Technology should serve humans during the moments that matter most in our lives. 

I co-founded Vera to help families care for their ageing parents. After building products and teams at Google and Airtasker and advising and investing in numerous startups, I am applying my experience to solve this massive, often overlooked, problem. 

As well as my work at Vera, I co-host The Startup Podcast. TSP aims to provide actionable advice to founders looking to build a Silicon Valley-style startup, wherever they are in the world.

Meet Vera: https://vera.guide

Listen to The Startup Podcast: https://tsp.show


*My connection policy (tl;dr don't sell me stuff)*

I like to use LinkedIn as a way of building a community of interesting and interested people in technology and the technology industry. If you are:

-A software developer, product manager, designer, marketer anywhere in the world
-An organisational leader or manager in engineering or at a tech company
-Otherwise heavily involved in the tech industry

I'd be happy to connect! Even if we haven't met.

Even if you're not one of those things I'm probably happy to connect, as long as you don't immediately turn around and try to sell me something. If you do, I consider that a breach of trust and will block and report you.

Yaniv Bernstein

Sunday night. I'm on a plane, making multiple nontrivial changes to my product using Claude Code Web.

Don't listen to the haters, we live in an age of miracles.

Helping people care for ageing parents | The Startup Podcast

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I had a beer with one of Australia's best founders on Friday night, running a 9-figure company that will become a unicorn in the nearish future.

He was late, and sent me a text: "I have to wait for my agents to finish."

Ten minutes later, he showed up to the pub with an open laptop. "I figured I would just bring my agents with me". Every couple of minutes he would glance over at the screen to see what they were up to.

I wasn't mad. I understood. After all, I had kicked off two changes on Claude Code Web on my phone while I had been waiting.

Everybody is entitled to their own opinions, but not to their own facts. And here is a fact:

Every one of the best CEOs, CTOs, and business leaders I know is spending more time building than they have in years. They are AI-pilled, they are obsessed, and they are LOVING IT.

I've been in this game for 20 years now, and this does feel different. The way startups work is changing, and the change is coming from the top, driven by founders who have rediscovered the joy of building.

LinkedIn took away my 🤖 emoji, so I've updated my profile picture to include my little robot friend.

There's a club that more than 10% of Australians are members of...

...yet nobody talks about it.

...most of the members don't even know they've joined.

...and like the Hotel California, members can check out any time you like, but they can never leave.

It's Club Sandwich, the club for folks in the sandwich generation: juggling, work, kids, and ageing parents.

At Vera, Melissa and I are incredibly proud to have created the Club Sandwich podcast and community, hosted by the incomparable Sarah Macdonald.

Serious topics, discussed with warmth and humour by Sarah and our wonderful group of "Clubbers". 

Episode 1 dropped today, and is SO good. Get it in your ears now!

We're back baby!

After a couple of months off, The Startup Podcast is fresh in your feeds for 2026. With AI upending everything in startups, the discussions we are having with some of the best startup folks in the world are more important than ever.

Thanks to our marvellous sponsors .TECH Domains and Vanta for making this season possible.

Still reading? Why are you still here? Go get it in your ears now!

I know a number of you are jonesing for the 2026 season of The Startup Podcast to start.

Not long now! But in the meantime, here's a fun conversation I had with the marvellous Scotty Allen 🚌 on The Bootstrap- Startups from Scratch Podcast about what I've learned so far about building a startup in the AI era.

Tomorrow's episode of The Startup Podcast is with a founder who's started 10+ companies out of Silicon Valley, went through YC, was mentored by Paul Graham and Sam Altman, and regularly sits in rooms with Fortune 500 CEOs and unicorn founders.

She told me that this is the wildest time she has ever seen in Silicon Valley.

A few things we talked about:

The private anxiety among successful people in SF is the highest she's ever seen. 

She has a single interview question that she says now matters more than anything else on a candidate's resume.

She personally shows up at CEOs' offices and gives them three hours to build a working app. No delegating.

She told me why the era of loud, self-promoting founders raising big rounds is giving way to something much quieter.

Drops tomorrow. You do not want to miss it (trust me).

Lab Rat Holdings Pty Ltd

Engagements have involved product design service design, UX research and product leadership engagements including, GM Operations & Strategy at www.hellopraxis.com (Product Design and HCD agency), Product Design and UX transformation consultant for Australian EdTech business Edval (Sold for $42 million), Head of Digital Experience at Velocity Frequent Flyer (over 9 million members), Senior Product Design Strategy Lead at Mullen Lowe Proferro for KFC Thailand (over 25 million customers), leading the research and service design of the Commonwealth Bank ‘Financial Health Check’ product service blueprint.

Product Design, UX Research and Service Design Leadership Consultant

Goto.Health

Pressed Go-live button on 23rd January 2024. Over 3090 clinics on board and delivered over 500 appointments in 3 months with a super small marketing budget of $1500 per month.

Launching AI assistend health companion feature within 9-12 months.

eHealth start up. GoWell aggregates appointment availability in real-time and delivers prepaid appointments to health clinics whilst also delivering price transparency to patients prior to confirming appointments.

Chief Design Officer

Sydney MBA Network

Alumni Director The University of Sydney Business School MBA & EMBA Student Association

Salmat

Own the customer experience using ethnographic research principals – B2B and B2C. Redesign CX strategy to be more customer focused across the product portfolio. Identifying trends and drive change via stakeholder management to meet future customer needs. Drive growth and strategic direction of diverse product portfolio (120 digital and offline products). Product strategy, CX vision, innovation frameworks, roadmap priorities and managed overall product management process for a diverse product portfolio, with each product delivering from $4 million to over $278 million in revenue each year

Group Product Innovation Manager

AKA Ideas

Digital Agency Focusing on Web & Mobile CX Strategy, Development & Deployment (46 FTE’s)

Co-Founder & Head of Product Design and Delivery

OPlayo Oy (A Nokia Siemens JV)

Director, Product & Projects

Rock Sound Magazine

Digital Strategy Manager

Red Hot Publishing

Akamedia

Business Strategy Director & Shareholder

Strategic, Data Driven, Product and CX Strategy Transformation Leader

I'm a senior strategy / CX / transformation executive with verifiable year-after-year success achieving revenue, profit, and business growth objectives within start-up, turnaround, and rapid-change environments across; Loyalty, Government, eHealth, SaaS, eCommerce, Web and Mobile. 

Entrepreneur having also founded a number of businesses, successfully exiting 2 - albeit they were not scalable, yet have learned many lessons along the journey, both personal, organisational, strategy, product and culture wise. 

Highly successful in building relationships with CXO decision makers, seizing control of critical problem areas, and delivering on commitments. Customer-focused and performance-driven. Led and motivated worldwide teams (50 FTE's +) and managed P&L for business divisions.

Deep understanding of the blockchain and its potential to re-define the music, financial and legal services industry.

Extensive experience with technology, strategy and highly engineered, integrated digital products, which require deep understanding of critical business drivers in multiple markets and industries. 

I love how mobile is changing the world and bringing digital tools to the populations of less developed economies around the world and thereby driving growth and innovation globally. 

AREAS OF EXPERTISE: CX Strategy and Execution, Product Management, Innovation frameworks, Program Management, mCommerce, Go-To-Market Strategy, Project Management (Scrum Certification ID: 100,000), Digital Product Testing & Deployment

Helping translate business objectives into innovation solutions delivering growth outcomes.


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Yaniv Bernstein

Jakomi Mathews

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taplio

The Battle

Yaniv Bernstein

Jakomi Mathews

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yaniv Bernstein's LinkedIn Performance

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