Yves Mulkers

7wData

7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

1. Data Strategy & Implementation
   • Data Management & Governance
   • AI Strategy & Deployment
   • Advanced Analytics & Insights
   • Enterprise Data Architecture

2. Digital Thought Leadership
   • Content Strategy for Tech Brands
   • Influencer Marketing in Data & AI
   • Industry Analysis & Trend Forecasting

Our unique position as both practitioners and industry analysts allows us to:
• Deliver vendor-neutral, future-proof strategies
• Provide insights based on hands-on experience and market trends
• Amplify our clients' voices in the crowded tech space

We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
• Customized data roadmaps and digital marketing strategies
• Expertise in Data Strategy & Integration, Cloud and Digital Transformation
• Recognized thought leadership in tech and sustainability

Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

Founder

Data Strategy GuRu's Podcast

I help companies set up their data strategy and find out where they struggle. 
Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market? 

Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape. 

This networks allows me to stay on top of the newest development in dataland. 

We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports. 
This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

Leading Data Strategist

7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand. 

Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

BECOME THE #1 TECH FREELANCER MASTER CLASS

Data Architect for IDMP implementation

M-team

Business Intelligence Analyst

Colruyt Group

Philips

Data Management, Sector FP&A Healthcare, CoE Cross BMC

Immoweb

Data Expert

Essent

Business Intelligence Consultant

McKinsey New Ventures (part of McKinsey & Company)

Data Modeler & ETL expert

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Belgian Workspace Association

Board Member

Tribes Inspiring Workplaces

Sales Manager

• Sales Manager and Team Leader
• Operational coordinator between Sales – Marketing – Communication and accountability 
• In charge of contact and customer advice for all successes in the private and professional life
• Organization, coordination, public relations, stage interventions and sales during personal and      professional development seminars
• Deal closing => Closer : calling, meeting, on stage for high tickets
• Setter : Attract the qualified prospect
• Sales coach : Teaching Sales technics to increase customer revenue
• Speaker on stage and online

Manager of Customer Success

Peak Medical

▪Activities: Specialist of invasive and non-invasive breathing products in the neonatal, pediatric, intensive care units for children and adults in Brussels and Wallonia
▪ In charge of direct sales, support and tendering management
▪ Exclusive dealer in BE of the brands Wilamed, Inspiration Healthcare, Flow Meter, Foxxmed, Maxtec and Provita
▪ Customers: Building internal company process to improve growth and profitability
▪ Managing the Covid 19 crisis in supplying material to hospitals

Country Sales Manager

Tunstall Healthcare

Managing Consultant

•	Managing consultant for the Belgian subsidiary of the Tunstall Group 
•	Activities : World leader in Connected Care and Connected Health solutions (Televigilance) 
•	In charge of the coordination between Sales- Customer service – Prospection and IT Support 
•      Crisis management
•	Pricing, project leader and Tender management 
•	Attendance during trade show and networking events
•	Targets : Call centers (open 24h 7d), nursing home
•	Creation and implementation of development and innovation strategies (Software and Hardware)

Medline Europe

•	Account manager for sterile products (gowns, surgeon gloves, drapes, custom packs) and non    sterile products (exam gloves, masks, non sterile protection..)
•	Targets: Operating room managers, Head of service buyers, pharmacists, hygienists, … 
•	In charge of the entire customer relationship and services and tender coordination
•	Attendance in the Operating room for demonstration and support
•	Prospection for new opportunities thanks to a wide range of products offered to hospitals.
•	Attendance during the annual pharmacist’s and OR Manager seminars 
•	Tenders : Define the best price to offer respecting the margin, the customer’s satisfaction and competition. Procedure management and respect the deadline

Sales Associate

Kiss That Frog

- Developed and maintained customer portfolio with + $4 m, for this wholesale tableware importer
- Managed multiple renowned brands : Tintin (Hergé), Laguiole, Opinel, La Rochere, on the US market 
- Grew global revenue by 34% and export market to Canada, South America and Europe by 15% 
- Attended and extensively managed international trade shows in several US major cities including New York (NY Now), Atlanta (Americasmart), San Francisco, Los Angeles and Las Vegas
- Monthly national visit of customers and prospective leads with $15k a week in 2014 and more than $25k in 2015 
- Organized events such as bi-annual warehouse sales, grossing $85k in 2014 and $100k in 2015
- Managed inventories levels to maintain ideal stock sales ratio 
- National sales representative for the sisters companies Be Home Inc (+2m) and Pisu Inc (+1m)

Sales Agent

InterExchange

Interns as sales agent during 18 months for the company Kiss That Frog inc (Wholesale tableware importer)

Internship abroad

Delvaux

- Daily Shipping organization for luxury leather articles
- Packing orders and receiving service 
- Bi-annual inventories

Shipping Management assistant

Publipose

Marketing development - National sales - Customer visit 

- Sales agent of the family-owned company of shops signs, awning and solar protections
- Prospecting leads and field visit private and professional clients
- Implementation of new client's folders and loyalty strategy development
- Coordination of the creation of the new Website and presence in social medias

taplio

The Battle

Yves Mulkers

Thibaut Vankeer

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