Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

I never set out to build a career in sales.
There was no grand plan — just a genuine curiosity about people, problems, and how things work.

I was fortunate to have great mentors along the way — and later, business education helped me connect the dots and build structure around what I’d learned on the ground.

Over the past 10+ years, I’ve gone from figuring it out as I went to building, hiring, and onboarding multi-level sales and partnership teams from scratch. I’ve launched attestation programs across sales roles and helped companies scale through a blend of strategy, empathy, and grit.

Today, as Sales Director at Nectain, I lead a small but passionate sales team, create motivating KPI systems, and collaborate closely with Customer Success and Marketing. My goal is always the same: create value for clients and help them achieve real business outcomes — whether they sit in IT, operations, or HR.

I believe in a people-first approach — and yes, I still follow the classic ABC principle (Always Be Curious 😉).

Ruslana Magdych

Who are the beautiful powerful bright and supportive women who has made a great impact on your career? 

I will go first >>

Tina Bychkova  

Oksana Matviienko 

Nataliya Andreychuk 

Oksana Yakovlieva  

Nataliia Dimitrova 

and many more fantastic women, who inspired, supported and helped me to grow and believe in myself.

Thanks to you all and I will try to keep the ball running for sure 🤗

Happy International Women Day 🌸

Working magic with document management | Business processes automation

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The Battle

Yuliia Shvetsova

Ruslana Magdych

Followers

Posts

Engagements

Likes

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