Jimmy Kim

Founder @ Sendlane, Co-Host of ASOM Pod

📖 Read our content on eComEmailMarketer.com
📺 Watch our podcast on YT: Send It! Podcast
🎪 I host 1,000+ people IRL every year at Commerce Roundtable
📚 I have a 25+ hour course and community
👻 We have a database of 1,500,000+ top emails from the top Shopify stores 
🚀 I help B2B businesses get more targeted traffic, awareness and leads 
📍 Find me on X @yojimmykim
🤝 Book time with me on MentorPass

I post on social with learnings and insights based on my 17+ years as a seasoned digital marketer, specializing in lifecycle marketing, Email and SMS Marketing, Content, and Retention Marketing in eCommerce, DTC, and retail.

CEO & Founder

Started as an internal tool in 2013…became a business in Aug 2017.

Unified email & sms (soon Reviews!) for eCommerce

Remote Company. Backed by Five Elms Capital (Series A & B) and Zing Capital (seed) 

Netflix spent $17 billion buying content last year.
YouTube spent $0.

YouTube's revenue: $31.5 billion
Netflix's revenue: $33.7 billion

Almost identical. 
Completely opposite strategies.

Here's what Netflix figured out too late:

People don't want more content. 

They want more REASONS to talk about content.

YouTube doesn't make anything. 

But their algorithm makes sure you're always watching something your friends are watching too.

Netflix makes everything. But you're watching alone.

The difference:

YouTube's top 10 videos get shared 4 million times each.
Netflix's top 10 shows get shared 400,000 times each.

10x difference.

Because YouTube's content is participatory. Netflix's content is passive.

You don't just watch MrBeast. You talk about whether you could survive his challenges.

You don't just watch Squid Game. 

You... watch Squid Game.

Netflix finally learned this with Wednesday:

They didn't spend more on marketing. They created a dance that could be replicated.

That dance got posted 3 million times on TikTok.

Earned media value: $187 million.

Cost to create the dance: $0.

The lesson:

Content isn't valuable because it's expensive. It's valuable because it's shareable.

For your brand:

- Stop creating perfect videos nobody shares
- Start creating templates people can remake
- Give people a reason to tag their friends|
- Make your thing participatory, not just consumable

A skincare brand tested this:

Old content: "Here's our founder's story" (47 shares)
New content: "Tag someone who needs to hear this" with a relatable struggle (12,400 shares)

Same budget. 
260x more reach.

Your content doesn't need to be better.

It needs to be easier to participate in.

Marketer of 18+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Podcast. Commerce Roundtable

Anna C.

Director of Retention Marketing

E-commerce Strategist | Retention Marketing and Customer Lifecycle maven | Client Experience Advocate.

I build digital ecosystems that turn growth into something scalable, profitable, and actually usable.

My career lives at the intersection of eCommerce, CRM, omnichannel, technology, and operations — where “we’ve never done this” is usually the starting point, not the excuse. Over the last several years, I’ve led national and high-growth brands through digital acceleration, consistently delivering double-digit to 50%+ YoY revenue growth, improving margins, and building systems that make revenue repeatable.

I operate with a general manager mindset. I’ve owned enterprise eCommerce P&Ls, multi-million-dollar budgets, sales forecasting, and investment planning, and I lead full-funnel performance — from acquisition and conversion through lifecycle, loyalty, and retention — with accountability for both growth and profitability.

I’m known for:
• Turning new ideas into operating models
• Making messy funnels make sense
• Designing lifecycle, loyalty, and retention engines that outperform acquisition
• Leading omnichannel builds like BOPIS and ship-from-store from zero across tech, CX, store operations, and fulfillment
• Launching and scaling new digital revenue lanes (Amazon, TikTok Shop, Target, Ulta, Sephora)

My background in operations and supply chain gives me a systems-level view of growth. I’ve redesigned SOPs, automated workflows, improved margins by double digits, reduced manual effort by 40%+, and shortened lead times by 30% — so growth is fast and durable.

Just as important, I’m deeply invested in building and leading high-performing teams. I hire, coach, and scale cross-functional groups across marketing, product, technology, analytics, CX, and operations — creating clarity, ownership, and momentum in complex environments.

I’m most energized by complexity, blank whiteboards, and teams who want to build something that actually scales — not just launch another channel.

If your digital feels complicated, it probably isn’t built right.

Director of Ecommerce

E-Commerce Strategy: Develop and execute a comprehensive e-commerce strategy aligned with company goals. Team Leadership: Lead, mentor, and foster a cross-functional team, including web developers, digital marketers, and customer service representatives. Online Merchandising: Oversee product listings, pricing strategies, and promotional campaigns for optimized sales and margins. Website Optimization: Continuously improve user experience, website functionality, and mobile responsiveness to boost satisfaction and conversion rates. Digital Marketing: Collaborate with the marketing and loyalty teams to drive digital marketing efforts, including SEO, SEM, email marketing, and social media advertising. Analytics and Reporting: Lead the buildout and maintenance of the departmental scorecard and key performance indicators. Leverage data and analytics to drive informed decisions, monitor performance, and identify areas for enhancement. Vendor and Partner Management: Collaborate with third-party vendors and partners to expand product offerings and enhance the e-commerce ecosystem. Customer Experience: Elevate the customer journey through excellent service, feedback mechanisms, and prompt issue resolution. Budget Management: Co-develop and oversee the e-commerce budget, ensuring resource allocation efficiency and strong ROI. Compliance: Ensure adherence to e-commerce regulations, data privacy laws, and industry best practices.

Lately I’ve been thinking a lot about some of my biggest career moments, wins, losses- head scratchers. And wanted to share one of my favorites-

Building a Brand App From Scratch

Context

High-growth DTC brand.
Strong acquisition.
Weak owned-channel depth.
No mobile ecosystem.
High dependency on paid media.

⸻

Mandate

Create a retention-first digital platform that:
• deepens LTV
• reduces CAC dependency
• unlocks owned growth
• integrates CRM, loyalty & lifecycle

⸻

What Was Built

Platform Architecture
	•	App roadmap & feature strategy
	•	CRM, loyalty & segmentation integration
	•	Push, in-app & lifecycle automation
	•	Data governance & analytics

Growth & Retention Systems
	•	Subscription loops
	•	Referral and advocacy mechanics
	•	Early-access & exclusivity frameworks

Operating Model
	•	Cross-functional sprint teams
	•	Launch playbooks
	•	Release governance & QA pipelines

⸻

Impact
	•	Material increase in repeat purchase
	•	Owned channel contribution expansion
	•	Lower blended CAC
	•	Stronger retention velocity

⸻

Why It Worked

Because it was built as a growth platform — not a novelty channel. 

#thegrowthenginethatcould #dtc #ecommerce #growth

Anna Christensen

Digital Growth Queen | Retention Nerd | Turning “We’ve Never Done This” into Revenue | Omnichannel Architect

taplio

The Battle

Jimmy Kim

Anna C.

Followers

Posts

Engagements

Likes

Performance ScoreJimmy Kim's LinkedIn Performance

Performance ScoreAnna C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jimmy Kim

Anna C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Kim's LinkedIn Performance

Performance ScoreAnna C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJimmy Kim's LinkedIn Performance