Work with different clients to grow their social media presence. I do research, strategy planning and upgradation, content ideation, content planning, video shoots with the help of videographers, video edit with the help of editors, copywriting, and manage their social media postings as well. Also, working on my professional Insta account where I've grown 45k+ followers organically.

Social Media Marketer

I Love Nagar

Generated 23k followers for a media page organically within less than 5 months.
Helped generate revenue of approx Rs.3.5 lacs using unique content ideas for clients.

Social Media Manager

PagarBook

Managed content, translations, and social media, resulting in increased brand visibility and engagement. (approx. 30% increase)
Produced compelling YouTube content, including YT Live that garnered high viewership and audience interaction.
Helped thousands of Nationwide customers understand the product and bring more engagement to the app.
Contributed to customer support, app testing, and employee training led to enhanced customer satisfaction and improved operational efficiency.

Associate Social Media

Classic Publicty Pvt Ltd

Worked on writing audience specific copy that helped brought good engagement & revenue from clients. (approx. 40% increase)

Copywriter

LetsUp Digital Magazine

Worked on content curation, wrote short length Marathi content at LetsUp that brought thousands of channel users organically & good amount of engagement.

Content Writer

Pratisaad Communications Pvt. Ltd.

Worked on long length Marathi content that brought 1k organic visits per month through SEO.

AIR Radio City and MYFM

Worked in the Radio Industry

Most businesses hire marketers who chase trends - not results.

I work with founders who are done wasting money on fluff and want branding that actually grows their business.

Together, we build brands that feel right and sell better - because you're part of the process.

You don't just get strategy, you get, clarity, control, and a brand people believe in.

With 13+ years in theatre, events, radio, storytelling, marketing and branding, I help you go from "What do I post" to "Why didn't I do this sooner?"

You don’t buy just posts or videos. 

You buy an emotional connection in the minds of your target audience. 

You buy trust.

You buy attention that actually converts. 

You buy authority in your market. 

You buy stories that make your brand unforgettable. 

You buy influence over buying decisions. 

You buy long-term loyalty that outlives a single campaign.

If that’s the kind of brand you want — let’s turn that into reality.

Yogesh Vidyasagar

That Culture Thing

That Culture Thing is a management consulting firm founded in 2020 lead by business psychologists, marketers, and academicians. 

We help organizations be significantly more efficient, effective, and financially profitable using Human Capital.

📌 OUR MISSION
To empower leaders, managers, and individual contributors towards building irresistible organizational cultures by focusing on variables that lie beneath the surface level.

Founder | Business Psychologist | Culture Designer | Human Skills Facilitator

The Indian Express

I am a contributor to The Indian Express newspaper, specifically for their lifestyle edition. My focus is on all things psychology, including organizational behavior, psychotherapy, and counseling.

Contributing Writer

GLEAC

As a Human Capital Expert for GLEAC's "Experts-as-a-Service" program, I work with them to improve co-pilot learning, innovation, and problem-solving. My expertise includes executive coaching, culture mapping, personality analysis, career coaching, and psychology-based interventions. I can help you with any challenges related to organizational culture, so feel free to contact me for assistance.

Human Skills Coach

OPPO

• Improve OPPO business through continuous learning and development
• Prepare the strategic plans for various OD and talent management initiatives
• Identify and evaluate OD initiatives that meet OPPO’s goals 
• Identify training needs, draw up a training calendar, design and develop content and facilitate programs 
• Manage budgets
• Design and develop new hire orientation programs and facilitating them
• Work with external learning partners to develop suitable content for the courses
• Deliver training
• Design AC/DC
• Manage a team

Learning and Talent Development

Chrysalis India

Consult with small- to mid-sized to blue-chip organizations to develop bespoke, evidence-based tools, processes, and interventions to drive organizational effectiveness.

Consultant - Solutioning and Design

It was a contractual role. I helped them design a psychometric assessment.

External Consultant - People Advisory (Contractual)

Think Talent Services

Mission:
Empowering leaders and Human Resource professionals to meet talent challenges in an increasingly faster, integrated, and cost-optimized way.

Role:
Led a small team of Business Psychologists in the design of innovative and job-related psychometric assessments. We focused on developing assessments that met professional standards, focused on the candidate experience, and provided value for organizations.

Handled Think Talent's digital content marketing including writing whitepapers, articles, presentations, and creating videos.

Conduct diagnostic studies, analyze the raw data, producing diagnostic reports, and designing and developing learning solutions for client's businesses whilst ensuring ROI.

Senior Consultant - Content and Design

Mettl

As a Psychometrician, my duties include:
• Applying a variety of research techniques to gather relevant information, including document analysis, surveys, case studies and interviews.
• Preparing and reporting findings and disseminating results, both orally and in writing.
• Offering research – based briefings and advice, which may involve writing action plans.
• Devising tests with multiple-choice questions, essays, true or false statements and situational items.
• Designing tests that collect empirical data and quantifying personal traits of individuals, comparing those results across a population.
• Participating in the design and development of new assessments.
• Administering tests, analysing the results and confer with clients on the implications of the data.

Psychometrician

Larsen & Toubro

Training and Development, Conducted Workshops on "Personality Assessment and Organizational Behaviour", Employee Engagement, Competency mapping, Interviewing and Counseling.

Learning and Development Consultant (Contractual)

Our Masters in Organizational Psychology course was designed in such a way that we would go to college 3 days a week and go to our respective allotted organizations 2 days a week to gain industry insights.

Intern Human Resources

Hey there, lovely people! I'm a big believer in making the world a better place by nurturing the growth and development of others. I'm a natural researcher and love soaking up knowledge like a sponge - seriously, I'm always on the hunt for new insights and fresh perspectives! I'm driven by a deep internal motivation to unlock my full potential, and I'm passionate about inspiring others to do the same.

I'm all about purpose and motivation - I believe that when we're fired up and focused on what really matters, we can achieve amazing things together. And of course, I'm a stickler for integrity and doing the right thing, even when no one's watching.

When it comes to leadership, I'm not interested in playing the rank and tenure game. I think that true power and authority come from superior performance, passion, and a healthy dose of out-of-the-box thinking.

I strongly believe in enhancing and leveraging one's strengths. Following are my top 5 strengths (taken in 2014 and 2020) according to Clifton's Strengths Finder:

Strengths (2014):
1. Connectedness
2. Input
3. Empathy
4. Ideation
5. Maximizer

Strengths (2020):
1. Ideation
2. Input
3. Strategic
4. Intellection
5. Learner

When I'm not busy honing my leadership skills, you can find me exploring the fascinating world of behavioral economics, diving into the complexities of organizational behavior, or delving into the nuances of different cultures. I draw inspiration from the likes of Simon Sinek, Thomas Harris, Dan Ariely, Marcus Buckingham, Adam Grant, Susan Cain, James Clear, and other brilliant minds who challenge the status quo and expand our understanding of the human experience.

As a writer at heart, I've authored numerous research papers, articles, and essays, and I'm always looking for new ways to express myself creatively. I'm also a passionate traveler, a lover of ghazals, alt rock, chill hop, and jazzy music, and a fan of substantial cinema that sparks my imagination and touches my soul. 

If you're curious to learn more about me, feel free to drop me a line at gurleen.baruah@gmail.com. Let's connect and explore the infinite possibilities together!

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The Battle

Yogesh Vidyasagar

Gurleen Baruah

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