Leo Burnett India

Copywriter

^atom network

Copywriting Intern

I have worked as a copywriter freelance for almost a year. Since then I have worked with various international clients ranging from Germany, the USA, Canada, Singapore, and Spain. I have written websites, facebook ads and have worked as a sales copywriter for them.

Freelance Agency

I managed to write 10 articles (1000 words) per month for this agency ranging from topics of furniture to healthcare.

The articles were:

Proofread
SEO friendly
And had a unique POV

Content writer

Wordskilled

I manged the social media of other freelancers. Produced high-quality content on LinkedIn for them which generated leads from their target audience.

Social media manager

I help you figure out exactly who your target audience is, where to find them and write crazy a*s copy which will make you stand out like a camel in a sea! 🐪🐫

I was scammed.
.
.
.
Thankfully my money was saved.

But my time was wasted.

Filling out those ICP (Ideal customer profile) forms, was something I regret till now.

I didn't know how to answer questions like -

💀 Write 5 pain points of your ideal customers.

For f**ks sake, I don't know!

I even interviewed my ideal customers.

I asked questions to them and found out their pain points in vague words.

I knew exactly how my service will solve it.

But even though the pieces looked like they would fit together perfectly.

They didn’t.

Something was missing.

And I found that missing magic accidentally.

By hit and trial for 6 months.

It took me 6 months to find my target audience.
Their pain points.
And correct my messaging to them. 

I know how much this process was delayed by the incomplete information on the internet.

Since then it sort of became my mission to help people who are stuck in this place.

If you too think you have all the puzzle pieces, yet they are not aligning, I would love to help you.

DM me!

Archi Jain

tesa

Head of Shopper & Customer Marketing Europe

Head of Marketing & Communications tesa Nordic & UK

Tape is not just tape! Adhesive tapes can be seen as a somewhat generic commodity, so how do you stand out as a quality brand to private and professional end users, as well as trade partners?

Our scope spans from strategy to execution, with a sound mix of rolling out international strategy and launching local Nordic initiatives. Some of our proudest achievements are: 
•	Launching the #AdhesiveNail and tesa Nordic’s first big TV and digital media campaign, with results that by far surpassed our expectations – both for sales and brand awareness growth
•	Driving a digital transformation in tesa Nordic to help and inspire our colleagues communicate on LinkedIn 
•	Creating POS solutions, training concepts and digital content to make us an attractive and valuable business partner for distributors in many different markets.

Nordic Head of Marketing

Challenge: How do you stand out as a quality adhesive tapes brand to DIY’ers and professional craftsmen?

Marketing strategy plans focused on Nordic synergies, brand development, GfK data, pricing, profitability analyses, communication strategies, e-commerce through distributors, best-in-class POS solutions, training concepts to make the technical features comprehensible and hands-on relatable, change from sell-in to sell-out focus, professionalizing the marketing budget management. Two direct reports. Stakeholders in Nordic countries, regional office in Amsterdam and German headquarters.

Trade Marketing Manager Consumer & Craftsmen Nordic

Den Private Børnehave Solvangen

In a private day care center, the Parents' Board holds the employer responsability. Day-to-day running of the business, staff management and rolling out the agreed human values is delegated to a manager. A small and nothing short of amazing day care center with an average of 47 children and 10 employees. A very high professional standard and very dedicated staff. Great adult-to-child ratio and physical space to provide excellent quality. Board member since 2013 and chairman since 2016.

Chairman of the Board

L'Oréal

Elaborate annual activity plans and execute sell-out driven in-store campaigns,such as price promotions, shopping basket increase or customer recruitment.Develop and produce local POS materials for launches and campaigns in the Danish pharmacy market. Tender print jobs with select vendors. Respect all deadlines. Evaluate campaign profitability. Make and follow my own budget.

Trade Marketing Manager pharmacy skin care

Strategic and Operational brand and franchise management. Productspecialist and franchise manager: development and implementation oflaunch and animation plans in- and outside of pharmacies for Vichy Nordics(Denmark, Norway, Sweden, and Finland). Consumer recruitment and trialstrategies. Train the trainer presentations. Press and blogger meetings.People management: responsibility of one Junior PM and one full-time intern.

Senior Product Manager, Vichy Nordic

Product specialist and franchise manager: development and implementationof launch and animation plans in- and outside of pharmacies for Vichy Nordics(Denmark, Norway, Sweden, and Finland). Recruitment and trial strategies.Train the trainer presentations. Press meetings. Online and offline adversiting.

Product Manager, Vichy Nordic

Development of make-up products marketed in Europe for the brand Maybelline New York. Stakeholder facility meetings with Global Marketing Director, all industrial stakeholders including top management, and external partners. Working across continents (USA, Europe and Asia) and cultures. Budgeting and risk management. Manager for three Development Engineers and a full-time intern.

Head of Industrial Development Maybelline Europe

Project manager for development of makeup launches for the European market. 
Retro-planning, price calculation, color development, facilitate stakeholder communication and meetings. Management reporting of progress and obstacles.

New Product Developpement Maybelline

Project manager in logistics for new production startups, working with new product development, purchasing, packaging, quality and bulk production,vendors and production unit managers. Responsible for calculating the final production prices.

Launch Manager (project management)

Experienced and commercially-minded head of marketing with strong skills in communication strategy, branding, data driven communication, customer focus, POS, digital marketing, category management, B2B, B2C, and budget management.

I have worked in most of the value chain, from the vague idea phase of a product's life thru NPD, production, logistics and not least marketing in stores and in a broad variety of media channels.

I like it when things get a little nerdy and technical! And I love the challenge of making the technical aspects accessible to all types of target groups. 

taplio

The Battle

Archi Jain

Lise Juhl Kelkal

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