazil

5. Find the funding history
- Funding date, round type, & funding amount in $$$
- It indicates the capacity to expand hiring/payroll infra

6. Identify decision makers
- Target relevant stakeholders (hiring managers, country heads, etc..)
- Reach out to them via cold email + LinkedIn + cold call

Why it works:

+ You’re not chasing any “job post”, but you’re targeting companies with intent

+ Instead of cold calling the world, you build a signal-based pipeline.
---
Have you tried building this type of signal-based workflow? 

PS. I’ll be releasing a detailed video on YouTube tomorrow.

The secret to being useful to the world is solving your own problems and sharing the solutions freely.

Here’s how to spot companies opening new offices before everyone else:

1) Track news‑feed in Clay (via Google News)

Set up a list of search queries — things like:

- “expands to Brazil”
- “Brazil market entry”
- “opens office in São Paulo”
- “launches in Brazil”
- “enters Brazilian market

2) Use a date filter
If you want companies weekly, search for news from the “past week.”

3) Double‑check signal relevance 
Use Claygent to visit the article and pull out:

- City where they’re expanding
- One‑line evidence of “market expansion”
- Company name

4) Get the company website + LinkedIn using Claygent

5) Enrich the company (using Icypeas)
Extract the fields you need:

- Company description
- Industry
- Location
- No. of employees (Brazil headcount must be <100)

6) Get funding info
Look for startups or scale-ups (Series A/B/C funding) testing Brazil — ideal candidates for expansion support or recruitment help.

What This Signals (and why it matters):

- Company is possibly expanding into Brazil → may need recruitment, compliance, payroll support soon.

- Early stage = higher chance they don’t have an entity yet, perfect for EOR.

- If growth stage: likely need payroll, PEO, recruitment support — high‑intent opportunity.
---
Have you tried tracking expansion signals (via news, hiring posts or funding alerts) to find high‑intent leads before? 

PS. I’m dropping a full walkthrough YT video tomorrow

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Yash Agrawal

Anuj Patel

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anuj Patel's LinkedIn Performance

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