Jimmy Kim

Founder @ Sendlane, Co-Host of ASOM Pod

📖 Read our content on eComEmailMarketer.com
📺 Watch our podcast on YT: Send It! Podcast
🎪 I host 1,000+ people IRL every year at Commerce Roundtable
📚 I have a 25+ hour course and community
👻 We have a database of 1,500,000+ top emails from the top Shopify stores 
🚀 I help B2B businesses get more targeted traffic, awareness and leads 
📍 Find me on X @yojimmykim
🤝 Book time with me on MentorPass

I post on social with learnings and insights based on my 17+ years as a seasoned digital marketer, specializing in lifecycle marketing, Email and SMS Marketing, Content, and Retention Marketing in eCommerce, DTC, and retail.

CEO & Founder

Started as an internal tool in 2013…became a business in Aug 2017.

Unified email & sms (soon Reviews!) for eCommerce

Remote Company. Backed by Five Elms Capital (Series A & B) and Zing Capital (seed) 

Netflix spent $17 billion buying content last year.
YouTube spent $0.

YouTube's revenue: $31.5 billion
Netflix's revenue: $33.7 billion

Almost identical. 
Completely opposite strategies.

Here's what Netflix figured out too late:

People don't want more content. 

They want more REASONS to talk about content.

YouTube doesn't make anything. 

But their algorithm makes sure you're always watching something your friends are watching too.

Netflix makes everything. But you're watching alone.

The difference:

YouTube's top 10 videos get shared 4 million times each.
Netflix's top 10 shows get shared 400,000 times each.

10x difference.

Because YouTube's content is participatory. Netflix's content is passive.

You don't just watch MrBeast. You talk about whether you could survive his challenges.

You don't just watch Squid Game. 

You... watch Squid Game.

Netflix finally learned this with Wednesday:

They didn't spend more on marketing. They created a dance that could be replicated.

That dance got posted 3 million times on TikTok.

Earned media value: $187 million.

Cost to create the dance: $0.

The lesson:

Content isn't valuable because it's expensive. It's valuable because it's shareable.

For your brand:

- Stop creating perfect videos nobody shares
- Start creating templates people can remake
- Give people a reason to tag their friends|
- Make your thing participatory, not just consumable

A skincare brand tested this:

Old content: "Here's our founder's story" (47 shares)
New content: "Tag someone who needs to hear this" with a relatable struggle (12,400 shares)

Same budget. 
260x more reach.

Your content doesn't need to be better.

It needs to be easier to participate in.

Marketer of 18+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Podcast. Commerce Roundtable

LQ Media 

We work with eCom brands and build them a customer retaining GOLDMINE.

Co-Founder

Flowstate

Senior Email Marketing Co-ordinator

Email Marketing Co-ordinator

It's Personal .agency

CRM Manager

EcommerceBoost.io

Ecommerce Manager

Camel Mountain®

Ecommerce Marketing Manager

My Inner Voice LLC

Helping eCom brands scale profitably with meaningful Retention Marketing

74% of consumers said they get frustrated when businesses send offers and content that have nothing to do with them.

Is your marketing strategy speaking to the people interested in you?

Most businesses fail to accomplish that and end up leaving potential money on the table. Are you one of them?

If so, we got you!

We help eCommerce businesses retain existing customers and build Email and SMS funnels that skyrocket their revenue with better personalization and strategic targetting.

We handle strategy, and campaign management and build brand loyalty through hyper-targeted promotions, announcements, and updates to keep you at the top of your customers’ inboxes and the front of their minds.

How we do it:

- We focus on personalization and long-lasting customer relationship rather than making a quick buck.

- We put customer experience at the forefront and make segmentation a priority to avoid being spammy

Why us?
 
- Seamless On-Boarding process and fast communication

- Weekly reporting

And, last but not least
We're fun to work with (like literally)

Send me a mail at pranav@lq-media.com or Book a call at: https://www.lq-media.com/schdeule-a-call, and we’ll talk about how we can help grow your business! 

See you soon!

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Jimmy Kim

Pranav Chaudhary

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taplio

The Battle

Jimmy Kim

Pranav Chaudhary

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Kim's LinkedIn Performance

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