I make writing cold emails easy for entrepreneurs and sales teams 🚀 Growth @ Woodpecker | Consultant

Everyone wants to land clients consistently, and I figured out how.

With $15.2M+ in pipeline generated, 110+ clients scaled, and sales systems that generate revenue, I can show you how to build one yourself (without the trial-and-error BS).

In 2020: Scaled a SaaS to its first 1,000 customers via outbound cold emails
In 2023: Became the #1 cold email creator on LinkedIn by building my personal brand
In 2025: Teaching B2B teams the exact Cold Email + LinkedIn + Content playbook to land clients

Helped 100+ founders master the new outbound: LinkedIn intent signals, demand generation 
through content, social selling, and cold emails that actually convert.

Ready to generate leads? → yurii@yuriiveremchuk.io

Off the clock: 🏂 Slopes | 🏎 F1 Couch Driver | FLEX alum

Yurii Veremchuk

Don't start your DM with: "Hope this message finds you well”

It has never found anyone well. Try this instead: 

1. Relevant + Good Timing + Personalised
• 2-4 sentences max. It's a DM, not an email.
• Personalise the 1st and the last line of your DM.

2. Value + Social Proof
• Show the Status QUO is not desirable by focusing on Cost of Inaction
• Add social proof with an example of a similar company = build trust faster

3. End strongly
• End with ONE clear yes/no call-to-action.
• Be super specific about what you’re asking for (don't ask the meeting)

This formula will get you a response: 

Name - <observation>, <value>. <social proof> + <risk reversal>. <CTA>.

Some good openers examples:

• Artur - your CEO <name> mentioned on a pod...
• Matt - saw in your <name of the report>...
• Yurii - despite 293k visits in October...

*Bonus tip: Move beyond DMs

- Combine DMs + Calls + Email.
- Decision-makers are more likely to respond that way.
- Use tools like Prospeo.io to find email addresses/phone numbers. 
* It works super well with Sales Nav + it's the best data on the market imo

Why be generic when you can stand out?

Ps. I`m Yurii, follow me for more actionable DM tips.

Outbound isn’t dead. Your system is. I fix that.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. <5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone Call-to-Action at the end

An example of such cold email: 

Subject: DACH expansion 

Margaret - saw Woodpecker’s DACH expansion is a Q1 focus.

Cold emails that worked in the US tend to flop with German buyers.

Hubspot’s DACH team booked 18% more meetings after 2 months with us.
We helped rebuilt their whole outreach for cultural fit.

Want to see how they did it?

P.S. Loved your LinkedIn take on deliverability.
-----
Stop desperately asking for a meeting. 

Start conversations ✌🏻

What would you add?

Ps. I`m Yurii, follow me for actionable cold email tips

I met my wife thanks to… outbound? 

Yep, true story. Here’s how: 

Saw her on IG once. Wanted to DM her.
But I had no angle - no reason WHY NOW.
Didn’t want to be “just another one in the DMs.”
So I waited.

One month later: 

I’m out with friends.
See her IG story - she’s out too, just 10 minutes away.
Turn to my boys and said: “Change of plans. We’re going there.”

15 min later, we at that restaurant.

She’s with her friends.
One of them goes to the bar.
I followed - pretending to order.
And “accidentally” starter a chit-chat

Started small talk. Turns out: it’s her friend’s birthday.
Then, that same friend introduced me to my wife.

Quick “hi.”
Few words, birthday wishes.
All of the sudden, ABBA comes up on karaoke.
Of course, quick round of singing.
That was it. I dipped. 

Next morning, I just sent her this DM: 

"Hey, we met yesterday at [restaurant] (even sang ABBA). Would love to chat if you're open :)"

She responded. Rest is history. Closed Won.

Most impactful DM I ever sent.

Sales skills that saved "the deal" for me: 

1. Waited for the right trigger (meeting IRL).
TAM was 1. Had to make it count.

2. Used a friend as the connector.
Referrals work - even accidental ones.

Don’t use AI to write your cold email scripts.

It makes you look bad. Here’s why: 

AI does a lot. 

Deep research? (AiSDR)
Enrichment? (Clay)
Drafts? (Twain).

But AI can’t originate. 

It relies heavily on templates and patterns it's seen before.

Also, AI often misses crucial context:

• If they already have a solution like yours
• How your solution fits into the prospect's ecosystem
• Whether your timing makes sense for their business cycle

The most effective cold emails I've seen share these things:

- Clear reason why act now
- micro-stories with social proof
- Relevant, well timed and good offer

Here’s how to use AI + Cold Emails best: 

Use AiSDR (agent) or Clay's agent to: 

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

Then, it’s time for you to step in: 

1/ Adapt the cold email draft for you (use Twain)
2/ Add authentic voice and personality
3/ Ensure contextual relevance

AI can help. 

But it won’t replace someone who “gets it.”

What would you add?

AI SDR vs Human SDR - who sells more?

Human. Here's why: 

Buyers aren't ready for 100% AI reps in 2025.

- 98% of execs still prefer real conversations
- 96% trust brands more after human interaction
- 72% engage only with messages that resonate

But ditching AI? That’s just as bad.

Top teams don’t choose. They combine both

- AI = speed.
research, data, and grunt work

- Humans = strategy.
nuance, tactics, and relationships

The results speak:
 +30% ROI with AI tools
 + 25% cost savings and more output
 +202% reply rates with AI enriched cold emails

Use tools like AiSDR to:

1. De-anonymise site visitors
2. Summarise LinkedIn profiles in seconds
3. Find lookalike leads, prep 1st cold email draft

So you have more time to close and build genuine relationships

So, stop chasing the magic button.
Start building a hybrid Human + AI sales machine

What would you add? 

♻️ Repost if you agree with this. 

PS. I`m Yurii and I`m building an outbound sales system that actually works. For those DONE with wasted effort or think "outbound is not for us". Want to hear more about it: DM me "SYSTEM"

Cold email isn’t dead - people just stopped replying to generic ones.
 
See how I turned cold email from “meh” to “let’s talk”:
 
1. Relevant hook
→ Lead with THEIR problem, not your pitch.
 
2. Clear value
→ Show why staying with their current solution costs them more.
 
3. Strong close
→ One direct CTA (no begging for calls).

What would you add?
 
PS. I help founders book 25+ meetings/month. DM “System" to find out more.

Cold Email Rewrite

Your cold email should be like a burger.

The first bite has to be so good, prospects want more.

Unfortunately, most emails are gas station sandwiches.

Here's the 8-ingredient recipe to cook up a Michelin Star +15% reply rate:

1. Subject Line (The Bun Top)
- Think boring, think internal. 
- Keep it simple, under 3 words.

2. Opener (The First Bacon Bite)
- Your 1st line should scream "I did my homework."
- Use enrichment tools to find info for a "punchy start" 

3. Relevance (The Cheese)
- Focus on WHY NOW, instead of WHY US
- Work-related reasons always win.

4 Pain Point (The Healthy Stuff)
- Mirror their biggest challenge and reveal the cost of inaction.
- This is the only way to create real urgency.

5. Value (The Pickled Onion)
- Nobody cares about your product/service. 
- Everyone's looking for "what's in it for me”. not “what we do”

6 Social Proof (The Lettuce)  
- Show how you helped similar companies. 
- One specific win beats ten vague claims.

7. Clear CTA (The Meat)
- Make saying "no" easy. 1 yes/no question.
- Reduce friction, build trust.

8. P.S. Section (The Secret Sauce)
- Save personal interests for PS. 
- Let your main email focus on business value.

*Bonus Burger + Fries combo

Just like burgers need fries, cold emails need deliverability.
The best copy means nothing in spam folders.

I use Maildoso to ensure +98% deliverability

→ Pick my outbound domains there
→ It monitors my deliverability daily so I catch issues early.
→ Safely send image, videos, links in cold emails (game changer)

Follow these rules.

They get replies.

What would you add?

PS. Struggling to win new clients via Cold Email & LinkedIn DMs? DM me “COLD” and let’s see if I can help you do it.

The 1-minute cold email checklist

(use it before you hit "send")

1. Each word counts
2. 1-3 word subject line
3. Doesn't scream "SALES"
4. 1st line loaded with research
5. 5-th grade reading language
6. F-shaped with shorter sentences
7. Clear reason “WHY” you contacted
8. “What is in it for a prospect” stands out
9. Can be read on the phone without scrolling 
10. Social proof that you helped a similar company

Bonus tip: add one soft tone yes/no Call-to-Action at the end

An example of such an email: 

Subject: DACH outreach plan 

Margaret - in Woodpecker’s quarterly report expansion to DACH seems to be a top priority for Q2.

Cold emails that work in DACH differ from those you used to grow in the US.

Hubspot’s DACH sales team started booking 27% more meetings after just 2 months of working with us. 

Would insights on how they did ot be interesting to you?

PS. Your LinkedIn posts on email deliverability are really insightful

*Pro tip.
These tips mean nothing if your emails land in SPAM (happened a lot in 2025)

- That's why I send my emails using Maildoso's infrastructure.
- It gets me +97% primary inbox placement - even to Outlook emails.
- Plus, it's cheaper to buy mailboxes that way (only $1.80) compared to Google.

What would you add?

AI didn’t kill outbound. It killed lazy pitch slaps.

Join us live on 11/11 - we’ll talk about how to prep for 2026.

The lineup is stacked - practitioners closing deals in the new landscape.

We’ll break down:

1. Why everyone saying “outbound is dead” is wrong (and losing)
2. How AI just rewrote every cold email rule (forever)
3. Tools we actually use (not just recommend)
4. How to get replies right now

No fluff. No theory.

Just what’s working today.

Join the live - https://lnkd.in/dwSS2xhp 

See you there?

Live Talk

ServiceNow

Sales Director - Healthcare & Life Sciences + Business Services

Stickerbook (By Obliquity)

Member Of The Board Of Advisors

Uncrowd

Investor

Salesforce

Leading the brilliant Salesforce High Tech & Telco Marketing Cloud team as we drive and accelerate growth in and for the UK High Tech and Telecoms sectors.

Regional Sales Director - Marketing Cloud - UK High Tech & Telco

Leading a large virtual account team working on one of the UK’s largest and best loved grocers to:

+ Create brilliant digital experiences across channels
+ Turn customer service from a cost to a profit centre
+ Convert sales through next level commerce experience
+ Talk to customers in a highly personalised way
+ Engage store teams
+ Create open, easy collaboration between stores, head office(s) & suppliers

Strategic Account Lead - Sainsbury’s

Working with some of the UK's largest retailers to :

+ Create brilliant digital experiences across channels
+ Turn customer service from a cost to a profit centre
+ Convert sales through next level commerce experience
+ Talk to customers in a highly personalised way
+ Engage store teams
+ Create open, easy collaboration between stores, head office(s) & suppliers

Check out some of the brilliant Salesforce retail customer success stories below 👇

Senior Account Executive - Retail

Walkbase

Following Series A funding I joined Walkbase as the first sales and 🇬🇧 hire.

Setting sales & account management strategy I on-boarded 42 retailers & brands including major high street fashion brands, 3 of the 4 big UK grocers, a major London airport and one of the UK's largest coffee chains. In that time we've increased revenues some 700% and saw huge growth of both Walkbase, and the retail analytics sector as a result leading to a successful acquisition by Stratacache in 2017.

Below are some examples of the types of outputs our customers enjoyed working with Walkbase.

+ Deliver web like analytics for physical stores
+ Commercialise dead floor space
+ Integrate multiple feeds into meaningful data
+ Create joined up on-offline journeys
+ Understand their customers
+ Innovate in a crowded market
+ Grow sales revenues through insightful digital advertising in store

All through the implementation of industry leading Wi-Fi & BLE positioning technology and associated analytics software.

VP Sales, formerly Head of Customer Acquisition

Telefónica UK

Working with retailers to: 

+ Build new channels
+ Understand their customers 
+ Embrace digital 
+ Grow their sales revenues 
+ Deliver more profitable business
+ Engage their customers & grow satisifaction

Key strategic wins include Starbucks (fixed & mobile), M&S (office Wi-Fi), Whitbread Group (inc Costa Coffee) (mobile & Wi-Fi).

Client Acquisition Manager - Retail

Working with corporate organisations to drive cost and working efficiencies through adoption of mobile and converged telecommunication solutions.

Corporate Acquisition Manager

Vodafone

Manage corporate customer relationships, whilst acting as a consultant to support them in improving business processes and create working efficiencies through the adoption of mobile working/IT solutions and integrated Telephony Solutions portfolio.

Corporate Account Manager - Retail

Provide efficient, astute commercial support to the indirect sales channel partners. Review profitability of acquisition and retention deals for our channel customers, and align with Vodafone's wider commercial strategy.

Indirect Commercial Manager

Provide end to end commercial support to Vodafone's Small Business/SOHO channel, including Online, Telesales and Telephone Based Account Management.

Commercial Analyst

Helping sales people achieve their dreams 💭 Leading in service of my team here at ServiceNow 🙌 Stop by for thoughts & stories from my 18 year + sales journey 🪄

Hello There👋

I’m Ed, thanks for visiting my humble little space on LinkedIn!

I’m incredibly privileged to lead a team of strategic AE’s here at ServiceNow, where we focus on continuously building & growing our relationships with our global, strategic clients in the Healthcare & Life Sciences & Business Services verticals. 

Personally I’m passionate about:

💭 Helping salespeople achieve their dreams

💸 Coaching on mega deals (the ones that help drive our customer's share prices up!)

📈Leading & developing self motivated people

🏔Supporting, guiding, coaching and mentoring those in my care (and beyond).

💪Creating a platform for success, that frees my team to concentrate on their strengths and doing their best work

😁Having a BLAST every step of the way as we do it!

I post and talk regularly about my 18 year journey from junior seller, to sales leader. With regular posts sharing sales tips and experiences you might find handy!

Outside of the day job I’m lucky enough to be a Dad to 7 year old Jacob and husband to Maria. We live in St Albans, and it’s here I indulge my other life passions - 🚴‍♂️ road cycling (yes I’m one of those sad blokes in lycra), and as a youth football coach ⚽️.

The best way to get in touch with me is right here on LinkedIn. Pop me a connection request or follow me. 

Thanks for reading, have a fab day and go well!

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