Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Al Lyman

Pursuit Athletic Performance

Health And Aging Coach

Al is the owner/co-founder of Pursuit Athletic Performance, LLC, and has been coaching endurance athletes from all walks of life and ability levels since 1999. He's also a retired member of the U.S. Coast Guard Band and presently a percussionist and librarian for the Venice Symphony, in Venice. 

Pursuit Athletic Performance is an internationally recognized gait analysis laboratory and coaching company for athletes from all sports. Coach Al opened "PAP" along with sports physician, Dr. Kurt Strecker, in 2010 in Old Saybrook, CT. The "brick and mortar" analysis lab moved to Chester, CT in 2015, and subsequently evolved into an online-only analysis system in 2016.  

"Team Pursuit" athletes of every age and ability level from around the globe continue to compete successfully at various race distances in swimming, running, and multisport, doing it all with a "movement quality first" approach to training. Among the many athletes Coach Al has helped reach their ultimate potential is 5-time Age Group Ironman World Champion and 40-44 age-group course record holder, Lisbeth Kenyon. 

Current Certifications: USA Triathlon, Fascial Stretch Therapist with Stretch To Win, Functional Range Conditioning Mobility Specialist, National Strength and Conditioning Association (CSCS), Dragon Door (HKC), Cooper Institute for Aerobics Research (Fitness Specialist), Functional Movement Screen provider (FMS), Barefoot Training Specialist (Evidenced Based Fitness Academy). He is also certified in clinical gait analysis by Medical Motion, a subsidiary of Sports Motion, Inc.

As an athlete, Coach Al is a multi-time marathon finisher with a personal best of 2:39:37 at the Boston Marathon, and a nine-time Ironman Triathlon finisher, including three finishes at the Ironman World Championships in Kona, Hawaii.

Owner

The Venice Symphony

Librarian

The Venice Symphony 

Percussionist

Stretch To Win Center and Institute

Fascial Stretch Therapist Level 1

Triathlon Academy

Coach

The Age Optimizer | I coach aging and aspiring adults to take back control of their health so they can live stronger in their second half | Motivational Speaker | Author of 𝐴𝑔𝑒 𝑊𝑒𝑙𝑙 𝑎𝑛𝑑 𝐹𝑒𝑒𝑙 𝐺𝑟𝑒𝑎𝑡

I’m 64. Since my mid-20s, I’ve wanted to live disease, doctor, and drug free, to give myself the best chance to die healthy at a ripe old age of around 120! 

It might sound like a pipedream, but I'm telling you, I’ve spent my entire life thinking about and researching what it would take to make it happen and then living every day to give myself the best chance. 

Now I’m helping others – the young and not-so-young - to also have their shot at a life free of chronic disease and dysfunction. 

Imagine being there for your great-grandkids and racing them around the yard!  Or imagine being able to travel the world and hike into your 100s, with no limits to what you want to do or where you want to go. We ALL have our own WHY.  For me, and I hope for you, the idea of being able to create those kinds of memories just fires me up.

If you’re thinking it might be cool to beat the “doctor dance” and take back your health and vitality, reach out. I’d love to help.

DM or go to this link to book a call:  https://calendly.com/al-lyman/15-minute-intro-call

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Yves Mulkers

Al Lyman

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