Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The third Thursday of each month is my absolute favorite day.

Because that's when I host both of my roundtables: one for founders/CEOs/CMOs of good-doing B2Bs, and one for email marketers (strategists, consultants, and in-house folks).

It's been such a pleasure hosting those yesterday and hanging out with amazing women in both rooms, that I did something I rarely do -

I actually took a screenshot (with everyone's permission!) of how much fun we've had.

If you've been looking for a space to connect with your peers and share your insights about doing email marketing ethically, my free monthly roundtables are the place for you.

My subscribers get invites first (and directly to their inbox, so you can always see when the next one is happening, instead of relying on LinkedIn's sh*tty algorithms): https://lnkd.in/gdWFfPDB

Elise Allyn Katie Smith Liz Rubin Nancy Zare Ph.D. Emily Stifler Wolfe Kim Allchurch-Flick MIM MBA Catrina Mitchum-Phd Krystal Ivy Alison Ver Halen Sarah McLaurin Sharon Zimmerman (she/her)

Helping CMOs find the 6-figure revenue in their email lists | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & good-doing brands | International speaker | Pasta fan🍝

Earlier this month, I gave the opening keynote at the Madeira Startup Retreat.

Mid-talk, I asked the room a question: "Who here, in 2026 so far, has had a chat with a chatbot on a website?"

Almost every hand went up.

Then I asked: "And how many of you ended up asking to speak to a human?"

Most hands stayed up.

When a room full of people building technology can't get through a chatbot without wanting a human on the other end – that's not a technology problem. 

That's a trust problem. 

And it's most apparent in your subscribers' inboxes right now. And the most ironic thing is, most business leaders have no idea how to solve it. 

That's where I come in.

If you're organizing an event for CEOs, CMOs, marketing leaders, or senior teams at purpose-driven B2B companies, here are 5 talks I can bring to your stage:

• You have an email marketing problem. The problem isn't your emails.

• AI won't take over your email marketing. Your subscribers are already responding to it anyway – and not in the way you think.

• Your values, impact, and sustainability pages and your emails are contradicting each other – and it's costing you more than you know.

• The email playbook most B2B companies are following was built for eCommerce. Here's why it hasn't worked – and why in 2026, it's actively working against you.

• Your email list is one of your most valuable business assets. Most B2B companies have no idea how to treat it like one.

If any of these sound like the conversation your audience needs to have, send me a DM and let's talk.

The line I won’t cross:

Companies that grew their lists without subscribers’ permission.

Email lists built with no permission and no consent aren’t just unethical,  they’re terrible for business.

Spam complaints tank domain reputation.

Domain reputation impacts deliverability.

And when deliverability drops, even the people who want your emails won’t see them.

Let’s be very clear about something -

This isn’t me getting on my high horse and telling anyone how to run their business.

I’m also well aware of how privileged I am to be in a position to decline any projects for being misaligned with my values, when so many great businesses are barely scraping by and might have to take on such projects just to keep the lights on.

But when it comes to Ethical Emails, that’s a red line that I can’t imagine crossing. 

To me, that’s being a part of the solution in an industry that’s still SO full of problems.

I’m beyond lucky, because it's so much easier to keep those boundaries when I’m surrounded by and working with businesses that actually give a damn.

Those businesses are not just talking about their values, but documenting and sharing them too to keep themselves accountable.

In early 2025, I published a similar page on my website (it’s been long overdue!) - EE’s manifesto, values, and impact. 

Beyond this line, you’ll find what Ethical Emails stands for, the challenges it aims to solve, and the donation pledge that became a part of my business’s DNA. 

Check it out here: https://lnkd.in/gdDRG_B3

Hiking taught me three things:

1. Always hike with good shoes.
2. Different countries define “easy” hikes VERY differently
3. Stop comparing kiwis to bananas.

Here’s what I mean:

When clients tell me, “We’ve been sending emails for months but not seeing results,” one of the things I ask is how frequently they’re sending emails.

Usually, it’s once a month. In some other cases, once a quarter.

And yet they compare themselves to brands sending twice a week who have full strategies, segmentation, and years of data and insights behind them.

It’s like comparing your weekend stroll to a mountaineer’s summit time.

Different effort. Different terrain. Different outcomes.

Email success doesn’t happen because you sent something. It happens because you built something intentionally and strategically, over time.

So before you get discouraged, zoom out.

Look at what you’re really doing and how consistent you’ve been.

And if you realize it’s time to level up, get expert help. It’s the fastest shortcut that still keeps your values intact and actually finds the hidden ROI in your email list.

If you believe that expert is me, I’d love to help you out. Let’s have a chat: https://lnkd.in/gUTyunWE

Ready to have a new favorite day of the month?

The third Thursday of every month is when a bunch of good-doing marketers get on our soapbox and spend an hour together. 

If you’ve been looking for a place to get real about what you’re experiencing as a marketer (especially if you have an affinity for email!), do join us on March 19th. 

I mean, look how much fun we’ve had in the previous one! 

I’d love you to join this upcoming monthly “marketers’ soapbox hour” - you can save your seat here: https://lnkd.in/ev5s8BvK

Tooting my own horn doesn't come naturally to me, but...

Working with me means that, yes, we'll build your strategic email ecosystem. AND that your entire business will mature accordingly. The ROI from that goes way beyond just email marketing.

Oh, btw, if you're not on my email list, you're seriously missing out - just sayin' (ethicalemails.co/subscribe - you can fix that here!).

P.S. A big shout-out to my former client, Chayelle, who consented to have this reply shared, and for always being in my corner.

Most companies think more emails = more sales.

Wrong!

My client had a small list of 800 subscribers.

They wanted to sell tickets for their annual event, so naturally, they planned to continue emailing everyone until the day before the event

That’s where I stepped in.

We segmented the 17% of ticket purchasers, AKA those who already “converted”.

Then, instead of sending “don’t miss out!” emails, we sent 3 short, personal messages from the CEO.

Each email followed our new playbook:

• Recognized the people who had already bought tickets
• Invited them to forward the message to friends
• Offered a genuine, values-aligned incentive

No countdown timers. No fake urgency.

And the results… Check the carousel below

Want your list to do more with less? Let’s talk. https://lnkd.in/gUTyunWE

The email strategy that sold 39.65% more tickets

Jane Kisnica

I design epic content for exciting brands | Freelance Graphic Designer 🎨 | Gym Lover 🏋️‍♀️ | Mental Health Advocate 🧠

𝗜𝘀 𝗶𝘁 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗱𝗿𝗮𝗴 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗯𝗿𝗶𝗻𝗸 𝗼𝗳 𝗱𝗲𝗮𝘁𝗵 𝗮𝗻𝗱 𝗹𝗶𝗴𝗵𝘁 𝗮 𝗳𝗶𝗿𝗲 𝘂𝗻𝗱𝗲𝗿 𝗶𝘁𝘀 𝗮𝗿𝘀𝗲? 💀

Creating eye-catching designs isn’t just a ‘nice to have’ - it’s essential. So, why isn’t your design game on point?

I’m Jane - an introvert with a design whip and a sarcasm edge. Imagine minimalism and flamboyance having a scandalous affair, resulting in visuals that are the lovechild of a ninja and a disco ball. 

𝗗𝗲𝘀𝗶𝗴𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:

✅ Your graphics and visual assets are the first thing potential clients see
✅ Just like a dating app you swipe and discard based on visuals.

So, if you’re not grabbing attention and are just feeling meh instead of YASSS. Then you’ve come to the right place.

𝗪𝗼𝗻𝗱𝗲𝗿𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗻𝗱 𝗼𝘂𝘁?

Let’s get real. When it comes to killer design, it isn’t enough to just slap lipstick on a logo and hope for the best. Nope, you need way more than that! you need a full 360 authentic visual brand identity.
 
Your visuals are the first step in the buying journey, and first impressions matter - think of it like Tinder for business. You either swipe left, or you engage, it's that simple.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗶𝘀:

➡️ Creativity: To make your visuals stand out in a crowded place and grab attention.
➡️ Precision: To craft designs that speak volumes and make your brand unforgettable.

Lucky for you, I’m the maestro and creative assassin of graphic design. I’ve crafted standout visuals for numerous brands like CityAM, Four Seasons, Château Latour, United Nations, and Lea Turner, to name a few.

But don’t just take my word for it, check out my work and testimonials further down my profile! ⬇️ 

𝗛𝗲𝗿𝗲 𝗶𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂! ⬇️

📌 LinkedIn Domination
Eye-catching LinkedIn graphics that demand attention and elevate your profile.

📌 Branding Mastery
Logos and visual identities for lasting brand impressions.

📌 Design Extravaganza
Lead magnets, slide decks, eBooks, proposals, social media assets, you name it, I design it.

📌 Websites That Slay
Stunning custom and user-friendly websites tailored to your brand for a powerful online presence.

---

🚨 𝗗𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿: 

Yes, I rock tattoos and piercings. If that offends you, keep on walking, cowboy.

For anyone who is not trapped in 1984, are you ready to elevate your brand?

If your answer is HELL YEAH, then hit me up, and let's make some magic happen. 📩

---

Website: janekisnica.com
Email:  jane@janekisnica.com

Graphic Design Extraordinaire

“100k+ followers looks impressive, until you scratch the surface...”

I used to think that follower count and engagement on here meant expertise, credibility, and quality of work.

But at the end of the day LinkedIn is still just a another social media platform. 
And some people just play the game better than others.

A lot of what you see is:
➡️ Smoke and mirrors,
➡️ engagement pods,
➡️ bought followers,
➡️ paid Forbes "Look at me I finally made it" type of features,
➡️ and success stories stretched thinner than a Monday morning coffee.

That doesn’t mean everyone with a big following is faking it.
Plenty of people have earned their audience and business success the right way.

But remember, not everything you see here is as shiny as it looks.

So take it all with a pinch of salt,
and be careful who you listen to (or give your money to). 😉

Your Creative Assassin; Helping you take your visual assets from ‘meh’ to ‘YAAAS'. LinkedIn graphics | Visual Branding & Web Design.

Not everyone likes working with me...

And that's totally ok. 

If you want someone who;

❌ Does check-in calls every other day.
❌ Is available 24/7 via WhatsApp or email.
❌ Treats freelancers like staff instead of equals.
❌ Treats unlimited revisions as part of the package.
❌ Works from your cousin’s “quick sketch” as a final brief. 
❌ Charges designer rates but does agency‑level work overnight.
❌ Tells you what you want to hear, instead of what you need to hear. 
❌ Is the walking & talking LinkedIn profile of corporate behaviour and image.

I’m most likely not the right designer for you. 
And our working relationship will sink faster than the Titanic.

But if you’re after someone who...

✅ Gets things done.
✅ Doesn’t do sugarcoating it.
✅ Takes ownership, not orders. 
✅ Keeps things clear, honest, and efficient. 
✅ Solves problems instead of creating new ones. 
✅ Brings clarity when everyone else brings chaos.
✅ Delivers designs that actually make a difference.

Then we will get along just fine.

I'm not here to do busywork. 
I'm here to get sh*t done. ✌🏻

I am not a business owner. 
And I don't want to be one...

At least not in the traditional sense. 

I have no interest in;
❌ scaling to 7 figures,
❌ having a team,
❌ or an office.

Call me an independent, freelancer or self-employed graphic designer, but I don't see myself as a 'business owner.'

Because for me, that means:
• I choose my clients.
• I choose my projects.
• I choose when and where I work.
• I choose how much is “enough.”

No office politics. 
No team meetings. 
No salaries to worry about.
No pressure to endlessly scale.

So if you are a freelancer who doesn’t dream of building an “agency” or “empire”, you are not thinking small.

You are just here designing a business that fits you.

And there is nothing wrong with that. 😉

Guess what?

And this might shock you...

You are not the main character of anyone’s LinkedIn feed.

✅ So just say the thing you have been watering down for LinkedIn. 
✅ Share the opinion that might lose you a few lukewarm followers. 
✅ Post the selfie that screams “yes, I do touch grass sometimes.”

Just embrace your inner chaos gremlin…

And stop worrying about what some keyboard warrior might have to say. 😉

The hardest part of good and clean design isn’t what you add...

It is about what you leave out.

So many people cling to every element like their life depends on it:
“But what if people don’t get it?”
“Shouldn’t we add more icons?”
“What about more logos?”
“One extra CTA won’t hurt, right?”

The truth? In most cases, it probably will.

Good design is about clarity and confidence.

Look at Apple:
✔️ One image
✔️ One message
✔️ Total confidence
✔️ No clutter

When you strip away the noise:
✅ Your message gets louder. No distractions competing for attention.
✅ Your audience relaxes. Clean design feels calm and focused.
✅ You look intentional. Less filler = more confidence.

Clearer message, better results.
Make it simple for people to take action. 

So before you add another paragraph, graphic, or “just in case” line to your banner or post, ask yourself:

👉 Does this make my message clearer or just more confusing and louder?

Because clarity converts. Clutter confuses.

A web designer doesn't equal a web developer. 

Yes, they both work on websites, but their jobs are as different as white and black.

Here is the big difference:

➡️ Web Designers: 
- Focus on how the website looks and feels.
- Choose colors, fonts, layouts, and images.
- Make sure the site is user-friendly (and not a maze).
- Use tools like Photoshop, Figma, or Sketch - not code.

➡️ Web Developers: 
- Build the website with programming languages like HTML, CSS, JavaScript.
- Debug code (and question their life choices when it doesn’t work).
- Make sure buttons actually work when clicked.
- Handle databases, servers, and functionality.

In short: designers bring the style, developers bring the substance. 

Both are essential, just don’t ask one to do the other’s job, because the result won't be pretty.

---

P.S. If you’re after a website that doesn’t give you second-hand embarrassment, drop me a DM. 📩

taplio

The Battle

Yuval Ackerman

Jane Kisnica

Followers

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Performance ScoreYuval Ackerman's LinkedIn Performance

Performance ScoreJane Kisnica's LinkedIn Performance

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taplio

The Battle

Yuval Ackerman

Jane Kisnica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

Performance ScoreJane Kisnica's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYuval Ackerman's LinkedIn Performance