Technology should serve humans during the moments that matter most in our lives. 

I co-founded Vera to help families care for their ageing parents. After building products and teams at Google and Airtasker and advising and investing in numerous startups, I am applying my experience to solve this massive, often overlooked, problem. 

As well as my work at Vera, I co-host The Startup Podcast. TSP aims to provide actionable advice to founders looking to build a Silicon Valley-style startup, wherever they are in the world.

Meet Vera: https://vera.guide

Listen to The Startup Podcast: https://tsp.show


*My connection policy (tl;dr don't sell me stuff)*

I like to use LinkedIn as a way of building a community of interesting and interested people in technology and the technology industry. If you are:

-A software developer, product manager, designer, marketer anywhere in the world
-An organisational leader or manager in engineering or at a tech company
-Otherwise heavily involved in the tech industry

I'd be happy to connect! Even if we haven't met.

Even if you're not one of those things I'm probably happy to connect, as long as you don't immediately turn around and try to sell me something. If you do, I consider that a breach of trust and will block and report you.

Yaniv Bernstein

Sunday night. I'm on a plane, making multiple nontrivial changes to my product using Claude Code Web.

Don't listen to the haters, we live in an age of miracles.

Helping people care for ageing parents | The Startup Podcast

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I had a beer with one of Australia's best founders on Friday night, running a 9-figure company that will become a unicorn in the nearish future.

He was late, and sent me a text: "I have to wait for my agents to finish."

Ten minutes later, he showed up to the pub with an open laptop. "I figured I would just bring my agents with me". Every couple of minutes he would glance over at the screen to see what they were up to.

I wasn't mad. I understood. After all, I had kicked off two changes on Claude Code Web on my phone while I had been waiting.

Everybody is entitled to their own opinions, but not to their own facts. And here is a fact:

Every one of the best CEOs, CTOs, and business leaders I know is spending more time building than they have in years. They are AI-pilled, they are obsessed, and they are LOVING IT.

I've been in this game for 20 years now, and this does feel different. The way startups work is changing, and the change is coming from the top, driven by founders who have rediscovered the joy of building.

LinkedIn took away my 🤖 emoji, so I've updated my profile picture to include my little robot friend.

There's a club that more than 10% of Australians are members of...

...yet nobody talks about it.

...most of the members don't even know they've joined.

...and like the Hotel California, members can check out any time you like, but they can never leave.

It's Club Sandwich, the club for folks in the sandwich generation: juggling, work, kids, and ageing parents.

At Vera, Melissa and I are incredibly proud to have created the Club Sandwich podcast and community, hosted by the incomparable Sarah Macdonald.

Serious topics, discussed with warmth and humour by Sarah and our wonderful group of "Clubbers". 

Episode 1 dropped today, and is SO good. Get it in your ears now!

We're back baby!

After a couple of months off, The Startup Podcast is fresh in your feeds for 2026. With AI upending everything in startups, the discussions we are having with some of the best startup folks in the world are more important than ever.

Thanks to our marvellous sponsors .TECH Domains and Vanta for making this season possible.

Still reading? Why are you still here? Go get it in your ears now!

I know a number of you are jonesing for the 2026 season of The Startup Podcast to start.

Not long now! But in the meantime, here's a fun conversation I had with the marvellous Scotty Allen 🚌 on The Bootstrap- Startups from Scratch Podcast about what I've learned so far about building a startup in the AI era.

Tomorrow's episode of The Startup Podcast is with a founder who's started 10+ companies out of Silicon Valley, went through YC, was mentored by Paul Graham and Sam Altman, and regularly sits in rooms with Fortune 500 CEOs and unicorn founders.

She told me that this is the wildest time she has ever seen in Silicon Valley.

A few things we talked about:

The private anxiety among successful people in SF is the highest she's ever seen. 

She has a single interview question that she says now matters more than anything else on a candidate's resume.

She personally shows up at CEOs' offices and gives them three hours to build a working app. No delegating.

She told me why the era of loud, self-promoting founders raising big rounds is giving way to something much quieter.

Drops tomorrow. You do not want to miss it (trust me).

Everyday Zero

We help facilities management organisations retain and grow their contracts all across Australia.

Co-Founder

Cover Genius

I left CG after starting another business, Everyday Zero.
My primary focus at Cover Genius was on building intuitive and delightful data experiences in the Brightwrite (Data) team.

Software Engineer

Freelancer.com

*I worked at Freelancer the company itself*

I won the company-wide freelancer.com hackathon with an idea of mine that is now in production.
It allows freelancers to place video bids on Projects, rather than just text-based bids. 
The goal of video bids is to reduce spam and improve overall bid quality - I personally find that even talking to a freelancer for 10 seconds can provide a huge insight into their education and reliability.

Tech used: Angular, RxJS, Typescript, & PHP.

SimConverse

- Responsible for implementation in the frontend (Vue, Vuex, GraphQL).
- Testing using Cypress and Jest along with CI/CD using GitHub actions.
- Designing UI elements using Tailwind & Figma.
- Packaging reusable modules using NPM. 

www.simconverse.com

Software Developer

Daniel Francis Entertainment

I sold this business through a simple earn-out agreement.

Reach out to ned@danielfrancis.com.au to wow your guests with music at your next event.
- Successfully built a booking agency to 6 figures in annual revenue from scratch. The agency provides high quality musicians for TV, Corporate events and Weddings.
- Drastically increased the speed, efficiency and accuracy of booking musicians through a focus on business processes, and a custom built booking portal (Django).

Notable Business Clientele:
- Department of the Premier and Cabinet
- Warner Brothers
- Clinique
- AON Insurance
- University Of Sydney
- Barangaroo Towers Concierge
- PWC
- Goodman

www.danielfrancis.com.au
rovingbands.danielfrancis.com.au
www.contractors-dfe.com.au

Founder

Property Technology

We help facilities management organisations retain and grow their contracts.
https://linktr.ee/purdonjack
Message me here.

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The Battle

Yaniv Bernstein

🏢 Jack Purdon

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taplio

The Battle

Yaniv Bernstein

🏢 Jack Purdon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yaniv Bernstein's LinkedIn Performance

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