Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

VP of Global Sales

Zebra BI helps businesses turn raw data into clear, actionable insights through beautifully designed, ready-to-use visuals and reports. Whether you're dealing with financial figures, sales performance, or any other business data, Zebra BI integrates seamlessly with platforms like Microsoft Office and Power BI to automatically create charts, dashboards, and reports that are easy to understand and quick to generate.

Head of Partnerships

Funnel

Funnel is the marketing data hub that gives you business-ready data that makes sense. We have helped more than 2000 customers to grow their business – including digital leaders like Home Depot, Havas Media, and Samsung. Founded in Sweden and with offices in Stockholm, Boston, London and Dublin we serve data-driven marketers across the world.

Responsible for recruiting new solutions partners with the right IPP, building relationships with key stakeholders and driving net new SaaS revenue in Europe, Middle East and Asia. Also responsible for strategic partners on a global level. 

• Delivered 125% on quota 2023
• Mentored multiple team members
• Created and implemented the partner program
• Recruited 100+ partners
• Created and executed a global partner GTM strategy
• Expanded the team into the US

Partner Manager EMEA & ASIA

Adobe

Adobe gives everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences. Adobe Experience Cloud provides an end-to-end Customer Experience Management (CXM) solution for experience creation, marketing, advertising, analytics, and commerce. It helps companies deliver consistent and compelling experiences across customer touch points and channel – all while accelerating business growth.

Responsible for our partnership with strategic global partners such as Accenture, Capgemini, IBM, Publicis Groupe and Microsoft across the Nordic region.

• Awarded Top Sales Achiever exceeding quota (2020)
• Delivered 115% on quota (2019), 133% (2021)
• Closed licensed deals through partners with ASV values up to $2.5M
• Driving net new enterprise SaaS revenue in region through the Digital Experience partner ecosystem
• Working closely with several internal and external stakeholders in the Nordics + EMEA
• Pipeline management, forecasting, partner business planning, account planning, QBRs, marketing, partner development, partner practice strategies
• Established partner relationships with senior management, sales and delivery teams

Partner Sales Manager Nordics

Norce

Storm Commerce, later merged with Jetshop and rebranded to Norce, is an innovative Swedish Tech Company with a world class cloud-based eCommerce platform. Norce helps companies within both B2B and B2C future-proof their digital business. A modern headless system architecture facilitates an agile and flexible business environment.

Responsible for sales with the main objective to penetrate net new accounts throughout the Nordic region together with our partner network.

• Recruiting, hiring, KPI and metrics review, training and coaching new and existing sales reps
• Designed, implemented and continuously optimizing sales process
• Evaluating, rebuilding and repositioning our offering
• Procured and implemented a new CRM & MA
• Designed, implemented an incentive program for sales
• Defined plans and strategies for developing business and achieving the company’s sales goals

Head of Sales

Basware

Basware is the global leader, recognized by Gartner and Forrester, in providing purchase to pay and e-invoicing solutions. We empower companies of all sizes to unlock value across their financial operations and business networks.

Responsible for supporting existing partners, identifying, signing and setting up new partnerships.

• Recruited several new partners (EMEA, Nordics and Sweden)
• Grew partner sourced SaaS revenue with 100% (SMB Segment 2016)
• Developed and improved the local partner sales strategy
• Coached and trained 50+ partner sales reps
• Managed 10+ partners

Senior Partner Sales Manager

Rillion

Rillion helps businesses streamline and automate their financial processes from purchase to payment. Rillion gives customers complete visibility and control of the P2P process by linking purchases, invoices and contracts.

Responsible for recruiting, developing and driving SaaS revenue through channel partners. This includes system integrators, VARs, ISVs and resellers.

• Global sales rep of the year (2014)
• Grew partner sourced revenue with over 50% (2013-2014)
• Increased net new names with 145% (2013)
• Coached and trained 150+ partner sales reps
• Managed 20+ partners

Partner Sales Manager

Securitas Sverige AB

Nyx Security, later acquired by Securitas, provided innovative security solutions and camera centers based on proprietary, world-leading intelligent video analysis software of events in real time.

Leveraging partners to identify and drive new product and solutions opportunities. Develop, manage and measure partner performance through detailed business planning and regular reviews against the plan. Train partner sales team on Nyx Security products and services.

• Grew partner sourced revenue with 100% YoY
• Managed and grew the company’s presence within the channel
• Managed 3 gold partners

Partner Account Manager

TD SYNNEX Nordics

TD Synnex is one of the world’s largest technology distributors. We help companies like HP, Apple, Cisco, Microsoft — and hundreds of others — bring their products to market, and we offer a wide range of technical and business support services.

Responsible of channel marketing for all software vendors (Microsoft, Symantec, VMware, Kaspersky, Adobe etc). Conducted business analyses, defined strategies, created and implemented marketing plans for each vendor. Increase partner breadth/depth, increase overall sales and creating go to market strategies for new vendors and/or products.

• Exceeded sales target every quarter during my employment
• Awarded for extraordinary performance 2009 and 2010 by two different CEOs
• Acting Marketing Director 2009/2010 and managed the marketing department and also a member of the operational management team
• Responsible for the Nordics largest yearly sales incentive including over 3 000 partners and 100 winners
• Improved sales process boosting marketing sales

Marketing Manager Software

ExOpen Systems

ExOpen Systems develop and deliver software solutions ranging from reporting tools tightly integrated with Microsoft Excel, to enterprise-wide, web based solutions within Business Intelligence and Performance Management.

Researched, prospected and developed interest within existing and new accounts, managed the sales process and closed opportunities. Extensive knowledge of business intelligence sales and marketing.

• Created and executed marketing initiatives that increased overall sales
• Developed successful growth strategy for existing customers
• Closed the largest ExOpen Forecast license deal

Key Account Manager

Svensk Kontrolltjänst

Number one priority starting a new business is sales therefore the most of my time I planned and carried out sales activities in order to grow the company. My main priorities were sales, marketing, finance and people management.

• Achieved an annual turnover from 0 SEK to 3 MSEK
• Designed, implemented and continuously optimizing sales process
• Managed hiring, training and coaching of new and existing employees
• Managed negotiations with the union, suppliers, government and customers

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Žan Perkovič

Jerome Johansen

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