I make writing cold emails easy for entrepreneurs and sales teams 🚀 Growth @ Woodpecker | Consultant

Everyone wants to land clients consistently, and I figured out how.

With $15.2M+ in pipeline generated, 110+ clients scaled, and sales systems that generate revenue, I can show you how to build one yourself (without the trial-and-error BS).

In 2020: Scaled a SaaS to its first 1,000 customers via outbound cold emails
In 2023: Became the #1 cold email creator on LinkedIn by building my personal brand
In 2025: Teaching B2B teams the exact Cold Email + LinkedIn + Content playbook to land clients

Helped 100+ founders master the new outbound: LinkedIn intent signals, demand generation 
through content, social selling, and cold emails that actually convert.

Ready to generate leads? → yurii@yuriiveremchuk.io

Off the clock: 🏂 Slopes | 🏎 F1 Couch Driver | FLEX alum

Yurii Veremchuk

Don't start your DM with: "Hope this message finds you well”

It has never found anyone well. Try this instead: 

1. Relevant + Good Timing + Personalised
• 2-4 sentences max. It's a DM, not an email.
• Personalise the 1st and the last line of your DM.

2. Value + Social Proof
• Show the Status QUO is not desirable by focusing on Cost of Inaction
• Add social proof with an example of a similar company = build trust faster

3. End strongly
• End with ONE clear yes/no call-to-action.
• Be super specific about what you’re asking for (don't ask the meeting)

This formula will get you a response: 

Name - <observation>, <value>. <social proof> + <risk reversal>. <CTA>.

Some good openers examples:

• Artur - your CEO <name> mentioned on a pod...
• Matt - saw in your <name of the report>...
• Yurii - despite 293k visits in October...

*Bonus tip: Move beyond DMs

- Combine DMs + Calls + Email.
- Decision-makers are more likely to respond that way.
- Use tools like Prospeo.io to find email addresses/phone numbers. 
* It works super well with Sales Nav + it's the best data on the market imo

Why be generic when you can stand out?

Ps. I`m Yurii, follow me for more actionable DM tips.

Outbound isn’t dead. Your system is. I fix that.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. <5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone Call-to-Action at the end

An example of such cold email: 

Subject: DACH expansion 

Margaret - saw Woodpecker’s DACH expansion is a Q1 focus.

Cold emails that worked in the US tend to flop with German buyers.

Hubspot’s DACH team booked 18% more meetings after 2 months with us.
We helped rebuilt their whole outreach for cultural fit.

Want to see how they did it?

P.S. Loved your LinkedIn take on deliverability.
-----
Stop desperately asking for a meeting. 

Start conversations ✌🏻

What would you add?

Ps. I`m Yurii, follow me for actionable cold email tips

Don’t use AI to write your cold email scripts.

It makes you look bad. Here’s why: 

AI does a lot. 

Deep research? (AiSDR)
Enrichment? (Clay)
Drafts? (Twain).

But AI can’t originate. 

It relies heavily on templates and patterns it's seen before.

Also, AI often misses crucial context:

• If they already have a solution like yours
• How your solution fits into the prospect's ecosystem
• Whether your timing makes sense for their business cycle

The most effective cold emails I've seen share these things:

- Clear reason why act now
- micro-stories with social proof
- Relevant, well timed and good offer

Here’s how to use AI + Cold Emails best: 

Use AiSDR (agent) or Clay's agent to: 

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

Then, it’s time for you to step in: 

1/ Adapt the cold email draft for you (use Twain)
2/ Add authentic voice and personality
3/ Ensure contextual relevance

AI can help. 

But it won’t replace someone who “gets it.”

What would you add?

AI SDR vs Human SDR - who sells more?

Human. Here's why: 

Buyers aren't ready for 100% AI reps in 2025.

- 98% of execs still prefer real conversations
- 96% trust brands more after human interaction
- 72% engage only with messages that resonate

But ditching AI? That’s just as bad.

Top teams don’t choose. They combine both

- AI = speed.
research, data, and grunt work

- Humans = strategy.
nuance, tactics, and relationships

The results speak:
 +30% ROI with AI tools
 + 25% cost savings and more output
 +202% reply rates with AI enriched cold emails

Use tools like AiSDR to:

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

So you have more time to close and build genuine relationships

So, stop chasing the magic button.
Start building a hybrid Human + AI sales machine

What would you add? 

♻️ Repost if you agree with this. 

PS. I`m Yurii and I`m building an outbound sales system that actually works. For those DONE with wasted effort or think "outbound is not for us". Want to hear more about it: DM me "SYSTEM"

Cold email isn’t dead - people just stopped replying to generic ones.
 
See how I turned cold email from “meh” to “let’s talk”:
 
1. Relevant hook
→ Lead with THEIR problem, not your pitch.
 
2. Clear value
→ Show why staying with their current solution costs them more.
 
3. Strong close
→ One direct CTA (no begging for calls).

What would you add?
 
PS. I help founders book 25+ meetings/month. DM “System" to find out more.

Cold Email Rewrite

Your cold email should be like a burger.

The first bite has to be so good, prospects want more.

Unfortunately, most emails are gas station sandwiches.

Here's the 8-ingredient recipe to cook up a Michelin Star +15% reply rate:

1. Subject Line (The Bun Top)
- Think boring, think internal. 
- Keep it simple, under 3 words.

2. Opener (The First Bacon Bite)
- Your 1st line should scream "I did my homework."
- Use enrichment tools to find info for a "punchy start" 

3. Relevance (The Cheese)
- Focus on WHY NOW, instead of WHY US
- Work-related reasons always win.

4 Pain Point (The Healthy Stuff)
- Mirror their biggest challenge and reveal the cost of inaction.
- This is the only way to create real urgency.

5. Value (The Pickled Onion)
- Nobody cares about your product/service. 
- Everyone's looking for "what's in it for me”. not “what we do”

6 Social Proof (The Lettuce)  
- Show how you helped similar companies. 
- One specific win beats ten vague claims.

7. Clear CTA (The Meat)
- Make saying "no" easy. 1 yes/no question.
- Reduce friction, build trust.

8. P.S. Section (The Secret Sauce)
- Save personal interests for PS. 
- Let your main email focus on business value.

*Bonus Burger + Fries combo

Just like burgers need fries, cold emails need deliverability.
The best copy means nothing in spam folders.

I use Maildoso to ensure +98% deliverability

→ Pick my outbound domains there
→ It monitors my deliverability daily so I catch issues early.
→ Safely send image, videos, links in cold emails (game changer)

Follow these rules.

They get replies.

What would you add?

PS. Struggling to win new clients via Cold Email & LinkedIn DMs? DM me “COLD” and let’s see if I can help you do it.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. 5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone yes/no Call-to-Action at the end

An example of such an email: 

Subject: DACH outreach plan 

Margaret - in Woodpecker’s quarterly report expansion to DACH seems to be a top priority for Q2.

Cold emails that work in DACH differ from those you used to grow in the US.

Hubspot’s DACH sales team started booking 27% more meetings after just 2 months of working with us. 

Would insights on how they did ot be interesting to you?

PS. Your LinkedIn posts on email deliverability are really insightful

*Pro tip.
These tips mean nothing if your emails land in SPAM (happened a lot in 2025)

- That's why I send my emails using Maildoso's infrastructure.
- It gets me +97% primary inbox placement - even to Outlook emails.
- Plus, it's cheaper to buy mailboxes that way (only $1.80) compared to Google.

What would you add?

AI didn’t kill outbound. It killed lazy pitch slaps.

Join us live on 11/11 - we’ll talk about how to prep for 2026.

The lineup is stacked - practitioners closing deals in the new landscape.

We’ll break down:

1. Why everyone saying “outbound is dead” is wrong (and losing)
2. How AI just rewrote every cold email rule (forever)
3. Tools we actually use (not just recommend)
4. How to get replies right now

No fluff. No theory.

Just what’s working today.

Join the live - https://lnkd.in/dwSS2xhp 

See you there?

Live Talk

Chris Cicconi

Chris Cicconi Inc

Fraction sales, leadership and business development.

Helping founders and early stage sales orgs build repeatable and scalable processes.

Powered by Gap Selling

Founder & Head of Sales

ARC Roasters

We make speciality coffee fun and accessible.

Co-Founder & Chief Caffeination Officer 

Unicrn

Founding Team Member & Jr Partner
Unicrn is a hand-selected collective of the best freelance sales, marketing, revenue operations, and enablement professionals from the world’s fastest growing companies.

Our mission is to quickly and seamlessly connect growing businesses with the right fractional talent to help everyone get farther, faster. Our GTM Pod system matches business needs with proven industry experts who strategize, document, and execute the GTM motion.

Head of Business Development

983 Media Productions, LLC

Working with 983 Media's founder to build partnerships with both potential clients, as well as other vendors, venues etc in an effort to deliver an exceptional eSports experience to all game developers and players.
Taking a leading role in helping 983 launch it's publishing arm - 983 Interactive. 
On air experience:
Host of "The Frontline" The Official Kards Podcast as well as all Official eSports events (a game by 1939 Games)
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)
Production assistant for the Parallel World Championships

VP of Partnerships

Replicant

Led a team of 7 business development representatives selling an AI powered contact center automation tool to 5 core industries.
Generated over $48M in pipeline so far this fiscal year.
Promoted 2 BDRs to AE roles

Director of Business Development

Visier Inc.

Implemented a "Pipeline Acceleration Plan" to dig out of a pipeline deficit to meet the $59m OKR for the year, 3 months early.
This included growing the team from 6 to 12 BDRs and 2 BDR leads while implementing improved onboarding & framework to help them see success quickly.
The team set a record for the most pipeline generated in the 10+ year history of the company in July.

Senior Manager, Business Development

HRWize

Within this role, I not only handled the full sales cycle, but also hired, trained, developed and lead the full cycle sales team. HRWize is an HRIS system focus on small and medium size businesses of any industry, mainly within Canada, but with no limit to partner globally.

Sales Manager

Aerotek

While continuing to partner with my clients to deliver the highest quality of talent and service, I also manage our Professional Services division in Montreal. This entails both building out strategy and managing, coaching and developing our team of 10 account managers and recruiters to assure that we provide access to the quality candidates you need to support your business.

Continued to grow the divison to over $13M in revenue

Practice Lead - Professional Services

I became the first Account Executive for Aerotek's Professional Services Division in Canada. 
My role entailed business development and management of the fulfillment team for the Professional Services division. 
Lead a team of up to 6 individuals (recruiters & account managers) and grew the division from scratch to over $8M in revenue.
Archived 5 "President's Clubs" and multiple "Million Dollar Clubs".
Won the Director's Award in 2017

Account Executive - Professional Services

I specialized in technical staffing through Aerotek CE® (contract engineering), a division of Aerotek.

Technical Recruiter

Aerotek® Inc. is a leading provider of technical, professional and industrial recruiting and staffing services. We are part of Allegis Group® Inc., the second largest staffing company in the United States.

Sourcing Specialist

Sports Experts

I was responsible for training employees on the technical aspects of products, supervise them, open and close the store and register.

Keyholder

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
--------------------
I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

I lost 150lbs this year! 

What a ride it has been.

Except I didn't, but AI can make the pounds melt away in 30 seconds or less.

LinkedIn is already filled with enough smoke and mirrors
The "8 figure playbooks" (only $99!)
The made up close rates (seriously, I close at 108%)
The engagement bait "Comment 'clown shoes' to unlock my sales secrets"

Now that we can fake physical reality too....It's getting harder to separate reality from fiction. 

Social media is already a mental health minefield, and it will only get worse when AI can fake fitness, success, and bank accounts. 

Critical thinking isn't just a soft skill anymore, it's a survival skill. 

So don't believe everything you read (or see) on here 🙃

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Imagine getting outed for liking your own post...

By a cold email where they mention you liked "Chris Cicconi's post"

Folks, the bar is so low you can walk over it without even noticing....

I should respond that "Chris Cicconi is an absolute 🤡 " and you probably shouldn't quote him in your cold email.

“Exposure” doesn’t pay the bills.

I’ve watched too many creators on this platform get burned.

Left unpaid by brands.
Lowballed on rates.
Content used without permission.

So when Thibaut Souyris told me he was building something to fix it, The Sales Creator Collective, I didn’t just trust him to represent me…

I joined him.

I’m officially part of the team as a Creator Agent. 

The job is simple, represent an amazing roster of creators to help them land deals for brands they love and get paid what they deserve.

LinkedIn creators are shaping industries, it’s time they were treated like professionals, not “influencers with opinions.”

If you’re a creator who wants to grow your brand partnerships (and actually get paid for them), my DMs are open.

Warning: Boomer take incoming 

I'm happy I started my sales career with minimal technology.

I had Salesforce and old school LinkedIn and that was about it...

Why? 
I had to enter my own notes into Salesforce (and Siebel before that 🤮 )
I had to dial by hand - punching all 10 numbers in with my fat fingers
I had to learn how to write a proper email
I had to learn how to ask prospects and clients for their cell phone numbers

And I could go on and on, but I truly believe that it has allowed me to learn the fundamentals and appreciate all the new tech.

I can power dial, find mobile numbers with the click of a button and have something automate my CRM notes 🤣 

...I still write my emails by hand because AI ain't it. 

What process or technology dates you as a professional?

In honour of US Thanksgiving, I have a hot take.

Stuffing is the superior side.

It doesn't need to be cooked in the turkey.
It can even be with a base of boxed Stove Top.
Spruce it up and it can't be beat.

Gravy makes it better.
Putting olives in it ruins it.

And you will not be able to convince me otherwise.

Happy Thanksgiving to my American friends.
We need more excuses to eat stuffing.

Thanks for proving my point LinkedIn.

I posted on Friday about how I lost 150lbs this year complete with a before and after selfie.

Except that I didn't, the selfie was AI and all I wanted to highlight was how good AI has become.

And my comments were filled with wonderful people supporting this massive life changing event. 

Not sure if it speaks more to AI being credible or people only reading the hook of LinkedIn posts, but my point was still proven.

Don't believe everything you see, read or hear.

Thanks for proving my point

I mentioned inheriting a CRM graveyard at KnowledgeNow.
So naturally… I went looking for ghosts 👻

Aka closed lost deals
The lowest of low hanging fruit

The problem? B2B data decays around 22.5% a year
(yes, I Googled that so I could sound smart 🤓)

So I pulled 117 closed-lost deals & their contacts from Hubspot and ran the list through FullEnrich
🚪 29 had left their roles
👋 Found new roles for 21 of them (new companies are good news!)
✅ 88 were still valid targets

Then the fun part.

I sent personalized messages to each one, highlighting why we had a deal running in the first place. 

From the list of 109, I booked 14 meetings and reopened 3 deals in under two weeks.

All from “dead” deals.
I ain't 'fraid of no ghost!

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

I ran a little experiment yesterday.

I took a very popular LinkedIn creators "Viral AI" prompt fed it the required information and asked it to spit me out a viral LinkedIn post.

I didn't touch it, didn't edit it, just let it work it's "magic" and the results were....well a bit pile of 💩 

Felt gross posting it. 
Sounded gross reading it.

Was just overall a bad experience.

But a nice reminder that all these magical viral solutions are just a bunch of snake oil.

I'm not gonna name name's RE: who the creator is and for the most part, it's because it does't actually matter.

Everybody preaching viral content are all full of 💩 

Be yourself. It's the best "silver bullet" you can have on LinkedIn.

Sh!t's simple.

Human's just like to overcomplicate things.

Yes, this is both about sales and not about sales.

I've lost a good amount of weight this year and people have asked
"How did you do it"
Simple --> Calories Out>Calories In.
Hard Part --> Cookies are delicious

The same applies to money, want more savings?
Simple --> Money In > Money Out 
Hard Part --> Getting more money and life being expensive AF

Want to do well at sales?
Simple --> Don't be a 🤡 
Hard part --> The primal desire to say things like "I hope this email finds you well" and "Just following up on this" 

In all seriousness, we want to complicate things with crazy supplements, something called the Smith Manuever (it's a 🇨🇦 money thing and I don't even know that I understand it)  or creating a 47 step automated outbound sequence. 

And we don't even have the basics down yet.

We all want to feel special, or that we're further ahead than we are.
Take a step back, check your ego and focus on the fundamentals.

Google. I have to know, why is it every time I change windows, you rearrange where everybody is in my Meet? 

I'm trying to have a productive sales meeting, not watch the Brady Bunch. 

Sincerely,
-Some guy who's too cheap to pay for Zoom. 

PS: At least you're not Teams.

Most people don’t fail at sales because they suck.
They fail because they keep guessing.

They don’t know which problem they actually solve.
They don’t know who really feels that pain.
And they don’t know how to talk about it without sounding like a brochure.

That’s not a sales problem.
That’s a clarity problem.

When you know the real problem you fix, everything clicks:
👉 Your ICP stops being “everyone.”
👉 Your messaging starts landing.
👉 Your pipeline stops looking like a junk drawer.

I’ve seen founders throw away months of runway trying to “hire” their way out of a broken process.

It never works.
The playbook isn’t magic.
It’s just clarity, written down and repeated until it scales.

Can we stop "vibing" with AI please?

Why can't we just, do the thing? 

Actually, Vibe Coding is pretty cool, because I am zero technical.

But Vibe Selling? 
Can't we just sell?

Nothing AI has spit out, thus far, has been worthy of being put in front of another human being in a sales environment. 

Vibe Selling. Vibe Marketing. Vibe Investing. Vibe Product Management (yes I've actually seen this). Vibe Snacking (to be fair, THIS is my forte). 

It's become a buzzword worse than companies slapping "AI" on their product just for stock price bump. 

Yes, AI has plenty of uses in the sales world and in the world in general, but can we stop labeling it "just because"?

The worst part about starting a new role?  
Not the onboarding, the new tech, or learning the product.
It’s inheriting a CRM that looks like a digital graveyard 🪦
(yes I’m aware I’m a week late for spooky season)

When I joined KnowledgeNow, my first task was taking a peek inside Hubspot. 
Out of 918 contacts, 819 of them had no phone number.
That is a downright spooky 89% data gap.

I plugged that into KnowledgeNow’s data provider.
The result? 491 numbers. 
That’s 59.9% coverage and before checking for accuracy.

But I don’t like playing guessing games with my quota. 

So I turned to FullEnrich (yup - perks of a brand partnership). Their “waterfall enrichment" pulls from 20 different providers to get better coverage.
The result? 869 contacts with phone numbers. 
From an 89% data gap to a 95% fill rate. 

It makes you wonder, how many BDRs are being told they have a “pipeline problem” when they really have a data problem.
You can have the best pitch on the planet, but it’s useless if you can’t deliver it. 

Try FullEnrich for free - link in the comments!

FullEnrichCarousel

Reps who ask the tough questions close more deals, faster. 

The sad part? The questions aren't even that tough.

I was on a call this week with a client we were presenting a proposal to for an additional project.

Everything seemed to line up budget, scope etc

They're good clients, we've worked with them for years, so the presenter leaves it off with:
🗣️ "So let us know once you talk to your boss to get approval and we'll be ready to go"

Me, having PTSD from being ghosted forever and always jumps in
🔊  "Could we set up a time to follow up next week once you talk to your boss?"

The response? 
🤑 "Why don't we just go ahead and schedule the kick off call and if something goes sideways, we'll regroup"

We wait from waiting to hear back to scheduling the kickoff call. 

No, not every deal will close that easily, but you better believe next time I'm just going to ask to schedule the kick off call proactively 🤣

The #1 thing I've learned working as a creator agent with Thibaut Souyris?
(ok I know it's only been a week)
Everybody is undervaluing LinkedIn creators.

Even the creators themselves.

I see folks regularly generating 10s of thousands of impressions...
(not sure what kind of black magic they're using)

Yet they're open to taking any amount of money from a brand to post for them. 
And don't get me wrong, some money is better than no money. 

But you have to keep your brand in mind. 
If you're taking every offer you get, you're also making sponsored posts all the time and that can quickly turn off your audience.

I don't like posting a sponsored post more than once a week at most and I want to make sure I'm getting the most out of that post.

Just something to think about if you're considering brand partnerships.

And my DMs are always open if you're not sure what you should be charging! Always happy to help.

taplio

The Battle

Yurii Veremchuk

Chris 🦄 Cicconi

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taplio

The Battle

Yurii Veremchuk

Chris 🦄 Cicconi

Followers

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yurii Veremchuk's LinkedIn Performance

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