Hey there, I'm Zarrah 👋 located in Toronto, Canada 🍁

I’m a full-stack marketer with 6+ years of experience growing tech products across Web3, consumer, and early-stage markets.

I’ve worked across the full funnel:
➡ Leading content, social, and brand strategy
➡ Running paid campaigns across platforms
➡ Building communities
➡ Managing email, SEO/SEM, and analytics
➡ Building product positioning, launches, and GTM strategy

Currently, I’m building Syncara — a personal health record platform that helps patients and caregivers stay organized across fragmented care systems. It’s a mission-driven project inspired by lived experience, focused on clarity, accessibility, and giving Canadians control over their health data.

⚡ Over time working with and founding startups I’ve learned:
How to operate with speed and focus, even in ambiguity
That execution beats ideas and consistency beats hype
That the best products solve real human pain
How to earn trust from users, partners, and early adopters
Driving organic growth on limited budgets, especially in the early stages of product-market validation
How to prototype and ship quickly

☕ Let's connect!

Zarrah Uy

Tian Yuan (天元) Z.

 Matcha Design Labs

Please note that my #1 priority these days is to get back into full-time employment.

However, due to my sheer love for Web3 and realistic need to pay off living expenses, I have to work in the meanwhile.

Matcha Design LAbs is a part-time job where I'm the sole product designer working closely with a client by the name of the Helium Foundation, designing and redesigning their entire product suite/ecosystem. The Helium Foundation exists to benefit the wireless industry and its stakeholders as a steward of ecosystem development, network governance, and public education.

Senior Product Designer

RnDAO

Please note that my #1 priority these days is to get back into full-time employment.

However, due to my sheer love for Web3 and realistic need to pay off living expenses, I have to work in the meanwhile.

RnDAO is a part-time job where I'm designing their TogetherCrew product which is a community analytics tool for Web3 communities and has already been deployed by over 50 communities, including renowned community builders such as Aave, Optimism, Celo, Ceramic, Coordinape, Pokt network, Singularity Net plus much more.

Lakefront Finance

GoodDollar.org

Community Representative

As the lead designer, I led the design of a Web3 tech nonprofit mobile app that aimed to tackle poverty by providing a crypto-based universal basic income to its users. Through extensive user research and collaboration with a team of experts, I developed a user-friendly interface that made it easy for users to sign up and receive their daily payments. The app with is immense popularity was already significantly adopted by people in need within the Global South; with my work - I was able to help increase its usage by about 25%. My design was praised for its simplicity, accessibility, and the innovative use of blockchain technology to provide financial stability to people in need. This project is a testament to my ability to create products that not only solve real-world problems but also have the potential to make a positive impact on society.

Design Lead

Passage Protocol

As a senior product designer, I was instrumental in the success of a Web3 DAO infrastructure protocol called Passage. I led the design of the company's flagship product, Passageway, a user-friendly platform that made it easy for organizations to launch and manage their own decentralized autonomous organizations (DAOs). Within half a year of its launch, Passageway helped the company grow from 0 to 50+ customers and clients, making it one of the fastest-growing Web3 infrastructure providers in the market. My design was praised for its simplicity, elegance, and ability to provide users with a seamless experience in launching and managing their own DAOs. This project is a testament to my ability to create impactful and user-friendly products that leverage the latest Web3 technology to meet the needs of modern organizations.

Product Designer

Raise

The ⌘Hyperverse by Decentology

Creating educational content about Web3 product design in the form of weekly videos and monthly workshops in conjunction with video editors from the Hyperverse community as I'm one of their ambassadors.

Design Specialist

Cultos

As a senior product designer, I successfully led the redesign of a major e-commerce-based Web3 product (in the form of an extension as well as an app for a client called MGA Entertainment), resulting in a 30% increase in community member count and a 20% improvement in our lead-generation. Through extensive user research and prototyping, I developed a clean and intuitive interface that streamlined the purchasing process and improved the overall user experience. My design solution was well received by both customers and stakeholders, and the platform received numerous industry awards for its design excellence. This project has been a testament to my ability to drive meaningful business impact through the design of user-centered products.

Tempus

As a senior product designer, I made a significant contribution to the success of Tempus Finance, a Web3 DeFi protocol. I was responsible for iterating their Fixed-Income product from version 2 to version 3, which involved a complete overhaul of the user experience and interface. Despite being a work in progress, this iteration informed the company's rebrand and the subsequent launch of another product called Nostra. My design was praised for its innovative approach to fixed-income products in the DeFi space and for my ability to work closely with the development team to bring my vision to life. This project is a testament to my ability to create impactful and forward-thinking products that leverage the latest DeFi technology to meet the needs of modern investors.

Flinks

As the founding product designer, I played a pivotal role in the development of this embedded finance product for a leading fintech company. The product aimed to simplify financial services for millions of users worldwide. I conducted user research and designed a clean, intuitive interface that made it easy for users to manage their finances on a daily basis. The product was a huge success, with over 10 million users adopting it within the first year of its launch. I was praised for my ability to translate complex financial concepts into a user-friendly experience and for my ability to work closely with the development team to ensure a smooth and seamless integration with the company's existing systems. This project is a testament to my ability to create impactful financial products that are both user-centered and scalable.

I'm a mission-driven passionate digital product designer who's highly audacious, tenacious, and vivacious. I care deeply & widely about working on projects that are, highly-technical, industry-scale, enterprise-level, design-driven, exponential-in-nature, and systemically-impactful.

My mindset can best be summarized as a design + exponential + systems thinker = multidisciplinary + multifaceted + multidimensional problem-solver with a deep, wide, and profound aspiration to become the kind of people that have always inspired me - the Renaissance men and women of the past and present.

My skillset includes Visual/Graphics Design, UX/UI/IX Design, IOS, Android, & Progressive-Web-App Design (B2C), Responsive/Adaptive Web Design (B2B), Wireframing, & Prototyping.

My toolset includes Sketch/Figma/Invision-Studio, Invision/Marvel/UXPin, and the Adobe/Affinity Design Studio.

Highlighted Accomplishments:
- Presented at the Creative Destruction Lab & CryptoCamp about distributed computing & digital product design (UX/UI/IX)
- Claimed the BMW Motorrad sponsor prize at Major League Hacking's season finale hackathon (Hack the Planet in Mountain View, California)
- Founded a student-led choir of about 30 members at the University of Toronto called Tales of Harmonia
- 1 of 36 finalists of the prestigious Next 36 youth entrepreneurship initiative run by Next Canada
- 2nd place the Product Design category of the annual Hackernoon #Noonie award.

taplio

The Battle

Zarrah Uy

Tian Yuan (天元) Z.

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