20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

I am the head of design at Southwest Gas Corporation, an energy company that services to 2 million customers across Southern California, Nevada, and Arizona. 

I have over 20 years of experience in the design industry, working as a graphic designer, content producer, and creative director for various companies in the gaming, entertainment, and energy sectors. I hold a dual Bachelor of Fine Arts and Corporate Communication degree from Bridgewater State University. 

My core competencies include creative direction, branding, marketing communications, graphic design, and web design. I lead a team of designers, freelancers, contractors, and creative agencies, ensuring consistent and on-brand messaging for all customer-facing graphic projects. I also act as the lead designer for C-suite initiatives, such as annual and sustainability reports, executive photoshoots, and much more. 

I am passionate about mentoring and inspiring the next generation of designers, and I volunteer as a design mentor at ADPList, a global platform that connects experienced professionals with mentors. 

In addition to my day job and mentorship, I write about my experiences as an Afro-Latino creative in corporate America, and share my insights and tips on social media.

Barney Abramson

This is why AI Therapy scares me.  

Fast Company’s piece on the rise of “AI therapists” hit a nerve. When you’re vulnerable, a chatbot can feel like care. 

That’s the danger. It mirrors your tone, validates your feelings, and keeps you talking. 

A real therapist doesn’t just mirror you. They challenge distortions, spot risk, and carry responsibility.

AI can hallucinate with confidence, miss nuance, reinforce harmful thinking, and mishandle crisis signals. It can also turn your most personal moments into data you don’t fully control.

Use AI for journaling prompts, reflection, and organizing your thoughts. Don’t let it replace licensed care.

This is why Thriving Creatively matters more now than ever. We help creatives build real-world resilience: boundaries, burnout prevention, emotional skills, and community support.

If you’re in the U.S. and in immediate distress, call/text 988.

#ThrivingCreatively #MentalHealthMatters #CreativeCommunity #Therapy

Co-Founder of Thriving Creatively, a platform supporting creative professionals' mental wellness | ADPList100 Most Influential Mentor | Woxsen University Board Member | Mental Health Advocate | My views are my own.

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Yesenia Otero

Barney Abramson

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The Battle

Yesenia Otero

Barney Abramson

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Barney Abramson's LinkedIn Performance

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