I help families and small businesses plan for the future by crafting a life and estate plan. 

Together, we’ll plan for what we know will happen (death) as well as what might happen. We’ll plan to protect assets from creditors, predators, and spenders.  We’ll maximize family harmony.

I also help individuals and families with the buying and selling of real estate as well as adoptions.

Follow me on TikTok @alabamalawyerzach



Zach Anderson

If you’ve enjoyed following my posts…

Subscribe to our YouTube channel!

I have waaaaay more followers on LinkedIn than I do on YouTube…

While I have been doing LinkedIn much longer, YouTube is a fun way where we can interact as well.

Link to subscribe in the comments!

Helping you protect your assets through estate planning

graphical user interface, text, application

Most lawyers don't wake up thinking about marketing. They think about serving clients. They think about growing a firm they're proud of. But somewhere along the way, marketing became one of the biggest sources of frustration in the industry. 

That's why I started LegalFenix. I've spent fifteen-plus years in that world.

Sales. Agency work. Managing campaigns for firms of every size. Sitting in rooms where agencies promised the world. Sitting with firm owners who were left trying to make sense of reports, results, excuses, and invoices that didn't add up. 

I started to see the same story repeat itself...

-The strategy wasn't aligned with business goals
-Success was never clearly defined 
-Vendors operated without accountability
-Firms were spending real money without knowing what was and wasn't working

LegalFenix was built to change that. Not by selling another marketing product...but by stepping into the role firms actually need. A strategic partner who sits on their side of the table. Someone who protects the investment, connects the dots, and keeps everyone moving in the same direction. 

Today, I work with growth-minded law firms as their fractional CMO. Our work covers the full ecosystem that drives marketing performance: strategy, vendor management, technology, reporting, and the operational mechanics that makes marketing succeed. 

We don't take commissions or kick-backs from agencies. We don't sell ads, SEO, or build or design websites. We focus on what the firm needs to achieve its goals. 

Our goal is simple...restore trust, build clarity, and create sustainable growth. If you want your firm's marketing to operate with precision, transparency, and real accountability, LegalFenix can help you get there. 

🐦‍🔥

Ron Latz

If you changed firms or launched your own practice in January, first off...congratulations! Here's a reminder you don't want to ignore. 

Go clean up your digital footprint. Now. 

That means...

1. Legal directories
2. State and local bar directories
3. Alumni directories
4. Chamber of Commerce profiles
5. Social profiles
6. Local business citations
7. Niche review sites
...anywhere your name is associated with your prior firm

𝗡𝗼𝘁𝗲: 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗹𝗶𝘀𝘁 

If your old firm name, physical address, email address, or phone number is still associated with you online, you could be routing potential clients to someone else unintentionally. 

This happens far more often than most realize and goes unnoticed for months (I've actually seen it go on longer...). And if you let it drag on too long, there could be some real opportunities that have already passed you by. 

It's an annoying but absolutely necessary administrative burden that needs to go on your list (or your marketing team's list). 

Tackle it once. Do it thoroughly. 

If you've moved, make sure the digital version of you moves with you. 

🚚

Law Firm Fractional CMO and Marketing Strategist

Last year I hosted a monthly webinar in an effort to put genuinely smart people in front of the legal industry and let them share their knowledge. 

We had legal marketing experts, biz dev leaders, tech specialists, financial professionals etc. 

There were never any decks or presentations. These were very straightforward and raw conversations about what's working, what's broken, and what law firms should be thinking about next. 

The response honestly surprised me. 

Attendance was always strong, engagement was thoughtful, and it resulted in a lot of really solid follow-up conversations. The general feedback was, "this is really freaking useful."

Before I stay in the webinar deep end throughout 2026, I want to pressure-test the format before locking anything in. So I'm doing a bit of crowd-sourcing. 

If you were designing this series for yourself, what would you want more of?

-Deeper dives instead of broad overviews
-Shorter, tighter sessions
-Switch format entirely to podcast
-Tactical walk-throughs paired with strategy/context
-Masterclass series focused on one channel at a time
-Something else that I'm completely missing...

If you've attended one, or even just followed from a distance, I'd love your honest feedback. 

Lawyers and legal operators, what would actually earn your time and attention in '26?!

🚨

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The Battle

Zach Anderson

Ron Latz

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taplio

The Battle

Zach Anderson

Ron Latz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zach Anderson's LinkedIn Performance

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