Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Confidently There

I equip teams and individuals to more ethically and effectively handle difficult conversations. 

Think:

- understanding power dynamics and knowing how to approach them restoratively
- having the tools to approach the difficult subjects productively, kindly AND feeling ok to do so
- feeling equipped to handle the challenging or toxic relationships so they no longer bug you long after the conversation has finished.


And more simply: 
- calmly navigating conflict
- not fearing confrontation
- saying no without the guilt
- putting ideas across without apology
- speaking up with confidence and ease

My work is kind, evidence-based, psychology-backed and really practical. 

It exclusively promotes and utilises ethical communication strategies promoting equal voice, accountability and integrity at every turn. 

For organisations, my work can help you cultivate an environment that allows all voices to be heard, connection to be prioritised and a culture of challenge and kindness in equal measure upheld. I upskill my clients as communicators to no longer shy away from the tough stuff, but to learn to approach it all without blame or shame, judgement or assumption. This culture shift will not only boost morale and your bottom line, but it is a key equality, diversity and inclusion issue too as it brings all voices to the fore and does away for good with outdated and problematic dominance dynamics.

For individuals, my work equips you to reclaim your sense-of-self in any problematic or toxic working relationships, gives you the tools to know how to respond to any challenging conversation with a restorative approach, and allows YOU to redefine your work-life balance, no longer feeling that it needs to be a binary choice between being respected and being well-liked.

Royal Welsh College of Music & Drama

Lecturer in Voice 

Audition panelist

Lecturer in Voice

Working predominantly with the Postgraduate students on the MA Musical Theatre and MA Acting for Stage, Screen and Radio, and student actors on the 3 year BA Acting course, in a combination of group classes in vocal technique, text work, combined with accent and dialect work for show support.

Voice Teacher

Freelance / Self-employed

Freelance Voice Coach

Freelance Singing Teacher

Royal Shakespeare Company

Voice, Singing and Dialect coach for this new British musical, written by Sam Kenyon and directed by Erica Whyman, played in the Swan Theatre summer 2018. https://www.rsc.org.uk/miss-littlewood/tickets

Voice, Singing & Dialect coach, Miss Littlewood

BRISTOL OLD VIC THEATRE SCHOOL LIMITED

The Oxford School of Drama

I head up the singing work at OSD, working on a balance of precise technique, and bold, creative, truthful Acting through Song with the second years, the postgraduates, and students on the six month intensive Foundation Course.

Head of Singing

National Youth Theatre Wales

The American Musical Theatre Academy - London and New York

Singing Teacher

City Academy Ltd

Urdang Academy

I specialise in supporting values-led organisations and heart-centred leaders to have difficult conversations more often, more ethically, and more effectively. 

It takes difficult conversations and uncomfortable changes when we want to bring about genuine shifts to our culture. Something many people are not professionally equipped for. 

My area of expertise is giving you the tools to handle any challenging situation through open, honest, and rigorous conversations where all parties feel supported and heard. Because when you get that right, everything else follows. 

This helps to fill the gaps between people-first policies and the reality of your day-to-day culture. 

Through quality, active, curious listening and no longer shying away from difficult conversations, you can start aligning behaviours and standards with your big-picture goals. 

All from a PROPERLY human-first approach.

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The Battle

Yves Mulkers

Louisa Clarke

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