Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

Nestlé

IT Product Owner - Compliance & Corporate Governance

IT Product Owner - Internal Control Platf. & Analytics

Sr. Business Analyst - Int. Control, Audit & Risk

Design and Create Key Risk Indicators and SOD based on data from SAP (based on tables - SE16N and tcodes)

Participating as representative of IC Nestle in Hana Audit Analytic Solution project, which aim was to create business integrity between 3rd party auditor (KPMG/EY) and Nestle internal control 

Lead of SAP FCA (Financial Control Analytics) project on HANA system, where design and develop alerting system, automate Key Risk Indicators and supporter functions with the team in Switzerland, Spain and India.

Performed coordination and support of 5 Internal Control Competence Centers (Regional teams in Brazil, Philippines, Egypt, Ghana and Ukraine ) to execute Key Risk Indicators

Accomplished 2 onsite internal control activities in the Markets (Poland, Egypt) and 2 online support in Morocco and Middle East

Cooperation with internal and external auditors, functional stakeholders per stream. Serve as global single point of contact for Data Analytics in Internal Control

Participating in tender for new global 3rd party auditor in Switzerland

Internal control data and digital expert

Internal Control and Data Analytics Specialist

CAPEX tangibles x-Regions report; set up in EMENA, AOA regions

Contract Management report

Plan-fact and other Analysis

CAPEX intangibles x-Regions report; setting up in EMENA, AOA regions

Create and “go live” end-to-end markets marketing expenditures report

Decision Support Analyst

Arol Plus

Managing warehouse:

Inventory making

Reorganized supply at warehouse

Optimization supply movement between departments

Supplier manager, Financial analytical work

Making and maintaining profit and loses report

Weekly/monthly sales report

Budgeting

Sales analysis and sales plans

Plan-fact analysis

Implemented new report system

Analyst

Agrokultura

Work with annual budget - key duties:

Collecting information from companies’ bases

Consolidate data into solid base

Collecting information about actual prices on market 

Plan-fact analysis

Participating in purchase process.

Analytical work :

Comparison of costs of fuel and gas consumption of companies’ vehicle

Counting per hectare costs and their comparison with different locations for optimal resource allocation 

Influence of growth rate of fertilizers per hectare on yield per ha and future income per ha

taplio

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Yuliia Shvetsova

Denys Pieskovoi

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