Zach Wright

Most outbound teams don’t lose because competitors are better. They lose because good deals never make it onto their radar.

I co-founded Syft AI to change that. The best sellers used to spend hours researching accounts, looking for signals, and crafting tailored outreach. Now AI does that work in minutes, finding the right buyers and enabling perspective-led selling at scale.

We call these “Value Matches.” The idea is simple: sales should start with companies already experiencing the problems you solve.

I share what we’re learning every day building Syft and working with sales leaders who want outbound to work better.

Outside of work, I’m a proud dad to my two-year-old son Charlie, with another little one joining us this December.

Co-founder and CRO

Syft is a “value matching” application that uses AI to enhance the process of value selling by matching sellers with the most suitable prospects. Instead of the traditional "spray and pray" approach, Syft focuses on connecting sellers with prospects more likely to need their products or services. Syft then automates gathering the necessary information to present a "value hypothesis" for the seller to approach the prospect with a perspective. This approach results in a high-quality sales pipeline, improving the efficiency and effectiveness of the sales process.

Please visit our website (syftai.com) or click request demo to start automating your value-matching efforts.

Invicti Security

Leading a team of Customer Success Managers across the SMB and Mid-Market space

Manager, Customer Success - SMB | MM

BetterCloud

Casualty of company layoffs - October '23

Closed first deal in under 4 months

Led my cohort in outbound activity including emails and calls

Account Executive, Commercial

Casualty of company layoffs - May ‘23

Led Global Business Development (Outbound) and Global Sales Development (Inbound)

8 BDRs (outbound) and 5 SDRs (inbound) across North America and internationally (UK/Malta)

Implemented messaging and sequence overhaul resulting in 3x interactions with prospects

Refined event/webinar follow-up processes resulting in 24 hour turnaround to discovery meetings

Director, Global Business and Sales Development

Informatica

Casualty of company layoffs - January '23 

98% team attainment

Led company-wide trainings for SDR/AE relationship best practices with a focus on filling gaps in pipeline by utilizing your SDR to the best of your ability

Identified areas of growth for myself and the team during Q3’22 and implemented sweeping changes in
September ‘22 - specifically in messaging, personas, phone conversations and Linkedin that resulted in 2.5x prospect interactions and 4x discovery meetings set

Sales Development Manager

Over 4 quarters in seat I attained 260% of my quota

Top SDR for North America all quarters and was made Team Lead in Q4’21

Led numerous teach backs and sessions exemplifying leadership qualities while showing deep understanding of the product suite and platform

Created a large cache of cadences/messaging/training documents for the SDR org leading to month over month increases in open/reply rates, meetings booked and opportunities piped

Promoted from rep to manager in under 1 year

Outbound SDR - Team Lead

TROY ISD

6th, 7th, and 8th Grade History

Junior High Football & High School Baseball

Classroom Teacher/Baseball Coach

Los Angeles Angels

Professional Baseball Player

I'm passionate about achieving success through people and process-driven strategies. With a background spanning from professional sports to leadership in sales, I've learned that success is built on discipline and continuous improvement. Success today is a result of the work put in yesterday.

From my time in sports I learned the dedication and perseverance required to achieve excellence at the highest level.  I honed my communication skills and ability to adapt content for different audiences as a teacher. This all led me into sales where I found my true calling in connecting with people and driving results. I quickly moved into management, leading teams to achieve their full potential while learning the intricacies of nurturing and growing relationships.

As an account executive I worked collaboratively with clients to provide solutions that drive success in IT automation and SaaS management. My journey has taught me that the key to any accomplishment is valuing people, perfecting processes, and staying disciplined.

taplio

The Battle

Zach Wright

Jon Malmin

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