Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Maria Masaniello

XTM International

Demand Generation Director

insightsoftware

Main achievement: 
 - Working with the ENT sales manager to identify strategic alignment issues, leading to a significant change in the overall company strategy to better support the ENT sales team and drive greater results.
 - Successfully leading the DACH marketing team during the integration process (following the IDL acquisition by insightsoftware). Ensuring continuity and effectiveness in the marketing activities while providing training and guidance. Creating a positive environment for the team that contributed to the team overachieving their marketing goals (123% pipeline).

Main responsibilities:
 - Managing the day-to-day activities of the Demand Gen Team for EMEA.
 - Leading and mentoring a team of seven marketing contributors, ensuring they have everything they need for their success and the success of the marketing activities.
 - Defining the marketing strategy in EMEA and working with the international marketing leadership team to meet the MQLs, SQLs and pipeline goals.
 - Setting and managing the regional marketing budget ($245K).
 - Working closely with the sales team to ensure alignment between the departments and maximise overall results.
 - Improving marketing tactics and processes to increase performance.
 - Monitoring marketing metrics across the different sales funnel stages to identify key performing points and improve the overall marketing strategy.
 - Holding regular meetings with internal stakeholders to review the pipeline, identify challenges, and solve them.
 - Setting priorities and deadlines on every project.

Marketing Director

Main achievement: 
 - Leading the implementation of an effective strategy to improve lead quality, conversion rate and sales-marketing alignment. Results: 27% improvement, over two months, on how the MQLs are followed up, and 2% on conversion rate. SQL target improved from 63% to 123% and the pipeline reached 107%.

Main responsibilities:
 - Managing the marketing campaign calendar for the EMEA region.
 - Driving the implementation of successful processes to improve marketing deliverability.
 - Analysing marketing results, identifying areas of improvement and suggesting strategies to drive higher MQLs and pipeline.
 - Creating and overseeing the management of the event calendar across EMEA.
 - Leasing with external and internal stakeholders to ensure maximum results across all regional marketing activities.
 - Reviewing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

Marketing Campaigns, Events, and Insights Manager, EMEA

Community Brands UK

Main achievements: 
 - Effectively developing and implementing the campaign strategy and data segmentation, reaching an average of 135% of the KPI.
 - Accurately implementing automated nurturing processes to guide prospects through the buyer’s journey, ensuring a personalised user experience and delivering high-quality leads.
 - Confidently and supportively managing the team pre and during the events ensuring the best ROI, generating a pipeline over 170K – 117% of the KPI.

Main Responsibilities:
 - Delivering the marketing KPIs and proactively supporting the team to reach the overall MQLs and SQLs targets.
 - Planning, implementing and reporting on marketing campaigns.
 - Writing, editing and proofreading copy for promotional material.
 - Managing the customers/prospects data, creating segmented target lists.
 - Being an advocate for data quality best practices and improving sales and marketing processes.
 - Administering the events budget (over £180K) and maximising the events calendar and ROI.
 - Managing the bookings and logistics for any event attended by the company, contracting prices, assembling and coordinating requirements; establishing contacts; developing schedules and assignments.
 - Briefing and overseeing the work of external marketing agencies/suppliers where required, ensuring they achieve the best outcomes for the company.
 - Providing the correct communication of the brand image and identity through different channels.
 - Creating marketing reports, including the analysis of marketing effectiveness and ROI.

Campaign and Events Manager

Main responsibilities: 
 - Executing multiple marketing campaigns across multiple channels.
 - Liaising with external agencies and overseeing the design and production of marketing material.
 - Coordinating with internal and external stakeholders to drive successful events.
 - Designing marketing material using Adobe software package.
 - Supporting the digital marketing manager to execute PPC campaigns and SEO strategy.
 - Creating and implementing the social media calendar.
 - Analysing marketing results and continuously providing suggestions to improve overall performances.

Marketing Coordinator

Zonzo Restaurant

Main responsibilities:
 - Using tactical offers/the promotion of relevant products to help drive online awareness
 - Creating an online community of people whom we can market to, through the use of social media
 - Creating and managing marketing campaign plans
 - Using Adobe software to design marketing materials
 - Creating and managing PPC and Google AdWords campaigns

Assistant Marketing Manager

Salvatore Associates Ltd

Main responsibilities:
- Managing the day-to-day running of the company's main social media accounts
- Developing a social media presence across a range of PPC campaigns and day-to-day activities
- Advising colleagues on hot online topics, website traffic numbers and potential social media storylines
- Creating and managing the social media weekly plan
- Creating emotional and involving content
- Analysing results and creating reports
- Analysing the competitors and market landscape.

Social Media Manager

Sixty Retail UK

Main Responsibilities: 
 - Managing of different social media platforms (Facebook, Twitter, Instagram, Pinterest)
 - Converting the online audience into customers
 - Initiating a two-way engagement with people over social media platforms
 - Supporting the Retail Buyer/Merchandiser with any local events
 - Responding to customers queries about products and services

Marketing Support

Marketing expert | Helping businesses drive quality MQLs and Pipeline | Marketing-sales alignment | Saas | Data analitics

A strategic, result-oriented marketing director with over eight years of experience developing effective go-to-market strategies to generate MQLs, SQLs and pipeline, mainly in the B2B, SaaS sector. I have expertise across the wider marketing mix (including email marketing, events, ABM, PPC, SEO, Social Media and Content Marketing) and a successful track record driving overachieving multi-channel marketing campaigns. I lead and mentor the marketing team, ensuring they have everything they need to deliver excellent outcomes for the organisation. I value cross-functional alignment and work closely with sales to drive growth, reach business objectives and identify new revenue opportunities. I leverage process optimisation and use a data-driven approach to improve marketing performance and maximise ROI continuously.

•	Marketing go-to-market strategy
•	Team leading and mentoring
•	Marketing and Sales alignment
•	Project management
•	Processes implementation
•	Budget management
•	Leads and pipeline generation
•	Email marketing
•	Events management
•	Data analytics and reports
•	SEO, PPC, SEM and SMM
•	Lead nurturing
•	CRM, CMS and Marketing Automation Software (Hubspot/MCAE- Pardot/ Salesforce)

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Yves Mulkers

Maria Masaniello

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