Youssef El Kaddioui

Starting my career as a sales at Amazon Web Services and Google, followed by Venture Capital, I excel at building and scaling high-growth B2B companies by architecting intelligent, repeatable Go-To-Market engines.

After founding and successfully exiting my first company, I'm now scaling my second, a B2B AI SaaS platform for the SME market.

My focus is on creating operational excellence that drives measurable revenue growth.

My Track Record as a GTM Builder:
✓ Founding & Exiting: Built and sold The Scalelab, a B2B outbound agency. Now scaling Scalelist towards $1M ARR.
✓ GTM Architecture: Designed and executed strategies generating over $150M in sales pipeline for high-growth FinTechs & SMEs.
✓ AI-Powered Sales Ops: Implemented AI across the sales stack to optimize everything from forecasting and territory planning to automated prospecting and pipeline reviews.
✓ Team Leadership & Enablement: Recruited, mentored, and led high-performing AE teams to exceed revenue targets. Codified my methods in a sales course used by 1000+ reps globally.
✓ Being recognized as a Forbes 30 under 30 honoree.

I am passionate about leveraging data and AI to solve complex revenue challenges and operate with the high-horsepower, founder-led intensity required to win in today's market.

Specialties: Go-To-Market (GTM) Strategy, Sales Operations, AI Integration, B2B SaaS, FinTech, Founder-Led Sales.

Co-Founder & CEO

www.scalelist.com

Create your email lists from LinkedIn.

Youssef Kaddioui

Making an automated sales rep for your SaaS (a defined sales video) | Turning views into warm leads, not just numbers on the screen. | Ambitious young men 🙌

We've been making sales videos for the past 3-4 years for all types of tech companies. We’ve worked with startups to companies with a $100 million ARR, and private to publicly traded companies.Our main goal is to make you a video that sells so good you’ll be dying to share with your prospects and cold leads, without wasting your valuable time.I know you want to see some of our work, so here it is: truggl.com/portfolio.And since I know you’re curious about pricing, you can find all our plans here: truggl.com/pricing.Happy to chat,AhmedIf you’re a Tunisian business (agency) and looking to explore how to break into the Western market, feel free to email me at ahmedyassinbettaib@truggl.com. I offer a premium mentorship program. (Please note: it’s best suited for businesses making at least 20,000 TND in monthly recurring revenue.)https://genius.com/Kidwild-jobs-not-done-lyrics

Ahmed Yassin Bettaib

Being so disconnected from my city as someone who works online is so real, at least I appreciate it with a 6-7km daily home to office walk after work at 11pm

but for real… this habit is really useful to reflect and revisit your thinking, something that helped me a lot recently since I started implementing it

Steven Bartlett is my walking buddy, I can’t find a podcast more relatable than his 

	∙	business decisions
	∙	self image and reflecting
	∙	relationships as an entrepreneur
	∙	identification of success

stuff that he really goes deep in and I enjoy every second of it, to the point I replay the same podcast again and again

Blessed to do my job everyday 😃

Ahmed Yassin bettaib

Executive Director @ Truggl.com | Commercial Video Funnels/Systems for B2B Tech Companies | Tech GTM

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How does a MOFU commercial work from a point of view of a tech company's prospect? (ATS edition 🤠)

probably the most popular and most important video type across all tech companies right now is the brand explainer/vsls (or what i like to call internally MMVs (Money Maker Videos)):

- puts the whole brand in 60 to 90 seconds
- builds trust and authority before a single sales call happens
- saves the prospect from having to research to understand you
- connects your brand directly to their pain (relating)

it's the second most important GTM piece after a brand's site for a smoother visitor to demo to customer process.

that's why it's almost always the starting point of every commercial collaboration we have with any client.

but how?

this little brand video shows a simplified version of how it plays out in real life. someone gets a task, they have a problem, they find you through paid or organic, they land on your page, and the video does the full qualification job in under 90 seconds.

but let's not get something wrong. this is a piece of a commercial system. the same way this asset supports conversion, the rest of the commercial funnel supports exposure and retention, and other videos for conversion, which are all needed alongside each other to actually build results for any tech brand.

A bit complex... I’ll break it down properly soon. For now, enjoy the video!

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Shoutout to the amazing team at Truggl who made this video! I’m just the one posting... the real brains and hands behind those cool animations are the team.

Supporting B2B tech GTM through commercial video systems keeping consistency, strategy, and quality in the same room truggl.com

I love that we listed 'But AI can do this' as a prospect disqualification checkmark.

haha, I’m (mostly) kidding AI can do some fun stuff but I feel like Leroy gave a perfect example here. Yes, you can use AI to make 'something,' but does your brand deserve just 'something'?

I believe the influx of 'AI slop' we see in tech stems from low standards. Too many companies fail to realize that true brand standards involve knowing where to draw the DIY line. It takes courage to admit when AI 'can’t do that' and to say, 'We need professional help.'

If you ignore those boundaries, you end up with a commercial that hurts the brand more than it builds it. As I always say: Your brand is a reflection of how much you respect your own product.

This isn't a demand to go spend +$100k on a brand video; it’s about creating something you are actually dying to share. If you can achieve that internally, go for it!

If you cant Truggl is around the corner 

Great job, Leroy / Filed ... love that hero video! :D

We spent six figures on our brand hero video when AI could've done it for a fraction of that.

I get how that sounds. We're an AI company, we automate tax returns, and save firms thousands of dollars by replacing manual work with intelligent software. The irony isn't lost on me.

But here's the thing: knowing when NOT to use AI? That's actually the harder skill. So when it came to our hero video, we could have leaned on AI to slash the budget. But we didn't, because some things deserve the real thing.
Which brings me to why I'm writing this.

18 months ago, Filed didn't exist. We've raised $17m, and today we're already automating thousands of tax returns a day, and we're seeing the highest volume tax firms put their trust into Filed.

And we're going to show you how we're doing it.

Today we're launching FiledBTS - a weekly Substack where we pull back the curtain on building the new leader in Tax Technology.

1. Behind The Story - founder decisions, the messy ones and the wins
2. Behind The Software - technical deep dives for the nerds (said with love)
3. Behind The Season - the team doing the work every day

Subscribe to FiledBTS - link in comments! ⬇️

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