Curious About Sales

I started Curious About Sales from the innate desire to unlock the truths behind generating more sales for B2B businesses. 

We are single-mindedly focused on our goal. Our methods change from time to time. 

We build and execute, lead and demand gen playbooks for B2B startups and scaleups

Cold outreach practitioner | Life-long student of the game

Clay operator | GTM Engineer

UrSpayce, Inc.

Growth Consultant

InsightMonk

BIS Research

Listen here: https://anchor.fm/curiousaboutsales

This is a Podcast for business owners who want to have a direct impact on the revenue growth of their companies.

Season 1 we spoke to 8 distinguished Sales leaders about different aspects of Sales like Hiring, Structuring a Sales team, Sales Mindset, Sales in Covid times, Future of SaaS and Scaling Sales Globally.

In Season 2 we will be speaking to Cold Email lead generation experts from around the world.

Past Guests on the show:

1. Amit Agarwal- SVP Sales at Manthan
2. Prakhar Jain- Director Sales at Whatfix
3. Saurabh Sengupta- Ex SVP Sales at Zomato
4. Thiyagarajan Maruthavanan (Rajan)- Partner at Upekkha, Value SaaS Catalyst
5. Neil Barman- Chief Growth Officer at Yellow Messenger
6. Ankur Joshi- CEO at Nuclei
7. Sandeep Medisetti, Head of Sales at Almabase
8. Yash Reddy, Chief Business Officer, MoEngage

Podcast Host 

AGRI MECH

Editor

I joined BIS Research in November 2014 as #5 employee & #2 in sales to jumpstart the company's sales and marketing efforts. 

Since then: 

-1500+ businesses have used BIS and we have grown from $0 to seven-figures in revenue

-Companies working on cutting edge disruptive technologies trust BIS for credible market information and effective business strategies (Ask me for specific cases) 

-BIS Research findings have been cited in Bloomberg, Forbes, BBC, CNBC, Seeking Alpha, Business Standard and several others

-Launched InsightMonk, a sister company that enables companies to directly speak to thought leaders and experts on disruptive technologies 

-We created the first of it's kind initiative: "Top 25 Voices in Precision Medicine", to recognize the work of most esteemed Academicians, Business Leaders and Scientists in the field of Precision Medicine
https://insightmonk.com/

- I represented BIS Research in face-to-face client meetings, workshops, seminars and conferences in Germany, France, Netherlands, Israel and Singapore 

- I joined as intern, worked as an Associate, Senior Associate and Manager. Got promoted as the first Assistant Vice President of the company in March 2018 and since then have introduced and managed all the highest grossing accounts at BIS

AVP Growth

We help businesses, academic institutions, research organizations, the investment community (VC’s, PE’s, Hedge Funds and Investment Banks) and start-ups investigate the future of emerging technologies. 

-5th team member at BIS Research

-2nd recruit to the Marketing and Business Development team

Business Development Manager

Senior Business Development Representative

As a Business Development Associate at a market intelligence firm with a global reach, I am responsible for the identifying the target business community for our market intelligence reports, create and manage marketing campaigns and develop customer relationship.

Business Development Representative

SportsKeeda.com

Wrote articles for the website: http://www.sportskeeda.com/profile/yash-agrawal/ and my work got published alongside that of reputed journalists and seasoned writers.

Learned the nuances of quality sports writing and developed a vast readership base with
more than 2 lakh reads

Content Writer

Youth Must Read

Worked with a start-up and gained first hand experience in marketing the company through various avenues. I was given the responsibility to do research work to assist the core team in organizing and setting up promotional events and also to promote the book 'From Sansarpur to London Olympics'.

Research Intern

I am curious about how B2B companies can get more SALES! 🚀

I helped BIS Research grow from few thousand to 7 figures $ annual revenue. Now I help other B2B companies achieve the same.

Always willing to help, please don't hesitate to ping me or book a time: https://app.cal.com/agrawalyash585/15min

Yash Agrawal

Clay

We're official Clay Creators, using Clay to build proven, custom B2B GTM systems for high-performing teams.

Clay Creator

Growth Momentum

At GrowthMomentum, we build modern sales systems that help B2B companies generate more qualified leads using advanced automation, data, and AI.

We partner with teams that already have solid foundations—but want to unlock the next level of performance by upgrading how they prospect, personalize, and convert leads.

What We Deliver:

Custom-built sales workflows powered by tools like Clay, LinkedIn, and intent data platforms

Signal-driven targeting that identifies and engages prospects at the right time

Automated research and enrichment to save teams hours of manual work

Messaging frameworks that break through noise and drive real conversations

Our goal is to remove the guesswork from prospecting—and replace it with scalable, intelligent systems that generate pipeline consistently.

Clients come to us when they’re ready to modernize their outreach, simplify their tech stack, and get better results with the same team.

Founder & Chief Growth Officer

Amplifyre

Led a 20-person sales and product team, creating a sophisticated AI-powered matching platform that precisely connected clients with software partners using 72,000+ data points.

Expanded our marketplace network, driving dozens of new strategic partnerships and significantly boosting Amplifyre’s client base over 3 years.

Organized impactful digital events and published 1,800+ case studies and articles, solidifying Amplifyre’s authority in the software development ecosystem.

Chief Sales Officer

Eastcode

Built a trusted network of 50+ software companies across Eastern Europe through extensive relationship-driven outreach (over 7,000 miles traveled).

Demonstrated the value of deep trust in scaling partnerships—skills directly translated into my modern sales philosophy today.

CEO & Head of Product Innovation

TheVentury | We Are Hiring!

Managed innovative AI and e-commerce projects for corporate clients, enhancing my understanding of integrating cutting-edge technologies—insights I leverage today for modern sales automation strategies.

Information Technology Project Manager

Freelancer- Self employed

Built customized web portals, e-commerce platforms, and CRM systems. This technical foundation now allows me to efficiently leverage automation and AI tools for innovative sales systems today.

Full-stack Developer

I help B2B companies modernize their sales systems and generate high-quality leads using the most advanced tools and strategies available today.

Most sales teams are stuck using outdated methods—spraying generic messages, working from static lead lists, and relying on guesswork. 

At Growth Momentum, we design and implement next-generation sales systems powered by tools like Clay, AI, and real-time data signals to make outreach smarter, faster, and far more effective.🚀 

With us, companies achieve:

🎯 More qualified leads through hyper-personalized outreach at scale

🧠 Smarter prospecting using 30+ tools that track buyer signals, intent, and timing

⚙️ A fully modern sales infrastructure that supports long-term pipeline growth

With 12+ years of experience leading sales and product teams, I’ve helped companies across Europe shift from manual, outdated systems to efficient, tech-enabled sales operations that generate real conversations—and real revenue.

👉 Want to see what a modern sales system could do for your team?

Book a quick strategy call: 

https://calendly.com/david-t-growthmomentum/30min

David Turewicz

Salesforce just laid off 4,000 support reps this fall.
 
And in the same cycle, they announced they’ll be hiring thousands of new salespeople.
 
It’s an interesting contrast for a company selling AI SDRs and AI support agents.
 
On one hand they are automating large parts of service.
 
On the other, they are expanding one of the most human-dependent teams in the org.
 
The message underneath is simple.
 
AI can run a lot of the motion.
But people still carry the momentum.
 
AI can qualify a lead, respond to a ticket, or follow a workflow.
 
It can build activity at scale and keep the machine organized.
 
But when a deal becomes political, emotional, or sensitive, it works differently.
 
You want a human who understands timing, nuance, insecurity, pressure, and the real stakes behind a buying decision.
 
This is the gap Salesforce is signaling.
 
They are removing the work AI can do cleanly.
 
They are investing in the work only humans can do well.
 
If Salesforce still needs strong sellers to move big deals, it raises a simple question:
 
How are you shaping the talent that carries your revenue forward?

We build Elite GTM AI-Systems for B2B Brands | CEO & Founder at Growth Momentum

$1000 GTM Starter Stack

What does a complete outbound system look like when you only have $1K/month to work with?

This is the setup we recommend for founders, early teams, and “test-and-learn” GTM teams that want real pipeline without burning cash on enterprise tools.

Here’s the exact stack that gets you the most mileage 👇

✅ Data & Enrichment
→ Apollo (Basic) to source verified B2B contacts at a reasonable cost.
→ Clay (Explorer 168K credits/yr) to enrich signals, filter noise, and prep 
leads for outbound.

✅ Outbound Engine
→ Instantly.ai (Hypergrowth) for high-volume, multi-domain cold email.
→ HeyReach.io (2 seats) for lightweight LinkedIn sequencing and angle testing.

✅ CRM & Automation
→ HubSpot (Starter) to centralize contacts, deals, replies, and tasks.
→ n8n (Cloud) to automate enrichment → CRM → outreach loops.
 
If you’re on a tight budget but still want a real outbound system, this is the cleanest setup to start with.

👉 What would you add, swap, or tune for your team?
Drop your thoughts below 🔽

Is Clay running your GTM Engine?

We're running most of our GTM systems through Clay.

It’s not a replacement for CRM or sequencers, but it’s the brain that connects everything in between.

Here’s how it fits across our stack:
1. Market Intelligence
 ✅ We build our ICP and TAM maps inside Clay.
 ✅ Every account gets enriched with firmographics, intent, and tech data from multiple sources.
 ✅ We also score them based on relevance and buying signals before syncing them into the CRM.

2. Data Ops (CRM Hygiene)
 ✅ Our CRM data flows back into Clay for enrichment.
 ✅ We clean duplicates, match owners, and refresh missing fields automatically.
 ✅ Scoring and segmentation happen here before the data goes back to HubSpot or Attio

3. Inbound Automation
 ✅ All inbound leads hit Clay first.
 ✅ They get enriched, scored, and routed instantly to the right rep through Slack or CRM
 ✅ High-intent leads trigger personalized outreach sequences without delay.
Clay handles the enrichment, scoring, and decision logic.
 
A small orchestration layer (n8n) connects the timing between them.

👉 Curious to hear how others are wiring Clay into their stack. 
Comment below 🔽

20 Microcopy Tweaks That Increased Reply Rates by 27%

Most outreach reads like AI now. The perfect grammar, polished tone & same structure.

People can smell a template in one second.

And once they do, they delete or ignore it without reading the rest.

So we studied the messages that are still performing.

The ones that got real replies had a simple thing in common.

It felt like a human typed them on their phone.

It was the intricate details in the microcopy.

Tiny writing decisions that changed how the message felt like:
- Lowercase openers.
- Small typos.
- One word lines.

So we took the 20 microcopy tweaks that consistently moved replies and turned them into a simple playbook.

Inside the guide you’ll find:
✅ What each tweak is
✅ Why it works
✅ Baseline to human to spicy examples that you can apply

If you want it, comment “COPY” and make sure we’re connected.

I’ll send it over.

12 Signals Every GTM Team Should Understand Clearly
 
Most teams treat signals as one big bucket.
 
But in outbound, every signal has a different job: fit, relevance, readiness, or real intent.
 
If you don’t separate them, you over-enrich, mistime outreach, and burn volume on noise.
 
Here’s the simple structure we use to read signals cleanly in 2025 👇

1. Fit Signals
These show who you are speaking to.
They shape routing, persona logic, and segmentation. Not intent.
→ Job title and seniority to decide the angle
→ Company size, firmographics, and industry to set segment-based messaging
→ Geo to handle region-based timing and windows
 
2. Relevance Signals
These show why your product matters to the account.
They help personalize the narrative.
→ Tech stack to anchor integration or replacement value
→ Account hierarchy for ABM routing
→ Website traffic to read digital maturity
→ Hiring velocity inside the relevant department
→ New funding as a sign of expansion or priority shifts
 
3. Intent Signals
These are the closest to real buying behavior.
But they only matter when scored by recency, frequency, and depth.
→ Third-party topic spikes from platforms like G2 or Bombora
→ First-party pricing or product page activity from verified ICP users
 
🧩 When you read signals this way, you prioritize accurately without increasing send volume.
 
You get cleaner routing, sharper angles, and far fewer false positives.
 
Curious which signals your team uses most today.
Drop your top 3 below ⬇️

$3000 GTM Growth Stack

What does a full outbound system look like when you’re past the $1K setup, but not ready for an enterprise build?

This is the configuration we recommend when a team has early traction, working outbound, and needs more volume, better deliverability, and multi-seat workflows without burning cash on heavyweight tools.

Here’s the exact stack that delivers the most scale for the spend 👇

✅ Data & Enrichment
→ Apollo (Org) for verified B2B data with team-level credits.
→ Clay (Pro – 840K credits) to enrich signals at scale across multiple campaigns.

✅ Outbound Engine
→ Smartlead (Pro) + Smart Servers for high-volume, multi-domain cold email with strong deliverability.
→ HeyReach.io (Growth, 5 senders) for coordinated LinkedIn outreach and angle testing across a small pod.

✅ CRM & Automation
→ HubSpot Smart CRM Professional to centralize contacts, deals, replies, and activity.
→ n8n (Pro) to automate enrichment → CRM → outbound loops.

✅ Engagement Layer
→ Extrovert (Business) to auto-engage ICP content and warm leads.
→ LeadShark 🦈 (Pro+) to run lead magnet DMs and capture post-engagement back into the CRM.

If you’re scaling outbound and want a clean, efficient system before jumping to enterprise tooling, this is the setup we use.

👉 What would you add, remove, or tune for your team?
 Drop your thoughts below ⬇️

What does a real revenue engine actually look like when it’s built properly?
 
Most teams collect signals everywhere: email, LinkedIn, website, content
But don’t route them anywhere useful.
 
So they lose intent every single day.
 
So we designed ours to work end-to-end:

1. Masterinbox.com + LeadShark 🦈 + Smartlead + HeyReach.io + website tracking all feed raw conversations into Clay

2. Clay enriches every contact, pulls phones, verifies emails, scores ICP fit, scores sentiment, and routes each lead to the right action

3. AI agents generate reply drafts, summaries, and push updated context back into HubSpot

4. OutboundSync mirrors all outbound activity into HubSpot so dashboards finally reflect the real picture

5. iClosed blocks unqualified meetings and lets only real prospects book

6. Slack notifies SDRs instantly with positives, OOO, or website hits so they can call warm prospects immediately

7. HeyReach.io handles monthly nurturing to keep every warm lead engaged
 
This is how the entire engine stays structured, visible, and fast.
 
👉 What does your current Revenue engine look like?
Comment down below 🔽

What LLMs really cost inside an outbound system

In this week’s newsletter, I break down the actual cost of running LLMs across 1,000 leads using GPT-4o mini and Claude Sonnet.

All costs are based on current model pricing and simple input/output token estimates for each task.

And to keep it practical, this is a basic starter stack. Just the standard tasks most GTM teams use every day.

I rebuilt the full workflow and mapped the cost of each step.

Some parts are extremely cheap.
Some are quietly more expensive than expected.

If you want to see the full breakdown, it goes out today at 5 pm (GMT)
(Link in the comments)

Most teams are still guessing how Social First GTM actually works in practice.
 
So in our recent webinar with Extrovert & LeadShark 🦈, we broke down the full system end to end.
 
Post → engagement → signals → outreach → CRM.

Here’s the exact flow we walked through:
 
✅ Ideation & Posting
→ Create post ideas based on what’s worked for us
→ n8n to pull ideas from LinkedIn/X/news (for inspiration)
→ Figma to turn them into visuals
→ Then publish straight into our LinkedIn/X profile.

✅ Engagement
→ We use Extrovert to prewarm connections, comment on influencers, like/comment ICP posts, reply on our own posts.
→ LeadShark 🦈 to reply to Lead-Magnet comments, share magnets, and capture all profile visits/likes.

✅ Enrichment & Connecting
→ Crunchbase (funding), LinkedIn (job change), ZoomInfo (buyer intent), RB2B (website visits), G2 (competitor reviews), Indeed (recruitment), BuiltWith (tech stack changes).
→ All signals enriched & filtered in Clay, checked in The Swarm 🔆, then split into HeyReach.io for LinkedIn sequences and Smartlead/EmailBison for email.
→ Clay filters positive replies then pushes these leads to Attio (Modern CRM) since it’s best for workflows.
 
Every part of GTM is becoming more connected, more automated, and more intelligent.

👉 Curious to hear what you'd change, add, or leave out.

How do you keep your LinkedIn inbox from becoming a complete mess?

Most teams rely on the native LinkedIn inbox without a system and lose leads every single week.

And when your inbox is messy, your pipeline becomes even messier.

So we built a real system around it. 

1. We run everything through Masterinbox.com (Abdul Mukati) so all LinkedIn and email conversations sit in one place

2. We organize the entire flow with lists: activate → qualify → call → booked → new deals → new clients → partners → nurture → ghosted → non-ICP

3. We use views to create clarity by profile, by channel, by list, by last message

4. We add labels and side-panel context so nothing gets lost before it hits the CRM

5. And once someone becomes an actual opportunity, we move them into HubSpot with a clean handoff

This is how we keep every conversation visible, actionable, and trackable.
And stop losing the rev pipeline in our inbox.

Next week I’ll show how this fits into the full revenue engine.

If you want us to build the same inbox → pipeline system for you, book a call with us.https://https://lnkd.in/dABzhZbF

What GTM Meant in 2015 vs What GTM Actually Means in 2025


A few years ago this is what GTM looked like:

SDRs got lists from Apollo → They followed up → Ops tried to keep it all connected.

Today, it’s an interconnected system: powered by AI, real-time signals, and automation.

- A blog reader gets enriched and pushed into CRM.
- A Reddit thread triggers an outbound sequence the same day.
- An email reopen re-scores a lead hot and alerts the SDR.

Every touchpoint flows into one GTM engine that SDRs and AEs can finally build a pipeline from.

We mapped the full 10-step system with the exact tools powering it.

1. Publish High-Performing Content
Kleo, Google Analytics, ChatGPT, Grok
Drives top-of-funnel awareness via LinkedIn, blogs, and podcasts.

2. Capture Engaged Users (Web & Social)
Trigify.io, Common Room, LeadShark 🦈, RB2B
Tracks ICP engagement across socials, community, and site activity.

3. Ingest Leads into Central System
Clay
Data from engagement tools is auto-sent to Clay via webhook or direct integration.

4. Enrich & Score Leads
Claygent, Apollo, Clearbit, People Data Labs
Automated enrichment with firmographics and buyer signals via @n8n_io workflows.

5. AI Qualify & Tier Leads
ChatGPT, n8n, Clay
AI scores each lead (Hot/Warm/Cold) and updates Clay with tier info.

6. Push to CRM & Automate Actions
n8n, HubSpot, Attio, Slack
Auto-create CRM contact, update scores, trigger Slack alerts, and assign reps.

7. Trigger Outreach Campaign
Smartlead, lemlist, HeyReach.io, n8n
Automated drip campaigns launched based on tier and intent signals.

8. Monitor Engagement
Clay, HubSpot,
Monitors campaign responses and re-triggers based on behavior.

9. Reply Agent
n8n
Routes replies to AI agents that classify, draft, or escalate based on context.

10. Meetings Booked → ROI
HubSpot (Custom Attribution Dashboards), Attio
CRM tracks when leads convert to pipeline; ROI is mapped back across every step.
___

What does your current GTM flow look like?

Most teams don’t realize they’re killing their domain until the damage is already done.
 
It never happens in one big moment. It’s a slow decline:
 
A new domain.
A tiny setup mistake you didn’t notice.
A few bounces you thought didn’t matter.
Then a quiet shift in inbox placement…
 
Until one day nothing lands anymore.
 
And by then, the domain is already in a death spiral: slowly getting downgraded, throttled, and eventually blocked.
 
This is the pattern I’ve been seeing across almost every outbound setup I review.
 
That's why I'm breaking this down in today’s newsletter ⬇️
- why domains actually die
- what to do instead to protect them before it’s too late.
 
If outbound is part of your revenue engine, you’ll want to read this one.
Dropping at 5 pm GMT (Link in the comments)

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David Turewicz

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The Battle

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David Turewicz

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Posts

Engagements

Likes

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