Teva Pharmaceuticals

Strategic Projects Lead, Corporate Affairs

◦	Manage F2F & Virtual corporate meetings and events projects from brief to delivery
◦	Conducting research of international venues, site visits, negotiate and contracting with 3rd party 
         vendors 
◦	Super-user in Cvent event management system  
◦	Manage onsite event management, branding materials
◦	Collaborate with various levels in the organizational structure, including senior management

Global Meeting and Events Manager

Isrotel Hotel Chain

◦	Managed 4 coordinators, maintained customer relationships
◦	Developed groups incentive programs, including onsite management
◦	Involved and influenced company's special projects

Groups Operations Manager

Kenes Group

◦	Arranged conferences & Incentives, ranged between 20-3000 employees
◦	Negotiated contracts with events 3rd party vendors
◦	Worked with senior management in leading Israelis companies

Project Manager, Welfare Events

Strategic Project Manager, leading cross-functional Corporate Affairs initiatives. Experienced in global event and meetings management with a strong background in project management, budget control, vendor negotiations, and marcom strategy. Skilled in stakeholder engagement, corporate sustainability, and global program execution. Proven ability to deliver complex projects on time and within budget in matrixed, international environments.

Yifat Birenbaum

Kunda Design Ltd.

Managing and providing consulting services for multi-channel marketing, podcasting and information specialist reports.

Partner

Digital Marketing Consultancy

A versatile and experienced tactical and strategic professional with demonstrated business experience in the digital and the multi channel arena for pharmaceutical companies at all business levels.

Proprietor

Gvool Dotcom Ltd.

VP Marketing

Pharm-Up

Marketing Manager

Merck Sharp & Dohme

- Developing and implementing eMarketing strategy, plans and execution. 
- Responsible for the successful launch and ongoing promotion of the company’s internet sites.
- Developing direct eMarketing strategies based on analysis of business information (i.e. marketing databases, consumer usage and market/competitive information).

e-Marketing Manager

Maccabi Health Care Services

- Evaluation of Medical Services  
- Responsible for implementing changes in the health funds’ work environment
- Development and Evaluation of Disease Management (DM) Programs.

Manager of Medical Services Evaluation Unit

- Development and implementation of an innovative computerized system based on medical algorithms for determining the appropriateness of hospital length of stay.
- Team management (25 employees). Responsible for recruitment, coaching and feedback, supervision, determining work goals, performance management, and determining developmental needs of staff. 
- Coordination of the team’s work in designated hospitals and within the different districts.

Head of Hospital Utilization Review Unit

Tel Aviv Medical center

Clinical Nurse Instructor

I am a results-oriented digital marketing strategist with a proven track record in developing and implementing comprehensive multi-channel marketing campaigns for pharmaceutical and healthcare organizations. My expertise extends beyond traditional marketing tactics, encompassing the strategic utilization of innovative content formats like podcasts, videocasts, and webinars.

Leveraging data-driven insights and deep industry knowledge, I craft compelling marketing strategies that elevate brand visibility, drive engagement, and achieve measurable results. I am a strong advocate for a holistic approach, seamlessly integrating online and offline efforts to maximize your brand's impact within the competitive healthcare landscape.

taplio

The Battle

Yifat Birenbaum

Liora Rom

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