Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

As the Head of Data Science for Northern Europe (UKI & Nordics) I am responsible for driving the strategic direction and providing thought leadership to businesses on the effective utilisation of AI, including Generative AI, Trustworthy AI, Machine Learning, Deep Learning, and Natural Language Understanding.

My work involves translating complex business challenges into actionable business strategies, ensuring that our clients can derive the maximum value from data science. Additionally, I am tasked with managing communication between different stakeholders, including C-suite executives, IT specialists, and other business professionals, to ensure that our data science initiatives are aligned with the broader business objectives.

Head of Data Science, Northern Europe

Leading a diverse team of highly skilled multidisciplinary data scientists across all verticals. Providing thought leadership and strategic direction for businesses on the practical applications of Machine Learning / Deep Learning / Natural Language Understanding.

Head of Data Science, UKI

As a Principal Data Scientist in the Data Science and innovation team at SAS I provide specialist analytical knowledge in the application and implementation of advanced machine learning algorithms.

This analytical knowledge helps me to work with our clients to successfully provide value-based solutions and develop strategies and goals for their successful deployment. I also demonstrate SAS and its' solutions to clients and at public events as well as conducting Proof of Concepts.

Key aspects of role:

• Driving data science best practice and providing thought leadership
• Providing extensive domain expertise in the technology area of data science 
• Undertaking both pre-sales and consulting data science projects
• Using data science as a differentiator to win and increase the value of software solutions
• Developing Intellectual property in data science for SAS UK & I

Principal Data Scientist

University of Southampton

Teaching the Marketing Data Science module to MSc Marketing Analytics students at the Southampton Business School.

2020 - pres. - MANG6260 - Marketing Data Science
2018 - 2020 - MANG6471 - Using Big Data for Consultancy

Adjunct Professor of Marketing Data Science

Lloyds Banking Group

As part of my role in the Risk team at LBG I was involved in applying technical analytical methods to support the development of LBG's regulatory models (including Basel PD, LGD and EAD models). I also assisted in the scoping, validation and monitoring of the risk models and provided technical leadership to junior analysts. 

My key responsibilities included taking the lead on critical business testing for the Loans portfolio models. I also developed and presented material on Basel compliancy to new starters at the company.

Senior Risk Analyst

University of Southampton Business School

Throughout the duration of my doctoral research I taught modules in Stats and programming to MSc students studying Marketing Analytics, Operational Research and Finance at the University of Southampton.

Researcher and Lecturer

UK Export Finance

As part of my Operational Research MSc at the London School of Economics I undertook a research internship at the Export Credits Guarantee Department (ECGD) now UK Export Finance. The project involved researching statistical software packages that could be implemented for data analysis within the department.

Research Internship

Dr. Iain Brown is the Head of Data Science for Northern Europe and Adjunct Professor of Marketing Data Science at University of Southampton. For over a decade he has worked across a variety of sectors, providing thought leadership on the topics of Risk, Marketing, AI and Machine Learning. 

During his career he has been involved in delivering numerous projects, and driving innovation in the fields of AI and the corresponding fields of machine learning, deep learning and natural language understanding. 

As an experienced public speaker and published author he has presented at internationally renowned conferences and has papers published in the European Journal of Operational Research, International Journal of Forecasting and the Journal of Expert Systems with Applications on the aforementioned areas of expertise.

Opinions are my own.

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Yves Mulkers

Iain Brown Ph.D.

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