Everyone wants to be data-driven.
I figured out how.

I help Sales & Finance leaders bridge analytics and execution, so they can lead with confidence, coach with insight, and forecast without guesswork.

Outcomes this creates:

- Faster close-to-insight: leadership gets answers while the window to act is still open (not two months later).
- ​Forecast confidence: variances become signals that improve assumptions, tighten guidance, and reduce surprises.
​- Exec alignment: one consistent story across Finance, Sales, and Ops - less debate about the numbers, more focus on actions.

With an M.Sc. in Business Informatics and 10+ years across analytics, sales, and finance, I build the systems + habits that make better decisions inevitable.

Here’s how I help:

1. Sales performance & pipeline clarity → BI-backed plays, demo frameworks, multi-threading & coaching to lift conversion and coverage.
2. Forecasting & financial rigor → automated reporting, stage-weighted models, and cash-flow visibility leaders trust.
3. Enablement that sticks → GTM playbooks, reporting cadences, and dashboard literacy that create accountable, metric-driven cultures.

Proof / outcomes I’m proud of:
• New-opportunity → Closed-Won conversion improved from 40% to 52% (enablement + reporting).
• Pipeline conversion 22% → 33% and SQL→Opportunity +18% through insight-driven coaching and plays.
• €400K+ in upsell opportunities uncovered; multi-million-euro pipeline acceleration.
• Forecast accuracy improved up to 30% and reporting time reduced 25% with automated exec reporting.
• Pipeline coverage sustained at 3× quota through targeted campaigns and prioritization.

My path:
2016 → Built BI foundations in pharma; automated reporting, trained teams, boosted on-target KPIs.
2018 → Joined fintech; fused sales ops + BI; forecast accuracy 79% → 94% and SQLs +25%.
2023 → Consulted on 70+ enterprise analytics deployments; scaled self-service BI; found €250k upsell.
2024–25 → Sales Enablement Lead at Zebra BI, unifying GTM, analytics and coaching into one engine.
2026 → Enterprise Account Executive, on the path to be top 1% rep in SaaS. 

If you lead a sales or finance team and want clean visibility + consistent execution, let’s connect.

I share practical posts on analytics, leadership, forecasting, and pipeline performance—no fluff, just what works.

Žan Perkovič

Zebra BI

Head of Sales

- Led a team of Account Development Managers and BDRs, driving a 20% annual increase in new ARR.
- Engaged with Fortune 500 companies to generate high-impact opportunities.
- Collaborated cross-functionally with Partners, Marketing, and Product teams to implement strategies that fueled revenue growth.
- Achieved a 15% increase in both Lead-to-SQL and SQL-to-Opportunity conversion rates, while maintaining a 70% closed-won rate.
- Developed and optimized scalable outbound sales processes, resulting in higher team efficiency and performance.
- Introduced new sales enablement tools and methodologies, enhancing prospecting effectiveness and deal progression.
- Mentored and coached team members, fostering a culture of continuous learning and high performance.
- Delivered data-driven insights and reporting to senior leadership, supporting strategic decision-making.
- Equipped the team with the latest sales strategies, resources, and hands-on support to successfully close deals.

Account Development Lead

- Designed, implemented, and refined Business Development Representative (BDR) processes to enhance lead generation, streamline workflows, and improve overall team performance.
- Fostered strong collaboration with Marketing and Account Development teams to align efforts, optimize lead nurturing campaigns, and ensure a seamless transition from marketing-qualified leads to sales-qualified opportunities.
- Setting up lead scoring system supported with machine learning.
- Demonstrated success in managing and converting both inbound and outbound leads, driving measurable business outcomes and contributing significantly to revenue growth.
- Led a team of three Account Development Representatives, focusing on training, performance management, and fostering a positive team culture to consistently exceed sales and pipeline goals.
- Conducted in-depth market analysis and spearheaded the development of innovative strategies to adapt to industry trends and address emerging customer needs.
- Partnered with stakeholders across the organization to evaluate and implement tools, technologies, and processes to support scalability and efficiency (reporting directly to C-level)
- Setting up reporting for tracking key performance metrics and identified areas for improvement.
- Tools proficiency: HubSpot, ChargBee, LinkedIn Sales Navigator, AirCall, Asana, Jira, Confluenece, PowerBI,

Sales Development Executive

BubbleBite

Co-Owner

Red Bumerang d.o.o.

Results-driven professional with a proven track record in strategic sales development, client engagement at the C-level, and successful market expansion. I specialize in implementing diverse B2B lead generation strategies, collaborating with clients to open up to three new markets within a six-month period, and achieving up to a 10% revenue increase. My skills extend to meticulous data management, internal process optimization, and spearheading geographical expansion into the GCC region.

Throughout my career, I've demonstrated the ability to navigate diverse business landscapes and capitalize on opportunities through comprehensive market research. My commitment to effective communication, both internally and externally, has been a key factor in fostering strong client relationships.

Eager to contribute my expertise to dynamic teams, I bring a unique blend of strategic thinking, adaptability, and a results-oriented approach to drive impactful business outcomes.

Key Account Manager at Red Bumerang d.o.o.

cimos

In my role, I played a crucial part in elevating plant operations by leading and motivating teams, resulting in significant productivity gains. I managed impactful projects, presenting innovative solutions to internal decision-makers (CEO, COO, and other top managment leads), including implementing streamlined processes for better product quality and introducing the 5C methodology.

I actively engaged with potential partners, fostering collaborative relationships with suppliers to enhance our supply chain dynamics. Additionally, I focused on improving production efficiency by assessing and implementing targeted enhancements while also facilitating seamless cross-functional coordination between Quality, Production, and Technology departments.

Project Manager

Novartis

I supervised order processes and devised technological procedures for solid products, resulting in a notable reduction in customer complaints. I actively communicated with buyers, addressing their concerns during and after the sales process, ensuring high customer satisfaction. Additionally, I oversaw and refined various databases to streamline information management and enhance operational efficiency.

Technology Assistant

KAWAY d.o.o.

Bar Waiter

Johnson Controls

Quality Control Specialist

Warehouse Assistant

TRIGO

Hello! I am glad to see you on my page. 

To introduce myself, I am an Account Development Lead at Zebra BI, an innovative company that helps you create jaw-dropping reports and dashboards with powerful visualization tools. 

Please reach out to me if you are curious to learn more about our products and how to deliver real insights from your data in record time.

Before my career in the technology industry, I graduated in mechanical engineering and then obtained a master's degree in the IMB program. 

When I’m not on the job, I am an MTB enthusiast, pet lover, and much more! 

Would you like to learn more about me or the above-mentioned topics? Please reach out to me on LinkedIn and let's chat ;)

taplio

The Battle

Žan Perkovič

Rok Primožič

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