Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

David Sweenor

TinyTechGuides

- Founded TinyTechGuides, specializing in advisory, consulting, and publishing business for data, AI, and analytics companies.
- Developed GTM strategies to position clients as industry thought leaders.
- Published seven executive guides to establish thought leadership in marketing, AI, and data analytics.

Founder, Advisor and Consultant, Sponsorships Available - Give me a call!

Alation

-Led product launch strategies for AI Governance, Data Intelligence Platform, Data Products, Google Chrome Add-On, and Workflow Automation, enhancing industry presence at Gartner, Snowflake, and Databricks events.
-Redefined go-to-market (GTM) campaigns, driving 36% of MQLs, 42% of SALs, and 87% of web page views.
-Improved team efficiency and collaboration by implementing ASANA tracking systems and program roadmaps.

Director of Product Marketing

Alteryx

-Delivered a $350M+ marketing-attributed pipeline by leading portfolio marketing initiatives, including product positioning, campaigns, and sales enablement for a 700+ global field team.
-Led the development of new corporate messaging and positioning, driving differentiation for C-suite buyers and launching a new cloud platform.
-Spearheaded thought leadership projects, including State of Analytics reports and high-impact executive events like the Alteryx Inspire conference.

Senior Director of Product & Portfolio Marketing

TIBCO Software Inc.

-Increased portfolio annual contract value (ACV) by 25% year-over-year through persona-driven messaging, targeted campaigns, and enhanced sales enablement.
-Led go-to-market strategy, messaging, and analyst relations, securing top rankings in Gartner and Forrester reports.
-Spearheaded acquisition integration for Statistica and Alpine Data Labs, expanding TIBCO’s end-to-end analytics solutions portfolio.

Global Analytics & Industry Marketing Leader

Quest Software

-Directed global marketing strategies for the advanced analytics portfolio, achieving Gartner Magic Quadrant Leader recognition and strengthening market positioning.
-Developed integrated campaigns, thought leadership content, and sales enablement tools that drove pipeline growth and enhanced customer engagement.
-Led brand and messaging integration following Quest’s acquisition, ensuring seamless alignment across products and marketing initiatives.

Global Advanced Analytics Marketing Leader (acquired by Tibco)

Dell 

-Led go-to-market strategies for Dell’s advanced analytics portfolio, driving increased customer engagement and securing a Gartner Magic Quadrant Leader recognition.
-Created sales enablement materials, competitive intelligence reports, and targeted campaigns that boosted market visibility and accelerated sales.
-Spearheaded pricing and packaging initiatives that optimized product positioning and improved revenue performance.

Advanced Analytics Product Marketing Manager (acquired by Quest)

-Conducted competitive analysis and market research to enhance SAS’s positioning in the analytics and business intelligence markets, driving strategic sales support.
-Developed high-impact marketing collateral and sales tools that improved customer engagement and supported revenue growth.
-Partnered with sales and product teams to align messaging with customer needs, contributing to increased market share and client retention.

Product Marketing & Competitive Intelligence

-Led IBM’s internal BI cloud deployment, supporting 120K users and securing a SaaS onboarding patent.
-Designed and managed user onboarding processes and best practice dissemination across the organization.

Business Architect / Solution Consultant

-Defined and implemented data intelligence and yield management systems, optimizing process efficiency and improving profitability.
-Acted as a trusted advisor to executive stakeholders, ensuring alignment on strategic IT projects.

Business Analyst / Solution Architect

-Applied advanced data science techniques to identify semiconductor yield losses and enhance manufacturing processes.
-Developed predictive analytics systems that improved productivity and reduced operational inefficiencies.

Yield Engineering / Data Science

Barron Associates, Inc.

Co-op for Summer/Winter 1998
Engineering Consultant 1998 - 2000 (part time)

-Developed data-driven medical decision algorithms to predict patient outcomes, including mortality and hospital costs, using biometric data and medical codes.
-Designed a high-speed relay algorithm for detecting electrical faults on an aircraft carrier, enhancing operational safety and efficiency.

Engineering Consultant / Research Associate (Co-op)

As a top AI and analytics thought leader with 20+ years of B2B marketing and advanced analytics experience, I specialize in crafting go-to-market strategies that drive pipeline growth and revenue. I’ve led transformative product launches and established thought leadership through publications, keynote speaking, positioning, messaging, and innovative campaign strategies. My expertise helps organizations leverage data intelligence to achieve competitive advantage.

TinyTechGuides are designed for practitioners, business leaders, and executives who never seem to have enough time to learn about the latest technology and marketing trends. These guides are meant to be read in an hour or two and focus on the application of technologies in a business, government, or educational setting.

After reading these guides, we hope that you’ll have a better understanding of how technologies and business practices are applied in the real world—as well as a better idea of how to apply these best practices in your business or organization.

Wherever possible, we try to share practical advice and lessons learned over our careers so you can take this learning and transform it into action.

Remember, it’s not the tech that’s tiny, just the book!™

If you’re interested in writing a TinyTechGuide, please visit  www.tinytechguides.com.

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