Zlatko B.

90and10

Creating a content engine for businesses by leveraging AI.

Founder

Online Community

Whether you're a freelancer doing it on your own, running an agency, or thinking about shifting from freelancer to building your agency – it's not an easy journey. The path is filled with challenges, questions, and obstacles that can leave you feeling overwhelmed and unsure of your next steps.

This is where a community like this becomes vital to navigating the world of freelancing and agency craziness. Imagine having access to:

→ Resources to help you run your business more effectively.
→ Live chat with all community members, fostering collaboration and support.
→ Access to top freelancers and agency operators who have been in your shoes.
→ Events with guests from all walks of the agency and freelance world, sharing their insights and experiences.
→ Insights into marketing, sales, and making a real profit, so you can grow your business sustainably.

And much more, all designed to help you succeed on your freelance or agency journey.

Running a community

920Four

Helping businesses build brand awareness and authority through content across every platform.

Creative Consultant

What is My Brain?

Feed your entrepreneur energy on creative conversations with business owners behind the latest bright ideas on ‘What Is My Brain?’

Podcast Host

Tako Agency

Shop Circle

Helping shape the partnership program. Identifying growth strategies for all the different apps at Shop

Consulting and Strategy (Partnerships and Product Growth)

Over the past 10+ years, I went from being a freelance project manager to building a 7-figure agency that employs over 20 people.

I briefly stepped down as day-to-day CEO at Tako Agency in 2021 and started my product studio, 920Four.com. Now I run both agencies. 

I became interested in building SaaS products in early 2018 when I started Tako Agency, and my goal was to cater to the niche-SaaS business market. Since then, I have built Sparetoolz.com, Thymeline.co, and a few others, and more are in the works. 

I am a multi-passionate entrepreneur, and I am on a mission to help freelancers, early agency owners, and digital product builders grow their businesses. 

What I have done and what I am doing:

→ Currently building www.thymeline.co at www.920four.com.

→ Built Tako Agency | 7-figure eCommerce agency. 

→ Built Sparetoolz | a peer-to-peer tool rental marketplace. 

→ Built 920Four | Product studio focused on niche products.

→ Growing my personal brand | www.zlatkobijelic.com


Head over to my website → www.zlatkobijelic.com to find out more about me. 

Sign up for my newsletter → https://zlatkobijelic.com/newsletter

For eCommerce consulting → http://www.takoagency.com/contact-us

Yo, I'm Matt Mike 👋

(yes, Mike is my actual last name).

My career path has been far from linear. Here are the cliff notes (that's still a thing, right?)

2015: graduated with an English degree
2016: became a teacher
2017: became a dean of students
2019: left education for B2B sales
2019: hated sales. took a pay cut to become an operations analyst
2021: got promoted to operations supervisor

2022 and onward: became a business analyst (FIRST DATA JOB). Started documenting the journey on social media where I now have a combined following of 100,000+ tech professionals. I've been through a few different data roles with progressive complexity and now do BI consulting while continuing to help others progress their tech careers through content.

Because of my background, I have a passion for helping people with non-technical backgrounds break into tech and advance their careers. My technical passion is business intelligence analytics.

🤝🏻 Brands: mjomike@gmail.com
🎥 YouTube: @mattmike
📩 Newsletter: https://thdatapoint.substack.com/

Matt Mike

Not 1, not 2, but 3 hernia’s repaired.

Had surgery the other day. 

Recovery has been brutal but I’m so glad to finally get this done. These hernias have been a major impairment to physical activity and a daily discomfort.

Super grateful to my wife who’s been taking care of me, the kids, and everything else while I hobble around like an old man.

Day 3 of a 6-8 week recovery✌🏻

Business Intelligence Developer 🤘 | BI & Analytics Consultant | YouTube @ Matt Mike | Helping non-tech professionals break into data and make $30k+ more with the Data Career Makers community

No alternative text description for this image

My wife and I finally bought a house!

We've been trying to pull this off since 2020.

We've moved 5 times in the last 5 years and are glad to finally be done with renting!

Over the years we've passed on opportunities that we regretted and also avoided almost buying homes that would have been bad decisions.

But we finally did it! We've been patient, calculated, and we love where we've landed! Feels like the right decision and the right timing.

Senior BI Developer & Analytics Consultant 🤘 | YouTube @ Matt Mike | Helping professionals break into data careers @ Data Career Makers

I've applied to 1,000s of jobs in my career.

Most led nowhere.

But the problem wasn't my resume or skills.

The problem was treating job hunting like a numbers game.

(the spray and pray method).

Applying to 50 jobs a week → exhausting.
Applying to 5 targeted opportunities → strategic.

Strategic job hunting = better interviews, faster offers.

Here's how I'd approach the job hunt in 2026 if I had to start over:

1. Build relationships before you need them

Most people wait until they're desperate to start networking. 

They send cold messages, ask strangers for referrals, and wonder why nobody responds.

This is backwards.

Instead I'd spend 30 minutes a day engaging with people in my target companies.

Comment on their posts, share their content, add genuine value.

When you build relationships first, opportunities come to you.

You don't need to beg for referrals when people already know your name.

2. Post content that showcases your work

Resumes can get lost or ignored.

LinkedIn posts are living proof of what you can do.

I'd post 3x a week about projects I'm working on, problems I've solved, tools I'm learning.

Not generic advice. Actual work.

This does two things: 1) it proves you know your stuff and 2) it makes you visible to hiring managers who are scrolling LinkedIn looking for talent.

3. Apply like you mean it

I'd rather spend 20 minutes on one application than 10 minutes on twenty.

For each role I'd research the company, customize my resume to match their exact needs, and write a cover letter that shows the value I bring.

Then I'd find the hiring manager on LinkedIn and send a short message explaining why I'm interested.

Most people won't do this because it takes effort.

But that's why it works.

tl;dr:

1. Network before you need it. 
2. Prove your skills publicly.
3. Apply with intention.

ps - got a vid on this topic publishing soon. check out my channel so you don't miss it: https://lnkd.in/dpMCPTmH

Career growth is not always linear.

I've switched jobs and changed careers more than most.
I've even taken steps back at times.

But every shift always moved me forward in the long run.

To better pay.
To a better role.
To a better field (for me).

You can feel lost when a job no longer feels right.

Or when you're let go.
Or you're burnt out

But sometimes you have to take necessary shifts.

And those shifts aren't bad.
Staying stuck in a bad place is.

So embrace the checkered past.

Or the shifting target.
Or the challenging circumstance

Those steps are necessary.

You're just on your way somewhere better.

I love the problem solving side of data analytics and BI work.

Being handed an ambiguous problem that you have to turn into a clear, concrete solution.

Sometimes that means defining the right metric. Sometimes it’s building a custom visual, designing the right report layout, automating a process, or just getting data from point A to point B.

The moment when a solution finally clicks fills me with a sense of pride and excitement. It's one of my favorite things about this type of work!

Had a great time at our low-key Phoenix, AZ happy hour last night!

Awesome turnout. Got to meet some great people!

It was also my first time meeting in person a few people that I've known from LinkedIn for quite some time now.

Andrew Madson 
Madison Schott 
Monica Kay Royal (won't let me tag you for some reason???)

We're thinking of doing these quarterly. 

If you're in Phoenix and missed this one, hope you can make it to the next one!

___
PS - still recovering from my hernia surgery but I couldn't miss this. Really pushed myself to be there. Couldn't stay long due to the pain, but glad I made it :)

I don't like 5-year plans.

You can't even predict where you'll be 1 year from now, let alone 5 years.

When I look back on the last 5 years, very little of what I thought it would look like actually came to fruition.

But plenty of good things still happened!

Just not what I expected to happen. Not even close.

So rather than chasing a 5-year plan, try just focusing on the next few months. That's where you have the greatest amount of leverage and control.

Don't burden yourself by thinking too far into the future. It won't do you much good.

Lately, I've been seeing a lot more of my posts get activity weeks, months, and even years later.

I think this is super positive for the platform!

For years, LinkedIn posts were essentially dead after a couple of days. They had 0 lasting quality due to the algorithm and nothing was considered "evergreen."

But it looks like that's....changing? Slowly.

It may feel weird to see activity on post from months ago because we're not use to it, but personally I'm glad to see my content get a longer lifespan.

What do you think? Have you noticed this too?

There are 2 options for shifting into technical careers outside of formal degrees.

1) Teach yourself
2) Bootcamps and/or coaching

Here are the pros and cons of each, as I see them.

1) Teach yourself

Pros:
- Cheaper
- Flexible
- Bragging rights when you finally make it

Cons:
- Takes longer
- Potentially more stressful
- Can waste time going in the wrong direction

My thoughts: This can work for people who aren't under too much pressure and have the time and flexibility to make the career jump when ready.

2) Bootcamps and/or coaching

Pros:
- Move more quickly
- Accountability and structure
- Guidance on exactly what to do and when

Cons:
- More expensive
- Stricter time commitments
- Lots of unqualified programs and coaches out there

My thoughts: Ideal for people who have the budget, want fast results, and the accountability and structure to make it happen.

My honest opinion is that in this market, if you're starting from zero, option 1 is becoming harder to pull off. Doesn't mean you can't do it, but you have to understand that it will take lots of time and effort.

Because of this, I think option 2 is actually becoming MORE valuable, not less. Implementation and guidance goes a long way when utilized correctly.

As far as programs I'd recommend, the 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 program by Avery Smith​ is my top choice.

It has all the top things I look for in programs like this:

- Learn the full analytics tech stack
- Guidance on navigating the actual market
- Internship opportunities
- Coaching and peer support

And Avery himself is an incredibly qualified Data Scientist.

Check out his program here: https://lnkd.in/gR9kq_r5

Either of the 2 options I described above can work, but which is best depends on your situation.

___
PS - If you work in data now, did you go with option 1, 2 or did you get a formal degree?

#dcjpartner

A lot happened for me in 2025.

I've talked about bits and pieces of it here on LinkedIn, but I just posted a full video about it for anyone interested.

I like doing these yearly check-in type videos.

It's just nice to process everything out loud.

https://lnkd.in/g8i8PDAe

PS - thanks to everyone for the well wishes on my recovery from surgery. Today is day 5 and I'm getting a little bit stronger each day :)

Open video: Data Analyst Year In the Life: 2 Moves, Lost My Dream Tech Job, and What I'm Changing in 2026 on youtu.be

Data Analyst Year In the Life: 2 Moves, Lost My Dream Tech Job, and What I'm Changing in 2026

I often hear “AI will not replace you, but someone who knows how to use it will.”

It's a great sentiment, but what does that actually mean when it comes to analytics?

Most people who use AI in analytics are using it to help them code. That’s already a huge advantage, but how can you leverage AI to take it even further into your workflow?

In this video, I cover ways anyone can leverage AI more efficiently.

https://lnkd.in/gvh2FQGh

Open video: The FASTEST Way to Analyze Data With AI on youtu.be

There's a lot of talk about data and AI.

And I hear most from people outside of the data space about what will happen to technical jobs.

So, in this video I share my boots-on-the-ground take on the situation. What I'm seeing, researching, and hearing from my many peers around and above me in the data and AI space.

https://lnkd.in/gdmDtEJb

___
PS - getting back to a regular schedule with uploads. My goal for 2026 is actually to increase volume to 2 uploads per week. We'll see if I can manage that lol

Open video: Will AI Replace Data Analysts in the Next 10 Years? on youtu.be

Will AI Replace Data Analysts in the Next 10 Years?

You don't have to sound like an idiot anymore.



Check out Count here:
https://lnkd.in/gKFDZJgN

#countpartner

I just created a FREE tier for my community.

It gives you access to all community chats as well as a few helpful resources.

I don't know how long I'm going to keep a free tier. Might be a week, might be forever. But once you're in, you're in forever, even if I close the free tier later on.

Interested? Check out the Data Career Makers community here:

https://lnkd.in/gHdhtf9v

✌️

ps - the community has only been open for a week. There's lots of great stuff there already, but I have lots of plans for building this out and creating a ton more value.

Some people call pie charts bad.

It's like the "Is a hotdog a sandwich?" debate of data viz.

But I think it completely depends on the context.

There's nothing wrong with pie charts inherently.

Comparing 2 values against each other is a great use case.

The problem shows up when you have too many values.

Too difficult to interpret quickly. 
Data labels get smushed together.

Can you see the data clearly?

The second they start getting smushed, swap the visual.

(rule of thumb is 4-5 values, but it depends)

Especially when your dashboard is already full of bar and column charts.

So if you're avoiding pie charts because someone told you they're bad:

1. Ask yourself how many values you're showing
2. Consider if variety would help your dashboard
3. Check if the data labels are readable
4. Then decide

Context matters.

Which camp are you in on this?

___
PS - I just started a community for people breaking into data careers. Check it out here (launch pricing still active): https://lnkd.in/gjY7-wyJ

The data job market looks different this year.

More data jobs than ever before, but also more saturated.

As someone who was laid off and on the job hunt again mid-2025, I have some thoughts on how I'd do it all again 2026. Especially if I was starting from scratch.

In this video, I cover those thoughts.

https://lnkd.in/gvPJxsbq

Open video: The EASIEST Way To Become a Data Analyst in 2026 (skills + portfolio + job search) on youtu.be

The EASIEST Way To Become a Data Analyst in 2026 (skills + portfolio + job search)

I'm a fan of using AI for things that protect my time while allowing me to remain in the driver seat.

One example of this is deck building.

I create the content.
AI creates the packaging.

That way, the words are still mine, but AI can take care of the organization and creative elements of my presentation.

Recently, I've been using Gamma​ for this.

With it I can just:

1. Write my executive summary and findings
2. Plug it into the app
3. Enter a few style choice settings
4. Generate my deck in minutes
5. Edit as needed

I still have complete control.

I'm simply outsourcing the packaging.

They recently integrated NanoBanana from Google Gemini. A nice little upgrade.

https://lnkd.in/gD8hMxkJ

Try it out for your next slide deck.

ps - have you integrated ai into your deck building? what have you found helpful?

In this video, I provide a simple Power BI tutorial for beginners.

I cover as much as possible in the smallest amount of time I could, covering every aspect of the tool from front to back that a beginner should be familiar with.

Including creating a simple dashboard along with best practices on designing one!

https://lnkd.in/g2dPUCT6

Open video: Learn Power BI in 12 Minutes - Beginner Tutorial on youtu.be

Learn Power BI in 12 Minutes - Beginner Tutorial

Curious...

...also, feel free to leave suggestions in the comments if you have a different answer than in the poll :)

___
ps - i got one of these. we're steadily growing! you can check it out here: https://lnkd.in/gjY7-wyJ

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Matt Mike

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taplio

The Battle

Zlatko B.

Matt Mike

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Mike's LinkedIn Performance

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