ZZ Media

What I Do: Turn books into high-ticket lead gen machines for authors, coaches & consultants.

Client Wins:

5-10+ strategy calls per week (without ads)

Books that generate $50K+ backend revenue

High-ticket sales funnels built directly from books

Positioned authors as THE go-to expert in their niche

Want to see if Fully Booked works for your book? Apply below.

**Schedule a call to discuss**: https://calendly.com/meet-with-zack/fully-booked-plan

Owner

El Capital LLC

I was Jason Capital's CRO & email marketing leader.

In our 4+ years together, I:

- Managed a list of 400,000+ email subscribers

- Generated $10M+ in sales

- Worked closely with clients like Jay Shetty, Robert Kiyosaki and Jordan Belfort

- Took 6 offers across different niches from launch to over $100,000 in revenue in the first 30 days

Had a ton of success with Jason and I'm super grateful for that.

Chief Revenue Officer

Your Marketing, Simplified. Over $7.2M Closed for Agencies, Consultants, & Coaches. Plugging Your Profit Leaks 💰

Your book should be bringing in clients. It’s not.

You thought it would mean more leads, more authority, more high-ticket clients.

Instead, it’s just sitting there.

Meanwhile, people with worse books—less experience, less credibility—are landing $10K+ clients effortlessly.

Why?

Because books don’t sell themselves.

They need a system.

Right now, your book is just… a book.

To bring in consistent, high-ticket clients, it needs:

1️⃣ Positioning that attracts buyers—not just casual readers.

2️⃣ Conversion triggers that turn pages into paychecks—without sounding desperate.

3️⃣ A Silent Sales Funnel that does the selling for you.

4️⃣ A traffic engine that gets your book seen by the right people.

Miss one, and your book won’t move the needle.

That’s what we install at Fully Booked Marketing.

Because most book marketing advice does't work. 

❌ Sell more copies. ($5 per book won’t change your life.)

❌ Post more content. (Content ≠ clients.)

❌ Build an audience first. (That takes years.)

If you’re following this advice, you’re stuck playing the long game—when your book could be monetizing right now.

How We Fix This for You

Repositioning – Your book should sell YOU. We tweak your title, messaging, and positioning to attract high-value clients.

Conversion Triggers – We install calls-to-action, lead magnets, and psychological nudges that turn readers into leads—without feeling pushy.

The Silent Sales Funnel – Your book does the selling for you, turning readers into $5K-$25K clients—without chasing leads.

Traffic & Distribution – We implement a high-leverage promotion strategy that gets your book in front of the right people—without constant content creation.

This isn’t theory. This is proven:

Dustin Riechmann → $15K in 30 days + sold out a $1K workshop.

Jason Wojo → $181K in 90 days—just from email.

Les Brown → $65,693 in first 30 days.

Jason Capital → $4.6M in book sales, $10M+ total.

If your book isn’t producing results like this, it’s not because it’s bad.

It’s because it hasn’t been set up to work for you.

Instead image clients coming to you.

A book that works while you sleep.

A proven system generating $5K-$25K clients—on autopilot.

We set it up for you.

Who This Is For?

1. Authors who sell high-ticket coaching, consulting, or services.

2. Business owners tired of the “content hamster wheel.”

3. Experts who want a predictable way to get clients from their book.

Want Your Book to Do the Selling for You?

DM me “Book” and I’ll send the details.

or

👉 Let’s fix this now: https://calendly.com/meet-with-zack/book2client

Zack Zeller

I write emails for 7, 8, and 9 figure founders. 

The one reason why email lists buy (or don’t)?

Low voltage copy. 

Let me explain.

Most emails out there focus on what their audience needs.

That's why most emails don't make sales.

In reality people need very little.

That's why desire drives people to buy- not needs.

Desire is the gap between where they are and where they want to go.  

How do you stop your email list from becoming another digital museum of good ideas...

... And turn it into a profit center?

You use precise language.

Converting newsletters recognize words matter.

I discovered this with my first sales letter for a dog joint supplement in 2014.

Instead of yapping about the ingredients, which was the go-to at the time... 

I shared a story about how one of the clients stopped jumping onto the couch.

It crushed. 

Not jumping on the couch and not jumping up for treats are the first signs that your dog is getting old.

And readers feel they’re losing their furry friend.

TLDR

Smart insights without clear direction create educated browsers, not buyers.

If you don't want readers who respect you but buy from someone else...

Build desire by being precise about where your reader is now and where they want to go.

Your job isn't to impress your list with insights. It's ramp up desire so high your reader takes action.

Now go make some sales.

BTW I'm sharing exactly how my clients see 10–45% more profit with my 3 email rhythm in a new report. Let me know if you want a copy by saying hey below.

Owner @ ZZ Media | Building Profitable Email Funnels

I just got engaged in secret.

And if you’ve ever planned a wedding…

You already know where this is going:

Anda panda… these things are expensive.

Every decision has a price tag.

Flowers? Expensive.
Food? Expensive.
Chairs?? 

Somehow also expensive.

So if I’m going to afford this wedding…

My clients’ emails need to bring in more revenue.

And emails only make more revenue when they get read.

How?

Add Tension.

Tension is the ONLY reason someone keeps scrolling.

Because tension = unfinished business.

Let me show you.

Here’s the email most founders send:

“Today I want to talk about improving your funnel metrics…”

Easy to delete, right?

Here’s how I’d rewrite it:

“We had 20 minutes before the campaign went live…
and one number told me we were about to lose $18,200.”

Feel the difference?

Instead of pushing a point onto someone…
you’re pulling them into your world.

And yes, I want clients to master this because tension leads to more revenue…

…but also because:

Weddings are expensive and I love this woman.

Here’s the 3-step tension framework I’m relying on:

1. Open a loop in the first 2–3 lines

An incomplete thought your reader must resolve.

“I just got engaged in secret.”

Confessions, secrets, fails, or favors are my go-to tools here.

2. Raise the stakes

Show what could be won or lost.

“…and weddings are expensive so this may not happen…”

Stakes keep the reader invested.

3. Delay the meaning

Use micro-tension line by line.

“Because weddings are pricey…
I need more revenue…
my clients need better results…
from ONE strategy…”

That’s tension.

That’s why people read.

You do this, and people will read every email you send.

You don’t, and they’ll skim, delete, ignore, and forget.

The lesson?

Your email should feel like a show you can’t stop watching.

And if you want the 3-email weekly rhythm I use to build tension, drive demand, and (maybe) fund this wedding…

Go to fixyourlist.com.

Sandy thanks you in advance.

I sold $10.1M of digital courses in 16 months.

But when I switched to selling services…

None of that copy worked.

It took me a while to understand why.

It wasn’t that the messaging was “bad.”

It was that the risk reversal mechanism had changed.

Here is what I mean..

Courses reduce risk with the plan.

Services reduce risk with what gets built.

When someone buys a course, they’re doing the work.

They need to know the roadmap is solid.

That’s what calms the buyer’s fear:

“Will I know what to do next?”

But when someone buys a service?

They’re not buying the roadmap.

They’re buying what gets done.

That’s what calms a service buyer’s fear:

“Will the work get done at the level I need?”

This is the mistake most service providers make:

They sell the plan when the buyer wants the proof.

They talk in intentions:

“we help founders…”

But that does not reduce risk.

Specific claims do:

“We reduced a founder’s workload by 17 hours/week.”
“112 clicks → 287 clicks after this change.”
“We deliver 12 assets/month — done for you.”

One client proved this last month.

Their email list was only booking 1–3% of calls.

We were explaining their system…

But not what the system produced.

Once we rewrote the emails around real mechanisms behind results...
…their bookings jumped.

Because the copy finally answered the question that mattered

How do I know this will work?

And when the answer is concrete, specific, and low-friction…

The sale becomes inevitable.

Here’s the rule I follow now:

If you’re selling services, reduce risk by showing what gets done.

Simple, outcome-driven copy built on your own data always beats clever copy built on nothing.

If you want my 3-email weekly rhythm for selling services using clear, outcome-based messaging, go to fixyourlist.com.

Each piece of content you publish is a kiss from a stranger in the dark.

Most founders never realize this, so their content becomes:

A weak kiss (no pull, no spark)

or

Clinginess (“Please like me. Please hire me.”)

Both push people away.

Your content has one purpose:

Create enough tension, interest, and utility
that the reader wants the next interaction.

Whether you want a kiss…

Or more sales from your emails, posts, and videos…

Here are the 3 rules that matter:

1. Structure your tension

Tension keeps people leaning in.

It’s anticipation.

It’s the open loop the brain must close.

If your first lines don’t create pull,

your reader won’t make it to the payoff.

2. Start with attraction

Attraction doesn’t come from big promises.

It comes from pattern breaks:

Like a different angle or an unexpected outcome

Your goal is to make the reader think:

“Wait… what do you mean?”

or

“How does that work?”

That’s the spark.

3. Deliver utility

Your content needs to pay for the reader’s attention.

A rule.

A lens.

A takeaway.

A step they can use today.

Without utility, you drain attention instead of earning the next touchpoint.

If you want strangers to become readers…
readers to become prospects…
and prospects to become clients…

Your content must:

pull with tension
hold with interest
and earn the next interaction with utility.

Don’t chase trends.

Write the next kiss.

If you want to see how I build this into my 3-email weekly rhythm for selling services, go to fixyourlist.com.

After training 114+ writers over 7 years, here’s the hill I’ll die on:

Copywriting is subtractive.

Your biggest revenue jumps happen when you remove what slows the reader down.

Here are the 10 things I make writers STOP doing to increase sales:

1. Stop writing silently.

Read it out loud. Clunky lines reveal themselves instantly.

2. Stop leading with your solution.

Start with the problem. Pain creates attention.

3. Stop jumping between ideas.

A simple signpost keeps readers moving toward the CTA.

4. Stop assuming the reader cares.

Cut every line that only matters to you. Relevance wins.

5. Stop hiding the product.

Screenshots, demos, samples—proof beats promises every time.

6. Stop shipping half-baked ideas.

If one objection breaks your claim, it wasn’t ready.

7. Stop breaking the promise mid-story.

Make one point. Deliver one payoff.

8. Stop overcomplicating your language.

Your buyers are smart and distracted. Keep it simple.

9. Stop burying the lead.

Put your best line up top. Earn attention early.

10. Stop losing the easy wins.

Typos and broken links kill credibility instantly.

When you remove the friction, the persuasion takes care of itself.

If you want the system we use to lift email revenue 20–40% with just 3 emails a week, go to fixyourlist.com.

Email doesn’t sell your offer.

It sells the next step. 

Most people never figure this out.

The inbox is the noisiest environment your prospect will ever be in.

Readers skim between meetings, clearing notifications, or half-reading in line at Costco.

That’s not where high-ticket decisions get made.

And after rebuilding 200+ email systems for founders, the pattern is always the same:

Founders pour time into rewriting nurture sequences, designing funnels, or “adding more value”... 

Yet their revenue doesn’t move.

Why?

Because sales don’t happen inside the email.

Sales happen in the environment the email sends people to:

- your audit
- your VSL
- your calendar
- your framework
- your case studies

Those are slow environments where real decisions get made.

Email’s job is simpler:

Get the right person to the next meaningful step.

When your CTA is clear, relevant, and frictionless, the whole system accelerates.

When it isn’t, everything downstream dies, even with great writing.

That’s why most email underperforms.

Not because the writing is bad…

But because the direction is.

Treat email like a traffic engine, not a closing tool and your revenue finally makes sense.

If you want the framework we use to lift email revenue 20–40% by fixing one entry point at a time, go to fixyourlist.com.

The easiest conversion boost you’ll ever get?

Replace every adjective with a fact.

Adjectives fail because they create friction.

Let me explain:

Friction = the mental work required for a reader to believe you.

If a claim forces the reader to interpret, imagine, or guess…

...that’s friction.

And vague claims create the most friction of all.

1. Vague claims force interpretation (why this kills conversions)

“Best in the world” makes the reader decide what “best” means.

Interpretation = cognitive load.

Neuroscience 101:

The brain avoids high-load decisions.

So vague claims don’t just “sound weak.”

They increase the mental cost of believing you, which reduces action.

2. Specifics remove interpretation (the mechanism behind it)

“3⅓× more light” requires zero imagination.

It’s pre-interpreted.

The brain prefers data that’s already been processed for it —
because it’s cheaper to think about.

This is cognitive fluency, one of the most repeatable findings in behavioral science:

the easier something is to understand, the more true it feels.

3. Specifics signal accountability (why they create trust)

Numbers imply testing, measurement, and constraints.

This is why specific claims sound riskier for the writer which makes them safer for the reader.

Specifics = skin in the game.

4. Specifics transfer certainty (you trust the data, not the writer)

A reader can doubt your intention.

But it’s difficult to doubt:

- a measurement
- a before/after
- a timeline
- a percentage
- a tested outcome

Specifics let the reader borrow your certainty without trusting your personality.

See what I mean:

“More light.” in one ad becomes “3⅓× more light.”

“Abundant lather.” becomes “Multiplies 250×… softens beard in 1 minute… stays creamy 10 minutes.”

“Lowest prices.” flips into “We make 3% margin.”

These ads aren’t just famous, they’re measured wins from controlled experiments.

One fact outperforms a hundred adjectives.

Because facts eliminate belief friction.

P.S. The playbook we use to increase email revenue 20–40% lives at fixyourlist.com.

SugarXR

SugarXR: With a mission to help hometowns thrive, SugarXR, is a technology platform that leverages the power of eXtended Reality (AR and VR) to increase traffic, drive sales for retail, restaurants and other mainstreet businesses.

Founder

Magic Little Doors

Magic Little Doors powered by SugarXR: There are more than a million retailers, a million restaurants and 10 million service businesses connected to Mainstreet America. COVID upended them all. Magic Little Doors will help them rebuild. 

We are retail promotions for Mainstreet - driving traffic, sales and excitement with augmented reality. We bring Mainstreet to life. We are an immersive, family friendly AR entertainment experience to bring foot traffic and sales to businesses nationwide. 

Augmented reality is quickly becoming one of the hottest new trends in marketing and advertising, and with good reason. Augmented reality has been shown to increase customer engagement and excitement, while also driving sales. Now, with Magic Little Doors, you can bring augmented reality to your business in a fun and interactive way that will delight guests and drive traffic. Magic Little Doors are placed inside or outside your business, and when guests view them through their smartphone, they will see digital characters emerge. 

This entertaining experience is powered by the latest tech innovation, WebAR, which requires no app to download. In addition, Magic Little Doors are highly customizable, so you can use them to promote discounts, coupons, or special promotions. Best of all, they're an extremely cost-effective way to drive traffic and sales to your business. Magic Little Doors is Powered by SugarXR. www.MagicLittleDoors.com.

HalloweenAR: HalloweenAR is bringing a new immersive experience to hometowns around the nation to celebrate Halloween with all the chills and thrills that only augmented reality (AR) can create. Using WebAr there is no app to download. Its fab-boo-lous. Learn More at www.HalloweenAR.com. HalloweenAR is Powered by SugarXR.

JoyMasters

Creating break through events, marketing programs and Salesforce administration for clients nationwide. Working on community minded programming, membership, volunteer recruitment and management, world class events, Bakken housing placement, publishing and digital media launches and so much more. Non-profit management and support. Creating joy worldwide.

CEO and C-Suite Consultant & Salesforce Strategy & Admin

MagicGardens.Fun

Magic Gardens, launched by a mother/daughter duo is designed to ignite the creativity of kids inspiring them to get off the couch using Magic Garden’s website, book and interactive tools as a guide for fun in nature. A Magic Garden, coined by the duo, is a mini garden, play space (inside or out) created with toys, and things kids make themselves integrating plants, rocks and other natural elements.  Visit us at www.MagicLittleGardens.com to share in the joy.

CEO & Co-Founder

Capital Growth Partners

Eagle Private Equity is an early stage private equity investor and partnering organization. We have built our own companies, assisted others in development of their companies, and led industry changing innovations in software, Internet, healthcare and consumer related sectors. 

EPE has strong intellectual property, finance, human capital, and markets experience and uses its own capital in the early stages of its opportunities. The company principals have founded company's which have been acquired by Fortune 100 company’s, gone public through merger, sold privately and expanded through acquisitions and organic growth.

Executive

- Independant

Executive Producer Documentary

mpls downtown council

Directed the Marketing, Communication and Membership efforts of the Minneapolis Downtown Council.  The MDC managed the safety, transportation and vitality of downtown Minneapolis.  Managed hundreds of events annually and thousands of volunteers.  Produced more than 900 event in eight years at Aquatennial and the MDC with an annual volunteer base of 7,000.

VP Marketing & Events

Minneapolis Aquatennial

Directed a non-profit association to produce the cities official civic celebration, the Minneapolis Aquatennial.

Executive Director

Microsoft

Managed the marketing launch of Microsoft’s highly anticipated Twin Cities on-line entertainment site, Sidewalk.com. Then led a staff of 25 including human resources, editorial, sales and marketing operations. In addition, directed for national promotional programs executed in 50 Sidewalk cities related to sports, entertainment, moves, music and restaurants.

General Manager Sidewalk.com

Fallon McElligott

Agency promotion/sponsorship supervisor, pitching, managing and implementing strategic in-store, sponsorship, event development, sweepstakes, tie-in partnerships and retail promotional efforts.  Brand experience includes, BMW NA, Lee Apparel, Brunswick Corporation (all divisions), Magnavox Consumer Electronics, Miller Lite, Jim Beam, Holiday Inn, NFL, Nikon, United Airlines, Minneapolis Star & Tribune, Ameritech and Weyerhaeuser.

Account Supervisor - Integrated Marketing

Lisa is an Augmented Reality Magic Maker. She runs marathons personally and professionally and loves to take on a challenge. Do good by doing good. Creating fans.  For nearly 30 years she has been strategically and creatively launching companies and providing brand and marketing solutions to a variety of industries. 

THINGS SHE enJOYS:
+ Bringing Joy to Life thru Augmented Reality Experiences
+ Administering Salesforce to increase productivity and raise money
+ Creating Jobs
+ Revolutionizing Sports for FANS
+ New restaurants in NYC with her son
+ Shouting "Encore"​ after her daughter sings on Stage
+ Product and Patent Development
+ Watching her son thrive as a developer like his dad
+ Empowering women
+ Chasing her grandsons so their mom can kick ass professionally
+ Closing Win/Win Deals
+ Supporting non-profits to exceed their missions
+ Creating JOY (which is all of the above)

taplio

The Battle

Zack Zeller

Lisa George

Followers

Posts

Engagements

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taplio

The Battle

Zack Zeller

Lisa George

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Zack Zeller's LinkedIn Performance

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Performance ScoreZack Zeller's LinkedIn Performance