Ethical Emails

Ethical email marketing consulting and strategy for B2B and eCommerce B Corps, 1% for the Planet, and other mission-driven brands.

The same values you stand for must show in your overall comms and where your audience hangs out, including the only platform you fully own - your email marketing list. 

Here's how we can find the hidden 6-figure revenue (and impact!) in your existing email list together:

💌 1-hour consultation - Pick my brain on your email-related questions. You can use this hour to discuss how to optimize an existing automated flow for more conversions and impact, or have me look at a new strategy you came up with.

💌 VIP Email Strategy Day - Understand how you can convert more of your subscribers in a single day. You’ll get a detailed strategy that will guide the next 3-6 months of your email marketing, which can include: what to send, which segments to have, how to balance sales emails with providing value, how to grow your list with top-quality subscribers, how to keep your list highly engaged and clean, which flows you must have in place, and more.

💌 Email marketing strategy partnership (minimum of 3 months) - For brands that want to generate 6-figure results with their existing list, but don't know how to do it. Your team will have ongoing support to create, implement, and optimize your emails for higher engagement and conversions - without sacrificing your values or edge. 

One of my clients recently added $203k to their bottom line two months after starting to work together. Before that, their email list was as cold as ice. 

Send me a DM to get started.

P.S. Don't fit the *exact* criteria mentioned here, but you're running a business for good and would to increase your email revenue and impact with *my help* regardless? Get in touch here: https://www.ethicalemails.co/contact

CEO (Chief Email Officer), Ethical email marketing consultant and strategist

The Bathtub Studios

When I moved to Berlin, Germany, I started collaborating with various artists based in the city. 

I produced classical to jazz, indie to pop, and every type of genre in between. 

As a producer and sound engineer, my role included:
- Doing research and scouting the artists I was interested in
- Presenting them with a compelling offer for them to work with me
- Being involved in the rehearsal process and making sure the musicians were ready for recording
- Making sure that everyone involved knew where they needed to be, when, what they needed to do, and what was expected of them during the recording day and the process thereafter
- Finding the right space or studio to record in and securing it, considering the budget at hand
- Preparing the recording session and equipment at the location before the musicians arrived, so they'll have a smooth, fuss-free experience
- Knowing what to say, ask, or do so the musicians would give their best performance
- Mixing the raw files into polished, cohesive, clear, and attractive songs
- Making connections with mastering engineers that made the final product shine and ready for distribution

Between 2016 and 2018, I engineered, recorded, produced, and mixed 3+ EPs: 
- Brea Robrtson's album, "Hillcrest to Here", 
- My passion project "Aqua: Unknown Waters", 
- And Kayan Project's EP.

Aside from the creative side, acting as a music producer and sound engineer required me to be crystal clear in my communication, be extremely organized throughout the whole process, know how to talk to different types of people to get the best results, and provide the musicians (my clients) with results they were beyond impressed with.

Music Producer

A good songwriter is a marketer in disguise. To write a successful song, you need to:

- Know your audience and what makes them tick
- Capture their attention quickly 
- Retain that attention for anywhere between 2 to 10 minutes
- Use repetition wisely
- Tell a good story in an interesting way
- Take your listener through a journey that feels personal
- And know the structures that make a good song - while being open to stretching those boundaries

On a less serious note, this is the only profession in the world where you can say "Oh, I hear voices in my head", and people won't look at you funny.

Songwriter

Loving Against My Instincts

21 episodes produced (solo + interviews) about conscious relationships and how to improve them - with others or with ourselves. 

To launch the podcast, I recorded intros + outros, a musical theme, and mapped out the topics and guests I wanted to have.

I was solely responsible for every aspect of it:
- Researching possible topics and guests
- Booking guests and making sure everyone has all the links and info for successful promotion
- Finding ways to technically record each episode at the highest quality
- Editing each episode and getting it ready for distribution
- Using a great distribution platform and uploading an episode on time once every other week
- Writing show notes and episode summaries
- Producing snippets and social media posts to promote each episode multiple times

After half a year of producing this podcast and self-publishing, I was invited to be a part of the annual podcast convention in Berlin - including participating in a panel for podcast producers and recording an episode in front of a live audience.

This experience included being both extremely detail-oriented, as well as seeing the bigger picture. It strengthened my project management skills and a better marketer too, and showed me that when I set a goal, come hell or high water, I'll make it happen.

Above all, I learned more and deeper about human relationships and psychology - what makes us tick and how to communicate better to achieve our mutual goals. That knowledge is invaluable in marketing and sales, and my clients' results are a testament to that.

After 21 episodes I stopped producing the podcast due to my travels around the world. It was fun while it lasted.

Podcast Host

Sababa Restaurant

Starting yet again as a humble waitress, I quickly climbed my way into key positions. 

In my time in those roles, I doubled the number of staff, optimized working systems, and instilled a strong, diverse, synergized team - all of which increased the revenue of the company to an all-time high.

Working closely with the head chef and owner, I identified the areas that were working well but could be optimized - from daily activities to sales techniques or SOPs. I brought my skills to oversee multiple details and keep a close eye on the big picture at all times, which brought the results described below.

Thanks to my work and my teammates' efforts, the restaurant reached its:

- Highest sales rates,
- Highest number of new and returning customers,
- And the highest number of daily special offers developed and sold.

At the same time, I developed a deeper understanding of retention efforts, building personalized customer experiences and human psychology, sharpened my storytelling, auditing & optimization, and sales skills, and implemented multiple feedback loops of both customers and staff (which resulted in happier and more collaborative work environment & better sales results).

Floor & training Manager, Head of People

Shira Bloch Law Office

This hands-on, dynamic role required me to dive deep into a world full of new terms and professional jargon and communicate those clearly both to the office partners and to clients.

I had a multitude of responsibilities, from ordering office supplies and keeping track of correct documentation, to office calendar management, shipment coordination, and technical troubleshooting.

During my role, I optimized the existing filing system and taught the partners how to be more efficient themselves with their existing tools.

Office Manager

Landwer Coffee

Food has always been a love of mine and a huge point of interest. Starting as a humble waitress, the owner quickly recognized my fast-learning skills, my dedication to the role and company, my natural knack for teaching others, and my curiosity for finding ways to continuously optimize and improve things around me.

I was promoted to be the training manager of the branch, responsible for communicating with the national company headquarters, learning about improvements and new goals, and then bringing them to my team and making sure that those changes/additions were implemented successfully. That role required finding solutions that suited both the company and the workers so they'd lead to sales growth.

Training Manager

Galei Tzahal

Reporting the latest news for 50% of Israel's radio listeners on an hourly basis. 

As a journalist in a major news agency, I was responsible for gathering and delivering information that was crucial for the livelihood of millions - from politics to public transport strikes. 

Accuracy, time management, storytelling, and simplification of complex concepts played a big role in my day-to-day activities. 

Another important part of this role was adaptability and agility, learning how to grab the attention of the audience fast, and sometimes, holding it for hours on end (when there was a critical ongoing event happening).

I met with decision-makers and leaders who ran the country daily, and covered global stories too, all the while keeping my journalistic integrity.

The connections I made and the trust I nurtured with key figures in my areas of responsibility allowed me to expose an extensive corruption story in the Israeli ministry of transportation, leading to major changes in personnel.

News Correspondent / Editor / Anchor

Helping B Corps turn their subscribers into their biggest F.A.N.s | Ethical email marketing strategist | Pasta person | Nomad, currently: Vietnam

Your email list is a goldmine, but somehow, your subscribers aren't converting as well and as consistently as you hoped.

Most mission-driven B2B and eCommerce brands know email marketing could be a game-changer, but they're stuck copying "best practices" that treat people like walking wallets – tactics that feel completely misaligned with your brand's values.

Your team is stretched thin, stumbling through campaigns without strategic understanding. You can't confidently show stakeholders how email contributes to revenue because you're tracking opens and clicks instead of revenue attribution.

Here's what's actually possible: systematic email marketing that respects your audience while generating six-figure results. 

After helping brands generate $203K from a previously neglected list in less than two months, and increase event sales by 39.65% with one simple email strategy, the pattern is clear – 

You don't have to choose between authentic relationships and revenue.

The missing piece? 

Someone with deep email expertise who can step into your business and take strategic ownership of this channel while understanding that mission-driven brands need different approaches.

Your email marketing doesn't have to feel pushy or compromise your values. 

When you have the right strategic foundation, your existing audience can transform into a consistent source of qualified prospects who are genuinely excited for sales conversations, or repeat customers eager to use your products.

If you are ready to turn your email marketing into a revenue-generating asset that actually aligns with your mission - send me a message. I'd love to connect.

Yuval Ackerman

The very last email roundtable of the year is happening tomorrow and on Thursday, and it’s one of my favorite spaces to host.

Seats are intentionally limited so everyone gets real attention, and more than half of them are already gone.

If you want to:

• Raise your email questions before heading into 2026

• Hear what’s been working for fellow good-doing B2Bs who sent emails this year, and what they’re planning for next year

• And know what’s actually new and relevant now in the inbox (not the recycled advice floating around your LinkedIn feed)

... then this is *exactly* the space for you.

Want an invite? Join my newsletter first. I’ll send you a link to RSVP in a bit:

https://lnkd.in/gdWFfPDB

Helping marketing teams find the 6-figure revenue in their email list | Ethical email strategist & consultant for B2B and eCommerce B Corps, 1% for the Planet & mission-driven brands | International speaker | Pasta fan🍝

As an email consultant for good-doing brands, last week was... interesting.

Now that the Black Friday/Cyber Monday/Giving Tuesday craze is (at least officially) behind us, here are my takeaways:

1. Sales aren't the problem - misalignment is.

Every business needs to sell. Audiences are better off spending with brands that create a positive impact than with brands that don't. But good businesses can't make the BFCM decision lightly. When the tactics used during that one weekend contradict how you operate the other 51 weeks of the year, you risk wiping out years of trust-building. Trust is hard to build, easy to lose, and incredibly difficult to regain.

2. Can we stop calling it "Green Friday"?

The goal is sales - sales with better impact, sure, but sales nonetheless. The semantic shift doesn't fool anyone.

3. Too many B Corps and 1% for the Planet brands copy-pasted the standard BFCM playbook.

Multiple emails per day. ALL CAPS SUBJECT LINES. Fake urgency and scarcity. "Surprise" deadline extensions that everyone expected. Poor segmentation.
These tactics were never designed for values-driven businesses and their audiences. The question isn't just "Did it work?" but "At what cost?" A short-term sales spike might come at the expense of long-term brand credibility. These companies must include such hard questions in their post-sale debriefs.

4. B2Bs stayed silent, as usual.

Most B2Bs I work with avoid this parade entirely. But what could a strategic BFCM promotion with "better practices" achieve? The gap in the market is right there…

5. The numbness is real.

After last week's email avalanche, more people are growing immune to Black Friday promotions. Values-driven businesses might need an entirely different sales strategy - and if anyone's going to pave that path, it'll be the bold, innovative B Corps, 1% for the Planet companies, and like-minded brands.

Did anything stand out in your inbox last week?

It doesn’t matter what I think.

Clients often ask me things like: 

• “Do you think this topic will work?”

• “Should we move the button here or there?”

• “What do you think people will click on?”

And my answer is always the same:

“It doesn’t matter what I think, it matters what your audience shows us.”

Your subscribers are already telling you what’s working and what’s not.

Every open, click, and scroll paints a picture of what resonates and what doesn’t.

Sometimes that “tiny” change, like a different button color, or moving your CTA to a more natural spot, can finally drive real ROI.

Not because it’s trendy, but because it’s true to how your audience behaves.

If you’re making email decisions based on gut feelings or what you hope would be right, instead of data, it’s time to start listening differently and become more curious about your audience.

Because they’re already giving you the answers.

Need help making better email decisions that are aligned with your brand values and drive ROI?

Book a disco call here: https://lnkd.in/gUTyunWE

The only brand strategist in advisor marketing that helps financial advisors discover their niche, craft their positioning, and tell their stories to get more inbound leads of dream clients.

Most advisors want to grow, but they’re stuck in an old model. They’re tired of chasing prospects, begging for referrals, or feeling like their brand is invisible. The truth?

You’re only a trusted advisor to the clients who already know you.
To grow, you need to become a trusted authority—and that’s where I come in.

Hi 👋 I’m Natalie Hales, and I help financial advisors stop spinning their wheels and start attracting ideal clients.

With 14 years of experience in advisor marketing across Canada and the U.S., I’ve worked with everyone from top independent advisors to national firms like Canada Life and global associations like MDRT.

My signature framework, The Niche Funnel™, flips the traditional sales funnel on its head.
Instead of shouting into the void, we focus your niche, refine your brand, and develop a strategy that magnetizes the right people so they come to you.

🔹 Niche Sprint: Define your ideal audience and unique value
🔹 Brand Sprint: Craft your brand story and messages
🔹 Marketing Sprint: Build a strategy and 90-day action plan that works

Together, these Sprints make up The Niche Funnel™, the fastest and most effective path to gain both authority and attention. 

Advisors who join my community, The Power Network™, continue to grow their niche (and build the referrals that come with it) inside a strategic network of advisors who actively seek to help you succeed.

I’ve helped advisors land $20M accounts, build referral-based practices, and finally feel like their brand reflects their value.

This work is personal.
When both of my parents became disabled and I faced a rare genetic diagnosis, I saw just how life-changing the right advisor can be.

Now, I help advisors become visible for the right reasons—and attract the right people with confidence, clarity, and purpose.

Stop chasing leads. Start attracting dream clients.
Let’s build a brand that works as hard as you do.

DM me the word BRAND and let’s talk.

Natalie Hales

Today I turn 40.  
Which feels surreal, because internally I’m still 23 and making questionable decisions about eyeliner.

To celebrate, I’m planning:  
a nap I will romantically overhype  
and a hot fudge sundae I will absolutely not share.
  
Is this 40?
  
I went to the spa and got emotional over a towel warmer.  
A 𝘵𝘰𝘸𝘦𝘭 𝘸𝘢𝘳𝘮𝘦𝘳.  
Is this 40?
  
I keep running into friends’ teenagers and thinking:  
“Who’s this adult?”  
“Oh god… that’s the baby I held at their shower.”  
Jump scare every time.  

Is this 40?
  
My knee caps makes noises now.  
My metabolism has filed for early retirement.  
My idea of rebellion is staying up past 10 to eat cereal straight from the box.
  
And weirdly… I’m grateful.
  
Bc 40 feels like the first age where I finally trust myself.  
Where I don’t need to hustle for every scrap of approval. 
Where joy is less like fireworks and more like the simple, 
quiet things that somehow feel bigger now.
  
A good nap.  
A great sundae.  
People I love who somehow still put up with me.

(Seriously, my husband Jay deserves sainthood)
  
If this is 40,  
I’ll take it.
 
Give me all your best life lesson in the comments 👇
I'd like the 40's cheat codes immediately pls. 🙏

Brand Strategist helping financial advisors discover their niche, craft their positioning, and tell their stories to attract their dream clients. Turning Advisors into 𝐀𝐔𝐓𝐇𝐎𝐑𝐈𝐓𝐈𝐄𝐒

360Brew means your profile matters even more. 
Your niche, your stated role, your network. 
Because the model now reads:

Profile + Content + Interactions 
Together for relevance.

--> If you’re publishing random “spray & pray” posts that aren’t tightly aligned with who you serve and what you solve: you’re more at risk now. 

--->If you’ve been showing up with content aligned with your niche + offering + making sense to your target client: you’re in good shape. 

Jasmin Alić tells us to:

Treat this like brand work 
Not lead-hacking work

The more your content, profile, and interactions align, 
the easier the algorithm will do its job for you 
(rather than against you).

The nerve of some people thinking authority only comes in navy and beige.

I like black, leather, and leopard print.

Do I sometimes have to double-check I don’t look like a mob wife? Absolutely.

Does it hurt my brand? Not even a little.

If anything, it reminds people I built my business my way - not some industry template.

Advisors: authority isn’t something you wear.

It’s something you own when you finally stop trying to look like everyone else.

Thoughts on this?

P.S. If you’ve ever been personally victimized by the “navy or nothing” dress code, go ahead and sound off below ;)

You know what’s maddening?
Building a solid practice… and still feeling like you’re carrying the whole damn thing alone.

Because your team is solid,
but no one on your team can challenge your thinking.

No one to really brainstorm with.
And that’s when growth stalls or stops altogether.

And you know what gets good advisors really down?

• Carrying a bottom 25% of clients you’ve outgrown, and feeling guilty about letting them go.
  
• Watching less-experienced advisors show up with sharper brands than yours.
  
• Knowing you 𝘴𝘩𝘰𝘶𝘭𝘥 be attracting $2–8M households consistently… but something in the positioning still isn’t pulling its weight.
  
• Realizing that “DIY-ing your next level” is actually what’s slowing you down.
  
You’re not alone in feeling this.
You’re not behind.
𝗬𝗼𝘂’𝗿𝗲 𝗷𝘂𝘀𝘁 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻 𝗶𝘀𝗼𝗹𝗮𝘁𝗶𝗼𝗻.

Because the right kind of pressure? 

The kind that expects more from you, celebrates with you, and holds you accountable? 

Well, that changes everything.

You don’t have to do this alone. No advisor at your level should be carrying the weight of growth in isolation.

Surround yourself with people who:

→ Raise your standards, 
→ Sharpen your thinking, and 
→ Remind you that your next level is nothing short of inevitable with the right pressure.

What’s the one thing you wish you had someone to push you on right now?

P.S. You don’t have to comment, I know many of you read quietly over coffee. Just know these posts are for you.

In 2009, I worked two jobs to pay for university. Recently I went back to my old campus and it hit me: you can be grateful 𝘢𝘯𝘥 still want the next version of yourself.

I used to spend 12+ hours a day in those buildings
learning, working, studying,
before taking a 90-minute bus ride home.
All for a piece of paper I hoped would eventually pay off.

I wasn’t special. I wasn’t “crushing it.”
I was just in the middle of the messy part.

And standing there again, I realized:
This is the part nobody talks about.
The version of you that’s not “there” yet.

But it reminded me of 𝘆𝗼𝘂, actually.

Because so many advisors I talk to are in that same in-between space right now:

15 years in… successful… but quietly exhausted.

You’ve built your business the hard way:
referrals, trust, consistency.
No shortcuts. No overnight wins.

And now you’re looking at your book and thinking:

“𝘐’𝘮 𝘱𝘳𝘰𝘶𝘥 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘐 𝘣𝘶𝘪𝘭𝘵…
𝘣𝘶𝘵 𝘪𝘧 𝘐’𝘮 𝘩𝘰𝘯𝘦𝘴𝘵, 𝘐’𝘮 𝘯𝘰𝘵 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘣𝘦 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.”

You’re not crazy for feeling that.
You’re not ungrateful.
You’re just in the next messy middle.

What makes it harder are the people online telling you growth should be instantaneous…
that niching should be easy…
that you should be doubling revenue within a few reels.

They skip the part where it takes years, not hacks.
Decades, sometimes.

But standing on that campus, I remembered:

Every good leap in life starts with a decision to stop being the old version of yourself… even before you know exactly who the next version is.

For advisors, that usually looks like:

• Letting go of the bottom 25%
• Doubling down on clients who feel like home
• Claiming the niche you've already earned
• Choosing alignment over volume
• Building the next chapter on purpose

You’ve done the hard climb already.
Now the work is different.
Not heavier, just more intentional :)

That’s the only message I have today:

Your “messy middle” is exactly where your next breakthrough is hiding.

And you don’t have to navigate it alone.

Cheers. ❤️

“I realized I’d been renting my reputation.”
Dinner with an old industry friend went like this ⬇️

She was telling me about her role:

"I've been 'the voice' of six different initiatives. 
Three rebrands. 
Two mergers. 
One 'strategic realignment' that felt more like Survivor.

At some point, I realized my work was everywhere...
Except under my own name." 😭

Eek. Common mistake.

If your credibility depends on your company logo,
you’re basically renting your reputation.

→ The second that logo changes, 
your credibility needs a rebrand too.

That’s not ownership. 
That’s dependency dressed as loyalty.

Your personal brand should 𝘰𝘶𝘵𝘭𝘪𝘷𝘦 your job title. 
Your ideas, your POV, your value.
Those are the assets you actually own.

So post under your own name. 
Share insights that don’t need corporate permission. 
Build something that follows 𝘺𝘰𝘶, not your company’s marketing calendar.

Because borrowed prestige feels nice...
But independent influence pays longer.

P.S. Curious, how many company rebrands have you personally survived?

Your next speaking engagement isn’t a visibility hack.
It’s the moment you stop 𝘢𝘴𝘬𝘪𝘯𝘨 for authority and start 𝘰𝘸𝘯𝘪𝘯𝘨. 🎤

No one can give that to you, but you. 
And all you need is the right room
and a message that lands.

But here’s the secret:
speaking only amplifies your authority when it connects back to your system.

When you’re clear on your system, every podcast, panel or keynote becomes an amplifier. 

We broke this down in 𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝟳: 𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹.
How to turn every appearance into momentum that compounds. 
🎥 Watch the recap — see how it works in real time: 
🔗 https://lnkd.in/g5hjsiTU

Stop trying to be everywhere. 

Show up where your message moves the right people.

“Me, an expert?” At times, we all hear that voice, “Who do you think you are?”

Funny how confident I can feel in a room…
and how tiny I can feel on LinkedIn.

This week was one of those weeks that should have shut my inner critic up:

 ↳ An advisor enjoyed our coffee chat and surprised me with the kindest public post.  

 ↳ A referred advisor, after delivering her strategy, actually sat back and said "I am seriously impressed". Carolyn 👀

 ↳ Another literally said, "Natalie, you are a great marketer" (and now I have video evidence of the shade of red I go with compliments). 

All this week. 
I felt steady, clear, capable. 

But then I get on LinkedIn and I feel like a total newb.

Suddenly I’m second-guessing everything:
• Was removing connections outside of my niche right?
• Did I come across as authentic as I wanted there?
• Should I post that clip where I made THAT face?

In real conversations, I feel grounded.
Online? Sometimes feels like I’m back at day one.

And after three years of building here, 
I’m realising something I didn’t expect:

1️⃣ Imposter Syndrome doesn’t disappear as you grow. 
It just gets quieter in some rooms, 
and louder in others.

2️⃣ Niching down doesn't mean you know everything. 
It means you know 𝘺𝘰𝘶𝘳 𝘵𝘩𝘪𝘯𝘨.
And that's enough.

3️⃣ Every expert started somewhere. 
Most of us just made it through the doubt,
one messy step at a time.

But that tiny voice still shows up 
(especially on the days you think it shouldn’t).

That’s the weird tension of being human on this platform:
feeling confident in conversation
and suddenly small online.

If you’re in that tension too, you’re not alone.
We’re all learning how to hold both.

(And Kevin - if you’re reading this, thank you.
Your kindness meant more than you know.) 

🔔 He’s been showing up on LinkedIn for years,
sharing generously and cheering others on.
If you’re not following him yet, you should be.

Last month, I worked with an advisor who reminded me of something most of us forget:

Authority isn’t what you say — it’s what people 𝘧𝘦𝘦𝘭 when they hear you think.

This woman had:

- A CFO background, 
- Decades of analytical experience, and
- The ability to walk into a complex financial mess and see the whole picture in minutes.

But in her written words, she kept defaulting to:

“Studies show…”
“The industry says…”

She didn't lack expertise...

She’d been trained to hide her judgment behind the industry’s.

So we made one shift.

Instead of leading with external authority:
↳ “3 ways professionals can optimize retirement planning”

She started showing her OWN judgment:
↳ “A client came to me during a major life transition — overwhelmed, under-optimized, unsure. Here’s how we prioritized her entire financial picture in 45 minutes.”

Same expertise.
Same precision.
But suddenly people could feel what it’s like to sit across the table from her.

And everything changed.

People saved it.
People asked real questions.
And a prospective client messaged her:

“𝘐 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘦 𝘰𝘱𝘵𝘪𝘰𝘯𝘴, 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘪𝘵 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥.”

Here’s the part most advisors underestimate:

Clients already assume you’re credentialed.
They assume you know the products.
They assume you can run the numbers.

What they don’t know (and want to) is:

➡️ How you think when someone hands you their entire financial life

➡️ How you weigh trade-offs when the numbers clash with their emotions

➡️ Whether your guidance can hold up in the moments that actually change their future

That’s the part of your authority they can’t see unless you show it.

And if you’re naturally analytical, thoughtful, or humble… that can feel like walking a tightrope.

If showing your authority without feeling self-promotional is something you struggle with, my DMs are open.

Let’s talk.

It's post time (9 am) and I'm still staring at my own LinkedIn draft thinking, “Is this… anything?”
Hard pill to swallow 👇
 
I teach clarity for a living and yet my first drafts regularly look like a word soup.
 
The funny part? 

The messy draft is almost always the doorway to the one that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 resonates.

In fact, most of the work that moves our business forward doesn’t start with confidence.
It starts with a tiny, wobbly “okay… let’s try.”
 
I wish it were cleaner than that.  
But every time I’ve grown, it’s because I backed myself 𝘣𝘦𝘧𝘰𝘳𝘦 I felt fully ready.
 
And honestly?  
That’s become my new definition of momentum
…the courage to take the next small step.
 
If you needed that reminder today too,  
I’m right there with you. 

💛🖤

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Yuval Ackerman

Natalie Hales

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taplio

The Battle

Yuval Ackerman

Natalie Hales

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yuval Ackerman's LinkedIn Performance

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Performance ScoreYuval Ackerman's LinkedIn Performance