Jimmy Kim

Founder @ Sendlane, Co-Host of ASOM Pod

📖 Read our content on eComEmailMarketer.com
📺 Watch our podcast on YT: Send It! Podcast
🎪 I host 1,000+ people IRL every year at Commerce Roundtable
📚 I have a 25+ hour course and community
👻 We have a database of 1,500,000+ top emails from the top Shopify stores 
🚀 I help B2B businesses get more targeted traffic, awareness and leads 
📍 Find me on X @yojimmykim
🤝 Book time with me on MentorPass

I post on social with learnings and insights based on my 17+ years as a seasoned digital marketer, specializing in lifecycle marketing, Email and SMS Marketing, Content, and Retention Marketing in eCommerce, DTC, and retail.

CEO & Founder

Started as an internal tool in 2013…became a business in Aug 2017.

Unified email & sms (soon Reviews!) for eCommerce

Remote Company. Backed by Five Elms Capital (Series A & B) and Zing Capital (seed) 

Netflix spent $17 billion buying content last year.
YouTube spent $0.

YouTube's revenue: $31.5 billion
Netflix's revenue: $33.7 billion

Almost identical. 
Completely opposite strategies.

Here's what Netflix figured out too late:

People don't want more content. 

They want more REASONS to talk about content.

YouTube doesn't make anything. 

But their algorithm makes sure you're always watching something your friends are watching too.

Netflix makes everything. But you're watching alone.

The difference:

YouTube's top 10 videos get shared 4 million times each.
Netflix's top 10 shows get shared 400,000 times each.

10x difference.

Because YouTube's content is participatory. Netflix's content is passive.

You don't just watch MrBeast. You talk about whether you could survive his challenges.

You don't just watch Squid Game. 

You... watch Squid Game.

Netflix finally learned this with Wednesday:

They didn't spend more on marketing. They created a dance that could be replicated.

That dance got posted 3 million times on TikTok.

Earned media value: $187 million.

Cost to create the dance: $0.

The lesson:

Content isn't valuable because it's expensive. It's valuable because it's shareable.

For your brand:

- Stop creating perfect videos nobody shares
- Start creating templates people can remake
- Give people a reason to tag their friends|
- Make your thing participatory, not just consumable

A skincare brand tested this:

Old content: "Here's our founder's story" (47 shares)
New content: "Tag someone who needs to hear this" with a relatable struggle (12,400 shares)

Same budget. 
260x more reach.

Your content doesn't need to be better.

It needs to be easier to participate in.

Marketer of 18+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Podcast. Commerce Roundtable

Head Digital Works Pvt Ltd.

Assistant Manager

Simbotix

System Enabler @ simbotix, 

Where my main work has transitioned to be working with small businesses to Make their Life Easier With Automation Technology and help them with different things in martech efforts. 
This involves building systems that run on autopilot and identifying gaps in service delivery for small businesses.

Founder

Scaling With Systems

This Organization helped me understand the importance of sales and the need for systems in everyday life for any aspect of the business.

System Consultant

Responsible for the mobile apps under Ace2three. Greater role means greater responsibility and greater burden. Will try to accomplish my best with the set of pieces I have. And try to get the nitty gritty right as small things have a large impact in any area of Life.

Taking ownership of Ace2Three's mobile platform for iOS and Android a guiding a group of talented developers towards a common goal with me at the helm. Implementing architectural changes for the applications at hand so that they don't become legacy codebase and stay manageable.

Mobile Lead

Hug Innovations Corp

Participate in the mobile app architecture design. 
Take complete control of the iOS app and make it ready for production.

Mobile App Architect

I got the opportunity to work with various clients who were coming from different stream from all around the world.

Mobile Application Developer 

Rexter

Responsible for the Mobile Applicaiton development of the iPhone, Android and Blackberry applications for Graphight.

If you have any requests/suggestions please let me know. I am more that willing to chat with you in regards.

Senior Software Developer

Ray Business Technologies Pvt Ltd (A CMMI Level 3 Company)

Mobile App Developer Developed on three major Mobile Platforms - iOS, Android and Blakcberry... also leveraging my knowledge into cross-compatible mobile applicaitons like HTML and JS/Sencha

iPhone , Android and Blackberry Application Developer

home

Worked on various projects from OBD2 j2534(Car on Board Diagnostics) standards to all the way to having worked on iPhone applications.

iPhone App Developer and Freelance business

Temple University

Working on the evolution of an autonomous robotic controller by using evolutionary robotics method.
Developing of a genetic algorithm approach to evolve maneuvers for a robot called E-puck that plays a game of soccer by FIRA's Mirosot / Robocup Standards. 
Involves integration of evorobot (Role selection, player engine, guidance system and low level control), an overhead camera along with a group of three robots with Bluetooth communication on each side.

Evoluyionary Robotics - applied to Soccer Robots.

Developer in Matlab for compression of a voice signal and reconstructing it back to its original form by using LPC concepts. I achieved a high SNR when I re-constructed the signal.
Worked on a lot of image processing methods to enhance images of various kinds

DSP speech module(Project)

Developer for a complete architectural model for MIPS single cycle processor in VerilogHDL(nothing new we had reference designs)and implemented on Spartan 3e FPGA (XILINX).
             Developed an architectural model for a Multi cycle MIPS processor taking all the hazards

Single Cycle MIPS processor module

Worked as a lab instructor managing a group of about 25 people at one single go. Enhancing their skills from with a strong basics lab work ethic was my major criteria for that period of time.

tutor at chemistry department

Introductory course orienting students towards innovative engineering ideas.
                 Worked also with Dr. Frank Higgins (Senior Design projects for ECE.)
                     Managing activities of 10 groups and helping out 5 groups in particular who
                     needed help on various issues.

Tutor

I'm Rajesh Medampudi. With over a decade of experience in mobile app development and a specialized focus on backend systems for the past five years, I've dedicated my career to empowering micro-businesses. My philosophy is simple: minimize overhead to maximize potential. This belief has been the cornerstone of my mission to streamline business processes, enabling one-person enterprises to thrive with predictability and efficiency.

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