Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

NOAX Consulting

iNnovative and Operational Art of Excellence (NOAX) helps business leaders provide leading-edge services, create unique digital experiences and run high-performing teams. This requires capabilities and IT solutions to produce high-quality data, to streamline business processes and to build agile organizations. With 15+ years of relevant experience, the NOAX team of senior consultants is equipped to support organizations in their transition journey towards operational excellence and embrace new technologies.

Owner

FAVV-AFSCA

As a member of the Data Advisory Board, I'm in charge of:   
- Data quality assessments: This involves analysing data to identify current data quality issues
- Developing standards and conventions to ensure data consistency
- Supporting data cleansing where necessary  
- Putting in place rules to check that data complies with defined rules and constraints, such as data protection regulations
- Supporting the organisation in populating the data dictionary: establish the metadata management framework to make it easier to understand and use the data
- Help setting up monitoring mechanisms to detect data quality problems over time
- Training and educating members of the organisation on the importance of data quality to encourage a data quality culture

Data Architect in Data Quality & Data Governance

Edenred

In charge of assessing data governance maturity at Edenred and propose a 3-year roadmap to increase data quality.

Senior Data Consultant Strategy & Marketing

Fost Plus

Roll-out a Project Management Office (PMO) in Fost Plus to improve projects delivery and value creation.
- Building up from scratch a PMO, including defining: strategy, methodology and governance. And embed PMO in the organization.
- Defining the IT requirements to support the introduction of a portfolio funnel within Fost Plus, using the latest version of Microsoft Project Online
- Partnering in developing stakeholder dashboards in Power BI.

Project Portfolio Manager

amfori - Trade with Purpose

Develop a data strategy for amfori.
Responsibilities:
-	Analyzing and incorporating all aspects of data management, including discussions and workshops with employees from data management roles and other roles across all IT functions
-	Ensure best methods in data quality are in place or amended for the organisation
-	Coordinate with internal and external stakeholders to identify objectives for future adjustments to data strategy

Data Strategy Consultant

Proximus

Supporting business in onboarding MVNOs to Proximus networks.

Senior Project Manager Architecture, Data & Strategy

Galloo

Developing the ETL strategy for customer data migration to SAP S/4HANA.

Data Migration Consultant

Lhoist

My mission: Harmonize global Lhoist best practices in Sales & Logistics
The vision: Achieve Sales Excellence through 1st-time-right principle in order to automate Quote-to-Cash (QTC) process 
My primary focus:
- Develop a Sales reference model to converge to a globally harmonized QTC process
- Animate a global QTC Experts network to exchange on best practices
- Liaise with Lhoist Business Leaders to define roadmap for implementing best practices in Sales
- Define a perfect order metric to steer continuous improvement in Sales
- Introduce new features and tools in collaboration with Lhoist Global IT

Sales Excellence Program Manager

Brady Corporation

Key individual accountabilities are:
- Institutionalize product data quality throughout the corporation via the definition and implementation of a MDM framework
- Steer a team of Data Stewards covering all geographies and business units
- Accountable for master data process improvements
- Report metrics to MD Executive Sponsors and Data Governance Council
- Ensure overall compliance with corporate Master Data Policies
- Remain current with MD best practices and develops annual improvement plans
- Privileged IT stakeholder to solidify Brady's data models
- Develop and defend business cases for master data solutions

Corporate Master Data Governance Program Manager

As European Master Data Manager at Brady I'm responsible for the development, formulation and implementation of Master Data concepts, strategies and programs to support the needs and goals of the European Brady Businesses, such as: improve safety, exceed quality and delivery expectations, reduce operating costs, reduce inventory, realize growth, and drive overall productivity.

As the Master Data driving force I'm engaging, influencing, training and mentoring people at all levels throughout the EU organization in Brady Business Performance Systems (BBPS) core skills and tools (Process mapping, Problem Solving Techniques, …) concerning Master Data interactions, challenges and opportunities.
I'm educating, mentoring and providing guidance to local Master Data Managers throughout the EU region in order to realize the higher productivity, waste reduction initiatives and appropriate governance principles.

Being result oriented I'm identifying measurable KPI’s and communicate achieved Master Data improvements through the completion of successful projects.

EMEA Master Data Manager

Accenture

Delivering SAP projects in time, on budget and against value. (Modules SD-MM-LE-PP-FI-CO-VIM)

Project Manager

🫵 Impossible is temporary! (M. Ali)

🗣️ I’m expert in optimizing your business process performance to shape a better and sustainable future.

👨🏻‍💻 Lately, I’ve been focusing on transforming data chaos into business value. I believe data serve only one purpose: to contribute to every organisation’s objectives.

💡 Do you seek for advice on getting Data Governance right?

taplio

The Battle

Yves Mulkers

Axel Maeyens

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?