Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

As the HR Business Partner at Zebra BI, I am dedicated to developing and executing strategic HR initiatives that drive organizational success and enhance employee experience. My role encompasses a wide range of responsibilities that ensure the smooth functioning of our HR department and the overall growth of our company.


• Developing and Executing HR Roadmap: Strategically planning and implementing HR initiatives that align with Zebra BI’s long-term goals.

• HR Reporting Improvement: Significantly enhanced HR reporting by designing and launching up-to-date HR reports on every single HR data point using Zebra BI visuals. This initiative has provided deeper insights and improved decision-making processes.

• Lead Recruiter: Leading recruitment efforts, designing and executing hiring activities for all open positions. Ensuring that our recruitment strategies attract top talent and fit the cultural and skill requirements of our organization.

• Organizational Development: Strategically shaping the organization by implementing structures and processes that promote efficiency, engagement, and growth. Fostering a culture that supports continuous improvement and innovation.

• People Development: Focusing on the professional growth and development of employees through training programs, career development plans, and performance management systems.

• Onboarding Process Improvement: Significantly improved the onboarding process to ensure new hires are effectively integrated into the company, enhancing their early productivity and engagement.


With a passion for people and a strategic mindset, I strive to make a meaningful impact on Zebra BI’s success by fostering a supportive and dynamic work environment. I am committed to continuous improvement and believe in the power of effective HR practices to transform businesses.

HR Business Partner

Zebra BI is changing the world of business reporting and transform it to the actionable reporting.  Our mission is to create an advanced and extremely user-friendly reporting tools for presenting data in a better way.

• Defining and implementing internal HR practices and optimizing processes.
• Handling employee queries regarding HR procedures, policies, benefit programs.
• Recruitment (headhunting approach) and hiring activities for open positions in our organization.
• Defined and implemented onboarding and offboarding processes.
• Taking care of all educational activities, employee growth/development program & educational courses.
• Employer branding through various ongoing activities.
• Supporting with the design of HR strategy, policies and planning.
• Analyzing HR data and preparing reports for management team.

Senior Human Resources Specialist

Rekruter

Rekruter is a professional consultant company in the field of HR, specialized in the search and selection of candidates in permanent positions, outplacement services, talent assessment and career consultancy.

• Consulting on talent acquisition approach (market research incl. screening, benchmarking, evaluation)
• Talent acquisition (headhunting direct approach, talent assessment via competency based interview)
• Conceptual design and execution of outplacement services (outplacement process, competency identification of individuals, career development discussions, consultancy, …)
• Assessment reports preparation
• Consulting at various career fairs and conferences focusing mainly on competencies and career development
• Customer relationship management

HR Project Manager

I am currently working as a HR Business Partner at Zebra BI. Interested in working at HR sector. Finished masters degree at Faculty of Economics, University of Ljubljana - International business.

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The Battle

Žan Perkovič

Jon Pelko

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