Paychex

District Business Manager, Retirement Sales

National Business Advisor & HCM/PEO Consultant

Business & Retirement Consultant

AvanzeCorp

Led teams in areas of Operations, Branding, Marketing and Business Development creating organizational blueprints, identifying new markets, optimizing value proposition and leading digital, traditional and new media market positioning strategies for corporate start-ups and mid-sized companies.

•	Increased revenue and client portfolio by >35% y-o-y
•	Cultivated alliances with F100 organizations and key leaders in government to include: Next Era/FPL, 
        BB&T, Publix, Ford, Allstate, American Airlines 
•	Developed branding and integrated marketing strategies for SMBs & franchise owners of AAA, 
         Quizno’s, Allstate, StateFarm, Blimpie, ChemDry, JiffyLube, Subway  
•	Client awards included top 250 in Inc5000 list for America’s Fastest Growing Companies.
•	Crafted an SMB economic development program & received County proclamation for job creation 
•	Mentored 250+ CEOs on the  implementation of operational, marketing and sales methodologies  
•	Managed global cross-functional team of 15+  and outsourced vendors in brand identity, key message development & journey mapping as well as website optimization, CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing, Referral Marketing and KPIs. 	Recruited, trained and managed offshore teams and call centers in Philippines and Bangladesh

CEO and Head Consultant

Genesis Broadcasting Network

Led Operations, Marketing and Sales for a non-profit broadcasting station.

•	Managed all facets of marketing, programming and communication strategy 
•	Repositioned brand increasing online audience by >200% and revenues by double-digit growth
•	Identified new markets and launched 5 products yielding high returns and cash inflow
•	Developed the marketing campaigns of SMBs and F100 alike including American Airlines, Chic-Fil-A, Ford
•	Led a cross-functional 14-member team delivering revenue growth and new customer acquisition 
•	Constructed & implemented marketing dashboard and intranet real-time reporting system
•	Developed & led subscription magazine including design, content, distribution, sales & subscribers
•	Increased brand awareness with the use of traditional and digital media including content, print, email, social media, paid ads, earned media, direct mail, tradeshows, door to door campaigns and partnership based initiatives.

GM, Head of Operations, Marketing & Business Development

Department of Social and Family Affairs

•	Managed 100+ case work services for adults, children and youth 
•	Maintained medical, physical, social and psychological plans.  
•	Provided one-on-one and individual coaching  to families, children and youth 
•	Investigated &  evaluated any allegations of abuse &/or neglect
•	Made recommendation to state on petitions within workload and child custody hearings
•	Interviewed and assessed homes for placement of children.  
•	Developed treatment plans alongside mental health professionals and supportive services   
•	Provided appropriate referrals and community resources for case members.  
•	Supervised legal visitations and volunteer workers.  
•	Maintained extensive file records, notations and state mandated procedures.

Social Worker

20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

Social Saturday Squad

Social Saturday Squad is a global networking community on Linkedln built by and for professionals looking to expand their network. Membership involves participating in weekly networking events on Linkedln.

Member

Mercedes-Benz USA

• Oversee sales, desk deals, acquire inventory, appraise trades and grounded lease returns
	• Remarking of trades and profitable lease returns at auctions
	• Insure compliance of  Mercedes lease purchases and retails
	• Oversee the MBCPO certification processes and oversaw internet advertising both retail and wholesale sites.

Sales Specialist

Yadassi Group Inc

• Coached and guided managers to improve employee job satisfaction and achieve higher performance levels.
	• Increased company revenue through aggressive new market strategies & expansion total of 9 locations.
	• Updated business processes, products and team makeups to generate more business opportunities and cater to audience needs.
	• Negotiated with suppliers and delivery workers and ordered materials according to forecasted customer demand.
	• Established foundational processes for business operations.
	• Worked with department heads to address team needs and offer high-level support for everyday operations.
	• Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
	• Implemented strong hiring and training techniques to promote team cohesiveness and streamline overall workflow.
	• Procured and coordinated new resources to achieve sales targets within optimal timeframes.
	• Directed market expansions to propel business forward, meet changing customer needs.
	• Engaged positively with staff and leadership colleagues, soliciting and encouraging feedback and collaborative spirit.
	• Analyzed and tracked business metrics and made appropriate adjustments to meet supply and demand needs.
	• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
	• Identified new revenue generation opportunities to maximize bottom-line profitability.
	• Negotiated terms of business acquisitions to increase business base and solidify market presence.
	• Devised new promotional approaches to boost customer numbers and market penetration while enhancing engagement and driving growth.
	• Built productive relationships with industry partners and competitors to support strategic business objectives.
	• Made large-scale financial decisions and supervised company spending to reduce material losses and maximize profits.

New Business Development Executive

M&M J. Cruz

• Responsible for the day-to-day operations of a 2 concept retail store group with 22units. 
	• increase the operational performance in retail sales & profits, improve store execution & productivity, establish local sales & marketing plans and their execution and cultivate a guest service culture. 
	• Each priority included strategic planning and goal setting while supporting the operation teams to meet or exceed those set goals.
	• Instrumental in formulating company policies, developing a MIT training program, identifying training retails, recruiting a higher level of leadership for the operation teams, improving operational efficiencies including those in facilities,
	• purchasing and the power of the brand in sales & marketing initiatives. 
	• Managing the Treasury and banking of cash flow generated by business results.
	• Participated in Board of Director Meetings each quarter to review P&L results, business dynamics, manpower and long term strategies and goals to build the business.

Regional District Manager

HAPPY KIDS NUTRITION, INC.

Responsible for managing daily human resources activities, benefits administration, workers’ compensation, negotiating wage and salary structures, union and labor relations, policy and procedural development, regulatory compliance, employee relations, and other human resources-related functions.

▪ Managed a Human Resources operation that consistently met all organization-wide expectations.
▪ Ensured the implementation and optimization of HR plans, programs, and processes.
▪ Trained and supervised HR personnel, and ensured optimal individual performance.
▪ In Marketing Developer role, developed marketing strategies for 19 affiliate company stores, and oversaw
advertising in stores, and planned promotional events for new product launches.

Human Resources Manager/Marketing Developer


Accomplished Independent Business Owner known for delivering strong revenue and profit gains in highly competitive markets. 

Solid experience and select strengths that encompass territory management, key account development, staff training and team leadership. 

Extensive background in Sales strategies, Customer satisfaction, Marketing, Business Development, Event Production, Operations Management , Project management , Information & Technology and Advertising.

Motivation of teams to achieve peak
performance, maintain top quality standards, and meet aggressive business objectives.



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Yesenia Otero

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