Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Bionexo

•	Strategic Expansion: During my tenure, I developed and executed strategic solutions aimed at expanding the Enterprise segment. This effort resulted in a remarkable 30% increase in contract transactions, demonstrating our commitment to growth and client satisfaction.
•	Client-Centric Solutions Development: I played a key role in bringing new requirements to our products and solutions to address the specific needs of highly complex clients. Collaborating closely with the Marketing team, I contributed to building market references, supporting consultative sales, content creation, and event coordination. My responsibilities included performing requirement modeling to identify client needs and defining tailored solutions. I also specified and implemented product improvements to meet high complexity requirements, averaging over 10 new requirements developed per month.
•	Efficiency and Customer Service Improvement: My efforts extended to improving customer service by implementing customer-centric concepts in daily operations. This initiative resulted in a significant reduction of more than 30% in reported issues per month. 
•	Operational Enhancement: I further enhanced customer service and sales interfaces, internal initiatives, and client deliveries through a process of refinement, definition, and project management. This involved establishing and streamlining processes and procedures to enhance operational efficiency. My work focused on bringing perspective, control, and transparency to clients and key stakeholders.
•	Project Mapping and Efficiency: My role encompassed mapping deliverables and monitoring project progress, which led to a substantial improvement of more than 20% in project delivery times. This achievement not only demonstrated our commitment to efficient project management but also contributed to meeting client expectations more effectively.

Enterprise Client Management

V2COM/WEG

• Efficient Project Delivery: My role extended to achieving a remarkable 65% reduction in project delivery time. I accomplished this by implementing a new project methodology and leveraging tools to enhance sales management efficiency. This initiative not only improved overall productivity and performance but also led to expanded contracts, optimized products, and strategic partnerships to enhance our solutions with technology partners.
• High Customer Retention and Revenue Growth: My efforts in operations yielded impressive results, including a 0% churn rate, which ensured high customer retention and satisfaction. Furthermore, I successfully drove significant business growth in annual recurring revenue (ARR) by increasing recurring revenue volume by an astounding 315%.
• Market Demand Assessment: I played a crucial role in identifying and assessing new market demands. My approach involved aligning these demands internally with product and engineering teams to optimize project and product quality, thereby ensuring that our solutions met the evolving needs of our customers.
• Effective Team Management: In my capacity as an Operations Manager, I demonstrated effective team management and implemented structured strategies for team growth. My leadership extended to expanding customer service capabilities and enhancing profitability per human resource (HC). Notably, I achieved remarkable growth of over 100% in profitability per resource within the Operations team.
•Strategic Sales Process Optimization: In my role as Operations Manager, I designed and executed a strategic sales management process that proved instrumental in optimizing sales performance and driving revenue growth. This initiative resulted in an exceptional 125% increase in software sales volume.

Operations Manager (Senior Level)

Arquivei

•	Sales Strategy: As a Sales & Partner Manager, I led a sales team, overseeing all aspects of team management, including hiring, training, and performance tracking. I also took the initiative to design and create comprehensive commercial proposals for clients, ensuring that our sales efforts were efficient and tailored to client needs. Additionally, I implemented and provided training on sales management tools for enhanced team efficiency.
•	Performance Metrics Optimization: My role involved closely monitoring and optimizing key performance indicators such as conversion rate, average ticket size, financial goals, and annual recurring revenue (ARR). This data-driven approach ensured that we consistently met and exceeded our sales targets.
•	Team Growth and Sales Achievement: Under my leadership, the sales team witnessed remarkable growth, expanding by 150%. This growth was accompanied by substantial improvements in sales performance, ultimately leading to a 40% increase in total sales during my tenure as manager.
•	Enterprise Segment Development: I actively contributed to the development of the Enterprise segment by identifying business opportunities and implementing strategies to capture the market efficiently. My collaboration in the development of marketing strategies resulted in a notable 30% increase in qualified lead generation.
•	Client Relationship Management: I established and nurtured long-lasting relationships with key clients, which not only increased customer loyalty but also elevated overall customer satisfaction. My proactive approach involved identifying customer needs and goals to provide personalized solutions that consistently yielded positive outcomes.
•	Consultative Sales and Content Creation: I played a pivotal role in consultative sales, ensuring successful negotiations with clients.

Enterprise Sales Manager

Business Development Manager

Mercado Sênior

•	Client-Centric Solutions: As an Operations Manager, I placed a strong focus on understanding client demands and identifying their unique needs. My commitment to providing customized solutions ensured that client expectations were not only met but consistently exceeded, resulting in highly satisfied clients.
•	Efficient Project Delivery: I led the efficient delivery of projects, consistently meeting deadlines while maintaining a commitment to high-quality results. My approach prioritized building trust-based relationships, fostering long-term client connections, and consistently exceeding stakeholder expectations. I achieved a remarkable 20% improvement in delivery team efficiency by introducing a new project management process.
•	Strategic Customer Insights: My role extended to the analysis and management of Customer Insights. I developed strategies and customer segmentation to define the consumer journey, enhancing our ability to meet customer needs effectively.
•	Enhanced Customer Satisfaction: Through proactive identification and resolution of issues during the implementation phase, I achieved a notable 15% increase in customer satisfaction. My role included managing and consolidating projects using tools like MS Project, Dashboards, and KPIs.
•	Methodology Implementation and Risk Management: I supervised the successful implementation of a new methodology, resulting in a remarkable 35% increase in project delivery speed. My approach also included rigorous risk management through monitoring and the implementation of action plans for mitigation and communication.
•	Effective Project Management: My responsibilities encompassed the creation and dissemination of project status updates, ensuring effective communication within the team. I managed essential project elements, including schedules, resources, costs, budget, risks, and communications, to guarantee project success.

Professional Services Manager

NeoGrid

•	Implemented Innovative Project Delivery Methodology: During my tenure as a Service Manager, I introduced a groundbreaking project delivery methodology, resulting in an astounding 450% increase in delivery capacity. This initiative not only significantly enhanced our project execution capabilities but also contributed to a 20% increase in product profitability and substantial improvements in our financial performance. Our commitment to effective pricing strategies and cost reduction measures enabled us to achieve profit margins consistently above 65%.
•	Process Optimization and Risk Mitigation: I successfully executed process optimization strategies to boost efficiency and productivity. My role involved overseeing project delivery to ensure not only successful completion but also on-time delivery while effectively mitigating potential risks. I maintained open lines of communication by providing timely status reports to clients, the sales team, and various cross-functional departments.
•	Enhancing Project Management through Agile Initiatives: My approach extended to implementing a new, agile-driven delivery methodology, which had a profound impact on accelerating delivery timelines and enhancing process quality. This initiative drove improvements in project management processes by introducing a structured project framework and conducting process reviews. By enhancing our methodology, we consistently achieved better results and increased efficiency. Furthermore, I facilitated cross-functional integration to promote seamless collaboration and communication within the organization.
•	Strategic Financial Management: As part of my responsibilities, I managed a Profit and Loss (P&L) portfolio totaling 40 million reais. Successfully achieved a remarkable profitability margin of 65% for the products we offered.
•	High-Performance Team Development;

Service Delivery Manager

Spring Mobile Solutions

•	Streamlined Partnership Models and Workflows: As Director of Professional Services, I initiated a transformation by optimizing partnership models and workflows. This strategic approach resulted in the efficient collaboration of teams and played a pivotal role in managing a $70 million Profit and Loss (P&L) portfolio. Notably, this endeavor achieved a remarkable 40% profitability margin, highlighting our commitment to financial excellence.
•	Global Team Leadership and PMO Oversight: My role extended to leadership on a global scale, where I managed a dynamic team of over 350 professionals distributed across six countries. My responsibilities included directing the Project Management Office (PMO), where I meticulously managed project managers, business consultants, and development teams. This comprehensive approach ensured the successful execution of projects and the achievement of organizational objectives.
•	Enhancing Sales and Distribution: To further enhance our operations, I conceptualized and implemented a groundbreaking product. This innovation was designed to optimize communication, streamline operational efficiency, and enhance performance tracking across sales teams, operations, and distribution centers. This transformative product achieved an outstanding 25% increase in indirect sales capacity, benefiting over 1,000 distributors within our extensive client network spanning more than 39 countries. This accomplishment underscores our commitment to improving communication, efficiency, and performance tracking to drive tangible business results.
•	Post-Delivery Support and Team Development: In addition to overseeing our product innovations, I played a crucial role in the diligent oversight of post-delivery support and the maintenance of applications. 
•	Strategic Partnerships and Operational Optimization: Recognizing the importance of expanding our delivery capabilities, I proactively forged strategic partnerships with leading third-party development firms.

Professional Services Director

- Project Implementation in many focus and demands:  Business Intelligence, Sales Force Automation, Field Services, CRM and Mobile Banking for LATAM and Europe.

- Responsible and accountable for the coordinated management of multiple related projects directed toward strategic business and other organizational objectives.

- Build credibility, establish rapport, and maintain communication with stakeholders at multiple levels, including those external to the organization.

- Define and initiate projects, and assign Project Managers to manage cost, schedule, and performance of component projects, while working to ensure the ultimate success and acceptance of the program.

- Maintain continuous alignment of program scope with strategic business objectives, and make recommendations to modify the program to enhance effectiveness toward the business result or strategic intent.

- Coach, mentor and lead personnel within a technical team environment.  (+100 team members including Project Management, Software Consultancy, Software Development and Support Level 3, located in 5 countries.



    Present periodic Dashboard reports on the current program, future opportunities and client issues.

Program Manager

- Build PMO Development strategy
- Define PMO Quality Processes and Standards
- Overlook all company projects/programs execution
- Define and manage department and projects scope
- Define and manage plans and timelines
- Manage project costs
- Manage payment collection from a project management point of view
- Manage department and projects integration
- Manage department and projects communication processes to ensure that all processes are applied and followed
- Ensure continuous improvement of the communication stream and apply any new relevant standards
- Ensure proper execution of the risk strategy throughout the projects lifecycle
- Ensure strategy awareness and training for the relevant employees, project managers, departments heads

PMO Manager

- Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders.
- Develop full-scale project plans and associated communications documents.
- Effectively communicate project expectations to team members and stakeholders in a timely and clear fashion.
- Estimate the resources and participants needed to achieve project goals.
- Draft and submit budget proposals, and recommend subsequent budget changes
where necessary.
- Determine and assess need for additional staff and/or consultants and make the
appropriate recruitments if necessary during project cycle.
- Set and continually manage project expectations with team members and other
stakeholders.
- Delegate tasks and responsibilities to appropriate personnel.
- Identify and resolve issues and conflicts within the project team.
- Identify and manage project dependencies and critical path.
- Plan and schedule project timelines and milestones using appropriate tools.
- Track project milestones and deliverables.
- Develop and deliver progress reports, proposals, requirements documentation,
and presentations.
- Determine the frequency and content of status reports from the project team,
analyze results, and troubleshoot problem areas.
- Proactively manage changes in project scope, identify potential crises, and
devise contingency plans.
- Define project success criteria and disseminate them to involved parties
throughout project life cycle.
- Coach, mentor, motivate and supervise project team members and contractors,
and influence them to take positive action and accountability for their assigned
work.
- Build, develop, and grow any business relationships vital to the success of the
project.
- Conduct project postmortems and create a recommendations report in order to
identify successful and unsuccessful project elements.
- Develop best practices and tools for project execution and management.

Project Manager

Business
-	Present a professional image in conduct, attitude and attire.
-	Assist with the development of client information management standards and evaluation of technology trends.
-	Contribute to business area assessment, user needs analysis and business systems design.
-	Assist with comprehensive cost/benefit analysis and preparation of business
cases for new projects.

Projects
-	Serve as Project Lead via management of end to end system life cycle development of major projects.
-	Oversee minor projects being lead by intermediate level staff under your supervision.
-	Perform risk analysis, and manage
change control.
-	Provide business analysis, business area assessment, user needs analysis and business systems design for major projects.

Technical
-	Level programming as required.
-	Provide process, data and object modeling in a variety of application and Database environments.
-	Database design and enhancement, as well as management and coordination of changes to existing applications.
-	Technical architecture analysis, design, development, and enhancement.
-	Maintain senior level expertise and currency in industry leading information
management technologies.

Supervisory
-	Supervise and mentor all intermediate and junior level staff assigned as members of your project team
-	Supervise junior team during project life cycle

Business Analyst

Fun Generation

- ​Define project scope, goals and deliverables that support business goals in collaboration with senior management and stakeholders.
- Develop full-scale project plans and associated communications documents.
- Create, develop and implement a specific products with multiple layers and front ends (SVA's multiplatform - SMS, Wap portal, MMS, URA).
- Management of multiple project related to business objectives.

Product Manager

SupportComm S/A

Developer

A leader with a comprehensive skill set encompassing Management, Team Management, Operations, and Sales. Throughout my career, I have excelled in driving projects to success, whether through meticulous project planning, agile execution, or my innate ability to foster high-performance teams. My track record is a testament to my unwavering commitment to delivering exceptional results.
   With a wealth of experience in Project Management, I have adeptly navigated various project methodologies, including Agile and PMP. This versatility enables me to tackle complex challenges and thrive in diverse global markets. I've managed projects across continents, from Latin America and Europe to the US, Asia, and South Africa, consistently meeting and exceeding project objectives.
In addition to my Project Management expertise, I possess a keen sense of Team Management. A Leader that investing in talent development and nurturing a culture of excellence and innovation. My ability to coordinate multifuncional teams, align departments, and inspire collaboration has consistently yielded remarkable outcomes.
   My Operations acumen is another cornerstone of my career. I possess a knack for streamlining operations, enhancing efficiency, and optimizing processes. This skill set has led to a track record of exceptional project delivery, consistently on time and within budget.
Furthermore, I bring a unique blend of Sales expertise to the table. My Sales skills, honed over the years, complement my other strengths. I understand the intricacies of sales management, from prospecting to post-sale, and I leverage this knowledge to maximize project profitability and ensure a seamless customer journey.
   My dedication to project success, coupled with my ability to lead high-performance teams and optimize operations, makes me a dynamic and effective leader in client field.

#Business Management #Program Management #Project Planning #Project Delivery #Risk Management #Program Administration #Product Development #Operations Management #ITIL Methodologies #Customer Success #Sales #Consulting #Business Consulting #Prospecting #Lead Generation #P&L (Profit and Loss) #Sales Requirements #Sales Consulting #Quick Learning #Strategic Management #Supply Chain #Team Management #ERP #PMO #Project Management #Client Management #Product Management #Go-to-Market #Integration #Requirements Mapping #Product Marketing #Continuous Improvement #Budgeting #Tech Partners #Process Management #PMP 
#Professional Services #Up-Selling #Software Development #MS Project #SaaS #Customer-Centric #Cross-Selling

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