Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

WordLift

WordLift is a service designed to help you speak Google's native language by converting your content into a format that is clear to search engines: structured data. It does so automatically, leveraging Natural Language Processing and AI.

Sales Account Manager

Whisbi

I joined Whisbi, which developed a unique Conversational Sales and Marketing SaaS platform, to grow their business in Italy and EMEA region. I successfully worked with cross-functional teams to achieve company's goals.

Territory Account Manager

Too Good To Go

Played a key role in launching Too Good To Go in Italy, providing technical, operational and sales support across Northern-West Italy. Signed 500+ deals with retailers, helping 600 stores in Turin save over 150,000 boxes of food and avert 375,000 kg of CO2 emissions.

Business Developer

Family Office Italy

Coordinated revenue, sales, acquisition and project management processes for a consultancy startup. Led a team of 15 professionals and managed three exhibition pavilions at EXPO 2015, earning recognition for outstanding communication.

Co-Founder

TALTOS S.R.L.

Managed project acquisition and sales operations for large-scale construction and material supply projects across international locations, leading client portfolio acquisitions exceeding €1 million.

Sales Operations Manager

🚀 Strategic and Results-Driven Enterprise Account Manager with over 15 years of expertise in B2B and software solutions sales. Proven success in introducing innovative technologies to renowned Forbes-listed accounts. Adept at navigating complex sales cycles, engaging with multiple decision-makers, and specializing in AI-driven SaaS solutions for the e-commerce, D2C, and B2B sectors.

🤝 Proficient in cultivating robust partner relationships, negotiation, and Salesforce.

🔍 Recognized for a customer-centric approach, active listening skills, and the ability to translate client needs into successful projects.

🌱 Fueled by a growth mindset, I excel in collaborative, cross-functional teamwork.

🌍 Background:
Experienced professional with diverse sales and marketing roles in EMEA across various business verticals. Gained valuable experience in sales and marketing strategy, company management, and team and client management. Launched a consultancy start-up in 2013.

🎓 In 2019, transitioned to the SaaS sector, acquiring expertise in digital marketing, and earning an Executive MBA from Quantic Business School. In my recent role, collaborated closely with the implementation team, gaining a deeper understanding of software development processes and agile techniques.

💪 My Superpower:

Lead Generation 🎯
Customer Relationship 💬
Project Management 📊
Business Analytics of Processes 📈

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