Yves Mulkers

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

Gary Cokins

My first ten years in industry was as a financial controller and operations manager, and then fifteen years as a management consultant (Deloitte, KPMG, and EDS). Then sixteen years with SAS, the prominent business analytics and intelligence software vendor, I have become internationally recognized as an expert speaker, author, and consultant in the "enterprise performance management (EPM)" and business analytics methods and systems. 

Please refer to my website at www.garycokins.com and reader reviews of my top-ranking books posted on Amazon.com and BarnesandNoble.com.

Specialties: Designing, integrating, and implementing analytics-based enterprise performance management (EPM) systems, including activity-based cost management (ABC/M), strategy maps, balanced scorecard, budgeting, customer economic value, risk management,and supply chain management.

Founder and CEO

Based on my 40+ years career and recognition as an organizational improvement thought leader, Analytics-Based Performance Management LLC is an advisory and consulting firm to assist "champions" in organizations in getting buy-in to adopt business analytics and enterprise performance management methods and to overcome resistance to change.

I am Gary Cokins and the presenter of the May 6 IMA Performance Management Special Interest Group webinar in the LinkedIn post below. 

My presentation will be about measuring and managing customer profitability. Sadly many CFOs and accountants do not calculate and report a P&L income statement for EACH customer. They could if they would include the expenses of channel distribution, marketing, selling, and costs-to-serve to each customer. The accountants stop at just the gross product / service-line profit margin line and do not include those "below the line" customer related expenses. One needs progressive management accounting methods to calculate and report this. Please consider registering and attending the webinar.

Founder and CEO: Analytics-Based Performance Management LLC; Expert in ABC, EPM/CPM, Profit Analysis, Budget, Analytics

🚨  Webinar alert! "Measuring and Managing Customer Profitability" by IMA Switzerland Chapter and Performance Management SIG (https://lnkd.in/djk6wheh)

💎 Guest speaker: Gary Cokins Founder and CEO of Analytics-Based Performance Management LLC | Expert in ABC, EPM/CPM, Profit Analysis, Budget, Analytics

📅 Wednesday, May 06, 2026

🕕 6:00 PM CEST - Zurich Time (12:00 PM EDT). Duration: 1 Hour

📝 Register here: https://lnkd.in/d_FRR6ty


IMA Switzerland Chapter and Performance Management SIG are pleased to invite you to the webinar "Measuring and Managing Customer Profitability".

To stay competitive, companies must move from product-centric thinking to customer-centric strategies — focusing not just on sales growth, but on profitable customer growth.

In a world where products are increasingly commoditized, customer relationships and service differentiation are the true competitive advantage. The key is understanding which customers to retain, grow, or acquire — and how profitable they really are.

Using business analytics and metrics like Customer Lifetime Value (CLV) helps companies treat customers as investments, optimize marketing resources, and improve long-term profitability.
The goal isn’t more sales — it’s more profitable sales.

Gary Cokins IMA Switzerland Chapter IMA | Institute of Management Accountants IMA Europe Daria Gribanova, CMA Ekaterina Emelianova Deborah Devos🔹 Anna Dankova Hessel Brouwer Magdy Reda Carlo M. Vallone

I am Gary Cokins, the instructor for the IISE course in the LinkedIn message below. I am a 1971 Cornell University BSc in its School of Operations Research and Industrial Engineering (ORIE). (I am also a 1974 Northwestern University Kellogg MBA.)

My course subject is on enterprise and corporate performance management (EPM/CPM) methods.

Description of EPM/CPM
Enterprise and corporate performance management (EPM/CPM) is not a process. EPM/CPM is the integration of multiple performance improvement methods including product, service line, channel and customer profitability (using activity-based costing [ABC] ); strategy management using strategy maps, balanced scorecards (with strategic KPIs) and dashboards (for operational OPIs); process improvement using lean and quality management (including lean accounting and the cost of quality [COQ]; capacity-sensitive driver-based budgeting and rolling financial forecasts; What-if scenario analysis and sensitivity analysis with alternative input variables; enterprise risk management (ERM); and data science and analytics. EPM/CPM methods are imperative for any organization to excel at to remain viable and competitive.

Consider registering with the IISE for this course.

Institute of Industrial and Systems Engineers

View company: Institute of Industrial and Systems Engineers

Many organizations still rely on intuition rather than data to guide performance decisions. 

This online, on-demand course explores how enterprise performance management and advanced analytics can be integrated to improve strategy execution, risk management, and operational results. 

Participants will learn how to apply predictive and prescriptive analytics to drive informed, high-value decisions.

Learn more at link.iise.org/analytics

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