Jimmy Kim

Founder @ Sendlane, Co-Host of ASOM Pod

📖 Read our content on eComEmailMarketer.com
📺 Watch our podcast on YT: Send It! Podcast
🎪 I host 1,000+ people IRL every year at Commerce Roundtable
📚 I have a 25+ hour course and community
👻 We have a database of 1,500,000+ top emails from the top Shopify stores 
🚀 I help B2B businesses get more targeted traffic, awareness and leads 
📍 Find me on X @yojimmykim
🤝 Book time with me on MentorPass

I post on social with learnings and insights based on my 17+ years as a seasoned digital marketer, specializing in lifecycle marketing, Email and SMS Marketing, Content, and Retention Marketing in eCommerce, DTC, and retail.

CEO & Founder

Started as an internal tool in 2013…became a business in Aug 2017.

Unified email & sms (soon Reviews!) for eCommerce

Remote Company. Backed by Five Elms Capital (Series A & B) and Zing Capital (seed) 

Netflix spent $17 billion buying content last year.
YouTube spent $0.

YouTube's revenue: $31.5 billion
Netflix's revenue: $33.7 billion

Almost identical. 
Completely opposite strategies.

Here's what Netflix figured out too late:

People don't want more content. 

They want more REASONS to talk about content.

YouTube doesn't make anything. 

But their algorithm makes sure you're always watching something your friends are watching too.

Netflix makes everything. But you're watching alone.

The difference:

YouTube's top 10 videos get shared 4 million times each.
Netflix's top 10 shows get shared 400,000 times each.

10x difference.

Because YouTube's content is participatory. Netflix's content is passive.

You don't just watch MrBeast. You talk about whether you could survive his challenges.

You don't just watch Squid Game. 

You... watch Squid Game.

Netflix finally learned this with Wednesday:

They didn't spend more on marketing. They created a dance that could be replicated.

That dance got posted 3 million times on TikTok.

Earned media value: $187 million.

Cost to create the dance: $0.

The lesson:

Content isn't valuable because it's expensive. It's valuable because it's shareable.

For your brand:

- Stop creating perfect videos nobody shares
- Start creating templates people can remake
- Give people a reason to tag their friends|
- Make your thing participatory, not just consumable

A skincare brand tested this:

Old content: "Here's our founder's story" (47 shares)
New content: "Tag someone who needs to hear this" with a relatable struggle (12,400 shares)

Same budget. 
260x more reach.

Your content doesn't need to be better.

It needs to be easier to participate in.

Marketer of 18+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Podcast. Commerce Roundtable

Sendlane

Head Generalist

Head of Implementation

Senior Partner Manager

FYESTA

Advisor

Proulx Consulting Group

Proulx Consulting Group leverages youthful perspective and seasoned disruption to bring innovation to their clients.

From capital raising to planned viral growth, PCG Partners provide embeddable turnaround consultants who are young but experienced entrepreneurs who have driven result-oriented success to companies, in eCommerce, Technology, and Creative industries.

Founder

Carro

Reporting to the company Co-Founder and President, in charge of creating and spearheading strategic partnerships and business development division. Responsible for forming new revenue-generating partnerships, developing unique partnership strategies for Agency, Technology, and VIP partnership programs. Created company referral partnership program, another top revenue and growth driving system for company to date. Currently, program maintains over 50-high quality revenue generating relationships, and is credited for securing the company’s most notable clients relationships including: Univision, NBC, and CommentSold. Created company Content Marketing department, leading strategy, positioning, and brand building.

Head Of Partnerships

Collaborated with Co-Founder to pivot company operations into new product in eCommerce in the middle of COVID. Led research in business opportunity, product design, marketplace dynamics, and created the first versions of Carro. Spearheaded market adoption through sales, marketing, and partnership strategies. Leveraged data and user feedback to drive initial feature development, orchestrating product, design, and customer experience teams. Hired and led teams for Customer Experience, Customer Service, and Sales , growing from 8,000-30,000+ clients.

Head of Revenue Operations

As Founding Member, co-led business development and product development in the influencer marketing technology space. Developed go-to-market and growth strategies, taking product from 0-8,000 users in first year of launch. In charge of user acquisition, developed materials and branding used by company sales team. Led Sales, Customer Success, and user feedback operations. Developed company Sales, Customer Success, and Marketing infrastructure. Led special project operations to drive company direction. 0-8,000 users worldwide.

Head of Brand Partnerships

GoVyrl, Inc.

(Now known as Carro)

Investor and part-time advisor brought on board as Founding Member to help employ, organize, manage, and grow company operations and personnel, raise and manage capital, and bring product to market. 

Co-led development and marketing personnel with company Founder, from product concept to App Store release of the VYRL App, ranked No. 1 in Influencer Marketing for 2016 and winner of Internet Marketing Association’s “Best Influencer App of 2016”.

Worked hand in hand with company Founder in 2017 to bring former Gaikai (sold to Sony for 380m) Co-Founder & CEO on board as VYRL’s current Co-Founder and CEO.

Founding Member & Chief Operating Officer

Archangels Investors

Archangels Investors is an association of family offices and ultra high net-worth individuals who meet monthly to discuss topics relevant to themselves. The network occasionally invites companies – seeking funding of $5MM or more – to present to its members.

Associate

Private Capital Network

At Private Capital Network we look for companies who are in the early stage of rolling out a unique, preferably proven, product or concept.  Our objective is to help talented entrepreneurs build lasting businesses of significant value and to participate as active investors.  We accomplish this by offering to mentor and coach those entrepreneurs in whose businesses we invest; additionally we may serve on their boards, provide contacts, and assist with strategic planning.

Leatherby Center for Entrepreneurship and Business Ethics

The Leatherby Center is accelerating entrepreneurial success through research, education, and collaboration. Students, alumni, entrepreneurs, inventors, and investors connect and collaborate through innovative programs and events by the Leatherby Center.

Chief of Staff

JARVYS.io

JARVYS is an extremely simple backup solution for Linux servers.  In fact, it is so simple that it only requires a quick copy and paste of a command to get started.  With JARVYS it is easier for companies to proactively safeguard the business-critical information on their servers from potential catastrophes.

Co Founder, Chief Operating Officer

SSD Nodes, Inc.

SSD Nodes, Inc. is a premium provider of on-demand datacenter services, specializing in reliable, high-performance cloud computing and dedicated servers.

Co-led startup, business development initiatives, and managed team of 5 to explore and grow revenue-generating opportunities while I was studying in college. Company market opportunity had potential but was not able to gain worth-while traction to continue to explore after graduation.

taplio

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Jimmy Kim

Cade Proulx

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The Battle

Jimmy Kim

Cade Proulx

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Kim's LinkedIn Performance

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