Intrepid

Intrepid is a financial technology company that brings innovation, inspiration, and opportunity to every entrepreneur and business in the creator economy.

Our core product "Superstar" is a creator marketing management software designed to automate the way data-driven marketing teams operate. It offers an integrated platform to manage the entire lifecycle of creator marketing campaigns. 

The objective is to streamline processes from the creator discovery phase to payments, all while leveraging data-driven insights and fostering enhanced collaboration among stakeholders.

I recruit customers, partners and lead our global community.

Co-Founder | Community | Growth 

Activate America

Producer of Amplified Avondale https://www.instagram.com/amplifiedavondale/ 

Activate America leads urban transformation and regenerative placemaking projects, creating vibrant cultural hubs for economic revitalization and fosters community connection and cultural diversity.

As the Founder and CEO of Activate America, I orchestrated a transformative journey that significantly impacted the local community. We've achieved remarkable milestones:

Community Development: Our festival transitioned from a homogenous gathering into a diverse and inclusive event, with over 1,000 monthly attendees representing a rich tapestry of backgrounds, fostering an inclusive sense of community and cultural diversity.

Revenue Growth: Doubled and tripled revenue for local merchants, contributing to the economic vitality of the community.

Urban Revitalization: Pioneered the creation of a net-new entertainment district, catalyzing urban revitalization and cultural enrichment.

Founder and CEO

Delivering over a hundred keynote speeches, panels, and moderated discussions on Fintech, Modern Banking, Web3, Blockchain, AI, and the Future of Work.

Translating deep tech trends into human-centric insights, driven by my entrepreneurial, executive recruiting, and advisory background.

Public Speaker

Silver Creek Partners

Full time through 2016, select long term clients through 2023. Global reach.
Key Contributions:

Recruited and onboarded over 2500 professionals, driving substantial revenue growth and innovation for diverse organizations. Hundreds of customers from idea stage to F50.
Functional areas: Engineering, Sales, Marketing, Corporate Development
Roles: CSuite to individual contributor.
Google, SAP, SingTel, AIA, Flipt, Anheiser Busch, Salesforce,

Key Accomplishments:
Scaled startup engineering teams from initial hires to robust units of up to 40 engineers.

Led talent acquisition for a HealhTech startup from idea to a teams 140+ employees.

Led talent acquisition efforts for a Fortune 100 electronics manufacturer, resulting in 35 senior manager and executive hires within 12 months.

Scaled a Fortune 50 insurance company's newly formed division from a single employee to 35 senior hires in just 18 months, including relocating 25 senior executives to Singapore.

Oversaw organizational design and talent acquisition for a corporate development and Innovation business unit, culminating in 14 executive-level hires.

Drove early success for startups, consistently recruiting first customers in zero to one environments.

Founder | Executive Recruiter

Intrepid Ventures

Intrepid Ventures was a Blockchain and Web3 startup studio and innovation lab for founders and chief innovation officers.

Customer-facing leader with a proven track record of success in growing and engaging communities, launching successful events, and building relationships in the blockchain and Web3 space.

Grew a global invite-only community from 0 to 30,000+ members in 18 months. Community led insights and guidance helped to shape the thinking of community members and position them for success in the rapidly evolving blockchain and Web3 space.

Developed and launched more than 20 sponsored events across Southeast Asia through ecosystem partners including Visa, Prudential, AIA, IFC World Bank, IBM, and others, attracting over 10,000 attendees. 

Facilitated community-driven innovation and collaboration, resulting in the launch of multiple successful blockchain/crypto products across insurance, fintech, security, and gaming.

Intrepid Ventures | Co-Founder | Blockchain & Web3 Venture Studio

Creator Economy | Influencer Marketing | Community | Sales and Partnerships | Recruiting

I help Influencer Marketing teams unify, automate, and scale their operations so they can focus on growth vs. administrative tasks.


I've recruited and helped build amazing teams (onboarded 2500+ professionals).
I've designed and built global communities from zero to 30K+.
Designed, launched and produced 18 Music and Art Festivals, 5 large scale conferences and 100+ events
Co-founded 4 startups in  Blockchain, Healthech, Fintech and AI/Automation.

Zach Piester

Teddi Sweeney

Account Supervisor, Tech B2B Accounts

Copado

Director, Partner Marketing

Crux

Built Field Marketing playbook, inclusive of budget, KPIs, activities, and experiences supporting global Field Sales organization of over 10 direct sellers, 2 partner sellers, and 4 inside sellers creating over $5M in qualified pipeline over first 9 months
- Built and led the company’s first Partner Marketing and MDF program to help create more than $2M in qualified partner-sourced pipeline from Cloud, ISV, and third-party data supplier partners through digital, content, third-party lead generation, and co-hosted events programs 
- Created company’s 2023 third-party event (in-person tradeshows and virtual) strategy, led execution of program, and managed >$300K annual budget and delivered 77% of all Sales Accepted Leads in 2023
- Created company’s first Influencer Marketing program; defined the objectives and got buy-in on the value of a program from company leadership; identified and built personal relationships with leaders and high-value thought leaders and practitioners in data engineering, data science, data operations, external and alternative data suppliers industry to enhance Crux credibility in the market and in GTM activity, and also seek a personal better-understanding of end users, adjacent technologies, challenges and the data engineering industry 
- Worked successfully in alignment with Inside Sales (SDR) team for more effective use of Sales Navigator and Outreach; created Snippets, Templates, and persona- and market segment-specific Sequences improving Open, Click, and Meeting Request rates by more than 30% over 6-month period 
- After multiple RIFs assumed responsibility for digital demand creation and content creation including social media posts, email outreach, and monthly newsletter creation.

Director, WW Field & Partner Marketing

eyko, Inc.

Optimized digital lead generation and demand generation activities driving over $100K in marketing-sourced pipeline, an increase of 30%, and a 25% increase in product trial requests during the limited engagement assignment. 
- The Eyko SaaS platform leverages AI and NLP to understand the idiosyncrasies of structured and unstructured data from various sources including enterprise CRM and ERP applications, files, websites, and databases to create normalized datasets for downstream use by people and tools. 				                                
- Redefined ICP and target buyer personas for content, sales prospecting materials, website copy and sales materials for prospect audience  
- Developed lead generation and demand generation strategy and programs and operating rhythm
- Created and managed LinkedIn ad campaigns to drive demo requests and free trial downloads
- Created social and content strategy including blog property, blog posts, and explainer videos 
- Implemented marketing technology stack and vendors  including HubSpot, Jasper, and Google Analytics
- Owned marketing budget for programs, external agency, and freelance contributors

Head of Marketing

Science4Data

Defined digital lead generation and demand generation strategy and initial activities creating the company’s first sales pipeline, 33% increase in demo requests from website, and 100% increase in one-time free ‘trial’ uses from social media program. 
- SignalForge, from Science4Data, is an AI-driven search platform using proprietary NLP technology that compiles structured and unstructured web data to surface insights in dashboards using sophisticated visualizations.
- Created and refined ICP and target buyer personas 
- Defined company’s first use cases for sales prospecting and ICP testing
- Implemented marketing technology stack and vendors including Jasper and Google Analytics

Vice President Marketing

Relevant Buzz - Virtual Agency

I founded Relevant Buzz, a virtual Demand Generation and Content Marketing agency specializing in B2B startups, providing fractional Marketing leadership. Clients benefitted from my work to build brand, evaluate marketing infrastructure, create demand, and generate sales pipelines. Ad-hoc teams were created from the agency’s network of skilled specialists for deep expertise in SEO, technical and product writing, web design and development, PPC, and LinkedIn and Facebook Ads. Billings exceeded $2.5M.

Entrepreneur, Doer, Thinker.

Wander Extracts

Lead efforts including ecommerce and retail marketing and go-to-market strategies for leader in the CBD industry. Responsible for oversight and leadership of brand development, ecommerce strategy, digital and traditional marketing strategies.

CMO & Business Strategist (Relevant Buzz Client)

Wholesome Food Services

Wholesome Food Services is a nationwide school lunch program selling to private schools; more than 300,000 orders are processed through the online platform annually. 
•	Created new demand generation strategy responsible for driving a 20% increase in qualified incoming leads resulting in new account acquisition
•	Increased penetration in existing accounts with upsell strategies and marketing programs 
•	Responsible for lowering customer support costs by 15% while increasing customer satisfaction as indicated by surveys of current customers and parents (end customers)
•	Managed outside consultants and designers to guide revamp of website UX/UI 
•	Responsible for management of team including Marketing, Sales, Customer Service & Operations

President & General Manager 

Hubble by insightsoftware.com

Director, Content Marketing & Communications (Relevant Buzz Client)

Arrow Electronics

Digital Marketing, Enterprise Solutions (Relevant Buzz Client)

CAST

CEO's mandate, "I want to see miracles from Field Marketing" - my team did not disappoint.

Senior Manager, Marketing & Lead Gen UK & NA

Experienced B2B marketing leader (ex-Siebel/Oracle, IBM & TIBCO) with a successful track record of creating and leading strategies for sustainable growth for SaaS platform revenues; recent experience with technologies leveraging Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Processing (NLP) for web, enterprise, and external (third-party) data ingestion, integration, management, visualization, and analytics.

- Adept at understanding and translating technical concepts into external-facing messaging and programs aimed at technical & business users and decision makers including Data, IT, Operations, Sales, Marketing, and Developer professionals and C-suite 
- Head of/VP of Marketing at Series A and B SaaS Artificial Intelligence (AI) start ups: AI data search and analytics platform, AI enterprise data integration, analytics, and reporting platform, AI data ingestion, integration and management platform and services 
- 15+ years experience in leadership GTM positions at IBM, Siebel Systems, and TIBCO: Field, Partner, Growth/Demand Generation, Events, PR, and Analyst Relations 
- Founder of Relevant Buzz, a marketing consulting and execution agency, providing clients in multiple B2B tech segments with marketing leadership and expertise; acted as companies' only/first marketer to scale the business through early funding rounds

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Zach Piester

Teddi Sweeney

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