PPC Masterminds

All 5 Star Rated Digital Marketing Agency. Consistently ranking clients on Google page #1, building masterpiece pay-per-click (PPC) campaigns that provide ROI, while continuously enhancing website & traffic conversion rates using top-in-class digital strategies, conversion optimization techniques from data-driven web analytics data.

Founder, CEO

Zaid Ammari

"How do I reach my target audience?”
“What if my ads run out my budget?”
“What if my strategy isn't effective?”

These questions can cause anxiety for any brand.

Whether you're a burgeoning startup, a multinational corporation, or a personal brand...

Your digital strategy is your lifeline.

	•	You need to be accurate with your ad targeting
	•	You need to be smart with your budget allocation
	•	You want to be renowned for your online impact

To do so, you need a robust digital marketing strategy.

I've had the pleasure of aiding brands like Sony and University of California in fine-tuning their digital strategies, delivering engaging content, and driving meaningful online conversations.

Fortune 500 companies.
Fast-growing startups.
Personal brands with substantial visibility.

They trust me with their digital compass. Will you?

Looking to enhance your SEO?
Searching for ways to maximize your PPC campaigns?
Need to improve your conversion rates?
Want to develop or refine your brand's digital strategy?

Just drop a "Hey Z!" in a message and let's get started.

Or just hop into my Calendly and let me know you're serious: https://calendly.com/ppcmasterminds/brand-consultation

Google Ads & Web Analytics Teacher & Consultant

Placements Media

•	Created & presented quarterly analytics reports & data to heads of 3 major global companies. Provided actionable recommendations that provided more than 40% increase in sales/customer acquisition & retention.

•	Created & designed more than 50+ Google Analytics specs to measure web asset performance and digital marketing initiatives with ROI models in mind.

•	Modeled consumer acquisition funnel from marketing touch points to final conversion. 

•	Built tracking dashboards and wrote impact reports for digital marketing campaigns, website optimizations, community interactions, and game updates using data from web, text, and in-game telemetry. 

•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Wrote A/B testing proposals, reported results of implementation and recommendations for web experience. 

•	Responsible for data analysis, web analytics, forecasting, cross-channel attribution, dashboards, reporting, trending, ROI optimizations, A/B and multivariate testing, conversion tracking validation, budget allocation. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses. 

•	Google Certified Professional for over 3 years

Digital Marketing Specialist

Quigley-Simpson

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

E Factor Media

•	Wrote analysis reports and built interactive executive dashboards measuring impact of digital marketing  campaigns using metrics from web analytics platforms, social media channels, sales data.
 
•	Designed KPIs and reporting dashboards for customer engagement and sentiment analysis with quantitative text data from channels including customer service tickets, surveys, in-game chat logs, and social media. 

•	Designed Google Analytics specs & tracking procedures to measure web asset performance and digital marketing initiatives.

•	Proposed & coordinated site content tagging structure for streamlined Omniture reporting. 

•	Managed Google Analytics, AdWords, and social media campaigns for small and independent businesses.

Hello there, welcome to my profile!

Think your company can be generating more sales with less time, but your not there yet! Well, that’s why I am here in a nutshell. 

I help brands conquer the digital space. My expertise encompasses digital marketing strategy, PPC, and SEO for companies like Sony and University of California. Want to e-meet and discuss potential opportunities? I'm always open to connect and explore.

The more detailed version:

I specialize in crafting digital marketing strategies, managing effective PPC campaigns, and optimizing SEO for businesses that believe in their mission. 

Whether you're launching your digital presence or looking to amplify your reach, I can guide you in the right direction.

Over the past 11 years, my strategies have helped my clients reach their revenue goals.
Many of the brands I've partnered with have earned numerous accolades in their respective industries. While I can't claim full credit for these achievements, it's immensely gratifying to contribute to their success stories.

I live by the motto "work smarter, not harder".

If you asked my past clients or colleagues about me, you'd likely hear "robot" and "workaholic". I wouldn't dispute these labels, though I prefer "passionate digital strategist", to be more precise.

If you're interested in collaborating, please don't hesitate to reach out.

Fair warning: if you try to sell me something within 5 seconds of my 'Accept' click, I'll swiftly guide you towards the LinkedIn abyss. No jokes!

On a more positive note...

If you're considering working together, know that I offer free initial consultations. I respect your time and your business and expect mutual respect. 

HOW CAN I HELP YOU?

√ Consult on PPC campaigns & provide you with actionable recommendations from data.

√ Rank your website & your other properties on Google page #1. Ask me for proof! 

√ Create & rank videos on Google & YouTube page #1.  Ask me for proof! 

√  Optimize & fix tracking and web analytics data points to better measure your SEO & PPC traffic and optimize your websites for maximum revenue generation. 

√ I am also a contributor to tech.co, business.com, business2community.com and 30 more high authority websites, where I can help spread the word about your business and provide you with qualified leads. Ask me for samples! 

So, dear LinkedIn connections, brands, coaches, corporations... If I sound like the digital strategist for you, let's chat. My virtual coffee machine is always on standby.

Thanks for reading until the end. You're fantastic!

Zaid

Zaid A.

POSITIVE SPARKS MARKETING LTD

Pay Per Click Advertising and Conversion Rate Optimisation Agency based in Cornwall but with clients across the world. We are one of the very few commission based PPC agencies in the world. Our aim is to be commission based with every client we work with. Our approach works with most businesses with an established online presence, but is particularly effective for e-commerce brands selling 100 or more products. Want to know how might work with you? Get in touch and we’ll run a free audit with an outline of how we can scale your business together.

Founder

The Digital Sparks Podcast

With over 100 episodes published so far, the Digital Sparks podcast is a weekly opportunity for me to interview a special guest who is an established voice in web marketing, online productivity or digital entrepreneurship. We stream across iTunes and all well known podcast directories and attain up to 2K listeners per episode. See bit/ly/digitalsparks

Presenter / Founder

Phil Byrne Ltd

Based in Wicklow, Ireland, I worked as a digital consultant to a variety of companies in both the UK and South East Ireland. I helped my clients craft and deliver web marketing strategies that covered all aspects of traffic generation and audience engagement. Clients include Rathwood Furniture, Camino Ways, Noble Express, Yorkshire Lavender and West Yorkshire Steel. njunction with my team.

Managing Director

LiveWorkAbroad.com

Having left the UK in 2010 to live in Buenos Aires, Argentina, I created the website liveworkabroad.com to document my experiences running a company remotely. The website interviewed a different remote worker every month and was one of the original websites out there promoting what is now known as the digital nomad lifestyle. 

Owner

CheapHotelChains.co.uk

Cheap Hotel Chains was one of the original hotel deal comparison websites. I used my skills in both web design and SEO to push the website towards the top of the organic Google rankings for a variety of location-specific hotel focused keyword searches.

The H2 Company

Based in the heart of the city of Leeds, The H2 Company was a full-service creative agency.  I was director of the web and digital services offered by the company and worked with a team of eight employees. These services included website design, web and email hosting, internet marketing, SEO, Adwords and Email marketing. We fulfilled web marketing strategies for a range of clients in both B2C and B2B markets including Raddisson SAS, EMI Music, William Hill and Opera North. 

Director

UM Media

UM Media offered website design and hosting for arts, music and literary organisations. Clients included Complete Music, Yorkshire Dance, Red Ladder Theatre and Leeds Markets.

Business Owner

I am a Pay Per Click Marketing and Web Analytics Professional with over 20 years of experience in the online world. I founded Positive Sparks Marketing Ltd, a commission based PPC agency that works with e-commerce brands across the world to generate more sales and optimise their conversion rates. 

My passion is to help businesses grow and scale online via a share of the revenue generated by our PPC campaigns, rather than ongoing fixed fees. I also a past host of the Digital Sparks podcast, where I previously interviewed established voices in web marketing, online productivity, and digital entrepreneurship. I have multiple publications on remote working and digital nomadism and am always looking for new challenges and opportunities to collaborate with like-minded professionals and clients.

Phil Byrne

Most PPC teams fail because they confuse roles.

The strategist, buyer and analyst are not the same job.

Mix them up and campaigns lose direction fast.

Here’s how a high-performing PPC team operates:

1) Strategist sets the course
 → Builds structure, defines KPIs, aligns with business goals

2) Buyer keeps things moving/ keeps engine moving
 → Launches ads, manages budgets, adjusts bids daily

3) Analyst keeps you honest
 → Flags tracking gaps, builds dashboards, highlights channel inefficiencies.

One person trying to juggle all three? That’s not strategy.

That’s how performance dies slowly.

P.S. Which role is missing in your team right now?

Commission Based PPC Advertising Pro. Digital Entrepreneur. Founder of Positive Sparks, Digification & The Digital Sparks Podcast

90% of Google Ads accounts fail this profit checklist
(Clicks don’t pay the bills, profitable campaigns do)

Run your account through this 10-point profit audit:

1:Conversion Tracking – GA4 + Enhanced Conversions / CAPI set up right
2: Account Structure – Brand / Generic / Competitor split, intent-based
3: Budget Allocation – Back winners, cap tests, adjust for seasonality
4: Keyword & Search Term Review – Cut losers, add negatives, avoid overlap
5: Creative & Ad Copy – 2–3 variations/ad group, test benefits vs objections
6: Bidding Strategy – Smart bidding with clean data only
7: Landing Page Performance – <3s load, match ad copy, track bounce
8: PMAX Vs Standard– Stop brand cannibalisation, segment by margin + AOV
9: Audience Layering & Signals – Remarketing, lookalikes, exclusions
10: Reporting & ROAS Attribution - Attribution that shows true revenue and margin

💡 Which of these 10 points is your biggest blind spot right now?

♻️ Repost to help someone plug their leaks before scaling.

Most Shopify brands scale Google Ads by just increasing budget.

Then wonder why profit drops.

Scaling isn't about spending more. It's about three things working together.

- Strategy: Campaign structure, budget logic, keyword control, testing cycles.
- Data: The metrics that actually matter (not vanity numbers).
- Execution: Daily adjustments, audience layering, brand defence.

Weak strategy creates waste. Ignoring data means spending more and earning less. 

Poor execution kills results.

6-figure brands don't just spend. 
They optimize all three layers.

P.S Where's your weak point? Let’s talk.

Most Google Ads pros know how to run campaigns.

But few know how to build systems that print predictable profit for Shopify brands.

After auditing 50+ Shopify ad accounts, here’s what separates average media buyers from profit-first operators 👇

It’s not “better ads.”
It’s the frameworks behind them, the systems that control tracking, margin visibility, bidding logic, and scaling gates.

This breakdown covers the entire operating system of a top-performing Google Ads setup for eCommerce:
✅ From margin-based tracking dashboards
✅ To waste elimination and scaling validation
✅ To multi-channel sync and LTV integration

This is how you go from chasing ROAS → to engineering profit predictably.
Comment “FRAMEWORK” and I’ll share the full guide.

Follow Phil Byrne for performance strategies built for profit, not vanity metrics.

Your Google Ads account isn't just a campaign dashboard. 

It's a three-layer ecosystem. And most brands only optimise one.

1️⃣ Traffic Layer brings people in. 
Affiliate clicks, YouTube viewers, blog mentions, social shares. 
This builds awareness and fills your retargeting lists without spending on cold audiences.

2️⃣ Engine Layer turns attention into sales. 
Search ads, Performance Max, Remarketing, Shopping ads. 
This catches demand and scales what's already working.

3️⃣ Profit Layer gets more from existing customers. 
Upsells, loyalty campaigns, cross-sells, referral programmes. 
This increases order value and turns buyers into repeat customers.

The brands that win don't just run ads. 
They build systems where each layer feeds the next one.

P.s Which layer is missing in your setup? Send me a DM and let's talk.

Your Google Ads budget needs a system, not random spending.

Here's the 4-phase framework that separates profitable brands from the rest:

Phase 1: Brand (5-10%) 
Defend your market. Capture the cheapest conversions.

Phase 2: Deficit 
Focus on first-time buyer profitability. Test broad, scale slowly.

Phase 3: Surplus 
Retarget smart. Build time-split loops and tighten landing pages for cash extraction.

Phase 4: Growth (40-50%) 
Scale proven offers. Reinvest into testing. Chase new demand.

The biggest mistake is jumping straight to Phase 4 without building the foundation.

Budget allocation isn't about spending more. It's about spending right.

👉 Which phase is your brand in right now? Drop me a message and let's talk strategy.

Most Shopify founders think scaling paid growth is about better ads.

It needs better systems.

Because when the system works everything compounds:
✅ Attribution tracks every penny.
✅ Creatives refresh before fatigue hits.
✅ Budgets scale without chaos.
✅ Product winners get fuel, not waste.
✅ Retargeting, retention, and revenue play together.

That’s when growth stops feeling random and starts feeling inevitable.

If your ads aren’t scaling the way they should, it’s rarely a “creative problem.”

It’s a systems problem.

Build the system.
Then let it scale for you.

P.s What’s the biggest bottleneck in your paid system right now?

♻️ Save this post for your next ad audit.
📈 Follow Phil Byrne for insights on paid growth that actually scale.

Many Shopify brands run ads. 
But the profitable ones run systems.

There's a massive difference between spending on campaigns and building an actual ad strategy that scales without bleeding margin.

Here's what separates the two:

➡️ Profitable brands map funnels, track attribution across interactions, and rotate creatives before fatigue kills performance.

➡️ They build retargeting loops that re-engage visitors with the right offer at the right time, not random reminders.
➡️ They prioritise profit metrics over vanity ROAS, sync channels to avoid competing with their own traffic, and keep account hygiene clean so reporting actually tells the truth.

➡️ They scale on validated winners, forecast LTV to guide budgets, and control CAC against real margins.

➡️ And they sync inventory signals so ads don't run on sold-out products (yes, this still happens).

The common thread is simple: everything is measured, everything is deliberate, and nothing is left to chance.

If your ad account feels chaotic, it's not the platform. It's the lack of systems.

👉 Which of these concepts is missing from your current setup? Send me a message and let's fix it.

Most Shopify brands are wasting money on ads and it doesn’t have to be this way…

Clicks don’t convert when offers are weak, pages are slow, tracking is messy, and retargeting is missing.

The profitable brands:
✅ Scale what already converts
✅ Speed up stores
✅ Track with real numbers
✅ Convert warm audiences first

Stop wasting ad spend. Make every pound count. 

👉 Follow Phil Byrne for more tips on scaling Shopify stores profitably.

Most Shopify brands stack tools before they build systems.

That’s why growth often fails when data is scattered, decisions slow, and ads move faster than the brand’s feedback loop.

High-performing DTC brands work differently.

They build a growth stack, one that connects conversion, optimisation, intelligence, and retention into a single performance engine.

Each layer compounds:
1️⃣ Conversion - faster pages, stronger offers, smoother checkout
2️⃣ Optimisation - cleaner data, better bidding, smarter spend
3️⃣ Intelligence - real visibility into LTV and margins
4️⃣ Retention - post-purchase systems that keep profit cycling

When these layers work together, growth stops being reactive, and becomes predictable.

Follow Phil Byrne for performance-based PPC systems that link creative, data, and profit, without the noise.

♻️ Save this for your next growth audit.

In the last 3 months, we’ve tested PPC campaigns with and without affiliate-driven traffic across multiple verticals.

And if there’s one thing that stood out?

Affiliate clicks can make or break your ROAS at scale.

The 7 biggest ways affiliates supercharge PPC performance and why brands combining both see lifts of 25%+:

→ Pre-warmed trust cuts acquisition costs before the ad even runs
→ Higher CVR → stronger Quality Scores → cheaper clicks
→ Affiliate audiences fuel remarketing with 20–40% ROAS jumps
→ Conversions feed Google + Meta’s algorithms the right signals
→ Fixed commissions keep blended CAC under control
→ Affiliate spikes expand the retargeting pool for PPC reach
→ No wasted spend: affiliates only get paid on results

If your PPC is working but margins feel tight, this blend is the lever you’ve missed.

P.S. Share it with your performance team. And benchmark your blended funnel before you scale.

Here's how affiliate traffic boosts PPC ROAS

PPC isn't a rip-off, but most marketers are lying to you about it.

The 3 reasons why PPC alone won’t scale your e-commerce brand effectively.

If you run an e-commerce store, you’ve probably been told:
“Just put more money into adverts and you’ll grow.”

Here’s the truth: that’s the fastest way to burn through cash without building a sustainable brand.

The advert platforms are saturated.

The moment you stop spending, your traffic dies. And the agencies who push PPC as a silver bullet? They’re often just chasing short-term gains.

Take it from someone who’s tested this across dozens of e-commerce brands, adverts work, but not as your only growth lever.

Here are the 3 reasons why PPC alone won’t scale you:

1️⃣ Rising Costs
Advert auctions keep getting more expensive. What worked at £20 per customer acquisition last year might cost £50 today.

2️⃣ No Compounding Effect
Unlike SEO, content, or email, PPC doesn’t build momentum. You’re always paying to play the game.

3️⃣ Limited Brand Trust
Customers don’t just want to see your advert. They want proof, authority, and reasons to trust you beyond a click.

When you combine PPC with organic channels (SEO, content, retention strategies) you stop renting growth and start owning it.

That’s how you scale profitably.

P.S. If any agency tells you PPC alone is all you need, give them a wide berth. That’s a massive red flag.

Here’s how the smartest £500K–£5M e‑commerce brands grow with the top 3 paid channel synergies 

1️⃣ Search + Shopping

“Capture Demand” (£)
Branded & non-branded campaigns, dynamic product feeds, AI sitelinks, review extensions.

2️⃣ Paid Social + Retargeting 

“Re-engage Buyers” (££)
Dynamic carousels, short-form reels, UTM-tagged creative, sequential storytelling.

3️⃣ Influencer + Affiliate 

“Scale Reach” (£££)
Micro-influencer amplification, affiliate placements, shoppable video content, tiered commission ladders.

Combine these channels strategically and watch engagement, conversions, and revenue rise. 📈

P.s Which synergy would you implement first for your brand?

Most Shopify brands treat Affiliate + PPC like strangers at a party. 

They run campaigns in silos, overpay on last-click commissions, and watch coupon sites quietly destroy their margins.

Meanwhile, the best brands? 

They're playing a completely different game:
✅ Unified data across channels
✅ Blended CAC + LTV (ROAS is a vanity metric)
✅ Brand term protection with iron-clad rules
✅ Partner tiering based on actual profit contribution
✅ Cross-channel attribution that tells the truth

The difference isn't just strategy, it's profitability.

👉 Where does your brand sit right now… Most or Best?

Comment below, I'd love to help which challenges you're facing with your Affiliate + PPC setup.

I see most brands confused about why their affiliate channel never grows.

Some launch it and wait.

Others put it under “influencer marketing” and hope something happens.

But Affiliate isn’t just another channel.
It’s traffic you only pay for after the sale.

If you treat it like a side campaign instead of part of your growth system, you’ll:
❌ Attract random promoters
❌ Lose track of what’s working
❌ Stay stuck at tiny numbers

Here’s how to turn affiliate into a self-funding acquisition machine without risking ad spend upfront:

1.Know your profit limits first
-- Define max commission before recruiting anyone
-- Pay only after revenue comes in

2.Recruit with purpose, not passively
-- Find partners already influencing your buyers
-- Join communities already ranking on Google

3.Give ready-made offers to promote
-- Share angles, headlines, and swipe files
-- Remove thinking for faster execution

4.Treat Affiliates like your sales team
-- Set tiers and highlight top performers
-- Reward results, not sign-ups

5.Recycle Their winners into PPC
-- Turn high clicks into paid ads
-- Scale messages already proven to convert

Affiliate works when treated like infrastructure, not decoration.
Want help building this loop? Comment “LOOP”.

Most Shopify brands don’t fail because ads are too expensive.

They fail because their paid ecosystem is treated like a slot machine.

These are the real issues that hold back scale:
➡️ Attribution shaky → dollars untracked
➡️ Creative random → no calendar, no learnings
➡️ SKUs unchecked → weak products still get spend
➡️ Landing pages mismatched → traffic bounces cold
➡️ AOV flat → bundles and upsells ignored
➡️ Retargeting scattered → warm leads left behind
➡️ LTV a guess → no cohort or payback clarity
➡️ Budgets messy → scaling breaks the system
➡️ Operators missing → interns driving strategy

When every piece works together (tracking, testing, filtering, offers, funnels, retention) you don’t just run ads…you run a paid ecosystem that compounds.

That’s how you scale without wasted spend!

P.S. What’s one growth hack you’ve seen work again and again for Shopify brands?

Most £500K+ brands waste 30-40% of their ad budget on campaigns with no clear funnel.

The structure is broken. 
Budget is scattered. 
There's no customer journey.

The fix is simple. Four stages:
- Cold (awareness)
- Warm (trust)
- Hot (conversion)
- Repeat (profit)

Budget follows intent. Attribution is clean. Scaling is predictable.

👉 Swipe to see the breakdown. DM "FUNNEL" if you need help building this.

The Simple Ad Funnel Every £500K+ Shopify Brand Should Use

8 out of 10 brands waste paid media potential.

9 growth levers to build a high-performing paid ecosystem:

1/ Affiliate Fueling 
↳ Use affiliate traffic as a warm pool for PPC remarketing.
↳ Boost ROI without raising ad budgets.

2/ Commission-Only Testing 
↳ Test new offers via commission-only affiliate campaigns.
↳ Validate messaging with zero upfront risk.

3/ Upsell & Resell 
↳ Let affiliates sell to your existing customers.
↳ Free up PPC spend for new customer acquisition.

4/ PPC Retargeting Loops 
↳ Retarget affiliate visitors across multiple ad sets.
↳ Close high-intent leads faster and cheaper.

5/ Content Syndication 
↳ Repurpose top-performing affiliate content for paid channels.
↳ Scale what’s already converting.

6/ Audience Segmentation 
↳ Segment by affiliate source for personalised PPC campaigns.
↳ Drive higher relevance and conversions.

7/ Funnel Optimisation 
↳ Align affiliate and PPC funnels to reduce drop-offs.
↳ Create a smoother lead-to-sale journey.

8/ Attribution Insights 
↳ Track which affiliates deliver the best ROI.
↳ Redirect ad spend with smarter data.

9/ Compounding Growth System
↳ Combine all levers into one looped system.
↳ Build a self-sustaining, scalable growth engine.

Most paid teams scale channels in isolation.
But the top 1% build ecosystems that scale together.

P.s Which lever will you activate next?

♻️ Repost to help others scale smarter.

And follow Phil Byrne for more insights on paid ecosystems and growth strategy.

Them: We work with a big media buying agency!
Me: Nice. What's the brand vs non-brand split?

Them: ...A lot of big brands work with them.
Me: So 80% is brand search?

Look, brand search is important. 

But if that's where most of your budget goes, you're paying premium rates to catch people already looking for you.

Real growth lives in non-brand, cold traffic, and new audiences.
Ask the question. If they dodge it, you know the answer.

😂 Tag someone who needs to hear this.

Most Shopify brands measure traffic and revenue.

The profitable ones measure the five stages in between.

- Traffic Quality (buyers vs browsers)
- Trust Building (doubt removal speed)
- Checkout Flow (completion rate)
- AOV Boosters (order size lift)
- Retention Loop (repeat purchase rate)

Fix stage 1, you attract better traffic.
Fix stage 2, conversion rate jumps.
Fix stage 3, cart abandonment drops.
Fix stage 4, revenue per order climbs.
Fix stage 5, LTV multiplies.

Most brands ignore 3-5. That's where profit lives.

P.S  Which stage is leaking profit in your funnel right now? Drop me a DM and let's diagnose it.

taplio

The Battle

Zaid A.

Phil Byrne

Followers

Posts

Engagements

Likes

Performance ScorePhil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zaid A.

Phil Byrne

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Byrne's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Byrne's LinkedIn Performance