Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

Trellidor

Social Media & Design Coordinator

Upwork

I offer a variety of services designed to help businesses succeed in the digital space, including:

Branding & Graphic Design: Creating cohesive, impactful brand identities and visually appealing designs that resonate with your audience and strengthen your brand presence.

Social Media Management: Managing and growing social media accounts through strategic content planning, community engagement, and performance analysis.

Digital Advertising: Developing and executing targeted ad campaigns across platforms like Facebook, Instagram, and Google Ads to drive traffic and increase conversions.

Digital Strategy: Crafting comprehensive strategies to optimize online presence, improve brand visibility, and maximize ROI through tailored digital marketing solutions.

I collaborate closely with clients to deliver creative and results-oriented solutions that align with their business goals and drive growth!

Digital Marketing Specialist

Coastal Creative Agency

Full Management of Digital Marketing Channels: Oversee and manage key platforms including Instagram, Facebook, Google, TikTok, and websites to ensure a consistent and engaging brand presence.

Digital Marketing & Content Strategy: Develop and execute comprehensive marketing strategies, tailored to client goals, focusing on content planning, audience targeting, and performance optimization.

Google Ads & Analytics: Manage paid search campaigns and analyze performance data to drive results, optimize ROI, and make data-driven decisions.

Content Conceptualization and Creation: Design and produce compelling content, including copy, graphics, and videos, to engage target audiences and support marketing goals.

Email Marketing: Develop and execute email marketing campaigns, including segmentation, automation, and A/B testing, to boost engagement and conversions.

Customer Relations & Accounts Management: Build and maintain strong client relationships, providing excellent service and timely responses to inquiries.

Marketing Campaign Creation & Management: Plan, launch, and monitor digital campaigns across various platforms, ensuring they meet client objectives and deadlines.

Monthly Digital Marketing Reporting: Analyze and report on campaign performance, providing actionable insights and recommendations for continuous improvement.

Meeting Deadlines: Ensure timely execution of all projects, campaigns, and deliverables while maintaining high standards of quality.

Paid Ads Management: Oversee and optimize paid advertising campaigns, managing budgets and targeting to achieve optimal performance and returns.

Digital Marketing Manager/Specialist

Film Industry

Throughout my opportunity to freelance in the film industry I worked as an independent on set. I worked on set for large-scale commercial shoots as a video tape assistant and worked under the head of VT/DIT.

VT Assistant

Fratelli Italian Restaurant & Bar

Manager

Wozani Africa

Promotions Manager

Burlesque Café

As a seasoned digital marketing specialist and brand designer, I help businesses create a high-end, cohesive online presence. With 8 years of experience in social media strategy, luxury branding, and design, I’ve worked with brands to increase visibility, engagement, and revenue. My expertise spans social media management, visual storytelling, and conversion-driven content strategies. 
If you’re looking for a tailored approach to elevate your brand, let’s connect!

taplio

The Battle

Yuliia Shvetsova

Caitlin van Straaten

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