Technology should serve humans during the moments that matter most in our lives. 

I co-founded Vera to help families care for their ageing parents. After building products and teams at Google and Airtasker and advising and investing in numerous startups, I am applying my experience to solve this massive, often overlooked, problem. 

As well as my work at Vera, I co-host The Startup Podcast. TSP aims to provide actionable advice to founders looking to build a Silicon Valley-style startup, wherever they are in the world.

Meet Vera: https://vera.guide

Listen to The Startup Podcast: https://tsp.show


*My connection policy (tl;dr don't sell me stuff)*

I like to use LinkedIn as a way of building a community of interesting and interested people in technology and the technology industry. If you are:

-A software developer, product manager, designer, marketer anywhere in the world
-An organisational leader or manager in engineering or at a tech company
-Otherwise heavily involved in the tech industry

I'd be happy to connect! Even if we haven't met.

Even if you're not one of those things I'm probably happy to connect, as long as you don't immediately turn around and try to sell me something. If you do, I consider that a breach of trust and will block and report you.

Yaniv Bernstein

Sunday night. I'm on a plane, making multiple nontrivial changes to my product using Claude Code Web.

Don't listen to the haters, we live in an age of miracles.

Helping people care for ageing parents | The Startup Podcast

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I had a beer with one of Australia's best founders on Friday night, running a 9-figure company that will become a unicorn in the nearish future.

He was late, and sent me a text: "I have to wait for my agents to finish."

Ten minutes later, he showed up to the pub with an open laptop. "I figured I would just bring my agents with me". Every couple of minutes he would glance over at the screen to see what they were up to.

I wasn't mad. I understood. After all, I had kicked off two changes on Claude Code Web on my phone while I had been waiting.

Everybody is entitled to their own opinions, but not to their own facts. And here is a fact:

Every one of the best CEOs, CTOs, and business leaders I know is spending more time building than they have in years. They are AI-pilled, they are obsessed, and they are LOVING IT.

I've been in this game for 20 years now, and this does feel different. The way startups work is changing, and the change is coming from the top, driven by founders who have rediscovered the joy of building.

LinkedIn took away my 🤖 emoji, so I've updated my profile picture to include my little robot friend.

There's a club that more than 10% of Australians are members of...

...yet nobody talks about it.

...most of the members don't even know they've joined.

...and like the Hotel California, members can check out any time you like, but they can never leave.

It's Club Sandwich, the club for folks in the sandwich generation: juggling, work, kids, and ageing parents.

At Vera, Melissa and I are incredibly proud to have created the Club Sandwich podcast and community, hosted by the incomparable Sarah Macdonald.

Serious topics, discussed with warmth and humour by Sarah and our wonderful group of "Clubbers". 

Episode 1 dropped today, and is SO good. Get it in your ears now!

We're back baby!

After a couple of months off, The Startup Podcast is fresh in your feeds for 2026. With AI upending everything in startups, the discussions we are having with some of the best startup folks in the world are more important than ever.

Thanks to our marvellous sponsors .TECH Domains and Vanta for making this season possible.

Still reading? Why are you still here? Go get it in your ears now!

I know a number of you are jonesing for the 2026 season of The Startup Podcast to start.

Not long now! But in the meantime, here's a fun conversation I had with the marvellous Scotty Allen 🚌 on The Bootstrap- Startups from Scratch Podcast about what I've learned so far about building a startup in the AI era.

Tomorrow's episode of The Startup Podcast is with a founder who's started 10+ companies out of Silicon Valley, went through YC, was mentored by Paul Graham and Sam Altman, and regularly sits in rooms with Fortune 500 CEOs and unicorn founders.

She told me that this is the wildest time she has ever seen in Silicon Valley.

A few things we talked about:

The private anxiety among successful people in SF is the highest she's ever seen. 

She has a single interview question that she says now matters more than anything else on a candidate's resume.

She personally shows up at CEOs' offices and gives them three hours to build a working app. No delegating.

She told me why the era of loud, self-promoting founders raising big rounds is giving way to something much quieter.

Drops tomorrow. You do not want to miss it (trust me).

Kim H.

Cake Equity

We make equity simple and fast to use for startups, so they can use it to build and motivate the best team and get support from the best investors

CEO / Co-Founder

Chief Technology Officer / Co-Founder

Braveno - Entrepreneurial Financial Platform

To us, entrepreneurs are people who want to affect positive change in the world.

We want to empower these individuals through free markets and financial services with better transparency, security and fairness.

Braveno is a state-of-the-art financial cloud for entrepreneurs, investors, traders and SME's.

Products:
 - An exchange with trading fee's starting from 0.1%
 - A wallet for transferring financial instruments
 - A high performance API with free market data
 - And a smart contracts platform for automating financial tasks

Braveno is utilising block chain technology and Ethereum for smart contracts to create simple solutions particularly for entrepreneurs.

Co-Founder / Advisor

Creative Healthy Lifestyle - Sustainable Entrepreneurship

Creative Healthy Lifestyle is a framework and philosophy that allows entrepreneurs to focus on personal growth, passions and creating sustainable value in the World while enjoying our happiness and optimal health.

Inspire and empower people to live a creative, healthy and happy life. To become positive action.

Success is when we wake up full of energy and a great desire to be active. Our day is full of activity around building ourselves, living our passions, enjoying our friends and family and building amazingly cool stuff that rocks the world!

Case studies: Impossible, Braveno, Dropz.

Products:
 - CHL | Joy - expand your capacity through personal development
 - CHL | Opportunity - grow your opportunities through network
 - CHL | Impact - build massive positive impact in the World

Founder / Director

Impossible Labs

Building a successful B-Corp in continuous growth with sustainable leadership and optimised positive impact.

Passionately focused on executing new bold ideas and powerful concepts that can change the World for the better.

Expert in joining creative concepts with engineering resulting in powerful solutions that bring more value in peoples lives.

Built the Kwamecorp team (now Impossible Labs) over the last 6 years, marrying software engineering, user experience and world class design. Developed best practices and optimised methods for consultancy and startup engineering. 

Shaping the core Kwamecorp company culture and brand through passionate and inspired team leading and powerful human development.

Innovating the next generation operative systems, communication platforms, education tools and wearables.

Led the OS development of the first Fairphone (www.fairphone.com).

Clients include Google, Samsung, Roche, Intel, BMW, Nokia, BBC, German Bundestag.

Flow Yeah - Venture Investing

Empowering startups with a passion for a better World and a positive impact, through:
 - Investing in great teams with powerful ideas
 - Building social communities to grow opportunities
 - Connecting influential people for rapid growth of projects
 - Mentorship of motivated and talented entrepreneurs

Presentations at Beta-i and FabStart.

Founder / CEO

Web Responsive ApS

Successfully built online realtime FOREX trading platforms and social money management applications.

Specialized web and mobile development in the financial sector.

Building mobile applications for Android phones.

Implementing Internet applications with HTML5 and Javascript frameworks.

Building RIAs - Rich Internet Applications utilizing latest technologies like: AJAX, Flex, Java, PHP, Joomla, etc.

Clients include Kellogg's, Nokia, CGD - Caixa Geral de Depositos, TradeNova, Entusiasmo Media.

Co-Founder / CEO

EF Tecnologias

Built and maintained the online banking for the biggest banks in Portugal.

Shaped the corporate brand and integrated internal CRM solutions.

Clients: Caixa Geral de Depósitos, Banif SGPC SA, Banco Espírito Santo, Deutsche Bank

Senior Software Engineer

Newmediastyle

Created and delivered numerous successful Internet solutions, ranging from interactive web to social mobile applications.

Developing Rich Internet Applications using Flash, Java, Web services and MySQL database. Extensive knowledge in Internet solutions.

Advanced Internet Design Lda.

CEO and technical lead of multiple web projects.

Pushed the boundaries of new web technologies to create online business value for various Portuguese clients.

CEO at Cake - Helping 1 million entrepreneurs build a better future for all of us

We make equity simple and fast to use for global scale-ups. Use it to build and motivate the best teams and get support from investors. Want to hear more on the best ways to motivate your team? Reach out to me!

I believe in the beauty and potential of every creative and healthy human being ❤️

MY JOURNEY
⭐ I started as a software engineer building the technology and user experience for big banks and startups

⭐ I grew a tech and startup incubation agency to 60 employees and multi million dollar profit, by helping awesome companies like Google, Samsung, Roche, Fairphone build great products

⭐ I co-founded Cake to help 1,000,000 global startup teams:
       1. Realise their vision
       2. Grow value in their equity
       3. Enjoy an amazing journey

CORE VALUES FOR SUCCESS:
🔥 Be authentic and live with high integrity, by always striving towards aligning what you think, what you do and what you say
🔥 Be persistent and build compounding value - all great things take time and effort
🔥 Unlock unlimited inner strength and power by developing your consciousness and self awareness
🔥 Prioritise your health, your close relationships and being active in nature
🔥 Use your mission to guide you in life - “He who has a why to live for can bear almost any how.” ― Friedrich Nietzsche

ABOUT ME
🏄 I love surfing, mountain biking, snow boarding and windsurfing
💪 I invest a lot in my healthy habits like meditation, gratitude journaling, training, cold showers, cryotherapy and a million other things
📚 I love to read and learn and build great products and innovate with technology
💁 I love to work closely together with awesome people on a big mission

If you are a startup founder sign up to 👉 cakeequity.com to be powered by the best equity solution for today’s most successful startup teams 

I love to help startup founders, so please reach out to me at 👉 kim@cakeequity.com

I stop working at noon every day. 

Not because I'm lazy. Because my startup can't afford me tired.

I tracked where my best decisions came from. The fundraising strategy, the hiring calls, the product pivots. All happened before lunch. None came from the last hours of the day.

You're not paid to sit in a chair. You're paid to think clearly. And clear thinking has a shelf life of about four hours.

What time of day do you do your best work? Be honest.

#startupfounder #founderlife #ceolife

Our biggest competitor raised billions. We raised $11M.

I used to lose sleep over that. Not anymore.

When a competitor raises $500M, they don't become more dangerous to you.
They become more expensive to run. They hire thousands. They build for enterprise. And quietly, they stop caring about the startups that will never pay them enough to matter.

We built for those startups instead.

Who is your competitor ignoring right now?

#startupfounder #seedstage #equitymanagement

Everyone is trying to write better prompts. I think that's the wrong game.

I've been programming our company's knowledge into markdown files. Strategy, culture, decisions, context. Version controlled like code.

When I update our strategy, everyone's AI knows instantly. No meetings. No re-explaining.

I call it living knowledge.

A year of work now gets compressed into a month. A month into a week. A week into a day.

But the point isn't to work more. The point is technology handles all the remembering and coordinating so you can actually be more human, have more taste, decide the quality and be more curious and creative.

Bringing you closer to your customers.

#moretechmorehuman #startup #AI

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