Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Business Intelligence DA Consulting SRL

BIDA is a Business Intelligence Start-Up based in Bucharest.
We will become the premier Business Intelligence Consulting Company in Romania.
Over time we will sell end to end BI solutions in Western Europe, USA and Asia Pacific.

 
My initial responsibilities include:

 - Understanding the Romanian BI Marketplace, including customer needs, by listening to potential customers
- Contacting potential customers and invite them to explain their BI needs, problems and issues to us
- Working with our founders to develop BI solutions to solve the toughest BI problems our potential customers have
- Explaining our BI Solutions to our potential customers and working through the decision-making process
- Managing the long term relationships for those companies who become our customers
- Working with our existing customers to develop the "next steps" to solve their toughest BI problems
 
For companies who become our customers? I am responsible for your satisfaction!
It's my duty to make BIDA clients, happy clients.

Business Development Manager

LoveAds

LoveAds is a local digital marketing agency with the main focus on Romanian E-commerce. The main mission is to create and implement the development strategies for online shops on the market. Founded in July 2018 the agency has more than 20 active clients that had beneficiated from the integrated marketing digital campaigns. 

-Consulting e-commerce companies in better understanding their business, regarding the PNL (Profit And Loss);
- Consulting in overcoming the current obstacles in terms of online business development, CRO, advertising and overall online business direction that they want to follow;
- New client guidance and onboarding;
- Strategy & implementation of PPC (Pay Per Click) plan; 
- Budget structuring;
- Reporting and improving business objectives (as per client request only).

Marketing Specialist

MaZee Community Management

Mazee aims to deliver professional, secure and consistent Community Management services to its clients and at the same time build an engaged community of experienced Community Managers willing to share their wealth of knowledge to see us all grow.

- Set plan and implement social media and communication campaigns and strategies;
- Provide engaging  content for all social media and company accounts;
- Monitor, track and report on feedback and online reviews;
- Organize and manage events to boost brand awareness;
- Coordinate with Marketing, PR and Communications teams;
- Liaise with Development and Sales departments.

Community Manager

EtherInc

We built einc to empower teams around the globe to create, manage and operate decentralized democratic organizations that are more resilient and trusted, enabling efficient creation of value without borders, restrictions and costly intermediaries.

First live project to create digital organizations based on cryptographic proof instead of trust. eInc organizations can operate democratically and transparently with the consensus of its shareholders, without the need of a trusted third party and/or costly intermediaries.

 -        Influencer outreach and management;
-        ICO listing management;
-        VC outreach;
-        Community engagement;
-        Media buying.

 Accomplishments: Raised close to $2.000.000 through private investors and investment funds in order for Etherinc to reach its hard cap and continue business expansion.

Marketing Manager

Kalapod

Kalapod (Now Sibello) is a shoe company that offers discount prices for every type of occasion.

 - Creating campaigns and ad sets as pe buyer's persona (visuals and text);
- Planning monthly/weekly/daily budget;
- Tracking CTR, ROAS & ROI;
- Creating content for our social media channels (when needed);
- Helped building the monthly marketing plan & sales estimates;
- Implementation of marketing concepts/ideas/campaigns across all channels.

 Accomplishments:
- Managed @25.000 euros monthly - split over 5 countries;
- An average of 2.7 % CTR;
- Average ROAS of 11, and as high as 1200 (yes, 1200 ROAS);
- Monthly website purchases between 22-26.000;
- Best conversion costs on footwear in SE Europe (Stated by our Facebook Account Manager);
- Average conversion cost 6 Ron;
- 3.9 M in net revenue and counting.

PPC Specialist

MateSeekers

Web platforms that enables Jewish people from all over the world to connect with people around them. 

At its peak, the platform reached 200.000 paid memberships and @ 500.000 ''freeloaders'' with a 67 % return to app rate

Managing Partner

Go Map My Business

- Customer Service
- Product development
- Improving sales structure and techniques
- PPC (Facebook Ads, Google Adwords)
- SEO (On Page and Off Page)
- Brand management
- Social Media Management
- Google My Business Management


Was responsible for boosting businesses in google maps searches, and helped around 500 small & medium businesses all around the world to get closer to people in need of their services & more.

Marketing Strategist

ICUC

Working with a team of moderators to ensure user-generated content e.g. comments, photos and videos that are uploaded to  client social network pages and online communities agree with Terms of Use and Community Guidelines; removing inappropriate content and managing problem users

Encouraging discussion within our online communities and responding to user questions, concerns and feedback, according to client guidelines and requirements

Assisting with the production of regular client reports on community activity statistics, key issues, feedback, trends and insights

Ad hoc escalation of urgent issues, customer service or technical questions, and moderation policy queries

Providing a ‘community synopsis’ of the top issues and points of view from community moderators and community users 

Working alongside  other Community Managers to deliver a thorough and remarkable engagement and content management.

Community management performed on the following: 
Coca Cola
CFL
SportsNet
TSN
CBC
AutoTrader
Samsung 
Oovoo
Sizzl

Content Specialist

Top Media Software

- Dealing with company clients
- Promoting casino's offers
- Solving client issues
- Bringing new clients and developing portofolio
- Increasing the number of partners and affiliates, in order to increase traffic
-Improving, Evaluating and Coordonating the Customer Support Team (15-20 people)

- Responsable for monitoring and improving the recruitment process for new agents
- Evaluation of the recruitment channles in use
- Recruitment process optimization
- Creating a database with potential candidates for the recruitment manager
- Holding interviews and identifying as many suitable candidates as possible 
- identifying training and development needs within an organisation through job analysis, appraisal schemes and regular consultation with business managers and human resources departments
- designing and expanding training and development programmes based on the needs of the organisation and the individual
- considering the costs of  programmes and keeping within budgets as assessing the return on investment of any training or development programme is becoming increasingly important;
- developing effective induction programms
- managing the delivery of training and development programmes and, in a more senior role, devising a training strategy for the organisation

Shift Manager & Junior Recruiter

SSIF Equity Invest SA

-Identifying potential customers
-Establish and mantain relationship with present and future customers
-Promoting the image and financial services of the company
-Creating market reviews
-Selling company products and services
-Selling company products and services 
-Researching new markets
-Status reports to clients
-Monitoring client investment status
-Identifying problems that may affect client’s investment
-Executing trades and securing deals with new clients
-Keeping market-making traders informed of relevant issues with their customers and products
-Obtaining market prices from market-making traders and executing the trade

Financial Services Investment Agent

Ever since I got into marketing and consumer behaviour I've had this itch about data. 

How can data be used to deliver long term, sustainable, profit improvement for companies?

This is what we do today.

Guided by some of the most successful best business intelligence people from Romania, we are able to help companies sustainably improve their profit over a long period. 

We have everything you need to sustainably improve your companies profit over a long period.

While we are still in our early days we are focused on Microsofts Navision / Dynamics 365 ERP. This is because it is so popular in Romania. We have extensive experience in business intelligence using Navision as the main source of data.

So, if you are a Navision / Dynamics 365 installed account and you want to use that data to increase your profit in the future? 

Just ask me how we do that! I would be pleased to share our experiences with you.

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