Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

SEP2

Building and driving strategic partnerships between top tier Cyber Security Vendors and Clients in order to build Cyber Immunity and drive business growth.

Senior Enterprise Account Executive

Kaspersky UK

Within the role of Head of Enterprise, I must manage and drive Enterprise Sales within the UK & Ireland. The role is responsible for developing, overseeing, and executing an Enterprise strategy for Kaspersky and management of all Enterprise Sales from a Named Account List (NAL) on the dedicated territory. Work closely in full partnership with the existing Sales and Marketing personnel on a Regional, European and Global level to consistently meet and exceed the goals of this dynamic organisation.

Head of Enterprise

•	Achieve quarterly and annual set targets from a Named Account List (NAL) of Enterprises of 1000+ users
•	Establish and maintain executive level relationships to create a qualified pipeline and drive revenue
•	Develop contacts with assigned customers from NAL into leads and work through the entire sales cycle
•	Articulate the value of our product/service to higher level within customer organisations
•	Identify, develop and articulate a compelling value proposition to prospective customers in the large enterprise segment
•	Position Kaspersky Lab specialised services like cyber security training, threat intelligence services, Anti APT etc to large enterprises
•	Supply proposals and product information to prospects
•	Funnel reporting and updates using SalesForce
•	Work in close connection with Partner / Channel Account Managers to ensure the deal closure and full sales cycle support by appropriate reseller or system integrator
•	Independently driving the entire sales cycle for customer acquisition
•	Stay updated with competitive landscape and latest trends in the security market
•	Work as a trusted consultant for NAL enterprises, to get Kaspersky products & services empanelled as their preferred choice
•	Lead the process of timely response to RFP’s, along with partners & colleagues
•	Present Kaspersky Portfolio of product & services at field events such as conferences, seminars, etc
•	Convey customer requirements to Product Management teams on a regular basis
•	Co-ordinate with Global Enterprise Sales Team.

Key Account Manager

Kaspersky Lab is a global cybersecurity company celebrating its 20 year anniversary in 2017. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.

Enterprise Account Manager

NTS (UK) - Part of Capita PLC

Following on from the acquisition of NTS (UK) Ltd by Capita PLC, I worked through my role as a Senior Account Manager, responsible for one of the largest targets throughout the Security pillar. This role involved everything - cold calling, qualification and target achievement. I became 'Kaspersky Champion' as I used it as an opportunity to showcase their technologies into my large Enterprise Accounts.

Senior Account Manager

NTS (UK) Ltd

Following on successful completion of my Information Security Consultant responsibilities, I was promoted to the role of Junior Account Manager where I was given my first revenue target. I would shadow our Senior Account Managers and Sales Director on meetings and began to take full responsibility of my target.

Junior Account Manager

Within my role of Information Security Consultant, my main responsibility was cold calling and organising qualified meetings for our Account Management Team.

Information Security Consultant

Committed to building Cyber Immunity!

Experienced Senior Enterprise AE with a demonstrated history of working in the Cyber Security Industry for 14+ years.

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Žan Perkovič

Mina Yanni

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